Advertising and Promotion Management Commons^™

Bank Advertising In Principles And Practice, Dan R. Meurer

Bachelors’ Theses

The express purpose of this thesis is to present, systematically, the results of the author’s investigation into the actual methods of bank advertising practice, and of his research into the writings of the best authorities on this subject. The general plan is to consider only authentic information and viewpoints for each phase of the advertising program and to compare and contrast actual methods used with these ideals.

Bank advertising is boundless in its scope, charged, as it is, with educating the public in financial matters and selling banking services. Because these services are practically infinite in variation, banks have been …

Ua12/2/1 College Heights Herald, Vol. Vii, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Bottle Column by Ink
• Class News
• Club News
• Editorials
• High Spots of Chapel
• Letters from Susie
• Personals
• Society
• Training School Notes

This issue contains articles:

• Activities of Western Alumni Members
• Pageant to be Given June 1-2-3 by Student Body – Pageant of Progress
• Is Baccalaureate Speaker for Grads – Burris Jenkins
• Classes to be Dismissed for KEA Meeting
• To Deliver Alumni Address on June 3 – Charles Franklin
• County School Heads in Meet Here Recently
• KIPA to Hold Fall Convention at Western
• Geographers …

Ua12/2/1 College Heights Herald, Vol. Vii, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Bottle Column by Ink
• Class News
• Club News
• Editorials
• High Spots of Chapel
• Letters from Susie
• Personals
• Society
• Training School Notes

This issue contains articles:

• Kernal is Host to Press Group at Spring Meet
• Makes All-SIAA Basketball Team – Bland Coffman
• Valuable Files of Newspapers Received Here – Kentucky Building
• Geography Majors & Minors Elect Marvin Cole President
• New Club is Named for Ellen Churchill Semple – Geographical Society
• Sophomores to Present Annual Play on April 10 – “Tommy”
• Spring Term Will Open …

Ua12/2/1 College Heights Herald, Vol. Vii, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Field News by Kelly Thompson
• High Spots of Chapel
• Letters from Susie
• Personals
• Society
• Training School Notes

This issue contains articles:

• Physical Education Building is Opened – Helm Library
• Historical Pageant to be Staged – Pageant of Progress
• Faculty Reception Given for Students
• Cast for Play Announced by Senior Class
• William Crabb Succumbs at Home in Louisville
• College Band Perfects New Organization
• ROTC Shoots First Round of Rifle Contest
• Enrollment of Western Shows Large Increase
• College Heads in …

Ua9/4 Kentucky Building Postcard, College Heights Foundation

WKU Administration Documents

Postcard used in fund raising effort to complete the construction of the Kentucky Building.

Ua1a College Tops Hill Where Old Fort Once Stood, Mattie Mclean

WKU Administration Documents

Supplement to the Park City Daily News promoting Western Kentucky University through the announcement of the completion of the Physical Education Building in 1931 which became Helm Library in 1965. Includes articles: Captain Brinton Davis Now Known as Hill Builder, Moore Brothers Completed Work Here with Ease, Physical Ed Building One of Prettiest, Mills Partitions Used in Physical Education Hall, Local Companies Sold Materials in New Building and New Building is Fitted with Safe Stairway Treads.

Ua12/2/1 College Heights Herald, Vol. Vii, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Field News by Kelly Thompson
• High Spots of Chapel
• Letters from Susie
• Personals
• Society
• Training School Notes

This issue contains articles:

• SIAA Meet at Western in ‘31
• Grainger Gets Large Ovation from Students
• Elected Business Manager of Annual – J. Fuqua Hartford
• Number of New Teachers Will Augment Staff
• Girls Intramural Basketball Contests Held on January 16 & 19
• Seniors Choose Staff for 1931 Class Yearbook
• Is Elected Editor of ’31 Talisman – Raymond Peterson
• Mrs. Wallace, of …

Ua9/4 Kentucky Building Postcard, College Heights Foundation

WKU Administration Documents

Postcard used in fundraising campaign to complete the construction of the Kentucky Building.

