Technology and Innovation Commons^™

Generative Ai’S (Genai) Impact On Sales Performance: An Empirical Study On Business-To-Business Sales Process, Michael Rodriguez, Michael Rodriguez, Mike Krush, Dawn Deeter-Schmelz

Atlantic Marketing Association Proceedings

No abstract provided.

3t Of Tech, Taste, And Transformation In Coffeepreneurship, Razinda Tasnim Abdul Rahim, Mohd Faizuddin Muhammad Zuki, Nur Syamilah Md Noor

International Conference on Business and Management Research (ICBMR)

The global coffee industry is rapidly transforming due to digitalization, evolving consumer preferences, and sustainability trends. Coffeepreneurship, blending entrepreneurial innovation with coffee culture, has emerged as a competitive business model. This study applies the 3T- Technology, Taste, and Transformation to assess digital innovation, consumer experience, and business adaptation in coffee entrepreneurship. Despite opportunities in digital transformation, coffeepreneurs face challenges such as market saturation, financial constraints, and regulatory barriers. Limited access to fintech solutions and supply chain inefficiencies further hinder scalability. This study addresses these gaps by analyzing how technology, branding, and financial literacy influence coffeepreneurs' long-term sustainability using the VRIO …

Predicting Medical Tourism Destination Preference Of Indonesian Patients: The Roles Of Patient Experience Quality, Perceived Ai Intelligence And Humanness, Eddy Eddy, Sabrina O. Sihombing, Ferdi Antonio

International Conference on Business and Management Research (ICBMR)

This study proposes an investigation on the antecedents of medical tourism destination preference among Indonesian patients, with a specific focus on the novel moderating role of Artificial Intelligence (AI) chatbots. Driven by a significant financial drain from outbound medical travel, this study aims to understand the key factors that influence Indonesian patients to seek care abroad. The proposed conceptual framework posits that medical tourism destination preference is positively predicted by medical technology advancement, service quality, price transparency, and geographical accessibility. Patient experience quality is also hypothesized to mediate these relationships, serving as a critical psychological bridge. The most innovative aspect …

Which Ai For What? An Ai Value Index For Small Business Adoption, Ahesanul Karim Abid

Create@State

Every day, millions of small business owners hear the same advice: use AI to grow your business. But when they look at the options — ChatGPT, Claude, Gemini, Grok, DeepSeek – they face an overwhelming question with no clear answer: which one should I actually use for my specific business need?

This question needs a fact-backed answer. Small businesses make up nearly all U.S. companies, about 99.9%, and employ close to half the country's workforce. Yet they adopt AI at rates 38 percentage points lower than large corporations. The issue is not cost. The issue is that no one has …

Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.

Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian

Atlantic Marketing Association Proceedings

No abstract provided.

Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes

Atlantic Marketing Association Proceedings

No abstract provided.

Moneyup: A Predictive Financial Management System For College Students, Isaiah J. Adams, Malaya E. Wilburd, Dan V. Le, Joshua P. Golden

ATU Scholars Symposium

College students often lack accessible tools that combine real-time financial tracking, mobile accessibility, predictive analytics, and secure system design, leaving many without structured insight into their spending behavior. MoneyUP is a full-stack financial management platform developed to address these challenges through a secure, data-driven budgeting system deployed as both a web application and a cross-platform Flutter mobile application. The system integrates the Plaid API in its Sandbox environment to synchronize simulated banking data for secure testing without exposing live financial credentials. Transaction data is processed and stored using Supabase with a relational PostgreSQL database structured to enforce normalization, referential integrity, …

The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer

Atlantic Marketing Association Proceedings

No abstract provided.

Video Streaming Services And Marketing Theory, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson

Atlantic Marketing Association Proceedings

No abstract provided.

How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen

Atlantic Marketing Association Proceedings

No abstract provided.

