Social and Behavioral Sciences Commons^™

Cedarville Magazine, Fall 2022: 40 Years Of Nursing, Cedarville University

Cedarville Magazine

No abstract provided.

Academic Brands And Cognitive Dissonance, Mark Bartholomew

Contributions to Books

Published as Chapter 7 in Academic Brands: Distinction in Global Higher Education (Mario Biagioli & Madhavi Sunder, eds., Cambridge University Press, 2022).

It is hard to reconcile the research university’s supposed reason for being – the reasoned pursuit of knowledge – with its methods for building brand awareness and equity. Just like pitches for other luxury goods, the selling of higher education depends on irrational appeals devoid of information and marketing missives meant to hug the line between legally protected puffery and outright fraud. Although universities have always borrowed from the selling strategies of the commercial sphere, in recent years, …

Cedarville Magazine, Summer 2022: Investing In Transformation, Cedarville University

Cedarville Magazine

No abstract provided.

Multiculturalism In Advertising: A Look At Non-Diversification And Stereotyping In The Advertising Industry., Elise Heesch

Honors Capstone Projects

If a surveyor was to ask, how does advertising make one feel, would the responses depend on the participant’s disposition, race, and gender? All the responses would potentially be different depending on whether a white male, young Indigenous person, or black female answered. Advertising contributes a significant portion of what society is exposed to. The general population takes advertisements for granted but the message is there to sell a product. Consumers do not always realize the fabricated messages that are present in most advertisements. Desensitization has taken place in response to the strategies that the marketers use. Numerous stereotypes are …

Cedarville Magazine, Spring 2022: Called To Excellence, Cedarville University

Cedarville Magazine

No abstract provided.