Ua12/2/1 College Heights Herald, Vol. Vii, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Field News by Kelly Thompson
• High Spots of Chapel
• Letters from Susie
• Personals
• Society
• Training School Notes

This issue contains articles:

• ‘Toppers Win Over Miami by 19-0
• Gymnasium to be Completed by February – Helm Library
• Obra F. Traylor Wins Fellowship
• Cummins Gets Berth on All State Eleven
• Messrs. Strahm & Johnson Give Concert Over WFIW Station
• Alumni Group of Paducah in Organization
• Eleanor Brannon Speaks on Hill
• Cherry Issues Appeal; Funds Are Asked for – Kentucky Building …

Ua99/9 Southern Exponent Of Business Education, Vol. Xxiv, No. 4, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua12/2/1 College Heights Herald, Vol. Vii, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Field News by Kelly Thompson
• High Spots of Chapel
• Letters from Susie
• Personals
• Society
• Training School Notes

This issue contains articles:

• Homecoming Declared Successful
• Transylvania KIPA Host at Fall Meet
• Western Obtains WFIW Radio Hour
• Conference of Educators is Held at U. of K.
• Proposed Memorial Tower
• Local People Witnesses to Pioneer Feat
• Ford & Owsley Attend Civic Meet
• William Wood is Claimed by Death in South
• Andreas Pavley Ballet Dancers in Feature Here
• V.W. Wallis in Ballard …

Ua12/2/1 College Heights Herald, Vol. Vii, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Field News by Kelly Thompson
• High Spots of Chapel
• Letters from Susie
• Personals
• Society
• Training School Notes

This issue contains articles:

• Homecoming Program is Arranged
• Construction Continued on State Shrine – Kentucky Building
• Freshmen are Given Reception on Hill
• Library Staff is Augmented to 20 Helpers
• Toppers New Mentor – Coach J.A. Elam
• Third District Teachers are Guests Here
• County Delegations in Organization
• T.A. Rothwell in Promotion to Colonelcy
• Michael Demiashkevich is to Address History Group
• KIPA Goes …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Bottle Column by Ink
• Class News
• Club News
• Editorials
• High Spots of Chapel by Leonard A. Hart
• Personals
• Training School Notes

This issue contains articles:

• W.L. Matthews is Training School Head
• State Shrine Museum Needs More Antiques – Kentucky Building
• Guy Whitehead is Taken by Death
• Awarded Trip Abroad – Ann Hardin
• Wood Makes Plans for Field Trip
• Many Grads of 1930 Have Good Positions Now
• Wiley, Gibson in Attendance at NEA Meet
• With Western Electric Co. – Wilford Twyman
• “Father” L.B. Woosley …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Bottle Column by Ink
• Class News
• Club News
• Editorials
• High Spots of Chapel by Leonard A. Hart
• Personals
• Training School Notes

This issue contains articles:

• Hearst Award is Received by Gov. Sampson
• George Wells Passes Exams at Naval Academy with High Honors
• Dr. Robert Hutchins is Speaker at Commencement
• Freshman Week
• Dr. William Hutchins Heard by Large Audience Here
• Wellington Hines to Leave Soon for West Virginia & Florida
• Alumni Association Launches Big Program Here
• Lecture Series is Attended by Many Students
• Members …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Bottle Column by Ink
• Chapel
• Class News
• Club News
• Editorials
• High Spots of Chapel by Joe Lafferty
• Personals
• Philosophizing Collegian by Ims
• Training School Notes
• Ups & Downs by Kelly Thompson
• Western Sophomore Writes Home

This issue contains articles:

• Chautauqua Opens Here June Ninth
• Gets Appointment to Naval Academy – George Wells
• Child’s Health Pageant Staged Here May Day
• Gordon Wilson to Get Degree in June
• State PTA Meet is Held at Western
• Commencement Program is Announced
• Trade Boards Featured in Program Here …

Advertising Appeals Used By Car Manufacturers For Three Representative Years, Robery J. Slaby

Bachelors’ Theses

An advertisement is written to be read. Whether the writer of an advertisement expresses himself or his advertisement in pictures, words, or diagram it is done so because the writer believes that the form he uses is the one which will be read and he believes will sell good.