Peace Innovation And Healing: A Design Justice Framework To Support Change Processes, Strengthen Relationships, Foster Trust, And Build Community, Michelle Helman

Peace and Conflict Studies Journal Conference

Many organizations aiming to achieve peace and health equity outcomes often focus their design processes and innovation efforts externally without addressing how their organizational culture can unintentionally reproduce the very harms they are trying to address. The purpose of this qualitative design research study is to explore the role of a design justice framework in piloting a Peace Innovation Project aimed at facilitating an organizational culture change process. Specifically, the study focuses on better understanding how integrating a design justice approach could support research collaborators to center equity and justice as core components in building a culture of peace and …

Embodying Design Justice: A Peace Education Framework To Strengthen Relationships, Foster Trust And Build Community, Michelle Helman

Peace and Conflict Studies Journal Conference

BACKGROUND

Groups working toward creating peace and equity often focus on external innovation without addressing internal culture shifts necessary to navigate change and achieve their goals. Michelle’s doctoral research and practice address this challenge through a design research study and peace innovation project focused on organizational culture transformation through a design justice framework. Findings suggest that interweaving the framework with storytelling, arts, and embodiment practices are key to support people in navigating change processes to strengthen relationships, foster trust, and build community.

ABOUT

The workshop offers an applied learning experience for participants to explore the concepts of design and innovation …

Enterprise Digital Transformation: A Study Of Success Factors, Ngan Chau, Steve Schulz

Mountain Plains Business Conference

Digital transformation (DT) has been recognized as a driver of enterprise performance, enabling organizations to enhance operational efficiency, foster innovation, and maintain competitive advantage. This study aims to identify success factors of DT initiatives by examining organizational digital readiness, digital value mapping, and implementation tactics. The empirical study involved data collection at two points in time: in 2022, prior to the widespread popularity of generative AI (genAI) such as ChatGPT, and in 2024, amid genAI's integration into business practices. This study, therefore, offers timely insights into how organizations navigate the evolving landscape of digital transformation.

Indigenous Finance And Women Empowerment: The Digital Transformation Of Stokvel Systems In South Africa, Papama Mtambeka, Ulrike Rivett, Rebecca Njuguna

African Conference on Information Systems and Technology

This paper explores how the digital transformation of stokvels in South Africa is reshaping women’s empowerment. Stokvels, a form of indigenous savings or rotating savings clubs, have long served as a financial safety net for women, particularly for underserved rural and peri-urban communities. However, with the increasing integration of mobile technologies, fintech platforms, and digital communication tools, these systems are undergoing a significant shift. Drawing on qualitative data from South African women engaged in digitally transformed stokvels, the study examines how digital tools redefine women’s economic and social empowerment. Through the lens of Nego-feminism and Snail-sense feminism, the research highlights …

Efficacy Of Fintech Solutions In Advancing Financial Inclusion For The Underserved In South Africa: A Systematic Literature Review, Tebogo S. Legodi, Adheesh Budree

African Conference on Information Systems and Technology

Financial inclusion in South Africa is a critical mechanism for addressing systemic poverty, unemployment, and inequality. Fintech solutions have increasingly been positioned as key enablers of expanded access to financial services, particularly among underserved populations. However, there remains a lack of literature that evaluates the efficacy, rather than merely the impact, of these technologies. This study presents a systematic literature review (SLR) of 21 peer-reviewed articles, policy documents, and industry reports to examine how Fintech advances financial inclusion in South Africa. The literature is synthesised into four thematic categories: Financial Inclusion (Concepts and Metrics); Fintech in South Africa and Global …

Applying Detective Analytics For Mitigating Financial Crime In An Organisation, Nontobeko Mlambo, Tiko Iyamu

