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Marketing

2003

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Full-Text Articles in Business

December 2003, Inland Empire Business Journal Dec 2003

December 2003, Inland Empire Business Journal

Inland Empire Business Journal

Fieldstone Communities

The Scandal in Mutual Funds

Vicenti, Lloyd & Stutzman

CWCI Study

Two young Entrepreneurs

Gifts to Employees

The Mikhail Darafeev Tradition t

Cal State San Bernardino Anthropology Museum

Management/Consulting ............................ 7

Law .............................................................. 9

Opinion/Commentar)· .............................. } 0

Close-Up .................................................... l2

Computers/Technology ............................ 13

Corporate Profile ...................................... IS

Corner on the Market ........................ 16-17

Managing .................................................. 18

Getting Organized .................................... 19

Education .................................................. 22

In the Interest of Women .......................... 24

Investments & Finance ........................ 25-29

Health .................................................. 30-31

Health Care Services Supplement ...... 32-35

Desert Business Journal .......................... 36

Restaurant Review ................................... .40

Cigar Lovers Weekend ............................. …


Pb1770-A Guide For Considering And Developing A Farmers Market In Tennessee, The University Of Tennessee Agricultural Extension Service Dec 2003

Pb1770-A Guide For Considering And Developing A Farmers Market In Tennessee, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Soybean farmers face a variety of marketing alternatives each year. Selling to a grain buyer at harvest is one way to sell soybeans. Another alternative is to store soybeans (either commercially or on-farm) and sell them later. Farmers may also set a price for their soybeans before harvest by signing a cash-forward contract with a grain buyer. The contract specifi es the quantity, price, grade, quality and date of delivery. Because prices have been historically lowest during harvest, storing and cash-forward contracting are ways to price soybeans before or after the harvest season, in hopes of achieving higher prices.


Kill A Brand, Keep A Customer, Nirmalya Kumar Dec 2003

Kill A Brand, Keep A Customer, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Kill a Brand, Keep a CustomerMost brands don't make much money. Year after year, businesses generate 80% to 90% of their profits from less than 20% of their brands. Yet most companies tend to ignore loss-making brands, unaware of the hidden costs they incur.That's because executives believe it's easy to erase a brand; they have only to stop investing in it, they assume, and it will die a natural death. But they're wrong. When companies drop brands clumsily, they antagonize loyal customers: Research shows that seven times out of eight, when firms merge two brands, the market share of the …


November 2003, Inland Empire Business Journal Nov 2003

November 2003, Inland Empire Business Journal

Inland Empire Business Journal

Bakersfield 2003 Business Conference

Sen, Jim Brulte Spoke at the Quarterly Meeting of the San Antonio Hopsital Foundation

The Pros and Cons of Municipally-owned Utilities

Human resources

Law

Commentary/Opinion

Let’ s Quit and Go to Spain

SB Arts Council Announces Exhibition

Close-Up

Computers/Technology

Corporate Profile

Getting Organized

Corner on the Market

Managing

The 21st Annual Wildlife Festival

Retail Sales Supplement

Education

In the Interest of Woman: Women With a Heart for Pomona

Investment and Finance

Health

Desert Business Journal

Employer’s Page

Restaurant Review

Executive Time Out

Manager’s Bookshelf

Statler’s Best Bets

Calendar


Pb1736-The Importance Of Basis In Marketing Soybeans - A 10-Year Soybean Basis Study For Six Tennessee, The University Of Tennessee Agricultural Extension Service Nov 2003

Pb1736-The Importance Of Basis In Marketing Soybeans - A 10-Year Soybean Basis Study For Six Tennessee, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

In March 2001, the Tennessee Department of Agriculture Division of Market Development and the University of Tennessee Agricultural Development Center, renamed the Center for Profitable Agriculture (CPA) in 2002, submitted a proposal to the United States Department of Agriculture’s Federal-State Marketing Improvement Program (FSMIP) to create five market development resource tools that would allow users to evaluate market opportunities for valueadded products and enterprises. One of these five goals was to compare Tennessee’s retail business statistics with county populations as a guide for assessing the number of certain types of businesses that specified population ranges can support.

This publication is …


Building A Direct Marketing Bridge To High Achieving Students: Introducing A Cost Effective Financial Aid Leveraging Model, Oscar T. Mcknight, Ronald Paugh Oct 2003

Building A Direct Marketing Bridge To High Achieving Students: Introducing A Cost Effective Financial Aid Leveraging Model, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

No abstract provided.