Appeals In Advertising, Bess Epstein

Bachelors’ Theses

In this thesis, the writer studied the appeals of advertising and the psychology that lies behind them. An attempt was made to dis­ cover what the appeals are based on and the processes that are related to the presentation of the appeals.

The different chapters of the books, given in the Bibliography, were read and notes taken on everything read. From the material thus com­ piled, opinions were assorted and wherever neces­sary, differences in opinion were mentioned. Whatever was believed to need explanation was made clearer by taking examples from the Saturday Evening Post.

This thesis was written with the …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Bottle Column by Ink
• Chapel
• Class News
• Club News
• Editorials
• High Spots of Chapel by Joe Lafferty
• Personals
• Philosophizing Collegian by Ims
• Training School Notes
• Ups & Downs by Kelly Thompson
• Western Sophomore Writes Home

This issue contains articles:

• Louisville to be Hostess to KEA
• New Course is Offered at Western – Public Problems
• Ward Sumpter Honored at Yale
• President is Honored with Alumni Gift – Henry Cherry
• James Elam Signed as Coach of Hilltoppers
• Instructors’ Theses Given Endorsement
• Wellington Hines Awarded Honors …

The Ethics Of Advertising, Richard H. Derry

Bachelors’ Theses

One hundred years ago business was largely carried on within the limits or individual communities and consumers were more or less intimately acquainted with producers. At that time there was in the economic proceedure of the country a certain amount of pride in workmanship and flimsiness in products was not tolerated. When a builder erected a house he built it to last; fully realizing that any faulty construction would jeopardize his reputation as a craftsman. And so it was with practically all industries, each town having nearly a complete set of them. There were a few commodities that came from …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Bottle Column by Ink
• Chapel
• Class News
• Club News
• Editorials
• High Spots of Chapel by Joe Lafferty
• Personals
• Philosophizing Collegian by Ims
• Training School Notes
• Ups & Downs by Kelly Thompson
• Western Sophomore Writes Home

This issue contains articles:

• Herald is Adjudged Best in State
• Work is Under Way for New Health Building – Helm Library
• 2 Commencement Exercises for 1930
• Dean Finley Grise is Delegate for WKTC
• Hill Welcomes Legislature to Park City – Mammoth Cave National Park
• Courier Plant is Inspected …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Bottle Column by Ink
• Chapel
• Class News
• Club News
• College Clamor by N.O. Humor
• Editorials
• Fish Stories by Trout
• Personals
• Training School Notes
• Ups & Downs by Kelly Thompson
• Western Sophomore Writes Home

This issue contains articles:

• Increase in Attendance on Hill
• Donations are Received for Museum Here – Kentucky Building
• Capt. Ed. Stansbury Leads Hilltoppers
• W.H. Wood at Home for Rest
• Filson Club Paper Lauds Dr. Arndt Stickles
• KIPA is to be Entertained by Georgetown
• Western Teachers College Band
• Herald Staff Has …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Before the Flood by Aunty Diluvian
• Chapel
• Class News
• Club News
• College Clamor by N.O. Humor
• Editorials
• Fish Stories by Trout
• Kempusology Inside Out by Kelly Thompson
• Personals
• Philosophizing Collegian by Ims
• Training School Notes
• Western Sophomore Writes Home

This issue contains articles:

• WKTC Welcomes New Students
• Elected to Lead 1930 Hilltoppers - Paul Vaughn
• Dr. Clarence Dannelly Made Head of Kentucky Wesleyan
• Football Men Are Feted at Annual Dinner
• Smith, Diddle Attend Mobile SIAA Meet
• To Address Grads at Commencement – Robert …

Ua9/4 The Kentucky Building, College Heights Foundation

WKU Administration Documents

Pamphlet used in the Kentucky Building fundraising campaign. Contains testimonials by Irvin Cobb, Elizabeth Wood, Morgan Hughes, Arndt Stickles, Florence Ragland, J.R. Alexander, J.H. Clagett, Huston Quinn and John Townsend.

