Business Commons^™

June 1996, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE .......................................................................... 3

COMMENTARY ........................................................................ 6

EDITORIAL .............................................................................. 6

PRO - CON ............................................................................ 8

CLOSE-UP: RICHARD PLASTIN0 ......................................... 9

CORPORATE PROFILE: CANDLELIGHT PAVILION ........... 10

THE EMPLOYERS GROUP .................................................. 14

MANAGER'S BOOKSHELF .................................................. 42

DESERT BUSINESS JOURNAL .................. ......................... 43

MANAGING ......................................................... ................... 44

CALIFORNIA VENTURE FORUM ...................................... ..45

EXPORTING .......................................................................... 46

EXECUTIVE TIME OUT ......................................................... 47

CORNER ON THE MARKET .... .. .................... ..................... .48

PEOPLE, PLACES & EVENTS ............................................. 50

CLASSIFIEDS ................................................ , ...................... 51

RESTAURANT REVIEW: DICENSO; NEW PEKING ............ 52

ENTERTAINMENT GUIDE ................................ ..................... 53

REAL ESTATE FOCUS ............................................................. 55

NEW BUSINESS LIST ............................... , …

A Framework For Developing Marketing Plans For Military To Civilian Technology Transfer, Kenneth R. Hirlinger Jr.

Theses and Dissertations

The Government of the United States, in particular the Department of Defense, invests a significant amount of funding into the development of technology. This technology, as a critical component of its weaponry, allows the United States to maintain a world-wide qualitative superiority over potential adversaries who may have a quantitative advantage. As industry and government continue to downsize, the transfer of technology from the federal government to the private sector becomes important to ensure the industrial base can continue supporting the military. In addition, transferring technology allows the industrial base to gain international competitive advantages and increase the breadth of …

May 1996, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS

AT DEADLINE ..................................................3

COMMENTARY…………………………………6

EDITORIAL………………………………………6

CLOSE-UP........................ 7

CORPORATE PROFILE ... ................................ 10

EXECUTIVE TIME OUT ... ............................. 38

MANAGER'S BOOKSHELF ...................... .................... 49

MANAGING ................................................................... 52

REAL ESTATE FOCUS .................................................... 59

PEOPLE, PLACES & EVENTS ..................................... 60

RESTAURANT REVIEW ............................................... 62

ENTERTAINMENT GUIDE ............................................ 63

CORNER ON THE MARKET ....................................... 64

CHAMBER OF COMMERCE ........................................ 69

DESERT BUSINESS JOURNAL ................................... 73

NEWS/FEATURES

BATTLEGROUND OF THE MALLS ............................. 3

COUNTIES CO-FOUND MEDI-CAL PROVIDER ........... 5

ASSOCIATION PLANS FOR 21ST CENTURY ............ 5

CONNELL CITES PRESSURES ON THE ECONOMY .. 5

QUICKSTART PROGRAM PROVIDES TRAINING ........ 9

ROOM IN RADIO FOR …

Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch

Mahurin Honors College Capstone Experience/Thesis Projects

Integrated Marketing Communications is new and exciting. It's what's happening with communications today. However, as some define IMC in current literature, it cannot be a substitute for public relations, advertising, and marketing. Other definitions, though, seem to be more inclusive of all three functions. IMC combines a number of communication methods, but it is often flawed in scope. Experts' definitions differ, and IMC won't succeed to its fullest potential until there is more agreement among communicators. IMC is a whole new way of thinking, and may be more appropriately called Integrated Communications. It is a conglomeration of communication techniques and …

April 1996, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS

AT DEADLINE ................................................................. 5

COMMENTARY ............................................................... 8

EDITORIAL ...................................................................... 8

CLOSE-UP ....................................................................... ?

CORPORATE PROFILE ................................................ 1 0

EMPLOYERS GROUP .................................................. 15

SOFTWARE REVIEW .................................................... 35

MANAGER'S BOOKSHELF ......................................... .41

MANAGING .................................................................. .42

EXECUTIVE TIME OUT ................................................ 43

CORNER ON THE MARKET ....................................... 44

RESTAURANT REVIEW ................. ............................. .46

ENTERTAINMENT GUIDE ........................................... .47

PEOPLE, PLACES & EVENTS ..................................... 48

DESERT BUSINESS JOURNAL .................. ................. 49

REAL ESTATE FOCUS .................................................... 50

CHAMBER OF COMMERCE ............................ ............ 55

BANKRUPTCIES ........................................................... 56

FEATURES

CHEVRON CORP. SELLS OFF ITS LAND .................. 5

PRISONS - A GROWTH INDUSTRY ........................... 9

SKINS GAME ................................................................ 9 …

March 1996, Inland Empire Business Journal

Inland Empire Business Journal

INDEX

AT DEADLINE ................................................................. 3

RAIL SAFETY .................................................................. 5

COMMENTARY ............................................................... 6

CLOSE-UP ....................................................................... ?

CORPORATE PROFILE ................................................ 1 0

HEALTH CARE TAKE OUT .......................................... 19

RETAIL MALL LIST ....................................................... 30

BANKS POST RECORD EARNINGS ........................... 35

INDEPENDENT BANK LIST ......................................... 38

BREEDING FARM YIELDS TO TILT-UPS .................. .40

MANAGER'S BOOKSHELF ......................................... .42

MANAGING .................................................................. .44

RESTAURANT REVIEW ............................................... 52

ENTERTAINMENT GUIDE ............................................ 53

DESERT BUSINESS JOURNAL.. ................................. 54

CHAMBER OF COMMERCE ............................................ 56

CLASSIFIEDS ............................................................... 57

BANKRUPTCIES ........................................................... 62

February 1996, Inland Empire Business Journal

Inland Empire Business Journal

Flat Tax and Tax Reform ...................................... 3

Republican Commission proposes scrapping

current tax system and starting over.

