Technology and Innovation Commons^™

When The Jingle Isn't Human: How Ai-Generated Vs. Human Composed Sonic Branding Shapes Consumer Response, Zecong Ma, Hong-Hee Lee, Danielle Rangel

Posters - 2026

Sonic branding elements—such as sound logos and jingles—shape brand meaning by communicating cues that consumers process quickly and often implicitly (e.g., through affect, fit, and memory). Recent evidence suggests that even specific musical choices (like instrumentation in a sound logo) can shift perceived brand personality traits (e.g., sophistication, ruggedness), indicating that audio can function as a powerful identity signal rather than mere “background.” At the same time, generative AI is rapidly lowering the cost and increasing the speed of producing branded music, making AI-composed jingles a realistic and scalable tool for marketers. Yet consumer responses to AI-generated creative work are …

Ai-Scm Cmm: A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines, Omar F. El-Gayar, Patti Brooks, Insu Park

Annual Research Symposium

Artificial intelligence is increasingly deployed in supply chain management, yet many organizations struggle to align adoption efforts with process readiness, data quality, governance, and workforce capabilities, and they still lack validated supply chain specific roadmap for assessing readiness, sequencing investments, and reducing implementation risk. This study develops and evaluates a Capability Maturity Model for Artificial Intelligence Integration in Supply Chain Management to address that gap. Using a design science research approach, the study synthesizes prior literature and practitioner knowledge to define maturity dimensions, capability indicators, and staged progression levels for AI integration in supply chain contexts. The artifact and assessment …

5th International Annual Conference Proceedings: A New Global Order, Yet Again, Centre For Business And Economic Research (Cber), School Of Economics And Social Sciences (Sess)

Conference Proceedings

The School of Economics and Social Sciences (SESS) and the Center for Business and Economics Research (CBER) at the Institute of Business Administration (IBA), Karachi, are pleased to announce the 5th International Annual Conference on "A New Global Order, Yet Again" In an era marked by geopolitical realignments, technological innovations, green transitions, climate change, and evolving trade dynamics, the global economic landscape is undergoing an unprecedented transformation. Developing economies today face multifaceted challenges: leveraging new opportunities in a decentralized global system while managing debt insolvency risk, uncertainties in international trade, climate change vulnerabilities, and rising socioeconomic inequality.

This conference seeks …

Enhancing Customer Experiences In Airline Code Sharing: Understanding Impact, Expectations, And Strategies For Improvement, Rosa Morales

Presentations - 2025

This research project aimed to explore the impact of airline code-sharing on customer satisfaction and identify potential strategies for improving these services. Code-sharing, where multiple airlines share the same flight, has become a common practice in the aviation industry, especially among major alliances like Star Alliance, OneWorld, and SkyTeam. However, the effectiveness of these arrangements in enhancing customer experiences remains a topic of interest. Our study involved surveying 169 participants to gather insights into their familiarity with code-sharing, satisfaction levels, and preferences for potential improvements.

Understanding Brand Perception And Purchase Drivers Among Engaged Stakeholders For Products Developed At The University Of The Philippines Los Baños, Emil John C. Cabrera, Eunice Dianne Y. Algar, Cathrene P. Amante, Rainielle Kyle M. Guison

Asia-Pacific Intellectual Property Management and Innovation Book Series

Branding for universities is a relatively new concept, particularly as they position themselves to be an “entrepreneurial university.” This model necessitates a proactive approach to intellectual property (IP) management and technology transfer. Recent studies on university branding focus on higher educational institutions (HEIs) and how branding supports the development of their distinct identities and reputation. However, research on the perception of university-developed products, particularly in the context of the Philippines, is still limited. This study, therefore, examined the brand perceptions and purchase drivers of engaged stakeholders towards University of the Philippines Los Baños (UPLB)-developed products to evaluate the effectiveness of …

Mentoring And Change Management: Integrating Organizational Mentorship With Change Initiatives, Ramiro Pesina, Danny Darden, David Silberman

Student Posters

Change is an inevitable and defining force in organizations. While structured change management frameworks provide critical guidance, they often overlook the human dimensions of change. We investigate mentoring and argue that it should not merely support change initiatives but serve as a strategic driver of successful transformations, serving as a multidimensional driver of cognitive alignment, emotional support, and behavioral adaptation, and introduce a mentoring framework that addresses these areas while bridging the gap between the procedural and human-centric change elements.

