Business Commons^™

It's Not What You Make, It's The Way That You Say It: Reflections On The Design-Marketing Interface, Paul O'Sullivan

Articles

Good design is a cornerstone of marketing. Design is an important variable in every aspect of marketing activities- products, processes, packaging and communications. Yet this topic attracts little attention in the marketing literature and there is, one suspects, very little cross-fertilisation between marketing and design disciplines. This paper puts design on the agenda for both marketing academics and practitioners as well as providing a review of what is embraced within the broad subject of design. Some observations on the history and role of design in an Irish context are offered also.

Integrated Marketing Communication, Nareerat Kesaraphong

Theses

This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thailand.

The new world of IMC provides a radically different way for companies to promote themselves. Throughout marketing history companies promoted a product by advertising. Advertising stated the "reason" people should purchase the product. You advertise it heavily. Consumers buy it. Advertising was king.

Integrated Communication and integrated marketing is good to reach the same amount of consumers that had been reached in the past. The vast amount of media available, such as the World Wide Web, trade shows, television, periodicals and outdoor advertising, make …

Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell

Faculty Articles

In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.

December 1997, Inland Empire Business Journal

Inland Empire Business Journal

At deadline

Fairplex plans version of universal city walk

cummings looks ahead

Plaza mall surrenders

Community bank committed in serving the 1.

Editorial

Pro-cons : Should there be test-only smog stations

Close up: zev buffman

Corporate profile :California bindery and mailing

Managing

The employers group

People, places and events

Corner on the market

Exporting

Hmos and congress squeeze home health care

Stead heart center continues tradition

Major medical changes

Agua caliente band of cahuilla indians

New health care facility opens in upland

Auto insurance industry and managed care

Tiempo family resource center

Proton treatment a success for thousands

Universal care …

November 1997, Inland Empire Business Journal

Inland Empire Business Journal

At deadline

High desert shareholders approve takeover

Governor signs sewage bill

Animals invade ontario mills mall

Editorial: The concert that shouldn’t have been

Pro-cons :should city attorneys be elected

Close up: Jim Munn

Corporate profile: Sundance spas

Corner on the market

Exporting

Businesswomen share ideas at expo

Painter roughs it for her passion

Everything old is new again

Who’s who in hospitality

Be part of the revival

Can you Email yourself out of a job

The employers group

The value of background screening

Survey answers many hr questions

Hiring the right peopleLess money, less headaches with temps

Ergonomics

keys for …

October 1997, Inland Empire Business Journal

Inland Empire Business Journal

At Deadline

To be or to be,City manager

Terminal raises old conflict

Route 66: The covert that wasn’t

Xerox host digital printing seminar

Assault victims find solace at Loma Linda

Commentary:No time for retreat

Pro-cons: City chambers

Close up: Beverly griffen d’errico

Corporate profile: new age communications

open enrollment: what is it

Bone marrow transplant needed

List: Largest pager vendors

Turning dreams into reality

List: computer retailers

Copyrights and the internet

Water : the real California gold

Icc is a friend to business around the globe

Exporting

The employers

Be a parent: go to school

Bankruptcies

people, places and events …

The Effects Of Organizational And Individual Learning On Job Satisfaction And Organizational Commitment, David Lee Wright

Doctoral Dissertations

The objective of this dissertation was to assess how certain organizational-level and individual-level factors affect member job attitudes. Specifically, market orientation and organizational learning, contingent on the individual's orientation toward learning, were examined as potential predictors of job satisfaction and organizational commitment. Individual performance of employees affects organizational performance. Consequently, these organizational and individual factors are significant to management because of their potential influence on the attitudes of employees.

A national sample consisting of sales and marketing executives made up the sample frame. A self-report questionnaire was mailed to 2000 randomly selected potential respondents. The return of 213 usable questionnaires …

Studying Your Workforce: By Alan Clardy, New Delhi: Sage Publications, 1997., Anand Kasthuri

IIMB Management Review

No abstract provided.

Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell

Faculty Articles

This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …

September 1997, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE

COMENTARY: HEALTHCARE Legislation

MANAGING

CORPORATE PROFILE FAIRPLEX IN POMONA

CLOSE UP:

OBSERVATIONS

THE EMPLOYERS GROUP

LAW

CORNER 0N THE MARKET

USING TOP HEALTHCARE CLINICS

PEOPLE, PLACES AND EVENTS

US: BANKS IN THE INLAND EMPIRE

EXECUTIVE TIME OUT

BANKRUPTCIES

RESTAURANT REVIEW

MEAD ON WINE

LIST: GOLF COURSES INLAND EMPIRE

COMPUTER SOFTWARE

MANAGERS BOOKSHELF

April 1997, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................. 3

COMMENTARY: CALIFORNIA'S OVERTIME .................................... 6

PRO-CON ................................................................................................ 7

CORPORATE PROFILE: GREAT DINING............................................ 8

CLOSE UP: CLIFF CUMMINGS........................................................... 10

EXPORTING ...................................•.......................................................... 11

MANAGING............................................................................................... l4

THE EMPLOYERS GROUP.................................................................... 15

PEOPLE, PLACES & EVENTS ..............................................................16

LIST: HOTEL MEETING FACILITIES ................................................. 27

BEST-SELLING BUSINESS BOOKS..................................................... 37

LIST: TOP TRAVEL AGENCIES ............................................................ 44

EXECUTIVE TIME OUT: JACK LONDON STATE PARK ................ 47

REAL ESTATE FOCUS............................................................................48

RESTAURANT REVIEW ........................................................................ 50

ENTERTAINMENT GUIDE.................................................................... 51

CALENDAR............................................................................................... 51

BANKRUPTCIES...................................................................................... 53

NEW BUSINESSES................................................................................... 55

CHAMBER OF COMMERCE................................................................. 58

MONTH IN REVIEW ............................................................................... 58

LIST: CONVENTION AND VISITORS BUREAUS .............................. 60

NEWS AND FEATURES …

Novos Serviços De Informação E Comunicação: Um Quadro De Referência Estratégico, Nikhilesh Dholakia, Norbert Mundorf, Ruby Roy Dholakia

College of Business Faculty Publications

From the late 1960s onwards, the range of information and communication services available to residential consumers and business users in the technologically advanced nations has been growing. The future of information services will depend on the strategic and structural interactions of firms specializing in content, conduits and components.

August 1997, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE............................................................................................ .3

COMMENTARY: SAN BERNARDINO'S COURTHOUSE .................. 6

PR~ON ................................................................................................... 7

CORPORATE PROFILE: OAKWOOD INTERIORS ............................ 9

CLOSE UP: EDUARDO OCHOA........................................................... 10

MANAGING............................................................................................... 12

OBSERVATIONS ....................................................................................... 13

THE EMPLOYERS GROUP.................................................................... 14

LAW............................................................................................................. 15

CORNER ON THE MARKET................................................................. 16

LIST: ENVIRONMENTAL COMPANIES ............................................. 24

COMPUTER/SOFTWARE.......................................................................36

MANAGERS BOOKSHELF ..................................................................... 40

LIST: CONTRACTORS ............................................................................ 42

PEOPLE, PLACES AND EVENTS .......................................................... 46

EXECUTIVE TIME OUT ......................................................................... 47

LIST: LARGEST EMPLOYERS .................................................................. 50

BANKRUPTCIES...................................................................................... 53

RESTURANT REVIEW ......................................................................... 54

CALENDAR............................................................................................... 60

MEAD ON WINE...................................................................................... 61

NEWS AND FEATURES

SUPERVISOR OBJECTS TO LA'S TRASH................................ .3

EAGLE DECISION DELAYED AGAIN ........................................ 3

HARRIS' …

July 1997, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE............................................................................................ .3

COMMENTARY: RENAISSANCE CARPET BAGGERS ..................... 6

PRO-CON ................................................................................................... 7

CORPORATE PROFILE: CODE 4 PROTECTIVE SERVICES........... 8

MANAGING ................................................................................................. 9

CLOSE UP: ALBERT KARNIG.............................................................. 10

EXPORTING .............................................................................................. 12

LAW ............................................................................................................. 13

CORNER ON THE MARKET................................................................. 14

LIST: NEW CAR DEALERSHIPS .......................................................... 16

ENTREPRENEUR OF THE YEAR........................................................ 19

LIST: COMMERICAL PRINTERS........................................................ 26

SMALL BUSINESS HANDBOOK..........................................................33

INTERNET HANDBOOK ........................................................................ 37

PEOPLE, PLACES & EVENTS ................................................................... 44

EXECUTIVE TIME OUT ......................................................................... 46

MEAD ON WINE...................................................................................... 49

WHO'S WHO IN I.E. RESTAURANTS.................................................52

CALENDAR............................................................................................... 60

NEWS AND FEATURES

SIGHTS SET IN MINOR-LEAGUE TEAMS................................ 3

PROTECTING YOUR COMPANY........................................... 3

STATE RULING …

June 1997, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................. 3

