Technology and Innovation Commons^™

Peeking Into The House Of Cards: Money Laundering, Luxury Real Estate, And The Necessity Of Data Verification For The Corporate Transparency Act’S Beneficial Ownership Registry, S. Alexandra Bieler

Fordham Journal of Corporate & Financial Law

It is estimated that $800 billion to $2 trillion are laundered globally every year, funding the schemes of bad actors and terrorists alike. These astronomical sums are moved around the world without detection; this is in large part due to the ease with which anonymous shell companies, typically limited liability companies (LLCs), can be created, particularly in the United States. America is one of the most egregious enablers of this practice because most states require little to no information about the person ultimately controlling the entity, known as the “beneficial owner.” Working through an LLC, bad actors often turn to …

Laptop Recycling Case Study: Estimating The Contained Value And Value Recovery Process Feasibility Of End-Of-Life Consumer Electronics, Zebulon Hart

Theses and Dissertations--Mining Engineering

Work has been done to establish, through the development and use of novel assay techniques and analysis metrics, the contained value of a sampling of laptop computers (as an analog for myriad e-waste sources). This work has conceptualized e-waste as an alternative to geologic-origin complex metallic ores and has likewise evaluated the feasibility of value recovery from e-waste sources in a similar manner to an ore. The application of conventional and novel mineral separation techniques to e-waste recycling processes has been evaluated and positive results are demonstrated. Further, this work has demonstrated the ability to identify the presence of base …

The Rising Power Of The Individual Investor: How Social Media Sentiments And User Activity Impact Stock Price Volatility And Trading Volume, Nandini Jayaram

CMC Senior Theses

This paper investigates the relationship between social media sentiments and user activity on the ability of online platforms like Robinhood, Reddit, and Twitter to drive volatility in stock returns and trading volume of shares. The research contributes to the existing literature by studying the potential power of social media communities to influence the stock market parameters. The dataset includes information for several stocks of daily Robinhood users, mentions in r/wallstreetbets, number of Twitter followers, as well as closing price and trading volume data. Using a fixed effects panel data model, the regressions yield statistically significant results that indicate higher WallStreetBets …

Augmented Reality In Retail And Its Impact On Sales, Yong Chin Tan, Sandeep R. Chandukala, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

The rise of Augmented Reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience. While firms are keen to invest in AR, research documenting its tangible impact in real-world contexts is sparse. In this article, the authors outline four broad uses of the technology in retail settings. Next, they focus specifically on the use of AR to facilitate product evaluation prior to purchase, and empirically investigate its impact on sales in online retail. Using data obtained from an international cosmetics retailer, they find that AR usage on the retailer’s mobile app is associated with …

Sex, Money, And Free Speech: The Many Harms Of Fosta/Sesta, Desmond Mantle

CMC Senior Theses

This thesis tracks the development of the Fight Online Sex Trafficking Act/Stop Enabling Sex Traffickers Act, or FOSTA/SESTA, which became federal law in 2018. The law's passage followed as a natural consequence of popular concerns about human trafficking. Congress passed the legislation by large margins in both houses given bipartisan opposition to sex trafficking. This thesis identifies plausible reasons for the only two Senate votes against the bill: those of Senators Rand Paul and Ron Wyden. Though these senators came from opposite sides of the aisle, they shared concerns about the future of free speech online and the potential failure …

Realtime Event Detection In Sports Sensor Data With Machine Learning, Mallory Cashman

Honors Theses and Capstones

Machine learning models can be trained to classify time series based sports motion data, without reliance on assumptions about the capabilities of the users or sensors. This can be applied to predict the count of occurrences of an event in a time period. The experiment for this research uses lacrosse data, collected in partnership with SPAITR - a UNH undergraduate startup developing motion tracking devices for lacrosse. Decision Tree and Support Vector Machine (SVM) models are trained and perform with high success rates. These models improve upon previous work in human motion event detection and can be used a reference …

Bitcoin Selfish Mining Modeling And Dependability Analysis, Chencheng Zhou, Liudong Xing, Jun Guo, Qisi Liu

