Business Commons^™

December 1999, Inland Empire Business Journal

Inland Empire Business Journal

Ohio Student is Youngest Artist to Win Federal Duck Stamp Art Contest 5

Two Postmen Find a Paper ‘Pot of Gold’ in the Desert 16

A Special Overture to a New Millennium is Planned for New Year’s Eve 16

Advice for 30,000 Medicare Beneficiaries Being Dropped From Their HMOs on January 1 19

Why Prevention Doesn’t Work 23

The Importance of Corporate Well-Care 24

How the Balance Budget Act of 1997 Hurts Hospitals 24

Pomona Valley Hospital Medical Center Recognized as One of State’s Top Performing Hospitals 25

A Different Approach to the Labor Market 26

Will Riverside County Show …

November 1999, Inland Empire Business Journal

Inland Empire Business Journal

INDEX

DEPARTMENTS AND COLUMNS

AT DEADLIND.....................................................................................3

EDITORIAL/COMMENTARY............................................................ 6

CLOSE UP: TYLER STROH.................................................................7

CORPORATE PROFILE: MINDRUM PRESCISION INC…..............9

CORNER ON THE MARKET...............................................................10

GETTING ORGANIZED.......................................................................11

COMPUTERS/SOFTWARE..................................................................12

EMPLOYER’S GROUP.........................................................................13

MANAGING...........................................................................................14

LAW........................................................................................................15

LIST: COMMERCIAL BUILDING DEVELPERS................................3

LEASING GUIDE…………...................................................................39, 42 & 43

LIST: COMMERCIAL REAL ESTATE BROKERS.............................40

LIST: FASTEST GROWING COMPANIES..........................................41 & 48

MORTGAGE LENDERS........................................................................44

MANAGER’S BOOKSHELF.................................................................46

DUFF & PHELPS, LLC STOCK SHEET…...........................................49

RESTAURANT REVIEW.......................................................................56

MEAD ON WINE....................................................................................51

RESOURCE DIRECTORY ....................................................................62

CHAMBERS OF COMMERCE..............................................................63

CALENDAR ...........................................................................................65

EXECUTIVE TIME OUT .......................................................................66

NEWS AND FEATLRES

Consul Juan Jose Salgado Strives to Reinforce Community Ties and Stich

Together a Strong Fabric of Unity.......................................................................5

Employee Benefits – Morale Buster …

Pb1699-Marketing For The Value-Added Agricultural Enterprise, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Hay has been an important crop in Tennessee for many years. Acreage devoted to hay has been trending upward over the last two decades, as shown in Figure 1. Acreage of all types of hay harvested in 1998 was 1,785,000, 51 percent larger than acreage harvested in 1980. Hay is the leading crop in Tennessee in terms of acreage harvested mechanically. In 1997, the value of hay produced on Tennessee farms reached $207 million, ranking the crop third in value among all crops. Cash receipts have averaged about 15-20 percent of the total value of hay produced over the last …

October 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE. ........................................................................... 3

EDITORIAL/COMMENTARY……………………………………………. 6

CLOSE UP: JOHN RICHARDSON ....................................................... 7

CORPORATE PROFILE: CLIFFSTAR CORPORATION .................... 9

MANAGING.. ... .. . ............................................................................ 10

GETTING ORGA"iiZED .... . ................................................................. 11

COMPUTERS/SOFTWARE ..................................................................... I2

EMPLOYER'S GROUP ........................................................................ 13

CORNER ON THE MARKET ................................................................. l4

LAW ............................................................................................................. 15

LIST: COMPUTER RETAILERS .................................................. 30 & 32

LIST: INTERNET SERVICE PROVIDERS ................................................ .40

LIST: COPIERS, FAX AND BUSINESS EQUIPMENT RETAILERS ........ .42

MANAGER 'S BOOKSHELF ................................................................... 43

LIST: LONG DISTANCE COMPANIES ...................................................... 44

LIST: INTERNET TELECOMMUNICATIONS .......................................... 44

LIST: INTERNET SERVICE PROVIDERS……………………………………… .46

LIST: …

Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy

Marketing Faculty Research and Publications

Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …

Not All Customers Are Created Equal: Looking At Lifetime Value, Mark E. Pickering

Mark E Pickering

Customer Lifetime Value (CLV) refines customer profitability analysis to view customers as assets. Thinking in terms of CLV provides the impetus to target customer acquisition efforts on the right customers, and to improve the profitability and duration of the relationship with existing customers. This article introduces the concepts and benefits associated with CLV and actions to improve value.