COMMENTARY: FONTANA'S LONG, DARK JOURNEY .................. 6

PRS.......CON ........................................................................................... ........ 7

CORNER ON THE MARKET ................................................................... 8

MANAGER'S BOOKSHELF ..................................................................... 9

CLOSE UP: FRED N. LATUPERISSA ................................................... IO

EXPORTING ........................................................................................... ... I2

MANAGING ............................................................................................... 13

THE EMPLOYERS GROUP ..................... - ............................................. 15

LIST: HOSPITALS .................................................................................... 16

LAW ............................................................................................................. l7

HEALTH CARE U\KEOUT .................................................................... 19

CORPORATE PROFILE: ICG/JBD ..................................................... .34

COMPUTERS/SOFTWARE ..................................................................... 39

LIST: SBA LENDERS ............................................................................... 40

PEOPLE, PLACES & EVENTS ................................................................... 44

RESTAURANT REVIEW ............................................. ............................ 46

MEAD ON WINE ..................................................................................... .47

HISPANIC BUSINESS .............................................................................. 51

CALENDAR ............................................................................................... 63

EXECUTIVE TIME OUT …

May 1997, Inland Empire Business Journal

Inland Empire Business Journal

At deadline

Credit unions lose battle in industry war

Taking it to the people

Gay man claims sexual harassment

Court ruling protects charter schools

Commentary: Daily overtime repealed

Pro-con

Corporate profiles: Garner holt productions

close up : Stephen Morgan

Law

Corner on market

Managing

The employers group

List: employment services/agencies

A mixed picture for riverside county

Building a better riverside

People, places and events

On the cutting edge of cancer treatment

Desert business journal

Construction begins on big league dreams

The search for technical professionals

Exporting

A picture is worth a thousands words

Colton contract written on flypaper

One-stop shopping …

Financial Institutions And Markets: By Meir Kohn, New Delhi: Tata Mcgraw Hill, 1996., Ashok Thampy

IIMB Management Review

No abstract provided.

March 1997, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................. 3

COMMENTARY: EDUCATION TECHNOLOGY .................................. 6

BEST-SELLING BUSINESS BOOKS ....................................................... 9

CORPORATE PROFILE: ICBM ............................................................... 8

CLOSE UP: Dr. J. DAVID MOORHEAD............................................... 10

EXPORTING..............................................................................................!!

MANAGING: ............................................................................................. 14

THE EMPLOYERS GROUP.................................................................... l5

LIST: TOP PPOS ....................................................................................... 20

LIST: TOP HMOS .................................................................................... 24

LIST: INDEPENDENT BANKS.............................................................. 44

EXECUTIVE TIME OUT: MEXICO CITY ........................................... 47

REAL ESTATE FOCUS ............................................................................... 48

RESTAURANT REVIEW ........................................................................ 50

ENTERTAINMENT GUIDE.................................................................... 51

CALENDAR............................................................................................... 51

BANKRUPTCIES...................................................................................... 53

PEOPLE, PLACES & EVENTS ............................................................... 54

CHAMBER OF COMMERCE................................................................. 58

LIST: INLAND EMPIRE MALLS........................................................ 59

DESERT BUSINESS JOURNAL ............................................................. 61

NEWS AND FEATURES

PFF BANK & …

February 1997, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE ..............................................................................................3

COMMENTARY: VOTER FRAUD ........................................................... 6

PRO-CON ................................................................................................ 7

CORPORATE PROFILE: GREAT AMERICAN BALLOON CO ........ 8

CLOSE UP: FELIX DIAZ ........................................................................ IO

EXPORTING .............................................................................................. L2

MANAGING ............................................................................................... 29

LIST: ARCHITEC!'URAIJENGINEERING FIRMS ........................... 36

LIST: COMMERCIAUINDUSTRIAL CONTRACTORS ................... 43

LIST: RESIDENTIAL REAL ESTATE BUILDERS ............................ 44

DESERT BUSINESS JOURNAL ............................................................. 46

EXEC!ITIVE TIME O!IT: HONOR MANSION ................................... 47

RESU\URANT REVIEW ........................................................................ 48

ENTER'DIJNMENT GUIDE .................................................................... 49

BEST-SELLING BUSINESS BOOKS ..................................................... 50

REAL ESDUE FOCUS .... , .......................................................................... 52

PEOPLE, PLACES & EVENTS .............................................................. .54

THE EMPLOYERS GROUP .................................................................... 58

BANKRUPTCIES ...................................................................................... 60

CHAMBER OF COMMERCE ................................................................. 61

CALENDAR …

January 1997, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE. ...........................................................................................3

