Advertising and Promotion Management Commons^™

Ua12/2/1 College Heights Herald, Vol. 67, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris & Stephanie Stivers. Regent Says Hiring Louie Nunn Illegal – Steve Catron
• Hannah, Jim. 1984 Arrest Helps End Louisville Drug Ring – Richard Kirby, Charles Hockersmith, WKU Police
• Brewer, Mike. The Greatest: Ali Floats Into Town – Muhammad Ali
• Poynter, Chris & Stephanie Stivers. Audit On Hold Till Thursday – Thomas Meredith
• Louie Nunn’s Position Raises Questions About Regents
• Richardson, Patrick. Editorial Cartoon Louie Nunn University Tour
• Amaro, Maria. Keep Dream Alive – Martin Luther King, Jr.
• Witty, David. Believes John F. Kennedy …

Ua12/2/1 College Heights Herald, Vol. 67, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Koger, Lee. War Experiences Change Kuwaiti Student – Ahmed Alhendi, Persian Gulf War, 1991
• Fife, Dana, et al. A Year After the Storm, Life Goes On – Michelle Muir, Ruth Gough, Julie Combs, Persian Gulf War, 1991
• Poynter, Chris. Soviet Spilt Sparks Classroom Shakeup – Chris Hamilton, Government
• Stivers, Stephanie. Achoo: Flu Season Sidelining Students – Influenza
• Thomas Meredith to Address Faculty, Staff
• Gulf War’s Glow Fades A Year Later
• Richardson, Patrick. Editorial Cartoon Persian Gulf War Birthday Party
• Allison, Richard. Cook Thanks Students – …

Ua12/2/1 College Heights Herald, Vol. 67, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Stewart, Nikki. Governor Proposes Replacing Regents – Brereton Jones
• Grundy, Julie. Nobody Talking About Status of Audit – Regents, Thomas Meredith
• Burnham, Maria. Three Area Thrift Stores Meet Special Needs – Charities
• Kentucky Museum Wins Merit Award
• Exhibition Will Showcase Photos – Art
• Brewer, Mike. Margie Helm Was Kind, Gentle Woman
• State’s Priorities Should Include Higher Education
• Richardson, Patrick. Editorial Cartoon Legislators Taking Money from Education
• Margie Helm’s Legacy Should Inspire Students
• Robertson, Jeane. Adult Day Health Care Available
• Tatum, Doug. Fairness: College Heights Herald Strives for Balance – …

Trends In Gospel Music Publishing: 1940 To 1960, Vernon M. Whaley

Faculty Dissertations

The purpose of this study was to compile a historical survey of gospel music publishing from 1940 to 1960. Elements for investigation included the stated objectives, decisions, and marketing strategies employed by gospel music publishers to expand their markets from 1940 to 1960 and factors contributing to the growth in the gospel music publishing industry from 1940 to 1960.

The information for the study was collected through oral history methodology consisting of interviews with seven leaders in the industry including: Billy Ray Hearn, Chuck Fromm, Ralph Carmichael, John W. Peterson, Robert R. MacKenzie, Jessy Dixon, and Bill Gaither. Personal interviews …

Morehead State University Baseball 1992, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992 official media guide of the Morehead State University baseball team.

Morehead State University 1992-93 Lady Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992-1993 official media guide of the Morehead State University women's basketball team.

Morehead State University 1992 Lady Eagle Volleyball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992 official media guide of the Morehead State University volleyball team.

1992-93 Morehead State University Basketball Eagles, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992-1993 official media guide of the Morehead State University basketball team.

Morehead State University Football 1992, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992 official media guide of the Morehead State University football team.

The Controversy Of Sex In Advertising, Tammy Bankhead Wright

Theses

Advertising has been highly criticized due to its power to influence people's attitudes and actions. Advertising is the nonpersonal communication of information, usually paid for and persuasive in nature, about products, services or ideas of identified sponsors through various media.

The main idea that will be developed in this culminating project is the fact that although sex in advertising is a part of our culture and society, as a communications device, the use of sex in advertising is not always effective and does not sell most products.

There will be no actual debate to determine what amount of sex in …

The Importance Of Trade Promotions In The Marketing Mix: Effectively Managing Retail Promotional Allowances And Rebates, Barbara Van Fleet

Theses

This study, The Importance of Trade Promotions in the Marketing Mix: Effectively Managing Retail Promotional Allowances and Rebates, explores the critical role trade promotions play in contemporary marketing strategies, particularly within consumer packaged goods industries. Authored by Barbara van Fleet, the research delves into the historical evolution, strategic objectives, and challenges associated with trade promotions such as retail allowances and rebates.