September 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ......................... ............................................... .................... .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: CLIFFORD O. YOUNG ........................................................ 7

PRO/CON ............................................................ …

August 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: D. TAD LOWREY ................................................................. 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: NEW TRAINING CENTER ......................... 9

MANAGING ............................................................................................... 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... l2

EMPLOYER'S GROUP ............................................................................ l3

CORNER ON THE MARKET ................................................................. l4

LIST: ENVIRONMENTAL COMPANIES .............................. 15, 20 & 22

LAW ............................................................................................................. 18

LIST: I.E. LARGEST EMPLOYERS ...................................... 26, 28, 29 & 34

LIST: MESSENGER SERVICES ................................................................ .36

LIST: MBA/EXECUTIVE PROGRAMS ..................................................... 38

MANAGER'S BOOKSHELF ................................................................... 4l

DUFF & PHELPS, LLC STOCK SHEET ............................................... 43

DESERT BUSINESS JOURNAL ............................................................. 44

RESTAURANT REVIEW ...................... .................................................. 50 …

Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman

Masters

In a business environment where change is the only constant, companies must direct their attention to activities that will make their offerings excellent. The attainment of service excellence is a very prominent theme in the literature on services marketing. However, while the benefits of programs to achieve this status are unquestionable, there are in fact very few service companies that are regarded as excellent in the market place. Therefore the main objective is to determine how a company manages the activities towards achieving service excellence. The foundations of the primary research lie in both the literature on change management and …

July 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ........................................................................................... .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: STAN CRUISE ....................................................................... 7

PRO/CON ................................................................................................... 8

CORPORATE PROFILE: MAGELLAN SYSTEMS .............................. 9

MANAGING .............................................................................................. 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE .................................................................... 12

EMPLOYER'S GROUP ............................................................................ l3

CORNER ON THE MARKET ................................................................. 14

LAW ............................................................................................................. 15

LIST: CERTIFIED PUBLIC ACCOUNTANTS ..................................... 26

LIST: COMMERCIAL PRINTERS .................................................... 28 & 31

LIST: PUBLIC RELATIONS FlRM ........................................................... 36

LIST: BUSINESS & LIABILITY INSURANCE AGENCIES .......................38

MANAGER'S BOOKSHELF ...................................................................41

LIST: STAFF LEASING COMPANIES ........................................................ 44

DESERT BUSINESS JOURNAL ............................................................. 46

DUFF & PHELPS, LLC STOCK SHEET ............................................... 51

RESTAURANT REVIEW ................ , …

June 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: DR. GORDON PATZER ...................................................... 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: .......................................................................... 9

MANAGING ............................................................................................... 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ............................……………………12

EMPLOYER'S GROUP ............................................................................ 13

CORNER ON THE MARKET ................................................................. 14

LAW ............................................................................................................. 15

LIST: HOSPITALS SERVING THE I.E ........................................ 26 & 28

LIST: TOP SAVINGS & LOANS AND FEDERAL SAVINGS BANKS ......... 40

MANAGER'S BOOKSHELF ................................................................... 41

LIST: LARGEST CREDIT UNIONS IN THE I.E ........................................ 42

LIST: SUBSTANCE ABUSE PROGRAMS IN THE I.E. .............................. 44

DESERT BUSINESS JOURNAL ............................................................. 46

DUFF & PHELPS, LLC STOCK SHEET ............................................... …

May 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL COMMENTARY .................................................................. 6

CLOSE UP: DR. B. LYN BEHRENS ......................................................... 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: ASSOCIATED ENGINEERS ....................... 9

MANAGING ............................................................................................... 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... 12

EMPLOYER'S GROUP ............................................................................ 13

CORNER ON THE MARKET ................................................................. l4

LAW ............................................................................................................. 15

FACES IN BUSINESS ............................................................................... l8

LIST: EMPLOYMENT SERVICE AGENCIES ..................... 32, 34 & 36

LIST: LAW FIRMS ............................................................................. 45 & 46

DUFF & PHELPS, LLC STOCK SHEET ............................................... 5l

DESERT BUSINESS JOURNAL ............................................................. 55

LIST: DENTAL PLANS ........................................................................... 57

MANAGER'S BOOKSHELF ................................................................... 61

RESTAURANT REVIEW ......................................................................... 62

MEAD ON …

Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat

Electronic Theses and Dissertations

The purpose of this study was to determine the factors that influenced prospective student-athletes to attend East Tennessee State University. Using a qualitative research design, interviews were conducted with 36 freshman scholarship student-athletes. Participants represented student-athletes from each sport. A literature review covered the history of intercollegiate athletics, the history of recruiting student-athletes, the process of recruiting student-athletes, and the decline of public perception towards intercollegiate athletics. Results from the interviews were analyzed using inductive analysis. Patterns, themes, and categories of analysis emerged from the data. The data from the interviews were then unitized and categorized. The categorized units were …

April 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: GREG DEVEREAUX ........................................................... 7

PRO/CON………………………………………………………………………….. 8

CORPORATE PROFILE: PHARAOH'S LOST KINGDOM ................ 9

MANAGING ............................................................................................... 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... l2

FACES IN BUSINESS ............................................................................... 13

CORNER ON THE MARKET ................................................................. 14

PWR LINE .................................................................................................. 15

LAW ............................................................................................................. l6

