Social and Behavioral Sciences Commons^™

We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter

Doctoral Dissertations

In this paper, the author examines advertising on the video game live streaming platform, Twitch. Using a 2 (presence/absence of Transparasocial Interaction) x 2 (presence/absence of self-disclosure by the streamer), this study seeks to gain a better understanding of community perceptions of influencers, and advertising on the Twitch platform, a subject that is only recently becoming a topic of interest for advertising scholars.