The paper begins by contextualizing the emergence of promotions within the marketing mix, examining how early 20th-century manufacturers engaged retailers through incentives and in-store marketing to influence consumer purchasing. As the marketing mix evolved, trade promotions became vital …

Consumer Attitudes Toward The Advertising Of Professional Services By Accountants, Lawyers, And Physicians, In Perth, Western Australia: An Exploratory Study, Damien W. Millen

Theses : Honours

The accounting, law and medical professions in Australia have resisted using advertising as part of a marketing strategy until the late 1980's. Unlike their colleagues in the United States, the majority of professionals in Australia have yet to explore the benefits of utilising advertising to develop and maintain a high quality reputation, as well as informing potential clientele of available services and other necessary information that customers may use to select a professional practitioner. It is the aim of this research to investigate consumer attitudes toward accountants, lawyers, and physicians with respect to professional service advertising in Perth, Western Australia. …

Msu Vs. Tennessee-Martin, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the December 16, 1991 basketball game between Morehead State University and the University of Tennessee at Martin.

Ua12/2/1 All Creatures Great & Small, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Hadley, Kim. Each Day is Something Extra – Reg Laswell, AIDS, HIV
• Baldwin, Paul. You Have to Love Animals to Work Here – Bowling Green/Warren County Animal Shelter

Ua12/2/1 College Heights Herald, Vol. 67, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Martin, John. Audit: Patsy Judd Says It’s Not a Witch Hunt
• Martin, John. Thomas Meredith Gets Brereton Jones’ Support
• Grundy, Julie. Non-Traditional Students Film’s Stars – The Plight of the Non-Traditional Student
• Poynter, Chris. Storer Cable to Investigate
• Residence Hall Association, Associated Student Government Mailing Asks Parents to Support the Health Service
• Residence Life Should Shape Up – Housing & Residence Life
• Richardson, Patrick. Editorial Cartoon Roaches Climbing Pearce-Ford Tower
• Parker, Stephen. Pest Control Story Was One-Sided – Housing & Residence Life
• Baldwin, Paul. Graduation: …

Ua12/2/1 College Heights Herald, Vol. 67, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lawson, Jamie. Homeless Poets Gain Exposure
• Poynter, Chris. Black Resident Assistant Accuses His Boss of Discrimination – Housing & Residence Life, Pearce-Ford Tower, Greg Putnam, Maclynn Scott
• Hannah, Jim. Roaches Bugging Dorm Dwellers – Housing & Residence Life
• Projects Get More than $6 Million – Sponsored Programs
• Stivers, Stephanie. Hubcaps Stolen in Pearce-Ford Tower Parking Lot
• Recycling Efforts Need to Continue – Sustainability
• Richardson, Patrick. Editorial Cartoon Big Red Makes Money Recycling
• Cecil, Jerry. Restore Funding of Higher Education
• Schneider, Sandra. Travel Complaint Adds Insult …

Ua12/2/1 College Heights Herald. Vol. 67, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Martin, John. Former Regent Questions Action – Ronald Clark
• Hadley, Kim. Feminists Speak Out – Women’s Alliance of WKU
• Jordan, Keary. Exam Schedule: Abacus Error Causes a Little Confusion
• Stewart, Nikita. Racism Forum: Students Respond
• Governor’s Trusteeship at University of Kentucky No Surprise – Wallace Wilkinson
• Richardson, Patrick. Editorial Cartoon Wallace Wilkinson & His Mirror on the Ceiling
• Allen, Stephen. Marijuana is Harmful
• Baldwin, Paul. Parties: Leave Your Lampshades at Home
• Hannah, Jim. A Chance to Feel Like I’m Doing Something Good – Tutoring
• Hadley, …

Ua12/2/1 College Heights Herald, Vol. 67, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lawson, Jamie. Private Firms Bidding – Dining Services
• Lyons, Andy & Danny English. Best Feeling I’ve Ever Had – Sean Dollman
• Martin, John. Tight Budget: Tuition Surplus May Cover Most Cuts
• Sigma Alpha Epsilon
• Armes, Anya. Social Work Group Compiles Results – Rape
• Visitation Policy Needs Reviewing – Housing & Residence Life
• Richardson, Patrick. Editorial Cartoon Visitation Policy Ends Suitcasing
• Younglove, Jeff. Exhibition Game Good Season Starter – Basketball
• Mullaney, Terry. Intramural Official Responds to Criticism
• Lyda, Trent. Sorority Dorms are Discriminatory – Meredith Hall …