Electrical & Computer Engineering Faculty Publications

Blockchain technology has gained prominence over the last decade. Numerous achievements have been made regarding how this technology can be utilized in different aspects of the industry, market, and governmental departments. Due to the safety-critical and security-critical nature of their uses, it is pivotal to model the dependability of blockchain-based systems. In this study, we focus on Bitcoin, a blockchain-based peer-to-peer cryptocurrency system. A continuous-time Markov chain-based analytical method is put forward to model and quantify the dependability of the Bitcoin system under selfish mining attacks. Numerical results are provided to examine the influences of several key parameters related to …

Technology, Gender And Organizations: A Systematic Mapping Study, Gonzalo Valdes, Bobbi Thomason, Andrea Bentancor, Isidora Jeria, Constanza Troncoso

All Faculty Open Access Publications

In this article, we employed a systematic mapping methodology to examine the existing literature at the intersection of technology, gender and organizations. While much has been written about gender in organizations, the research has not consistently considered that modern organizations are increasingly technology-driven - in technology may lie an underexplored lever that could help expand our understanding of gender issues at the workplace. By analyzing a final sample of 168 research papers, we found that two main forms of conceptualizing technology emerged: technology as culture and technology as tools. Papers in the first category are concerned with environments in which …

Development Of A Framework To Support Informed Shipbuilding Based On Supply Chain Disruptions, Katherine Smith, Rafael Diaz, Yuzhong Shen

VMASC Publications

In addition to stresses induced by the Covid-19 pandemic, supply chains worldwide have been growing more complex while facing a continuous onslaught of disruptions. This paper presents an analysis and extension of a graph based model for modeling and simulating the effects of such disruptions. The graph based model combines a Bayesian network approach for simulating risks with a network dependency analysis approach for simulating the propagation of disruptions through the network over time. The initial analysis provides evidence supporting extension to for using a multi-layered approach allowing for the inclusion of cyclic features in supply chain models. Initial results …

Immersive Expereince For Wellness Tourism Within Thailand Context, Natnisha Kongtaveesawas

Chulalongkorn University Theses and Dissertations (Chula ETD)

The emerging immersive tourism technology has contributed to development of the tourism field since it provides an interactive computer-generated medium that allows participants to create simulated experiences of both real and unreal situations. Immersive tourism technology provides travelers with the unique experience of the destination and can play a significant role in encouraging actual visitation and engaging both travelers and destinations in particular travel activities. The previous research on a theoretically integrated PMSE experience framework and immersive tourism technology within Thailand context has not previously been conducted with respect to wellness tourism. To address this gap, this study develops and …

การศึกษาความเป็นไปได้ในเชิงพาณิชย์ของสเปรย์ฆ่าเชื้อโรคยืดอายุผลไม้ผลิตจากกากกาแฟเหลือทิ้ง, อรนุช หิมะทองคำ

Chulalongkorn University Theses and Dissertations (Chula ETD)

สารนิพนธ์นี้เป็นการศึกษาความเป็นไปได้เชิงพาณิชย์ของสเปรย์ฆ่าเชื้อโรคยืดอายุผลไม้ที่ผลิตจากกากกาแฟเหลือทิ้ง เพื่อแก้ไขปัญหาการเสื่อมสภาพของผลไม้ที่มีอายุการเก็บรักษาสั้นทำให้เน่าเสียไว ผู้วิจัยได้สัมภาษณ์กลุ่มตัวอย่างที่พบปัญหาผลไม้เน่าเสีย และสำรวจข้อมูลจากผู้บริโภคด้วยแบบสอบถามจำนวน 100 ราย โดยนำข้อมูลเหล่านี้ไปใช้ในการออกแบบและพัฒนาผลิตภัณฑ์ต้นแบบ (prototype) จากนั้นทำการสอบถามผู้บริโภคด้วยการใช้แบบสอบถามเพื่อเก็บข้อมูลเพิ่มเติมเกี่ยวกับการยอมรับนวัตกรรมของผลิตภัณฑ์ จากการศึกษาและวิเคราะห์ผลจากแบบสอบถามพบว่า ผู้บริโภคให้ความสำคัญในประสิทธิภาพ และผลิตภัณฑ์ที่ไม่มีกลิ่นกาแฟหรือกลิ่นตกค้างใด ๆ เป็นอย่างมาก และเน้นความปลอดภัยไร้สารเคมีและมาตรฐานการรับรองผลิตภัณฑ์จาก อย. เป็นสิ่งที่สำคัญที่สุดในการตัดสินใจซื้อสินค้า โดยเฉพาะผลิตภัณฑ์สเปรย์ยืดอายุการเก็บรักษาผลไม้ที่ได้รับการทดสอบความสามารถในการยืดอายุการเก็บรักษาของผลไม้ได้ถึง 2 เท่าของระยะเวลาเก็บรักษาเดิมที่ 3 วัน เป็น 6 วันในสภาวะปกติที่อุณหภูมิห้อง ผลิตภัณฑ์มีอัตราการยอมรับจากผู้บริโภคอยู่ที่ 77.50% ด้านความเป็นไปได้ทางการเงินของธุรกิจ มีการใช้เงินลงทุนเริ่มต้น 26.1 ล้านบาท ธุรกิจมีผลตอบแทนโดยมี NPV (มูลค่าปัจจุบันสุทธิ) 49,274,122 บาท IRR (อัตราผลตอบแทนภายใน) เท่ากับ 41 % และมีระยะเวลาคืนทุนของธุรกิจภายใน 1 ปี จึงสรุปได้ว่าสเปรย์ยืดอายุการเก็บรักษาผลไม้มีความเป็นไปได้ในการพัฒนาสู่เชิงพาณิชย์

