Advertising and Promotion Management Commons^™

Eagles And Lady Eagles Vs. Tennessee State, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 22, 1990 basketballs game between Morehead State University and Tennessee State University.

Ua12/2/1 College Heights Herald, Vol. 65, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bricking, Tanya. Wallace Wilkinson Scores with College Plan
• Lockert, Anya. 300 Pay Homage to Fallen Leader Martin Luther King
• Howard, Laura. Higher Education Funding Depends on Tax Bill
• Black, Sam. Surge in Auto Break-Ins Inflates Campus Crime Numbers
• Wessling, Susan. Five Department Heads Resign
• AIDS Presentation to be Held Monday
• Thomas Meredith to Work for the Arts
• Associated Student Government Changes WKU Glasgow Constitution
• Ausenbaugh, Laura. Non-Traditional Students to Get Scholarships
• Wallace Wilkinson Getting Priorities Straight
• Chattin, John. Editorial Cartoon – Governor in Troubled Waters …

Ua12/2/1 College Heights Herald, Vol. 65, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bricking, Tanya. Thomas Meredith Sees Relief Coming from Frankfort
• Bricking, Tanya. Governor Trims Institute Request
• Howard, Laura. Alumnus Returns as Western Regent – Monnie Hankins
• Lawson, Jamie. Students Get a Lift Out of Ride Sharing
• March to be Held in Honor of Martin Luther King
• Land for Preston Health & Activities Center Being Surveyed
• Specialist Hired for Black Student Retention – Cornelia Stockton
• Player Dismissals Require Explanation
• Chattin, John. Editorial Cartoon – Athletes Thrown Out of Plane
• Gott, Amos. Become Involved – Associated Student Government …

Ua12/2/1 College Heights Herald, Vol. 65, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Patrick, Kelli. Housing Plan Out; We Have a Voice
• Summers, Kaye. Dolls Mirror Past of New International Counselor – Ann Stathos
• Bricking, Tanya. Officials Confident Wallace Wilkinson’s Pledge Will Pan Out
• College Enrollments Rise 4 Percent by 2000
• Flu Relief is Just a Call Away
• Interorganizational Council to Elect Officer Tomorrow
• Minority Institute for Seniors Announced
• Western Chamber Band’s Recording of Song Heard at Cotton Bowl
• Bricking, Tanya & Laura Howard. Western Buys Spot for Center – Institute for Economic Development
• Wessling, Susan. 22 Chinese …

Msu Vs. Mississippi Valley State, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 8, 1990 basketball game between Morehead State University and Mississippi Valley State University.

Eagles Vs. Maryland-Baltimore Co. / Lady Eagles Vs. Dayton, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 6, 1990 basketball game between Morehead State University and Maryland-Baltimore County University and Dayton University.

1990-91 Morehead State University Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990-1991 official media guide of the Morehead State University basketball team.

Eagle Baseball 1990, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990 official media guide for the Morehead State University baseball team.

Ua68/13/5 Adyear, Vol. 2, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.

Ua68/13/5 Pr Perspectives, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Newsletter created by the WKU Kelly Thompson Chapter of PRSSA regarding members, activities and alumni.

1990-91 Morehead State University Lady Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990-1991 official media guide of the Morehead State University women's basketball team.

Morehead State University Volleyball 1990, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990 official media guide of the Morehead State University volleyball team.

Morehead State University Football 1990, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990 official media guide of the Morehead State University football team.

Spring 1990 Morehead State Women's Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990 official media guide of the Morehead State University Women's Tennis team

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …

Msu Vs. Nicholls State, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the December 19, 1989 basketball game between Morehead State University and Nicholls State University.

Msu Vs. Youngstown State, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the December 14, 1989 basketball game between Morehead State University and Youngstown State University.

Ua12/2/1 College Heights Herald, Vol. 65, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Green, Travis. Students to Rally Against Housing – Housing & Residence Life
• Summers, Kaye. Arguing Addictive for Top Debaters – Forensics Team
• Summers, Kaye. Curing Tate Page Hall’s Ailments Would Cost $1 Million
• Lawson, Jamie. Black Students to Air Concerns
• Tsimekles, Dean. Education College Dean Leaves Western – J.T. Sandefur, Education & Behavioral Sciences
• Tenure Appeal Hearing for Teacher Postponed – Gabe Buntzman
• Study Facility Available Next Week in University Center
• Students for Choice to March at Rally in Frankfort – Demonstrations
• Lockert, Anya. Money …

Ua12/2/1 Magazine, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Stevenson, Cindy. Students in Foreign Lands Can Beat Loneliness
• Bricking, Tanya. How a Deaf Student Handles Classes and Life on the Hill – James Kemp
• Schlagenhauf, Ann. Firemen Wait to Fight an Elusive Enemy

Ua12/2/1 College Heights Herald, Vol. 65, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kinslow, Gina. Rooms Assigned Randomly in Fall – Housing & Residence Life
• Kinslow, Gina. Agreements List New Housing Deposit Rules
• Houchens, Gary. Cystic Fibrosis Patient Looking at an Entire Lifetime – Todd Gibbs
• Howard, Laura. Western Gets Help to Buy Center – Institute for Economic Development
• Student Body Presidents Discuss Tuition
• Carter, Julie. Root of Procrastination is Fear
• Housing Lottery Will Ease Campus Crowding
• Chattin, John. Editorial Cartoon Housing & Residence Life Scratch Off Lottery TIcket
• Murphy, Christy. Moving Deadline Desired
• Cecil, Kevin. Housing Rule …