COMMENTARY .......................................................................................... 6

PRO - CON ............................................................7

CORPORATE PROFILE: FOOD HOTLINE. ......................................... 8

MANAGI G .............................................................................................. 10

CLOSE UP: KANELLOS LASTOR...................................................... I2

LIST: TOP COLLEGES AND UNIVERSITIES .................................... 20

PEOPLE, PLACES & EVENTS ............................................................... 57

NEW BUSINESS LIST .............................................................................. 62

EXPORTING .............................................................................................. 64

LIST: FINANCIAL BROKERAGE FIRMS ........................................... 65

DESERT BUINESS JOURNAL.......................................................66

CALIFORNIA VENTURE FORUM........................................................ 67

BANKRUPTCIES...................................................................................... 68

EXECUTIVE TIME OUT: OAHU UPDATE...................................... 71

MANAGER'S BOOKSHELF ................................................................ 72

THE EMPLOYERS GROUP.................................................................... 73

RESTAURANT REVIEW: .................................................................. 74

ENTERTAINMENT GUIDE.................................................................... 75

REAL ESTATE FOCUS ............................................................................... 76

CHAMBER OF COMMERC'E. ................................................................ 80

CALENDAR .......................................................................................... 81

MONTH IN REVIEW ............................................................................... 82 …

Irish Marketing Review, Vol. 10, No.1, 1997, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 10, No. 2, 1997/98, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Optimal Service Design: Integrating Marketing And Operations Elements For Capacity Decisions, Madeleine E. Pullman, William Moore

Historical Working Papers

A model is presented for optimizing a service industry both with respect to customer service and profitability in order to choose the optimal product service attributes.

Marketing Lindenwood University Through A Promotional Video, Deidamia Batista, Karen Cordoba

Theses

In recent times video productions have been used as an effective sales tool. Moving pictures, like those that video provides. are an effective way to communicate in a quickly growing business market. With a video a company is able to reach and approach clients more effectively, because they can present information which is attractive to people.

We have seen over the last decade that the use of technology has invaded every market, including the education market. It is common to see how the business community within the education center has been quick to embrace video for many different purposes-one of …