Identification And Security Implications Of Biometrics, Kathryn Boggs

Online Theses and Dissertations

The usage of biometrics has become more frequent over the past couple of decades, notably due to technological advancements. Evolving technology in the field of biometrics has also led to increased accuracy of associated software, which have provided the opportunity to use a multitude of different human characteristics for identification and/or verification purposes. The current study assessed the usage of biometrics in casinos, hospitals, and law enforcement agencies using a survey methodology. Results indicated that privacy concerns related to the use of biometrics may not be as prevalent as indicated in the literature. Additionally, results indicated that the utilization of …

City Of Missoula Partnership Project: Supporting The Affordable Housing Trust Fund, Petra Leah Slater

Undergraduate Theses, Professional Papers, and Capstone Artifacts

As housing prices continue to increase rapidly in Missoula, it is more important than ever for community members to be aware of the resources available to them that support access to affordable housing. I have partnered with the City of Missoula to research and design a new webpage for the city’s Affordable Housing Trust Fund. The Affordable Housing Trust Fund was adopted in July of 2020 and aims to provide housing developers and nonprofit organizations funding with the goal of creating new, affordable housing options for Missoulians. The new webpage for the Affordable Housing Trust Fund will expand community knowledge …

Invited Perspective - Engaging Aspirations To Nurture Communities, Kentaro Toyama

Subsistence Marketplaces

For subsistence communities, the question is whether aspirations can be applied to motivate behavior that is, on the one hand consistent with people’s aspirations, but which might otherwise be difficult to elicit. Could poorer households be encouraged to save, to spend more on their children’s education, or to act against unhealthy social norms? A couple of examples suggest this is not only possible, but highly successful in contexts where other appeals fail.

Evaluating The Factors Influencing Alignment Of It And Business In A Cloud Computing Environment, Dr. Shailja Tripathi

Journal of International Technology and Information Management

Aligning IT with business strategically is the recent area of attention among researchers and practitioners because of its potential impact on organizational performance. Currently, large numbers of enterprises are migrating towards cloud computing as on-premise implementation of Information technology (IT) infrastructure is expensive. The purpose of this research is to examine the factors that influence the alignment of IT and business in cloud computing environment. Therefore, this study used the Strategic Alignment Maturity (SAM) model as a framework to validate the evolution of IT-business alignment in a cloud computing platform. A questionnaire-based survey method was employed for data collection. The …

Social Word Of Mouth Valence And Role Of Moderators: An Integrated Model Of Consumer Decision Making, Angshuman Ghosh Dr, Sanjeev Varshney Dr, Shabbirhusain R.V. Dr

Journal of International Technology and Information Management

The study aimed at coming up with an integrated model of consumer decision making that captures the impact of social media word of mouth (SWOM) on consumers’ decision influencing variables including perceived risk, its impact on attitude towards the brand, and eventually on intention to purchase. The integrated model incorporates the impact of SWOM message valence along with moderating role played by various source and receiver level characteristics on the variables mentioned above. Two experiments with between-subject factorial designs were conducted for testing the hypotheses. The first study had 128 participants divided into eight groups and their responses were collected …

Determinants Of Students’ Intention To Learn Cloud Computing, Charles Changchit, Robert Cutshall, Chuleeporn Changchit