By interviewing participants who have been involved in mentoring programs yet experienced significant organizational change, we will identify their support …

Stop The Brain Drain: A Higher Education Collaborative Autoethnographic Change Study Using A Soft Systems Approach, Danny Darden, Angela Nunez, Stella Shen, Rob E. Carpenter, Ginger Vaughn, Tim Murphy

Student Posters

Knowledge loss is a common challenge within IHEs—highly educated and skilled individuals leave—often taking the knowledge to do their job well with them. Turnover in IHEs is currently at an all-time high. There is a strong correlation between knowledge management practices and organizational performance. This paper (in progress) explores this phenomenon using collaborative institutional ethnography, enabling a critical analysis of how power dynamics and uncertainty shape both individual experiences and broader workplace social structures. Participants include six IHE employees (in various IHE roles) from three separate universities in the eastern region of Texas. We aim to uncover the internal experiences …

Ftc Titans #17576 2025 Engineering Portfolio, Aparna Sadhanagiri, '26, Noah David, '26, Neev Patel, '25, Michael Meng, '25, Andrew Sun, '27, Ian Wang, '27

Distinguished Student Work

"FTC Robotics is a program for students to engage with designing, building, and driving an 18x18x18' robot to compete in local, regional, and state competitions. The TITANS #17576 were founded in 2019 and continue to be high-performing competitors and active members of the local STEM community. We have used STEM education and robotics to inspire over 54K people across the globe in the 24/25 season, using avenues such as publishing resources, creating STEM programs for all ages, and connecting with professionals in the field. This past season, the team was awarded the 3rd Place Inspire Award for overall excellence at …

Uncovering Libraries Instagram Engagement, Kenneth Saito

Library Research Scholars Program Spring 2025

The Binghamton University Libraries utilizes its Instagram platform to engage its audience to share information regarding its resources and services. Current research suggests elements such as color grading, scenic backgrounds, and maintaining a proper online social media presence affect how Instagram users engage with content. However, additional elements such as audience type and how they engage with content may factor into the Libraries’ reach on their platform. This project seeks to identify how the Libraries Instagram platform can maximize engagement based on their audience needs and identified interaction behavior. A literature review determined that a qualitative survey is the best …

Drivertech Vehicle Monitoring System, Sarah Aldhafeeri, Fillip Cannard, Kaitlyn Ledon, Shea Spellman

Posters - 2024

DriverTech provides critical data to shipping companies about their fleets of vehicles and drivers. This is done through their vehicle monitoring system. Unfortunately, Windows 10 is reaching end of life, and DriverTech is looking for a new software solution.

Sistema Agroalimentario De La Provincia De Sumapaz En Cundinamarca, Nelson Enrique Fonseca, Edwin Palacios Yepes

Ciencias Administrativas, Económicas y Contables

La erradicación del hambre, la desnutrición y la subalimentación es una preocupación global. Esta investigación diagnostica el sistema agroalimentario de la provincia del Sumapaz en Cundinamarca desde una perspectiva integral que incluye agricultura, ecología, ecosistemas y biodiversidad, promoviendo la sustentabilidad. Se identifican problemáticas en los sistemas de consumo, socioeconómico y productivo, y se mide la eficiencia de los agroecosistemas en subsistemas familiares, agrícolas, pecuarios y agroforestales. Se recomienda establecer un centro regional de comercialización agroalimentaria, coordinado con municipios y centros de abasto nacionales, y crear un sistema de información veraz y eficiente. Abordando disciplinas como agronegocios, tecnología e innovación y …

Driving Innovation In The Guangdong-Hong Kong-Macao Greater Bay Area: Research Impact And Contribution By The Chinese University Of Hong Kong, Analytical Services, Elsevier, The Chinese University Of Hong Kong

Public Reports

Comprising Hong Kong, Macao, and nine cities in southern China's Guangdong province, the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is one of the most dynamic and innovative regions in the world, housing leading universities and global high tech companies. To understand the research landscape of the GBA and assess its research strengths, this report, developed in partnership with the Chinese University of Hong Kong provides an overview of the research performance of the GBA and a highlight of the research development of Hong Kong based on analysis of research output data from 2018-2022.

Ai Integration In The Common Workplace: Beneficial Or Harmful?, Logan Karen, Kirk Silvernail

Undergraduate Research Symposium Lightning Talks

Integrating AI in the Workplace: 77% of businesses are using or exploring AI. 35% of these companies are using AI. 42% of these companies are exploring AI.