October 2003, Inland Empire Business Journal Oct 2003

October 2003, Inland Empire Business Journal

Inland Empire Business Journal

Animatronics, an Industry That Inspired the Unique Inventive Mind of Garner Holt

“Job Killer” Bills Pass

Close-Up

Law

Opinion/Commentary

Oh, Oh - Mortgage Delinquencies Rise in the Second Quarter

Boys & Girls Clubs of Southwest County Receives $10,000 Verizon Grant

Protection Against the Devastating Fires

Computers/Technology

Corporate Profile

Corner on the Market

Getting Organized: The Importance of How You Sound

Managing

Airline industry Recovering Says OAG

590 KRLA-AM Presents “The Laura Ingraham Radio Program”

Education

International Trade

Economic Development

Investments & Finance

Health

Desert Business Journal

Restaurant Reviews

Statler’s Best Bets

Manager’s Bookshelf

Executive Time Out


The Best Undergraduate Marketing Education Programs: An Assessment, Wayne A. Roberts Jr, Dennis Vredenburg Oct 2003

The Best Undergraduate Marketing Education Programs: An Assessment, Wayne A. Roberts Jr, Dennis Vredenburg

Mountain Plains Journal of Business and Technology

The purpose of this research was to determine the content and structure of the best undergraduate marketing programs, as identified by U.S. News and World Report for 2002 and 2003. Results show there are basically two types of programs. The first type does not have a marketing major program. Rather, the student’s program reflects the elective courses taken beyond the common core requirements. The second, more common, type requires students to take some set of courses, after which a marketing credential, e.g., a marketing major degree, is awarded. Among these schools anywhere from 3 to 7 marketing courses beyond the …


September 2003, Inland Empire Business Journal Sep 2003

September 2003, Inland Empire Business Journal

Inland Empire Business Journal

Inland Empire Seniors Have Multiple Retirement Options

Parallels Between the Palestinian Conflict and the Settling of the American West

Senator Tom McClintock Speaks to the I.E. Business Journal

Students Turn to the University of Redlands School of Business

Law

Computers/Technology

Close-Up

Corner on the Market

Corporate Profile

Managing

$28 Million Industrial Park Targets ‘Immediate Need’ in I.E. Market

CSUSB Professor Fred Jandt Is Named Interim Dean at CSUSB Palm Desert

Education

Investments and Finance

Health: Benchmark medical Consultants Inc. Announces Alliance With Second Image

Desert Business Journal

Getting Organized

In the Interest of Woman

Restaurant Review

Statler’s Best Bets

Manager’s …


Acceptance Of Golden Rice In The Philippine Rice Bowl, Mark Chong Sep 2003

Acceptance Of Golden Rice In The Philippine Rice Bowl, Mark Chong

Research Collection Lee Kong Chian School Of Business

Few science issues in recent years have elicited such polarized public reactions as modern biotechnology and its agricultural applications. Although a new study conducted by the University of Illinois at Urbana-Champaign and the International Service for the Acquisition of Agri-biotech Applications (Ithaca, NY, USA) indicates that Southeast Asian stakeholders generally hold positive views about agricultural biotechnology.


August 2003, Inland Empire Business Journal Aug 2003

August 2003, Inland Empire Business Journal

Inland Empire Business Journal

Inland Empire Fitness Clubs Offer a Variety of Options

Woman Find Successful Careers in I.E. Commercial Real Estate

Commentary

Expansion and relocation

Bob Balzer Gives Credit to His Team for His Successful Publishing Career

Close-Up: Successful O’Reilly Public Relations Firm Serves Diverse Client Base

Second Page 1: Arrowhead Regional Medical Center Hosts National Youth Leadership Forum

Health

Real Estate

In the Interest of Woman

Restaurant Review

Lists: Largest Employers

Lists: Top Health Care

Lists: MBA


July 2003, Inland Empire Business Journal Jul 2003

July 2003, Inland Empire Business Journal

Inland Empire Business Journal

How Globalized Is California’s Economy?

Peace Corps Experience Enhances Local Businesses

Some of the Worst Job Killer Bills Are Still Alive

The Ontario Convention Center, a Shining Example

High Desert Report

Commentary

Computers/Technology

Law

Corporate Profile

Closeup

Second Page 1

Education: Ontario’s Machinists’ School Receives State Training Funds

Getting Organized

Employer’s Page

Health

U.S Small Business Administration Marks 500th Anniversary

Investments and Finance

Desert Business Journal

Restaurant Review

Statler’s Best Bets

Manager’s Book-Shelf

Henry Holtzman, Longtime I.E. Business Journal Columnist Wins Playwright Competition

Executive Time Out


Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson Jul 2003

Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.