Ua12/2/1 College Heights Herald, Vol. 67, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Jordan, Keary. Club Aims to Fill Void – Students Over Traditional Age, SOTA
• Stewart, Nikita. Students List to All That Jazz – Wynton Marsalis
• Armes, Anya. Recycling Effort Hard to Get Off the Ground
• Armes, Anya. Rest & Relaxation at the Bed & Breakfast – Alpine Lodge
• Pike Blood Drive Starts Today – Pi Kappa Alpha
• Ticket Policy a Big Step Forward – Athletics
• Richardson, Patrick. Editorial Cartoon Big Red Giving Athletic Ticket Stew
• Payne, Daryl. Fans Critical of Jack Harbaugh
• Woosley, Mary. Other Floor’s …

Ua12/2/1 Magazine, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Price, Julie. When You Give More Than You Take – Tammy Martin, Non-Traditional Students
• Tatum, Doug. Sunny Side Up – Sun Belt Conference
• Tatum, Doug. What’s the Reason for the Conference Shakeups?

Ua12/2/1 College Heights Herald, Vol. 67, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Martin, John. Group Wants Football Deflated – American Association of University Professors, AAUP
• Grundy, Julie. Western Gets Its Club MTV
• Poynter, Chris. Missing Graduate Student Found – Theresa Lubke
• Non-Traditional Student Group Forming – Students Over Traditional Age, SOTA
• Hoff, Meagan. How Would You Like to Be President for a Day?
• Faculty Deserve Open Records
• Richardson, Patrick. Editorial Cartoon Faculty Breaking Into Filing Cabinet
• Hargis, Joey. Cartoon in Bad Taste – Earvin Johnson aka Magic
• Pierce, Richard. Cartoon Reprehensible
• Wallace, Todd. Editorial Art Informed – …

Ua12/2/1 College Heights Herald, Vol. 67, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lawson, Jamie. Major Could be Cut – Anthropology
• Johnson, J.L. Wrong Number Makes Connection – Jim Bradley, April Payne
• Martin, John. I Think It’s Going to Heighten Awareness – Earvin Johnson aka Magic, AIDS
• Western Wants Its MTV
• Fall Break Proposal Passes
• Earvin Johnson’s Bout with HIV Touches Many Lives – Magic Johnson
• Richardson, Patrick. Editorial Cartoon Magic Johnson HIV
• Davis, Terry. Anthropology Program Slated for Extinction
• Lowry, Mark. Budget Suggestions
• Martin, John. Election 1991: Candidates Covered Everything But Issues
• Bailey, Howard. Praises Student Participation …

Ua12/2/1 College Heights Herald, Vol. 67, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Stewart, Nikita. Students React to Election
• Poynter, Chris. Board of Regents Didn’t Expect Motion – Gender Bias
• Stewart, Nikita. Voters More Students Than Anything
• Lawson, Jamie. Sigma Phi Epsilon Fraternity Does Anything for Money
• WKYU-FM Wins Awards
• Teleconference for Managers – Institute for Economic Development & Public Service
• Doctorate with University of Louisville Logical Step
• Richardson, Patrick. Editorial Cartoon Big Red & Louie the Cardinal Partnering for Doctorate
• Bunce, Mary. Limited Budget Hinders University Center Board
• Baldwin, Paul. When is a Wetland Not a Wet …

Ua12/2/1 College Heights Herald, Vol. 67, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Thomas Meredith’s Expenses Examined
• Johnson, J.L. Joseph Iracane Remains Chairman – Regents
• Martin, John. Doctorate Proposal On Hold
• Martin, John. Tight Budget: Western Making Cuts
• Western Helping Soviet Journalists – Society of Professional Journalists
• Lindsey, J.D. Nintendo Challenge
• Election Day
• Regents Have Edges to Smooth
• Richardson, Patrick. Editorial Cartoon King Joseph Iracane – Regents
• Beckles, Brunessa. Disappointed in Associated Student Government
• Rose, Jonathan. No Kegs on the Roof – Sigma Nu
• Walchek, Patty. Article Inaccurate – Lyme Disease
• Schmidt, Greg. Marijuana Ad Didn’t …