Journal of International Technology and Information Management

The explosive growth of data and frequent application updates along with the increasing need to access data and/or applications from multiple locations has resulted in a need to improve the way data and applications are stored and served. Such a need has forced both companies and academic institutions to pay attention to cloud computing technology. Since education is a driving force for the continuous improvement of cloud computing, this study aims at identifying the factors that influence college students’ intention to learn about cloud computing technology. Specifically, the research question focuses on determining which factors drive students’ intention to learn …

Will Products Liability Litigation Help Protect Iot Users From Cyber-Physical Attacks?, J Royce Fichtner, Troy J. Strader

Journal of International Technology and Information Management

While there is an identifiable trend towards protecting consumers from data breaches and data misuses related to IoT devices through new legislation, new regulations, government enforcement actions, and private lawsuits, there has been little progress towards creating similar legally enforceable standards of care for “cyber-physical device security.” This article explores this underdeveloped area of academic inquiry into cyber-physical device security within the context of product liability litigation in the United States. The two questions addressed in this article are: (1) Have there been any successful products liability court decisions in the United States that have held IoT manufacturers liable for …

E-Payment Adoption In Saudi Arabia, Alexander N. Chen, Joseph Y. Thomas, Mark E. Mcmurtrey Ph.D., Michael E. Ellis

Journal of International Technology and Information Management

Internet technology has influenced banking systems because of its capability to enhance the performance of financial operations. Several factors influence the adoption of new technology within the financial industry. Namely the customers’ perception of benefit, quality, Ease of Use, Security, Self-Efficacy, and Trust. However, various cultures and geopolitical issues influence technology adoption and are therefore worth further study. This paper focuses on the factors that influence the behaviors of Saudi Arabians and their adoption of e-payment systems. The paper shows the fundamental discoveries of an investigation examining the dispersion and the adoption of e-payment technology in …

Examining Factors Influencing Intention To Use M-Health Applications For Promoting Healthier Life Among Smartphone Users In Tanzania, Herman Mandari, Mahija Yahaya

Journal of International Technology and Information Management

Deaths related with Non-Communicable Diseases (NCDs) have recently increases, similarly, development of mobile technologies have paved a way in which Smartphone users can use m-health applications to address high level of sedentary behaviours that relates to negative health consequences. Therefore, this study was conducted to examine factors which may influence generation Y who are Smartphone users to adopt m-health applications in controlling NCDs in Tanzania. TAM theory was extended with awareness, trust and perceived cost to develop a research conceptual model of this study. Google form was used to developed online questionnaire which was distributed through social media platforms to …

Editorial Board Memberships: A Report On The Status Of The Leading Information Systems Journals, Erastus Karanja, Alisha D. Malloy

Journal of International Technology and Information Management

Research journals play a significant role in the generation, dissemination, and sharing of knowledge in an academic discipline. To a great extent, the editorial board members of these research journals manage and control the generation, dissemination, and sharing of knowledge. They also act as policymakers, gatekeepers, and trendsetters. In their latter roles, editorial board members can influence several factors in a discipline; namely, the research topics, the research methods, the research scope, and whose articles are published. The primary goal of this study is to investigate and report on the status of the editorial boards memberships in a set of …

Data Analytics And Decision-Making Systems: Implications Of The Global Outbreaks, Desheng Wu, David L. Olson, James H. Lambert

Department of Supply Chain Management and Analytics: Faculty Publications

The COVID-19 pandemic has disrupted the goals and functions of technology-based systems around the world [16]. From a health perspective, the World Health Organization has reported that over six million have died of the disease. Government efforts to control the spread of COVID-19 have had drastic impact on global supply chains. The world’s health systems have been heavily taxed. Travel is difficult anywhere, and more difficult internationally. Economies are still in downturns [13], as many workers have been taken out of the economy for indefinite periods of time, and the structure of work has radically changed, with many working remotely …

Factors Affecting Web-Based Social Service Referral Technology Adoption In The Nonprofit Sector, Elizabeth A. Hutton

