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Full-Text Articles in Social and Behavioral Sciences
“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman
All Theses
LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in …
The Impact Of Oversaturation And Corporate Identity On Csr Messages Within The Electric Car Industry, Carla White
The Impact Of Oversaturation And Corporate Identity On Csr Messages Within The Electric Car Industry, Carla White
All Theses
Rooted in the call for increased electric and zero-emission vehicles, this study aims to analyze the impact of repeated industry-wide Corporate Social Responsibility (CSR) messages on public perception. This research will test the impact of oversaturation on CSR message outcomes according to Hon and Grunig's (1999) organizational-public relationships (OPRs) scale. Additionally, this research will incorporate corporate identity (CI) framework derived from business literature to test CI's influence on CSR messages and OPR outcomes. Participant's overall trust, satisfaction, and commitment towards a company mission statement and various advertisements under differing experimental conditions will determine the effect of both oversaturation and CI …