African Conference on Information Systems and Technology

Despite the growing popularity of detective analytics, it is consistently challenging to understand the factors that influence the adoption. This is increasingly discouraging organisations, even though the tool is important for tracing, tracking, and mitigating financial crime. This study applied concepts of ‘follow the actors’ and shifting negotiation of actor-network theory (ANT) to gain a better understanding of the factors that influence the adoption of detective analytics in a qualitative case study using a South African-based financial organisation. From the analysis, integration of analytics tools, integration of detective analytics with other systems and processes, development of a template for each …

Combating Forced Labor: Innovative Data Solutions For Risk Assessments, Jill Dewitt, Valerie Cho

SMU Human Trafficking Data Conference

Today’s global market demands that businesses ensure their supply chains are free from human rights violations, especially forced labor. Due to the increasing regulatory, commercial, and reputational stakes, it is crucial to identify and address these risks. However, firms must manage forced labor risks for compliance purposes while navigating a lack of data visibility and compliance complexities. Moody’s and The Rights Lab are leveraging data and technology to assist businesses in identifying and mitigating the risk of forced labor within their supply chains. By utilizing technology for data collection, they can pinpoint risks in three key areas: industry, geography, and …

Analyzing The Role Of Innovation And Digitalization In Accelerating Productivity: A Comparative Analysis Of Four Asian Countries, Muhammad Adnan Khan, Muhammad Azam Khan, Muhammad Tariq

CBER Conference

Productivity growth has remained slow in the Asian countries. The feasible option to accelerate productivity growth for a country is not only tangible capital (labor and capital) but also intangible capital such as innovation and digitalization. The study examines the role of innovation and digitalization on output productivity for four Asian countries: Bangladesh, China, India, and Pakistan using data from 1990-2022. Based on the findings of the unit root test, the study used the Autoregressive Distributed Lag (ARDL) technique and Kao test to explore the long-run relationship among the variables. The long-run results show that innovation and digitalization have a …

Assessing Pakistan’S Textile Exports Under Trade Agreements, Amjad Masood, Junaid Ahmed, Khuda Bakhsh

CBER Conference

Textiles serve as the export engine of Pakistan’s economy, constituting 60 percent of its total exports. Despite this prominence, Pakistan's global share in textile exports has consistently declined. Considering this, this study explores the potential impact of Free Trade Agreements (FTAs) on fostering textile exports. The study applied a structural gravity model with the Poisson pseudo-maximum likelihood (PPML) estimator to analyze annual exports for the period 2002–2021. Findings exhibit a positive and statistically significant effect of FTAs on textile exports, with varied impacts compared to major competitors. Moreover, we categorized textile products at the HS 4-digit level based on their …

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …

The Perceptions Of Women In Ict Concerning Hybrid Work At Telecommunication Companies In South Africa, Ntombizethu Lubisi, Samwel Mwapwele

African Conference on Information Systems and Technology

This study examines the perceptions of women in ICT regarding the hybrid work model in South Africa's telecommunications sector, a shift accelerated by the COVID-19 pandemic. The research explores both the benefits—such as flexibility, financial savings, and improved work-life balance—and the challenges, including communication difficulties, collaboration issues, and infrastructural problems like power outages. Using a qualitative, interpretive approach, data were gathered through semi-structured interviews with 11 participants from 8 JSE-listed telecom companies. The key finding is that while the hybrid model is generally viewed favourably for supporting career development, the findings underscore the need for well-structured policies to ensure effective …

Stakeholder Perceptions Of A New Learning Management System Implementation At A South African University, Lazola Taho, Walter Uys

African Conference on Information Systems and Technology

Learning Management Systems (LMSs) investments are increasing in response to internal and external factors such as technology and market trends, laws, and regulations. Many LMS implementation initiatives fail despite decades of research on IS success. Challenges faced by sub-Saharan Africa Higher Education Institutions (HEI’s) LMS implementations are becoming context-specific to each institution. Studying implementation success quantitatively has however not provided adequate contextual insights into the complex dynamics of implementation. Research often investigates lecturers and students at the exclusion of other stakeholders. Using Critical Hermeneutics (CH) as a guiding perspective, semi-structured interviews were conducted with decision-makers, administrators, support staff, students, and …