December 1996, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS

AT DEADLINE ...•...................................................................... 3

COMMENTARY ........................................................................ 6

EDITORIAL .............................................................................. 6

PRO-CON ............................................................................ 7

CLOSE-UP: DR. MARIO MOLINA .......................................... 8

CORPORATE PROFILE: ROY 0 . HUFFMAN ROOF CO . .... 10

THE EMPLOYERS GROUP .................................................. 14

EXPORTING .......................................................................... 16

CORNER ON THE MARKET ................................................ 26

EXECUTIVE TIME OUT: BODEGA BAY ............................... 35

CHAMBER OF COMMERCE ................................................. 45

REAL ESTATE FOCUS ............................................................ 46

MANAGING ............................................................................ 49

DESERT BUSINESS JOURNAL ........................................... 52

PEOPLE, PLACES & EVENTS ............................................. 55

RESTAURANT REVIEW: PETRELLI'S ................................. 56

ENTERTAINMENT GUIDE ..................................................... 57

NEW BUSINESS LIST .......................................................... 62

BANKRUPTCIES .................................................................. 60

MANAGER'S BOOKSHELF .................................................. 61

CALENDAR ........................................................................... 65 …

November 1996, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS

COMMENTARY: ABOLISH TAXES FOR START-UPS ............ 6

EDITORIAL ..... ................... ..................... ................. ................ 6

CLOSE-UP: LEE R. REDMOND 111.. ......... .. .. ................ .... ....... 7

PRO- CON: TRIPLE TRAILERS ............... .. ............... ........... 8

CORPORATE PROFILE: COAST GRAIN C0 ....................... 10

REAL ESTATE FOCUS: SPECIAL SECTlON ..................................... 12

LIST: COMMERCIAL BUILDING DEVELOPERS ....... .......... 14

LIST: COMMERCIAL REAL ESTATE BROKERS ............. ... 16

THE EMPLOYERS GROUP: SPECIAL SECTION ........ ........ 21

RESTAURANT REVIEW: THE PIT STOP ..................... ......... 56

ENTERTAINMENT GUIDE .......... ........ ................................... 57

CALENDAR ...................... ..................... ................................. 60

MANAGER'S BOOKSHELF ................... .. ........... .................. 61

NEW …

October 1996, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS

AT DEADLINE .......................................................................... 3

COMMENTARY ........................................................................ 6

EDITORIAL .............................................................................. 6

CLOSE-UP: JAMES HENWOOD JR ....................................... 7

PRO-CON …………………………………………………………. 8

CORPORATE PROFILE: GALLEANO WINERY ................... 34

CORNER ON THE MARKET ................................................ 14

THE EMPLOYERS GROUP .................................................. 37

EXPORTING .......................................................................... 35

MANAGER'S BOOKSHELF .................................................. 45

MANAGING ............................................................................ 26

EXECUTIVE TIME OUT ......................................................... 47

DESERT BUSINESS JOURNAL ........................................... 52

PEOPLE, PLACES & EVENTS ............................................. 46

CLASSIFIEDS ....................................................................... 53

RESTAURANT REVIEW: YIANNI'S ....................................... 50

ENTERTAINMENT GUIDE ..................................................... 51

REAL ESTATE FOCUS ............................................................. 54

NEW BUSINESS LIST .......................................................... 55

CHAMBER OF COMMERCE ................................................. 59

BANKRUPTCIES .................................................................. 60

CALENDAR ........................................................................... 61

NEWS/FEATURES

TORTILLA WAR ENDS …

September 1996, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS

AT DEADLINE .......................................................................... 3

COMMENTARY ........................................................................ 6

EDITORIAL .............................................................................. 6

CLOSE-UP: STEVEN MINTZ .................................................. 7

PRO-CON ............................................................................ B

CORPORATE PROFILE: ....................................................... 23

CORNER ON THE MARKET ................................................ 43

THE EMPLOYERS GROUP .................................................. 61

EXPORTING .......................................................................... 40

MANAGER'S BOOKSHELF .................................................. 45

MANAGING ............................................................................ 26

EXECUTIVE TIME OUT ......................................................... 50

DESERT BUSINESS JOURNAL ......................................... ..48

PEOPLE, PLACES & EVENTS ............................................. 46

CLASSIFIEDS ....................................................................... 63

RESTAURANT REVIEW: MISSION INN ROOM SERVICE .. 52

ENTERTAINMENT GUIDE ..................................................... 53

REAL ESTATE FOCUS ............................................................. 54

NEW BUSINESS LIST .......................................................... 56

CHAMBER OF COMMERCE ................................................. 59

BANKRUPTCIES .................................................................. 60

CALENDAR ........................................................................... 66

NEWS/FEATURES

MINOR LEAGUE BALL …

August 1996, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS

AT DEADLINE .......................................................................... 3

COMMENTARY ........................................................................ 6

EDITORIAL .............................................................................. 6

CLOSE-UP: HARRY EISEN .................................................... 7

PRO-CON ............................................................................ 8

CORPORATE PROFILE: ICE CASTLE ................................ 10

CORNER ON THE MARKET .. ..................................... .. ....... 26

THE EMPLOYERS GROUP ....... .. .... ..................................... 27

EXPORTING .......................................................................... 37

MANAGER'S BOOKSHELF ...................................... ............ 42

MANAGING ............................................................................ 44

EXECUTIVE TIME OUT ......................................................... 47

DESERT BUSINESS JOURNAL ......................................... ..48

PEOPLE, PLACES & EVENTS ............................................. 50

CLASSIFIED$ ............................................................... ........ 51

RESTAURANT REVIEW: THE PIT ........................................ 52

ENTERTAINMENT GUIDE ..................................................... 53

REAL ESTATE FOCU$ .......... ......................................... ...... .... 55

NEW BUSINESS LIST ............................... ... ... ..................... 56

CHAMBER …

July 1996, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS

AT DEADLINE ......•................................................................... 3

COMMENTARY ........................................................................ 6

EDITORIAL .............................................................................. 6

CLOSE-UP: GERMAN BARRERO ......................................... 7

PRO - CON ................•............................•.............................. 8

CORPORATE PROFILE: MONTALVAN'S SALES ..•............ 10

THE EMPLOYERS GROUP .................................................. 14

CORNER ON THE MARKET ................................................ 25

EXPORTING ......................................................................... 37

MANAGER'S BOOKSHELF .............................••................... 42

DESERT BUSINESS JOURNAL. .......................................... 43

MANAGING ....•..............................•••..........•••••••.................... 44

EXECUTIVE TIME OUT .............•.......................................... .47

PEOPLE, PLACES & EVENTS ............................................. 50

RESTAURANT REVIEW: APPRENTICE FUND RAISER ..... 52

ENTERTAINMENT GUIDE ..........••••................•............•.•..... 53

CLASSIFIEDS .............................................. , •..................... 54

REAL ESTATE FOCUS ............•...................•........................•... 55

NEW BUSINESS LIST ................ , ......................................... 56

CHAMBER OF COMMERCE .............................................•... 59

BANKRUPTCIES .................................•................................ 60 …