Benefits: Productivity and efficiency improvements, daily workflow improvements, resource optimization, cost reduction, innovation.

Challenges: Job security, impact on mental health, psychological impact, ethical challenges.

The path to Ethical and Effective AI Integration: Involve and educate employees, monitor on a continuous bases, identify and manage risks, find a balanced approach.

The "Dark Side" Of Digital Product Upgrades, Liang Chen, Smu Office Of Research

Research@SMU Infographics

Companies can constantly release improved products to capture value from digital innovations, but there is a ‘dark side’ to doing so. A study by SMU Associate Professor of Strategy and Entrepreneurship Chen Liang and his co-researchers argues that while product upgrades are intended to capture value, they can also impose learning costs on customers, potentially destroying the value.

Oligram: A Cleaner And Safer World, Joshua Mu '25

IMSA / Fermi STEM Pitch

OliGram, the rapid and affordable biofilm test kit, exploits the presence of cellulose in the extracellular matrix of a biofilm. Only produced by plants and bacteria, cellulose is a suitable biomarker for detecting biofilms as plants can likely be ruled out in most contexts. To indicate the presence of cellulose, OliGram utilizes oligothiophene h-FTAA, a chemical marker which binds to cellulose molecules to create fluorescent complexes. Under a particular wavelength of light, this complex emits light of a corresponding wavelength; on the other hand, if none of the complex was formed, then no light is emitted. Thus, with this rapid …

A Study On The Development Of A Self-Motivation App To Increase Motivation In College Students, Paige Barker, Nathan Guerrero, Kyla Sannadan [email protected]

Undergraduate Research Symposium Posters

In 2021, the Healthy Mind Network published data which found a consistent decline in the mental health of college students. Mental health struggles is a major factor in lack of motivation in college students. Motivational smart phone applications are prevalent, but there is a lack of applications offering motivation to college students specifically. We hypothesized that a smartphone app geared toward motivating students could positively influence student motivation. To test this hypothesis, we designed and prototyped a new app we call “ Groove”, inspired by the phrase “getting into the groove” which ties in with the notion of productivity or …

Quantitative Analysis Of Dutch Research And Innovation On Key Technologies: A Report For The Ministry Of Economic Affairs And Climate, Jörg Hellwig Phd, Luigi Rucco Phd

Public Reports

The Dutch Ministry of Economic Affairs and Climate (MinEZK) is actively shaping a National Technology Strategy (NTS) to optimize research allocation and enhance the Netherlands' global technological competitiveness. This report, commissioned by the MinEZK offers insights into the Netherlands' research capabilities across 44 key technologies and comparative data showcasing the country's standing in the global research landscape.

Openmind, Shashi Salavath '25

Distinguished Student Work

OpenMind is a mental health organization I founded that offers comprehensive resources and services to support individuals in their mental wellness journey. The organization offers a range of traditional mental health resources, such as therapy and support groups, as well as cutting-edge technology-based solutions. The flagship offering is an AI-powered mental health therapist, designed to provide accessible, on-demand support for individuals experiencing mental health challenges. OpenMind's holistic approach to mental health, combined with its innovative technology offerings, sets it apart in the field and positions it as a leader in promoting mental wellness for all.

Ftc Titans #17576 Engineering Portfolio, Gautham Anne '23, Michael Meng '25, Ebba Kaulas '24, Jayant Kumar '23, Neev Patel '25, Ankit Walishetti '25, Shawn Crimmins '24

Distinguished Student Work

IMSA's FTC Robotics Team, the FTC TITANS, was recently recognized at an educational STEM conference presenting to the student body of Orrington Elementary and invited to present at professional meetings for Molex and Caterpillar/Trimble Connectivity to spread robotics to almost 100 engineers and STEM professionals, both at the student and professional levels.

We have used STEM education and robotics to inspire over 6300 people across the globe. The team was recently awarded the 1st Place Connect Award for professional outreach and 2nd Place Inspire (Championship) Award and is excited to be competing at the State Competition.

Swine Research Industry, Alyssa Abendroth '24

Distinguished Student Work

My business research revolved around biosecurity and disease. My inquiry was led by the question How common are diseases in commercial swine units and how can they be prevented from a staff personnel standpoint?. I completed my research by gaining knowledge through experience in my internship, as well as a literature review. I could not find an explicit response to how common diseases are, but I did learn about biosecurity and disease prevention.