Duramazwi Digital System (Modules Integration), Laiza Mumiriki, Surprise Prosper Chikotsi, Tafadzwa Muchaiwa

African Conference on Information Systems and Technology

This research paper explores the development of the Duramazwi Digital System, a comprehensive platform that integrates digital tools and technologies to enhance the experience of linguists and language learners. By combining the use of a dashboard, API, mobile app, and chatbot to provide users with seamless and interactive language learning experience. The study adopted the Activity Theory as its guiding theory for theoretical insights on natural language processing systems, language and learning. The methodology employed in this research follows the Design Science Research approach. The study utilizes various data collection techniques. The paper presents the system design and implementation details, …

Comparative Life Cycle Assessment Of Copper Production, Xiaohan Wu

Graduate Industrial Research Symposium

Copper demand will surge significantly in the context of global renewable energy technology implementation, but its production is an energy-intensive process. It is crucial to choose the best production method to reduce environmental damage in terms of the enormous copper supply. This research develops a multi-criteria life cycle assessment model for the three main copper production routes- pyrometallurgy, hydrometallurgy, and bioleaching. We complied material and energy flow data to assess each route's life cycle greenhouse gas (GHG) emissions, cost, and resource efficiency. Results indicate bioleaching emits the least GHG emissions (4.09 kg-CO2 eq/kg copper) among the three routes. Hydrometallurgy is …

Towards Assessing Cybersecurity Posture Of Manufacturing Companies: Review And Recommendations, John Del Vecchio, Yair Levy, Ling Wang, Ajoy Kumar

KSU Proceedings on Cybersecurity Education, Research and Practice

With the continued changes in the way businesses work, cyber-attack targets are in a constant state of flux between organizations, individuals, as well as various aspects of the supply chain of interconnected goods and services. As one of the 16 critical infrastructure sectors, the manufacturing sector is known for complex integrated Information Systems (ISs) that are incorporated heavily into production operations. Many of these ISs are procured and supported by third parties, also referred to as interconnected entities in the supply chain. Disruptions to manufacturing companies would not only have significant financial losses but would also have economic and safety …

Quantum Computing: Computing Of The Future Made Reality, Janelle Mathis

KSU Proceedings on Cybersecurity Education, Research and Practice

Abstract—Quantum computing is an emerging new area focused on technology consisting of quantum theory aspects such as electrons, sub-atomic particles, and other materials engineered using quantum mechanics. Through quantum mechanics, these computers can solve problems that classical computers deem too complex. Today the closest computing technology compared to quantum computers are supercomputers, but similarly to classical computers, supercomputers also have faults. With supercomputers, when a problem is deemed too complex, it is due to the classical machinery components within the computer, thus causing a halt in solving the task or problem. In contrast, these problems could be solved with a …

Rfid Key Fobs In Vehicles: Unmasking Vulnerabilities & Strengthening Security, Devon Magda, Bryson R. Payne

KSU Proceedings on Cybersecurity Education, Research and Practice

No abstract provided.

The Impact Of Individual Techno-Characteristics On Information Privacy Concerns In The Diffusion Of Mobile Contact Tracing, Jiesen Lin, Dapeng Liu, Lemuria Carter

KSU Proceedings on Cybersecurity Education, Research and Practice

In the wake of the global health crisis, mobile contact tracing applications have emerged as important tools in managing disease spread. However, their effectiveness heavily relies on mass adoption, significantly influenced by the public's information privacy concerns. To date, systematic examination of how these privacy concerns relate to the innovation adopter categories in mobile contact tracing remains sparse. Furthermore, the influence of individual techno-characteristics on these concerns is to be explored. This research seeks to fill these gaps. Drawing on the diffusion of innovation theory, we examine the impact of the key techno-characteristics—adopter category, propensity for identification misrepresentation, and exposure …