June 2003, Inland Empire Business Journal Jun 2003

June 2003, Inland Empire Business Journal

Inland Empire Business Journal

IEUA Headquarters Construction Stays on Schedule

UCR rapid Evolution in the 21st Century

CVB Financial Corp. and Kaweah National Bank Jointly Announce Merger

Commentary

High Technology: It Takes Two

High Technology: Lighting up Wonderland

Corner on the Market

Law Managing

Close-Up

Corporate Profile

City of Ontario and Senior Community Celebrate Grand Opening of Mountain View Apartments

Getting Organized

In the Interest of Woman: 2003 Woman & Business Overview

In the Interest of Woman: Taking Your Fast-Growing Business to the Next level

Health Care Supplement: What is Stress?

Restaurant Review

Statler’s Best Bets

Golf

Executive Time Out

Travel & Leisure

Calender


June 2003, Inland Empire Business Journal Jun 2003

June 2003, Inland Empire Business Journal

Inland Empire Business Journal

IEUA Headquarters Construction Stays on Schedule

UCR rapid Evolution in the 21st Century

CVB Financial Corp. and Kaweah National Bank Jointly Announce Merger

Commentary

High Technology: It Takes Two

High Technology: Lighting up Wonderland

Corner on the Market

Law Managing

Close-Up

Corporate Profile

City of Ontario and Senior Community Celebrate Grand Opening of Mountain View Apartments

Getting Organized

In the Interest of Woman: 2003 Woman & Business Overview

In the Interest of Woman: Taking Your Fast-Growing Business to the Next level

Health Care Supplement: What is Stress?

Restaurant Review

Statler’s Best Bets

Golf

Executive Time Out

Travel & Leisure

Calender


May 2003, Inland Empire Business Journal May 2003

May 2003, Inland Empire Business Journal

Inland Empire Business Journal

Small Business Owners Protest Skyrocketing Costs of Staying In Business

AMC Theatres Will Anchor Victoria Gardens in Rancho Cucamonga

Harvey Mudd, Scripps Colleges Receive $2.5 million Teaching

Western Realco Plans $10,000,000 Project for Ontario’s “Underserved” Small Business Sector

Close-Up

Managing

Opinion/Commentary

Tanner EDA Expands Global Network With Japanse Subsidiary

Corporate Profile

Corner on the Market

Getting Organized

Lists: Law Firms

Law

Investments & Finance

Second Page 1

Lists: Largest Credit Unions

Employer’s Page: Employee Drug testing Is More Than Just a “Major League” Issue

Manager’s Bookshelf

Statler’s Best Bets

Restaurant Review

Carnival’s New Long beach CruiseTerminal Is Open

Executive Time …


May 2003, Inland Empire Business Journal May 2003

May 2003, Inland Empire Business Journal

Inland Empire Business Journal

Small Business Owners Protest Skyrocketing Costs of Staying In Business

AMC Theatres Will Anchor Victoria Gardens in Rancho Cucamonga

Harvey Mudd, Scripps Colleges Receive $2.5 million Teaching

Western Realco Plans $10,000,000 Project for Ontario’s “Underserved” Small Business Sector

Close-Up

Managing

Opinion/Commentary

Tanner EDA Expands Global Network With Japanse Subsidiary

Corporate Profile

Corner on the Market

Getting Organized

Lists: Law Firms

Law

Investments & Finance

Second Page 1

Lists: Largest Credit Unions

Employer’s Page: Employee Drug testing Is More Than Just a “Major League” Issue

Manager’s Bookshelf

Statler’s Best Bets

Restaurant Review

Carnival’s New Long beach CruiseTerminal Is Open

Executive Time …


Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton May 2003

Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.


Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton May 2003

Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.


Profits In The Pie Of The Beholder, Daniel Corsten, Nirmalya Kumar May 2003

Profits In The Pie Of The Beholder, Daniel Corsten, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called "efficient consumer response." Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it, the authors say.


Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton May 2003

Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.