Ua12/2/1 College Heights Herald, Vol. Vi, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Before the Flood by Aunty Diluvian
• Chapel
• Class News
• Club News
• College Clamor by N.O. Humor
• Editorials
• Fish Stories by Trout
• Kempusology Inside Out by Kelly Thompson
• Personals
• Philosophizing Collegian by Ims
• Training School Notes
• Western Sophomore Writes Home

This issue contains articles:

• Chorus to Radiocast Over WHAS
• Irvin S. Cobb Lauds Move for Kentucky Building Faculty Member, on Leave, Visitor Here Thanksgiving – Frances Richards
• Joseph Roemer is Consultant of U.S. Bureau
• Western Gets Much Praise from Visitors – Western Carolina University …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Before the Flood by Aunty Diluvian
• Chapel
• Class News
• Club News
• College Clamor by N.O. Humor
• Editorials
• Fish Stories by Trout
• Kempusology Inside Out by Kelly Thompson
• Personals
• Philosophizing Collegian by Ims
• Training School Notes
• Western Sophomore Writes Home

This issue contains articles:

• Homecoming is Not Marred by Defeat of Team
• Seniors Elect Robert Perry, President
• Industrial Meet Called by Progress Group
• KIPA Goes to Murray for Business Meet
• Howard E. Taylor of Berea Speaks to Students Here
• Third District Teacher’s Meet is …

Ua12/2/1 College Heights Herald, Vol. Vi, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Fish Stories by Trout
• Kempusology Inside Out by Kelly Thompson
• Personals
• Training School Notes
• Western Sophomore Writes Home

This issue contains articles:

• Welcome to Western, Homecomers
• Murray is Hostess to Press Meet
• Education Council Elects Officers
• Dr. H.H. Cherry Has Extensive Vacation Trip
• Directors of College Heights Foundation Have Meet on Hill
• Eight Members of Faculty are on Leave List
• Western Teachers College is Sponsor of Field Trip in West
• Slight Change Athletic Staff Made for Year …

Ua99/9 Southern Exponent Of Business Education, Vol. Xxiv, No. 3, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua12/2/1 College Heights Herald, Vol. V, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Kempusology Inside Out by Kelly Thompson
• Kollege Kampus Ravings by A. Shavings
• Personals
• Rambling ‘Round by Leon Cook
• Training School Notes

This issue contains articles:

• Rev. Edwin H. Hughes Gives Sermon Here
• Gives Series of Lectures Here – Edward Griggs
• Managing Editor Weds – William Lytle
• New Museum at Teachers College Open to Public
• W.J. Cameron is Heard by B.U. Class
• ROTC Unit National Champs, Awarded Trophies at Chapel Hour by Colonel Bassett; Team Also Winner of …

The Success Of Direct-By-Mail Advertising In Modern Business, J. Edward Schmidley

Bachelors’ Theses

The modern trend of business is distinctly toward the creation of new business instead or trying by costly competitive methods to divide up among the producers the business already created. The manufacturer must sell his products by giving them value, creating a demand and then giving the retailer aid in selling them. The savage , crushing forces or competition to- day attack more fiercely than ever before . To act at once and to act correctly is the only method to be used by manufacturers in their struggle for existence . All concerns are aggressively striving to out-do each other …

Ua12/2/1 College Heights Herald, Vol. V, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Kempusology Inside Out by Kelly Thompson
• Kollege Kampus Ravings by A. Shavings
• Personals
• Rambling ‘Round by Leon Cook
• Training School Notes

This issue contains articles:

• Rifle Team Wins Fifth Corps Area Match for Third Consecutive Time
• National Music Week, For Third Time Nation-Wide Move, Observed on Hill
• Coffin Meets with History Group, April
• Leslie Hewes Gets Fellowship
• Miss Emma Stith and T.L. Bracken Talk in Chapel
• Dedication of Beautiful New Formation in New Entrance Cave Held by …