Ua12/2/1 College Heights Herald, Vol. 67, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Associated Student Government Urges Board of Regents to Elect New Leader – Joseph Iracane
• Johnson, J.L. Regents: Voting Today for Chairman
• Johnson, J.L. & John Martin. Council on Higher Education Votes Monday on Doctorate
• Armes, Anya. Fall Kills Student, 21 – Michael O’Leary
• Wetherby Has New Phone Books
• Fife, Dana. Lotto Money Draws Big Ticket Sales
• Doctorate Deserves Approval
• Richardson, Patrick. Editorial Cartoon Higher Education Game
• Pelz, Karen. Credit Union Change Won’t Be Popular
• Smith, Kerry. Big Red Statue Idea Frivolous
• Baldwin, Paul. …

Ua12/2/1 College Heights Herald, Vol. 67, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Associated Student Government Opposes Joseph Iracane – Regents
• Martin, John. Council on Higher Education Staff Doesn’t Want New Doctorate
• Martin, John. Florida Regent Says Thomas Meredith Very Well-Received
• Activists Group State Coordinator – United Student Activists
• Richardson, Patrick. Editorial Cartoon Questions About Joseph Iracane
• Board of Regents Should Elect New Chair
• Weigel, Richard. Story Smeared Heather Falmlen – Regents
• Brunson, Barry. Math is More Than Facts & Formulas
• Craig, Ty. Heather Falmlen Allegations Disgrace to Associated Student Government
• Lindsey, Lenore. Vote City Commissioners …

Ua12/2/1 College Heights Herald, Vol. 67, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Heather Falmlen Says She Wasn’t Bribed – Regents
• Poynter, Chris. Joseph Iracane Profile – Regents
• Johnson, J.L. & John Martin. Businessmen, Students Try to Persuade Thomas Meredith to Stay
• Tomorrow is International Day
• No More Night Runs for Big Red Shuttle
• Hoff, Meagan. Larry Hopkins to be at Today’s Election Forum
• Poynter, Chris. Board of Regents: What Do They Do?
• Thomas Meredith Should Stay
• Richardson, Patrick. Editorial Cartoon. Thomas Meredith Meets His Knight in Shining Armor
• Seiber, John. Thomas Meredith Has Served Students …

Ua12/2/1 College Heights Herald, Vol. 67, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Martin, John. Thomas Meredith in Top 13 for Central Florida University Job
• Carter, Darla. Coalition Strives for Unity – Coalition for Unity & Social Equality
• Hadley, Kim. Diddle Arena Fire Asbestos-Related
• Johnson, J.L. Freeze out: Hiring on Hold Because of Budget Cuts
• Kappa Delta Shenanigans Thursday
• Fellowship Worth Up to $7000 – Phi Kappa Phi
• Stivers, Stephanie. Hill Loses Power Because Bowling Green Municipal Utilities Cut Line
• Diddle Arena Update Long Overdue
• Richardson, Patrick. Editorial Cartoon Firemen Tell Big Red to Stop, Drop & Roll …

Ua12/2/1 College Heights Herald, Vol. 67, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Grundy, Julie. Dorm Forum Sparks Debate – Visitation, Housing & Residence Life
• Poynter, Chris. Trading Places – President for a Day, Ryan James
• Johnson, J.L. Student for a Day – Thomas Meredith
• Martin, John. Budget Might Make Preston Health & Activities Center Short-Staffed
• Magazine Wants Writing Entries – Zephyrus
• Scavenger Hunt Benefits Charity – Phi Beta Lambda, March of Dimes
• Athletics Faces Tough Choices Ahead Due to Budget Cus
• Richardson, Patrick. Editorial Cartoon – Football NCAA Division IAA Money
• Bunce, Mary, et al. Opposes Further …

Ua12/2/1 College Heights Herald, Vol. 67, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Johnson, J.L. & John Martin. Thomas Meredith Likely to be on Job List
• Stewart, Nikita. Clarence Thomas: Students Say Saga isn’t Over
• Poynter, Chris. A Congregation Weeps – First Baptist Church
• Kevin Colon Wins Freshman Election
• Sexual Harassment Policy Will Improve Life at Western
• Richardson, Patrick. Editorial Cartoon Sexual Harassment
• Vaughan, Valerie. College Heights Herald Coverage of 10K Race Slanted
• Meredith, Thomas. Praises Students’ Generosity – First Baptist Church
• Blair, Scott & Christopher Brangers. Tabitha Defended – Cattle
• Baldwin, Paul. Math: It Just Doesn’t Add …