April 2003, Inland Empire Business Journal Apr 2003

April 2003, Inland Empire Business Journal

Inland Empire Business Journal

IAMPO Group Moves New World Headquarters to the Inland Empire

Outgoing Cal Poly Pamona President Bob H. Suzuki Reflects On 12 Years of Service to School and Community

Russia redux

SmartTalk 590 KRLA AM Is Now the official Dodger Station for the Inland Empire

Law

Managing

Opinion/Commentary

Computers/Technology

Corner on the Market

Getting Organized

investments and Finance

Close-Up

Small Business Handbook

Protecting Your Company’s Internet Identity

Corporate Profile

Stuttering-the only disability that people laugh at! Isn’t that sad? How to help

Health

Education: UCR Sociologist Warns That Problems On the Job Can Mean Bruises (or Worse) at Home

Education: Children’s …


Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton Apr 2003

Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.


Antecedents Of Salesperson Effectiveness And Efficiency Performance: A Data Envelopment Analysis, Xueming Luo Apr 2003

Antecedents Of Salesperson Effectiveness And Efficiency Performance: A Data Envelopment Analysis, Xueming Luo

Doctoral Dissertations

The objective of this dissertation was to (1) measure salesperson efficiency; (2) investigate both personal and organizational factors that determine salesperson efficiency; and (3) investigate both personal and organizational factors that determine salesperson effectiveness. Salesperson efficiency was assessed by data envelopment analysis (DEA). Two different DEA models were employed in order to increase the reliability of the efficiency results. Antecedents of salesperson efficiency and effectiveness were tested using Tobit regression analysis and ordinary least square regression analysis, respectively. These antecedents include not only personal level variables such as working smart, working hard, learning goal orientation, and performance goal orientation, but …


March 2003, Inland Empire Business Journal Mar 2003

March 2003, Inland Empire Business Journal

Inland Empire Business Journal

Homecoming at Eastvale Sets new Industry Standard

Corporate Credit: the Anatomy of Change

Turner Development Announces Mixed-Use Project

CSUSB Honors Community Business Leader

Law

Managing

Opinion/Commentary

Computers/Software

Corporate Profile

Corner on the Market

Getting Organized

Executive Time Out

Financial Supplement

Second Page 1—Claremont Village Walk

CSUSB President Earns Prestigious Recognition

Employers: Employee Covenants: The Myth Of Enforceability

Health Supplement

In the Interest of Woman: Lucy West Studios

Desert Business Journal

Restaurant Review

Wine Review

Statler’s Best Bets

Eisenhower Medical Center

Hazardous Waste Minimization

Manager’s Bookshelf


Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton Mar 2003

Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.


Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton Mar 2003

Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.


February 2003, Inland Empire Business Journal Feb 2003

February 2003, Inland Empire Business Journal

Inland Empire Business Journal

Respected Local Contracting Company Builds New Facility

Heads-Up on Hot Topics Affecting U.S and Japan Trade Agenda

Next Generation Outpatient Center Breaks Ground in the Inland Empire

Cold Stone Creamery Store Owners Recognized

Law

Managing

Commentary

Close-Up (Lee McDougal)

Computers/Software

Corporate Profile (Rosse’s Family Fun Machines)

Corner on the Market

Getting Organized

Business Banking Supplement

Health

Confronting the Insurance Crisis

Real Estate, Building Development

Executive Time Out

Building and Development

Corona Gains Emergency Call Tower—and More!

Desert Business Journal

Faces in Business

Earl’s Best Bets: Broadway Is in Our Own Backyard!

Restaurant Review

Fender Museum Opens Studio FM

Wine Review …


A Comparison Study Of The Behavior And Practices Of Casino Gamblers As Compared To Those Gamblers Of Sport Book Activities, Pender B. Noriega, Li-Chun Lin Jan 2003

A Comparison Study Of The Behavior And Practices Of Casino Gamblers As Compared To Those Gamblers Of Sport Book Activities, Pender B. Noriega, Li-Chun Lin

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: getinfo@haworthpressinc.com Website: http://www.HaworthPress.com.


January 2003, Inland Empire Business Journal Jan 2003

January 2003, Inland Empire Business Journal

Inland Empire Business Journal

Law

Managing

Close-Up

Computer/Software

Corporate Profile

Corner on the Market

Getting Organized

Banking Supplement: High Yield Bonds offer Real Value According to pay den & Rygel

Pace of Bankruptcies Slows During First Nine Months of 2002

There Are No PinkSlips at the World’s Most Productive Companies

PricewaterhouseCoopers Forecast

In Spite of Budget Cuts, Several County Schools Will Still Enjoy Outdoor Education!

Developing a Heart for the Arts

Faces in Business

Health Service Directory

Executive Time Out

The Small Business Advocate of the Year

Local Company—Cal Spas—Showcased on National TV

New Statewide Study Confirms Housing is Key to Economic Recovery

Desert …