Advertising and Promotion Management Commons^™

Cusemycampus Business Plan, Brian Weinreich

Renée Crown University Honors Thesis Projects - All

Many students who arrive at Syracuse wish they knew more of the “inside scoop” in all aspects of the university. With the advent of Web 2.0, the Internet is now mainly dominated by social networking services. The formation and success of companies like Facebook, CollegeHumor, and Twitter show the extent to which students are connected constantly via the Internet throughout the day. One of the key problems with these large websites, such as Facebook and CollegeHumor, is the disconnect between the user and his community. These websites are successful on a large scale, but the niche small scale must be …

A Non-Profit Guide To Social Media How To Build A Presence In The Social Networking World, Laura Voigt

Renée Crown University Honors Thesis Projects - All

Social media and networking platforms have changed the game. Web 2.0 has put the power of the Internet into the hands of the user. Businesses and organizations are no longer the only ones with something to say. This can be daunting for companies and brands, but it can also be brilliant, especially for

Non-profits.

Today, hundreds of millions of people across the globe are online sharing information with friends, family, co-workers, and complete strangers via various social networking platforms. These users share everything from photos and videos to advice and opinions, passing on the information that they deem important to …

Corporate Personhood, Cash's Corruption, And The Role Of Public Relations Leadership, Joonas Niiholm

Renée Crown University Honors Thesis Projects - All

The role of the corporation in today’s society is complex and significant. This paper examines the evolution of the corporation from a narrowly constructed entity to that which resembles a human being in behavior, as a result of social construction. By examining the actions of a corporation through the lens of a human, it hopes to shed light on the profound impact corporations have on our society and the devastation they cause when operating in pursuit of profit above all else. Drawing on current research of Corporate Social Responsibility, a new way to do business that resembles the way an …

Enhanced Food Marketing To Children On The Internet: A Content Analysis, Sarah A. Ochsner

UNLV Theses, Dissertations, Professional Papers, and Capstones

In light of the continuing epidemic of childhood obesity, aggressive food marketing strategies have come under increased scrutiny as a possible contributing factor. It has been acknowledged in numerous studies, that poor nutrient quality of food and beverages dominate children's programming. The growth in child-specific media envoys has further increased favorable opportunities to market food and beverages to children, notably less regulated and parentally unsupervised. According to the U.S. Census Bureau, 65% of children aged 6-11 have home access to the Internet; and today, the majority of food manufacturers operate websites appealing to children. The Institute of Medicine issued a …

Planning Portfolio: The Process Of Strategic Thinking In Advertising, Emily Hicks

Renée Crown University Honors Thesis Projects - All

The purpose of account planning is to develop a strategy that guides the creative executions in an advertising campaign. The development of a strategy includes; in-depth secondary research, primary qualitative and quantitative research, discovery of key findings, and the formation of the creative brief. This thesis explores both the creativity and academic rigor necessary to this account planning process.

The thesis is in the form of a creative portfolio. Each campaign included in the book (State Farm Insurance, Burton snowboards, and Libby’s pumpkin) have been reduced to the most visually and verbally concise form. Every campaign tells a cohesive narrative …

Service Undone: A Grounded Theory Of Strategically Constructed Silos And Their Impact On Customer-Company Interactions From The Perspective Of Retail Employees, Kelley A. O'Reilly

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This work elaborates the impacts of strategically constructed silos that are not byproducts of flagging cross-departmental cooperation or the cumulative effect of decades of decentralized command and control. Rather, these silos are strategically intended structures within organizations. Most significantly, the substantive theory of strategically constructed silos and their impact on customer service contributes to the field by illustrating the presence and consequence of silos occurring in suboptimal conditions. The existence of silos has implications that extend far beyond the retail area.

A key take-away from this research is that contrary to how most customer service processes are designed, not all …

Merchandising Award Of Excellence Competition Entry, Dana Padgett

Undergraduate Research Conference

No abstract provided.

Shift Your Life!, Gm And U Case Competition, Michael R. Wilson, Katie Griffith, Sarah Cooper, Joshua Floyd

Undergraduate Research Conference

No abstract provided.

Gen Ms 25 T.A. Huston & Co. Salesman's Catalog Finding Aid, Karin A. France

Search the General Manuscript Collection Finding Aids

Description:

In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is a 3-ring binder containing a color facsimile of a salesman's catalog, ca. 1912, of T. A. Huston & Co.

Date Range:

ca. 1912

Size of Collection:

0.25 ft.

The Power Of A "Word Cloud" In Marketing A Nursing Program, Cathy H. Abell, M. Susan Jones

Nursing Faculty Publications

No abstract provided.

The Perceived Credibility Of Brand Mention In Magazine Articles In Comparison To Advertorials And Traditional Paid Advertisements, Christina Conner

Honors Projects in Marketing

This study explores the perceived credibility of brand mention in magazine editorials compared to advertorials and traditional paid advertisements. Surveys were administered to three groups of college students after viewing an editorial, an advertorial or a paid advertisement. Respondents were asked to identify their level of agreement regarding credibility, likeability and perceived selling intent of the content.