Master's Projects

Nonprofits play a significant role in providing social services that increase communities' overall well-being (Ressler et al., 2021; Reckhow et al., 2019; Smith & Phillips, 2016), and adopting new technologies helps promote these positive outcomes (Hackler & Saxton, 2007). However, with new technologies emerging at a pace few nonprofit organizations can keep up with, how do nonprofit leaders decide which technologies to adopt given their limited resources? This study seeks to understand what factors affect nonprofit leaders' technology adoption decision-making. Online referral platforms are not new in health or homeless organizations. Web-based coordinated social service referral tools are more recently …

Can I Touch The Clothes On The Screen? The Touch Effect In Online Shopping, Ha Kyung Lee, Dooyoung Choi

STEMPS Faculty Publications

We examined the interplay effects of device types (touch vs. non-touch) and the tactile sensitivity (fur vs. woven) on the product attitudes mediated by the mental simulation for touch. The participants from MTurk were randomly assigned to one of two tactile conditions. Responses from those who used tablets (n=83, touch device) and laptops (n=96, non-touch device) were included in the analysis. The main effects of device types and tactile-sensitivity on the mental simulation for touch were significant. The interaction effect of device types and tactile sensitivity was also significant. Those participants seeing the less tactile-sensitive product showed greater mental simulation …

Editorial, Michael E. Whitman, Herbert J. Mattord, Hossain Shahriar

Journal of Cybersecurity Education, Research and Practice

Since 2016, it has been the mission of the Journal of Cybersecurity Education, Research, and Practice (JCERP) to be a premier outlet for high-quality information security and cybersecurity-related articles of interest to teaching faculty and students. This is the 13^th edition of the (JCERP) and, as ever, we are seeking authors who produce high-quality research and practice-oriented articles focused on the development and delivery of information security and cybersecurity curriculum, innovation in applied scholarship, and industry best practices in information security and cybersecurity in the enterprise for double-blind review and publication. The journal invites submissions on Information Security, Cybersecurity, …

Jitim Front Cover Vol 31 1 2022

Journal of International Technology and Information Management

Table of Content JITIM Vol 31. issue 1, 2022

À La Carte Cable: A Regulatory Solution To The Misinformation Subsidy, Christopher R. Terry, Eliezer J. Silberberg, Stephen Schmitz, John Stack, Eve Sando

Catholic University Journal of Law and Technology

Although “fake news” is as old as mass media itself, concerns over disinformation have reached a fever pitch in our current media environment. Online media outlets’ heavy reliance on user-generated content has altered the traditional gatekeeping functions and professional standards associated with traditional news organizations. The idea of objectivity-focused informational content has primarily been substituted for a realist acceptance of the power and popularity of opinion-driven “news.” This shift is starkly visible now: mainstream news media outlets knowingly spread hoaxes, conspiracy theories, and the like.

This current state of affairs is not some freak accident. The Supreme Court’s First Amendment …

Future-Proofing Students In Higher Education With Unmanned Aerial Vehicles Technology: A Knowledge Management Case Study, Thomas Menkhoff, Siew Ning Kan, Eugene K. B. Tan, Shaohui Foong

Research Collection Lee Kong Chian School Of Business

In this paper we report experiences in implementing a new course ‘Understanding Drone & Robotics Technology – History, Usage, Ethics & Legal Issues’ at the Singapore Management University framed as a strategic knowledge management (KM) initiative in an institution of higher learning aimed at capturing, sharing and creating new knowledge about disruptive technologies such as unmanned aerial vehicles. We posit the new course as a knowledge innovation initiative (similar to a KM-enabled business case in a corporate setting) in support of the university’s mission and vision so as to deliver new value to students and to stay ahead of the …

การศึกษาความเป็นไปได้ในเชิงพาณิชย์ของลูกอมที่มีสารช่วยในการเติมเนื้อฟัน, จิตธนา สันทวี