Instructional Systems Design And The Diffusion And Adoption Of Technology: (Volume 1), Miguel Ramlatchan (Author & Editor), Mark Parsons (Author), Meghan Soldani (Author), Josie Joswick Mendoza (Author), Maria Satre (Author), Brittany Spitz (Author), Jasmine Bundy (Author), Amanda Kline (Author)

Distance Learning Faculty & Staff Books

Instructional designers, instructional systems designers, and other educational technologists are, by their nature, innovators. These professionals apply and extend the applied science of learning, systems, communication, and instructional design theory to help students learn. Technology in some capacity is used to make the connections between subject matter experts, teachers, instructors, and their learners. It is common for instructional designers to seek new tools, techniques, and innovations for the improvement of learning, access, quality, and student satisfaction. However, the adoption and diffusion of new educational technology and innovation is a complex process that depends on many variables. Understanding these processes and …

Revolution, Michelle Sun '23

Distinguished Student Work

A game-changing shoe design for a better Earth.

Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy

Creative Collaborations

In our age of ubiquitous devices and digital media it is the perceived value of the end-to-end experience that brings people to a place. Designing inspiring and emotionally engaging end-to-end experiences requires experts in a wide range of disciplines committed to an interdisciplinary collaboration that can arrive at transdisciplinary design - the sum becomes greater than its parts.

Civil engineering, hospitality, business, psychology, digital User Experience (UX) design, and experience data analysis need to be seamless integrated with the fine and performing arts and design fields:

• Architecture, interior, landscape and sound design actively engage the senses.

• Graphic and fine arts …

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Iba Newsletter [July-September 2021], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

South Korea: A Technological Powerhouse Strengthening Its Research And Innovation Footprint, Basak Candemir Phd, Weiwei Cheng, Jörg Hellwig Phd, Erin Hill-Parks, Dana Jang, Anders Karlsson Phd, Donghyun Kim, Sohyeong Kim, Sumeet Rohatgi, Lu Zhao

Public Reports

Systematic investment in research and development has moved South Korea from an innovation follower to an innovation leader.

This report from Elsevier in collaboration with the National Research Foundation of Korea (NRF) presents some key indicators around the South Korean research and innovation ecosystem, with comparator countries being the United States, the United Kingdom, Japan, Germany, and China. The main study period of the report is 2015–2019.

Our focus in the report is on academic research, its volume and scholarly impact, as well as on focus topic areas and collaboration networks, both national and international. With three quarters of R&D …

Uk-India: Partnerships For Growth With Research And Innovation, Ukri, Ukri India, Newton Bhabha

Public Reports

UKRI India joint funding resulted in 258 projects. Over £150 million in funding from the UK was matched by Indian counterparts, bringing the overall joint investment to the equivalent of over £330 million.

The projects were funded by over 15 funding agencies, bringing together more than 220 lead institutions from the UK and India. These research projects have generated more than £450 million in further funding, mainly from public bodies but also from non-profit organisations and commercial entities.

The projects covered a wide range of subjects, from heritage to renewable energy, generating a large number of outputs in different formats …

The Current [Jan 2020 - April 2020], Alumni Corporate Relations And Communications (Acrc)

The Current

No abstract provided.

Iba Newsletter [November 2019], Communications Department, Iba

IBA News

No abstract provided.

Fy20 Community Day Presentation | Scholarship & Innovation: An Inquiry 2018-2019, José M. Torres, Kelly Page, Amber Stitziel Pareja, Jean Bigger, Richard Palmer, Lindsey Herlehy, Richard Schultz, Nadia Miskowiec

Scholarship & Innovation Committee

Presentation at Community Day | 8.14.2019

Fy19 Final Report | Scholarship & Innovation: An Inquiry 2018-2019, José M. Torres, Kelly Page, Amber Stitziel Pareja, Jean Bigger, Richard Palmer, Lindsey Herlehy, Richard Schultz, Nadia Miskowiec

Scholarship & Innovation Committee

The IMSA Scholarship and Innovation Committee was established in August, 2019 by Dr. José Torres based on report recommendations from Research Fellow, Dr. Page as a way to deepen a culture of scholarship, research and innovation across the IMSA community. The purpose of the committee is to create and communicate a shared vision, meaning and support for scholarship and innovation at IMSA, continuing its long tradition as a leading learning laboratory.