Advertising and Promotion Management Commons^™

Basketball Program: Morehead College Eagles Vs. Murray Thoroughbreds, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 10, 1946 basketball game between Morehead State Teachers College and Murray State Teachers College.

Basketball Program: Morehead College Eagles Vs. Kentucky Wesleyan Panthers, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 5, 1946 basketball game between Morehead State Teachers College and Kentucky Wesleyan College.

Betty Faces A Poser

Historical Documents of Bryant University (1863-present)

Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.

Ua94/5/1 Kappa Beta Pi Backward Dance, Kappa Beta Pi

Student/Alumni Personal Papers

Kappa Beta Pi backward dance, dance card belonging to Leone Brewer. It includes a list of officers and members, ads from Bowling Green merchants and a dance card.

Hug The Coast Highway Celebration [Program And Brochure], Hug The Coast Highway

Lower Rio Grande Valley Curated Material

Official Program for the Hug-the-Coast Highway Celebration held December 17th, 1940 in Raymondville, Texas.

Also includes a brochure, "HUG THE COAST HIGHWAY THROUGH THE STATE OF TEXAS From The Louisiana State Line to The Mexican Border, NOTE: The points of interest along this beautiful highway and other information, are shown in small type following each town. For more detailed information consult the local Chamber of Commerce."

Ua99/9 Southern Exponent Of Business Education, June 1940, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

"Greetings From The Lower Rio Grande Valley Of Texas " Souvenir Folder [Postcards], Curtis Tech & Company (Chicago, Il), C & H News Company (Harlingen, Tx)

Lower Rio Grande Valley Curated Material

Souvenir postcards promoting the lower Rio Grande Valley of Texas for vacation travel, agriculture, and ideal living conditions.

Ua99/9 Southern Exponent Of Business Education, December 1939, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

1939 K.I.A.C. Basketball Tournament, Eastern Kentucky State Teachers College

Morehead State Sports Team Programs

Souvenir program for the Kentucky Intercollegiate Athletic Conference Basketball Tournament held in Richmond, Kentucky from February 23 to February 25, 1939.

A Study Of The Outdoor Poster And The Car Card, Milo Bergo

Bachelors’ Theses

Outdoor advertising as a business phenomenon is one of the most interesting a student of modern business is likely to encounter. It has evolved into a great commercial force from obscure, crude beginnings. During its growth bitter opposition has been expressed by civic societies and associations, which have instigated reform movements having as their end the abolition of this advertising medium. More recently, however, the organized eradication of antagonizing characteristics has tended to lessen the opposition and hasten the growth of outdoor advertising.

Today outdoor advertising is one of the major selling media of the commercial world; but because of …

A Model Department Store Advertising Department, Marion Gillard

Bachelors’ Theses

This thesis will attempt to show a model organization of a department store’s advertising department in general, first, and then more specifically, by describing the duties and outlining the personnel.

Motion Picture Advertising And Publicity, Donald C. Demien

Bachelors’ Theses

A recent nationwide survey conducted by Fortune magazine revealed that only thirteen percent of the adults in the United States go to the movies more than once a week. Twelve percent go more than once a month. Thirteen percent average just once a month. Twenty-one percent attend less than once a month and sixteen percent say that they never go to the movies at all.

Sixteenth Regional High School Basketball Tournament, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

A program from the Sixteenth Regional High School Basketball Tournament held at the Morehead State Teachers College gymnasium on March 11 and March 12, 1938.

Advertisement Card: Fran Curran "The House Of Better Cigars" Jacksonville, Florida; 1938

Print Materials from the Richard Mette Collection

Frank' Curran 111 West Forsyth St. Jacksonville, Florida. Phone 3-9507. Cold Drinks, Candy, Magazines. On back: Tau Delta Tau Script Dance Friday, September 16, 1938. Women's Club. Blaine Sikes' Orchestra. 10' till 2. 99 cents per couple.

Morehead College Eagles Football Program, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The game program from the October 30, 1937 football game between Morehead State Teachers College and Eastern Kentucky State Teachers College.

Morehead College Eagles Football Program, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The game program from the October 23, 1937 football game between Morehead State Teachers College and Transylvania College.

Morehead College Eagles Football Program, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The game program from the September 25, 1937 football game between Morehead State Teachers College and East Tennessee State College.

Excerpts From Donor Letters, Wku Cherry Statue Committee

2015: Cherry Statue Time Capsule

Quotations from donors to the Cherry Statue fund used in soliciting more donations.

Morehead Vs. Union, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The game program from the October 17, 1936 football game between Morehead State Teachers College and Union College.

An Analysis Of The Trend Of Newspaper Advertising For The Years 1931-1935, Lucretia Moffatt

Bachelors’ Theses

The purpose of this thesis is to show the more. definite trend toward use of newspaper advertising today than was apparent in the past, in spite of the depressing effects of the economic crash of 1929. Advertising lineage, for most products, experienced a decided decrease between the years 1931 and 1935, but as budgets begin to increase, more and more money is being given over for advertising, the largest part of which is being used for buying newspaper space.

How To Advertise A Retail Store, Jean Schwartz

Bachelors’ Theses

The purpose of this thesis is to determine by a series of interviews with the agents in charge of retail store promotion, how many of the 43 possible advertising media are used by Milwaukee retailers and why the selected ones are chosen, thus determining what are the most effective ways of advertising a retail store in Milwaukee as discovered by Milwaukee advertisers. It is not the aim of this thesis to select one medium as being the proper one, in preference to all others, but rather to determine what are now being used by the various classes of stores.

Official Homecoming Program, Jayne Stadium, November 2, 1935, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The homecoming game program from the November 2, 1935 football game between Morehead State Teachers College and Eastern Kentucky State Teachers College.

Ua99/9 Southern Exponent Of Business Education, June 1935, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Official Program Of The Fourteenth Regional High School Basketball Tournament, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The Official Program of the Fourteenth Regional High School Basketball Tournament held at Morehead State Teachers College on March 8 and March 9, 1935.

Ua99/9 Southern Exponent Of Business Education, April 1934, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua100/2/5 Training School Announcement 1934-35, Wku Training School

WKU Administration Documents

Booklet highlighting the WKU Training School for the year 1934-35.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxxi, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxx, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Why Color?: An Analysis Of The Motives Prompting The Use Of Color In Advertising, Wesley P. Heidemann

Bachelors’ Theses

This thesis was written with the aim to discover the fre­quency of employment and relative importance of the various motives which influence advertisers to use color.

This was accomplished by selecting full page color adver­tisements of 75 products appearing in recent issues of the Saturday Evening Post. These were analyzed with the intent of ascertaining if the advertiser chose color (1) to attract attention, or (2) to illustrate his product and secure realism, or (3) to use the innate suggestive power of color. It was recognized, however, that there are other factors that motivate the use of color, but …

In Rio Grande Valley Paradise : Sharyland : Where Nature Produces The World's Sweetest Citrus Fruits, Southwestern Land Company (Mission, Tex.)

John H. Shary Collection

Hand-colored promotional booklet highlighting the Southwestern Land Company in Mission, Texas.