Results indicate that advertorials are perceived to be less credible than editorials and traditional paid advertisements. Traditional paid advertisements are perceived to be the most credible method of brand mention in magazines. It can also be determined as a result of this study …

Online Video Contest Effects On Brand And Ad Attitudes, Daniel A. Janis

Honors Projects in Marketing

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One hundred twenty-one subjects were randomly assigned to one of the three test conditions. The OVC significantly resulted in positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional characteristics, OVCs did not influence brand attitudes. OVCs also produced …

Engagement Opportunities At Syracuse University, Jillian Zarem

Renée Crown University Honors Thesis Projects - All

Hillel at Syracuse University is an organization on campus with the mission of, “Creating a diverse, dynamic, and welcoming Jewish community on the Syracuse University Campus” (“Hillel at Syracuse University,” 2009). Hillel offers a wide variety of programs in order to fulfill the aforementioned mission statement including:

• Leadership Opportunities
• Community Service Experiences
• Cultural and Religious Events
• Educational and Informational Sessions
• Student Facilities including Gym, Kosher Dining Hall, Library, and so on

When exploring Hillel’s various opportunities, there is one program in particular that reaches out to students in a way that no other program has done before.

FreshFest, Hillel’s pre-orientation …

2010 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Advertising Competition In Retail Markets, Kyle Bagwell, Gea M. Lee

Research Collection School Of Economics

We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive effi ciency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. Under free entry, social surplus is higher when advertising is …

Advertising Collusion In Retail Markets, Kyle Bagwell, Gea M. Lee

Research Collection School Of Economics

We analyze non-price advertising by retail firms, when the firms are privately informed about their respective costs of production. In a static advertising game, an advertising equilibrium exists in which lower-cost firms select higher advertising levels. In this equilibrium, informed consumers rationally employ an advertising search rule in which they buy from the highest- advertising firm, since lower-cost firms also select lower prices. In a repeated advertising game, colluding firms face a tradeoff: the use of advertising can promote productive efficiency but only if sufficient current or future advertising expenses are incurred. At one extreme, if firms pool at zero …

The Benefits And Pitfalls Of Using Social Media (Think Facebook) To Market Your Law Practice: Or, To Get By, Should You Seek A Little Help From Friends?, Maureen Cahill

Continuing Legal Education Presentations

Discusses professional uses of social networking sites, including several which focus on the legal community

Vol. Ix, Tab 47 - Ex. 35 - Deposition Of Jason Calhoun (Rosetta Stone Enforcement Manager), Jason Calhoun

Rosetta Stone v. Google (Joint Appendix)

Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?

Motivations For Camp Staff To Work At Camp, Jessica M. Cresci

Recreation, Parks, and Tourism Administration

Camp staff are the heart of summer camps and can affect how the summer runs. The purpose of this study was to identify the motivations for staff to work at residential summer camps with special regard to any differences in motivations between staff who attended camp as a camper and staff who never attended camp as well as between international and national staff. This study used cluster sampling measuring 21 possible motivations. A link to an online survey was sent to eight camps as identified on the American Camp Association website. The top six motivations for staff to work at …

A Marketing Plan For An Artisan Bread Bakery, Audrey Campana

Agribusiness

This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth Bakery with an established nationally known artisan bread company. An expert opinion poll was also conducted to assess the market potential in supermarkets from the observations of in-store bakery managers in Modesto and the surrounding areas. A SWOT analysis was used to determine the internal strengths and weaknesses, and external opportunities and threats that …

Analysis Of Function Drink Brand Recognition, Natasja Kashani

Agribusiness

The beverage industry has been rapidly expanding over the last century, and currently includes a variety of smaller beverage markets. Functional Beverages have been the newest addition to the beverage industry and Function Drinks is only one of the major companies operating in this market segment. The objective of this study is to assess the current level of brand recognition for Function Drinks among college consumers. The main focus behind this research is to assist the company increase the level of consumer’s brand identification for their company and products through various forms of marketing, advertising, and promotional strategies. It is …

Thoroughbreds: European Roots, Jennifer Elaine Skidmore

Agribusiness

No abstract provided.

Cal Poly Organic Farm Business Plan, Eric Ryan Mccarthy

Agribusiness

This study was undertaken to determine which strategies would allow the Cal Poly Organic Farm to operate as a profitable business without compromising educational and agricultural objectives. Three strategies were analyzed to determine the most profitable approach. The first strategy, expanding CSA sales, emphasizes marketing efforts to increase products and services awareness. This should increase CSA, CPOF, merchandise, and farmers’ markets sales. The second strategy implements new CSA produce boxes that cater to specific groups. Existing produce boxes will remain available to CSA members. Expanding produce boxes can be done with the produce on hand or expanding crop selection. The …

Vol. Ix, Tab 47 - Ex. 36 - Deposition Of Nino Ninov (Rosetta Stone Vice President - Strategic Research And Analysis), Nino Ninov

Rosetta Stone v. Google (Joint Appendix)

Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?

Vol. Ix, Tab 46 - Ex. 63 - Deposition Of Van Leigh (Rosetta Stone Director Of Online Marketing), Van Leigh

Rosetta Stone v. Google (Joint Appendix)

Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?

Survey Responses: Mail Versus Email Solicitations, Rodger G. Holland, Aileen Smith, James R. Hasselback, Bryson Payne

Faculty Publications

Surveys, particularly electronic surveys, are becoming popular methods of eliciting consumer responses. For example, many businesses now have survey sites printed on the bottom of receipts with some future discount as an enticement to participate. Clearly, the intent of such incentives is to stimulate participation. Surveys have also become popular in academia, but rarely are incentives offered. Clearly, those in academia also prefer a high participation rate, but without financial incentives what can be done to encourage participation? This research attempts to address that question.

Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.

Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.

25th National Invitation Basketball Tournament 2009-2010, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009-2010 official media guide for the 25th National Invitation Basketball Tournament.

Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …

Western Kentucky University Annual Report 2010: Bridging The Gap

SIFE (Students In Free Enterprise)

No abstract provided.