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษาวิจัยครั้งนี้มีวัตถุประสงค์เพื่อพัฒนาต้นแบบผลิตภัณฑ์ลูกอมที่มีสารช่วยเติมเนื้อฟันที่มีประสิทธิภาพในการคืนกลับเนื้อฟัน และเพื่อศึกษาประเมินศักยภาพความเป็นไปได้ในเชิงพาณิชย์ วิเคราะห์การตลาดสำหรับผลิตภัณฑ์ลูกอมที่มีสารช่วยเติมเนื้อฟัน เพื่อเป็นประโยชน์ต่อการเพิ่มประสบการณ์ประสาทสัมผัสการรับรสของบริการสปา โดยได้ศึกษาความเป็นไปได้ด้วยแบบสอบถามจากกลุ่มตัวอย่าง จำนวนทั้งสิ้น 60 คน สำหรับการวัดในเชิงปริมาณ และ การสังเกตพฤติกรรมการรับประทานผลิตภัณฑ์ลูกอมต้นแบบสำหรับการวัดในเชิงคุณภาพ ผลการวิเคราะห์จากแบบสอบถามพบว่าปัจจัยที่มีผลต่อการตัดสินใจในการเลือกบริโภคลูกอมของผู้ให้ข้อมูล ได้แก่ รสชาติ กลิ่น และ สี โดยคุณสมบัติความสามารถของลูกอมที่ผู้ให้ข้อมูลสนใจนอกเหนือจากการทำให้ชุ่มคอหรือการช่วยระงับกลิ่นไม่พึงประสงค์ที่มีอยู่ทั่วไปในตลาดนั้น คือ การช่วยรักษาสุขภาพฟันแข็งแรง และยินยอมที่ซื้อผลิตภัณฑ์ลูกอมในราคาที่สูงขึ้นหากตัวผลิตภัณฑ์มีคุณสมบัติและประโยชน์ที่คุ้มค่า และผลการวิเคราะห์จากการสังเกตพฤติกรรมการรับประทานผลิตภัณฑ์ลูกอมต้นแบบพบว่าผลิตภัณฑ์ต้นแบบที่มีส่วนผสมของสารช่วยในการเติมเนื้อฟันไม่ทำให้ลูกอมสูญเสียรสชาติ หรือ แตกต่างไปจากเดิม คณะผู้วิจัยได้นำเสนอลูกอมที่มีสารช่วยในการเติมเนื้อฟัน พบว่า ผู้ให้ข้อมูลมีความสนใจต่อนวัตกรรม และรับรู้ถึงประโยชน์ของนวัตกรรม ด้วยเหตุนี้ผู้วิจัยจึงนำลูกอมที่มีสารช่วยเติมเนื้อฟันไปทำการศึกษาต่อยอดถึงความเป็นไปได้ในเชิงธุรกิจต่อไป

กรณีศึกษาความเป็นไปได้ในเชิงพาณิชย์สำหรับน้ำยาล้างรถแบบเจลบอล, พรเทพ หงส์วัฒนกุล

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยเรื่องกรณีศึกษาความเป็นไปได้ในเชิงพาณิชย์สำหรับน้ำยาล้างรถแบบเจลบอล เพื่อหาความเป็นไปได้ที่น้ำยาล้างรถแบบเจลบอลสามารถออกสู่ตลาด และตอบโจทย์ความต้องการของผู้ใช้งาน โดยใช้เครื่องมือวิเคราะห์การแข่งขันธุรกิจ การวิเคราะห์ปัจจัยภายในและภายนอก และการวิเคราะห์ลูกค้า จากแบบสอบถามจากกลุ่มตัวอย่าง จำนวน 111 คน ผลการวิเคราะห์แบบสอบถามพบว่า ปัจจัยที่จะทำให้ผู้ใช้งานสนใจได้ต้องมีคุณสมบัติของผลิตภัณฑ์ ที่มีความสามารถในการทำความสะอาดได้ดี เป็นปัจจัยสำคัญที่ต้องคำนึงถึงในการผลิตน้ำยาล้างรถยนต์ นอกจากนี้คุณสมบัติเพิ่มเติมของน้ำยาล้างรถที่พึงควรมี คือ ความมิตรต่อสิ่งแวดล้อม หรือป้องกันรังสียูวีได้ โดยราคาอยู่ในช่วงที่สมเหตุสมผลหรืออยู่ในช่วง 101-300 บาทต่อเดือน รวมถึงช่องทางการจัดจำหน่ายที่สามารถเข้าถึงได้ง่ายทั้งทางออฟไลน์และออนไลน์ สุดท้ายการสร้างการรับรู้เกี่ยวกับวิธีการใช้งานของน้ำยาล้างรถแบบเจลบอล หรือคุณภาพของผลิตภัณฑ์เป็นสำคัญให้กับผู้ที่ต้องการใช้งานรับรู้ได้อย่างสม่ำเสมอ เพื่อให้ผลิตภัณฑ์เกิดกระแสของทางสังคม ให้เกิดการอยากทดลองใช้งาน