Ua12/2/1 A Christmas Herald, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Tutt, Allison. Children Line City Streets to Greet Santa Claus at Parade
• Kinslow, Gina. Kids Clamor for Batman Toys, Ninja Turtles
• Dice, Tracey. Blue Christmas: Holidays Can Be Sad Times for Some People
• Houchens, Gary. Food Can Be Fanciful Gift for Holiday
• Lockert, Anya. Weaves, Wigs Highlight Holiday Hair Styles
• Turner, Karla. Baubles, Bangles, and Beads: Oh My
• Lockert, Anya. Have Yourself a Western Christmas
• Jones, Angie. And For That Special Spitz On Your List, . . . – Pet Gifts
• Lawson, Jamie. Trendy Toys for the Hip at Heart
• Christmas of …

College Admissions Videos And Viewbooks, Dennis L. Weiser

Theses

This study, "College Admission Videos and Viewbooks" by Dennis L. Weiser, explores the evolving role of promotional materials in the recruitment strategies of private colleges during the 1980s. As private institutions face increasing financial pressures and competition, admissions departments have adopted sophisticated marketing tactics to attract and retain students. The paper examines how viewbooks and admission videos are utilized to influence prospective students’ decisions, emphasizing the importance of reputation, presentation, and message clarity.

Weiser introduces the GET model—Gifts, Endowments, and Tuition—as the financial foundation of private colleges and underscores the critical function of admissions in sustaining institutional viability. The study …

Ua12/2/1 College Heights Herald, Vol. 65, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Hoppes, Lynn. Ousted Player Anthony Smith Alleges Recruiting Violations - Basketball
• Summers, Kaye. Associated Student Government Sinks Public Interest Research Group, Says Fee System was Culprit – PIRG
• Hernes, Thomas. Thomas Meredith Pleas for Higher Education Funding
• Sedan, Shelli. Big Bash Planned for Big Red’s Birthday
• Summers, Kaye. New Group to Help Independents - Inter Organizational Council
• Subcommittees Planning for 21st Century – Western XXI
• Auditions for Movie Begin Next Week
• Athletics Demand Attention
• Chattin, John. Editorial Cartoon – Thomas Meredith Checking Athletics, Departments & …

Msu Vs. Northeastern Illinois, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the November 27, 1989 basketball game between Morehead State University and Northeastern Illinois University.

Msu Vs. West Virginia State, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the November 25, 1989 basketball game between Morehead State University and West Virginia State University.

Ua12/2/1 College Heights Herald, Vol. 65, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bricking, Tanya. Second Athletic Report Tells Different Story – Football
• Green, Travis. Alcohol at Niteclass, in Dorms Discussed
• Parker, Phillip. Special Bowlers Battle in Olympics – Special Olympics
• Jones, Angie. Twenty Take Chance on Hunger at Banquet – Newman Center
• Students Arrested on Drug Charges
• National Service Lets Students Complain About Teachers – Accuracy in Academics
• Industrial Technology Wants Departmental Standards Lowered
• Howard, Laura. Dog’s Death Spurs Protest About Police – Joe Gerard
• Proposed Historic Preservation Board Has Too Much to Say
• Chattin, John. Editorial …

Ua12/2/1 College Heights Herald, Vol. 65, No. 25, Wku Student Affairs

WKU Administration Documents

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 65, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Gaines, Jim. Party Toasts Leveling of Berlin Wall
• Fauver, Elizabeth. 125 Spread Pro-Choice Message – Demonstrations
• Black, Sam. Brothers’ Specialty is Home Cooking – Richie Sanders, Todd Sanders
• Associated Student Government to Ask About Dorm Visitation
• Tsimekles, Diane. Thomas Meredith Organizes Group to Plan Western’s Future – Western XXI
• Student Activists Sponsoring Give Peace a Dance Tomorrow
• Forehand, Beverly. Program Inspires Youths to Aim High – AIMS Activating Interest in Minority Students
• Rallying Students Touch the Outside World – Demonstrations
• Chattin, John. Editorial Cartoon Big …

Ua12/2/1 College Heights Herald, Vol. 65, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Hernes, Thomas. Reform May Impact Higher Education Funding
• Albrecht, Dana. Past Players Discuss Pros, Cons – Basketball
• Houchens, Gary. Condom Peddler Sells Protection for Profit
• Albrecht, Dana. Today’s Tops Keeping Options Open – Professional Sports
• Turner, Karla. Fake Fab Four Play to Tiny Crowd – Beatles Cover Band
• Eugene Evans Gets All the Votes in Regent Election
• Phone Books Can Be Picked Up Today
• No New Evidence Against Football Players
• Russian Studies Minor Will Be Offered
• Mystery of Associated Student Government Solved
• Chattin, John. Editorial …

Msu Vs. Tennessee Tech, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the November 4, 1989 basketball game between Morehead State University and Tennessee Tech University.