EMPLOYER'S GROUP ............................................................................ 17

LIST: TOP TRVEL AGENCIES ………………………………………. 22 & 34

LIST AMUSEMENT ATTRACTIONS ........................................................ 24

LIST: VISITORS AND CONVENTION BUREAU ............................. 27

LIST: RESORTS AND VACATION SPOTS ........................................... 28

LIST: MEETING FACILITIES ...................................................... 34 & 36

DESERT BUSINESS JOURNAL ............................................................. 46

DUFF & PHELPS, LLC …

The Effects Of Ethnicity, Ethnic Salience And Ethnic Identification On Consumers' Sources Of Information And Purchase Behavior, Patricia Wooten Humphrey

Doctoral Dissertations

The purpose of this study was to determine if there were any significant differences in the search and purchase behavior between white and black consumers due to ethnicity, ethnic identification, ethnic salience and ethnic situation.

The sample was chosen from two universities, one predominately white, the other predominately black. Of the 360 questionnaires administered, 345 were usable. The sample was representative of the student population of each university with respect to age, gender, and ethnicity. Statistical techniques used were ANOVAs, t-tests and paired comparisons.

The findings indicate that ethnicity plays an important role in an individual's sources of information used …

Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd

Faculty and Research Publications

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

March 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLU\INS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: ROGER HOGAN ........................................................................... 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: LIFEPOINT INC………………. ......................... 9

MANAGING………………… ..................................................................... 10

GETTING ORGANIZED .......................................................................... 11

PWR LINE….………………………………………………………. 12

FACES IN BUSINESS ............................................................................... 13

CORNER ON THE MARKET ................................................................. 14

EXPORTING .............................................................................................. 15

COMPUTER/SOFTWARE……………………………………………………………. 18

LIST: THE TOP HMOS……………………………………………………….. 22

LIST: THE TOP PPOS……………………..………………………………. 24

LIST: INDEPENDENT BANKS ……………………………………………… 28

LIST:INLAND EMPIRE MALLS……………. ..................................... 44 & 45

DESERT BUSINESS JOURNAL…………………… ………………… 46

DUFF & PHELPS. LLC STOCK SHEET………………………………. 51

MANAGER'S BOOKSHELF ......................................................................... 53

RESTAURANT REVIEW…………………. .............................................. 54

MEAD ON WINE………………………………………………………….. 55

CALENDAR ………………………………………………………………… 61 …

February 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL…COMMENTARY .................................................................. 6

CLOSE UP: NELL SOTO ........................................................................... 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: AVERBECK INSURANCE.. ......................... 9

COMPUTERS/SOFTWARE ..................................................................... 10

GETTING ORGANIZED .......................................................................... 11

THE EMPLOYERS GROUP ................................................................... 12

FACES IN BUSINESS ............................................................................... 13

CORNER ON THE MARKET ................................................................. 14

EXPORTING .............................................................................................. 15

LAW ............................................................................................................. 16

MANAGING ............................................................................................... 17

LIST: TOP COMMERCIAL CONTRACfORS ..................................... 35

DUFF & PHELPS, LLC STOCK SHEET ............................................... 38

UST: RESIDENTIAL REAL ESTATE BUILDERS ..................................... 40

LIST: ARCHITECTUAL ENGINEERING FIRMS ………………… 43 & 44

DESERT BUSINESS JOURNAL ............................................................. 45

EXECUTIVE OUT ......................................................................... 46

MANAGER'S BOOKSHELF .................... , .............................................. …

January 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ........................................................................................... .3

EDITORIAL COMMENTARY: .................................................................. 6

CLOSE UP: FLOYD C. CLEM: …………………………………………7

PRO/CON ................................................................................................... 8

CORPORATE PROFILE: HIX HOMES ................................................. 9

COMPUTERS/SOFTWARE ..................................................................... 10

GETTING ORGANIZED .......................................................................... 11

THE EMPLOYERS GROUP ................................................................... 12

FACES IN BUSINESS ............................................................................... 13

CORNER ON THE MARKET ................................................................. l4

EXPORTING .............................................................................................. 15

LAW ............................................................................................................. l6

LIST: CONTRACTOR'S HIT LIST .............................................. 26 & 28

CROWELL, WEEDON STOCK SHEET ............................................... 32

PWR LINE .................................................................................................. 36

LIST: COLLEGES AND UNIVERSITIES .................................................... 38

LIST: COMMUNITY COLLEGES ........................................................ .40

LIST: FINANCIAL BROKERAGE FIRMS .......................................... .44

DESERT BUSINESS JOURNAL ............................................................. 45

RESTAl RA.'IT RE\ IE\., ………………………………………………… …

Irish Marketing Review, Vol. 12, No.1, 1999, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 12, No. 2, 1999, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

University Preference : A Conjoint Analysis, Julia P. Turner

Theses: Doctorates and Masters

The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was used to investigate the relative importance of a number of attributes …