Top Performers in Real Estate ………………….. 5

Sales experts recognized by their industry

Entrepreneurs of the Year..................................... 5

African American Couple Chosen by

Chamber of Commerce.

VICA Regional Competition Set.......................... 11

Vocational students pit skills against each other.

American Leadership Needed .............................. 22

Volunteers needed to ensure survival of

Estonia's freedom.

SIOR Releases 1995 Sales ..................................... 37

Real estate industry forecasts rebound in 1996.

ALSO

At Deadline ............................................................ 3

Bankruptcies........................................................ 57

Chamber of Commerce ........................................ 58

Classifieds ............................................................ 59

Close-Up: Don Butler ........................................... …

January 1996, Inland Empire Business Journal

Inland Empire Business Journal

Answer’s 89 PAUL KARDOS 7

Ask the California Inland Empire

Venture Forum 23 Calendar 99

Advertising/Marketing IE Profile 21

& Public Relations Z4 Lists or tbe Month:

At Deadline 3 I.E. Charities 97

Bankruptcies 108 Colleges/

Chamber of Commerce MBA Programs 49

Happenings 105 New Business Listings 109

Classified Advertising 106 People, Places

Commentary 6 and Events 100

Corporate Profile: Real Estate Focus 102

Safari land 90 Restaurant &

Default Notices & Entertainment Guide 92

Trustee Sales 101 Executive Time Out 94

Editorial 6 World Class Marketing

IEBJ Close-Up: Notebook 20

Irish Marketing Review, Vol. 9, 1996, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

The Effects Of Source And Product Characteristics On Persuasion., Karin Braunsberger

USF St. Petersburg Campus Faculty Publications

The purpose of this research was to test the "product and endorser feature congruence hypothesis." Thus, it was tested whether matching source expertise with credence attribute claims and source experience with experience attributes claims has a positive effect on consumers' cognitive responses as well as their attitudes toward the endorser and the ad. These effects were investigated for the following reasons: First, source expertise appears to have a significant impact on persuasion (McGuire 1969) and is distinguishable from source experience (Jacoby, Troutman, Kuss and Mazursky 1986). Thus, these constructs may have differential effects on persuasion. Second, credence and experience attributes …

Reconsidering The Management Of Marketing, John Murray, Aidan O'Driscoll

Articles

The pace and extent of change in marketing landscape over the past decade has left many questioning the worth of marketing and its tenets. For many marketing educators it is a period of doubt and self-searching about the efficacy and role of the discipline. Yet empirical evidence reveals firms that have not only coped with these changing circumstances but have also found new and imaginative ways of winning competitive advantage. Marketing practice is adopting novel shapes and modes. In the field of management in general, new approaches to understanding and running organisations are being considered. One way of comprehending an …

Achievements In Wool, Agriculture Western Australia

Animal production and livestock published reports

The Wool Strategy Group, which I initiated in 1993, works with Agriculture Western Australia's Wool Program to set the strategic directions for its activities. Chaired by Mr Philip Gardiner, it has members whose experience include fashion, marketing, financial markets, wool production, selling, as well as strong industry linkages. This document outlines the activities that the Group and the Program have been undertaking over the past 12 months.

The Chairman of the IWTO has recently suggested that Australian production in the coming years will be insufficient or not of the right specifications to supply market demands.

In order to assist Western …

Positive Price Outlook For Wheat : Implications For Wa Agriculture, Alan Haagensen, Ian Wilkinson

Journal of the Department of Agriculture, Western Australia, Series 4

After a 40 year period over which wheat prices have dropped by an average of 2.7 per cent annually in real terms, fundamental changes in wheat supply and demand look set to reverse this trend. It is possible that real prices could increase by as much as 4 per cent anually in the medium term.

Alan Haagensen and Ian Wilkinson look at the forecasts for wheat prices and outline the forces that will influence world supply and demands for wheat.

December 1995, Inland Empire Business Journal

Inland Empire Business Journal

ONT Terminal Funding Up in Air

Again? 3

Banking on the Inland Empire 19

Human Resources Guide 21

Work Place Considerations for

the Disabled 41

Answering Riddles about

Employees on Salary 43

Inland Empire Health Care 53

ALSO ...

At Deadline 3

Bankruptcies 16

California Venture Forum 58

Chamber of Commerce 14

Classifieds 15

Close Up:Douglas La Belle 7

Commentary 6

Comer on the Market 57

Corporate Profile: Fun Corner 10

Editorial 6

Executive Time Out 61

IEBJ Profile:Bob Hunt 8

Manager's Bookshelf 64

Lists of the Month: see Pages 21-52

People, Places & Events 67

Real Estate Focus 66 …

November 1995, Inland Empire Business Journal

Inland Empire Business Journal

Our Cows to Kansas? 3

Terminal Breaks Ground 12

Loving What You Do for Me 16

Studying the Peso 18

Golf Capital U.S.A. 19

Let's Go Shopping 25

Staying Alive ' til 1995 37

October 1995, Inland Empire Business Journal

Inland Empire Business Journal

ALSO

At Deadline 3,16

Bankruptcies 58

California Venture Forum 16

Chamber of Commerce 56

Classifieds 57

Close-Up:

John Mannerino 7

Commentary 6

Comer on the Market 13

Corporate Profile:

J. Filippi Winery 10

Editorial 6

Executive Time Out 47

IEBJ Profile:

Dan Stark 12

Manager's Bookshelf 46

Lists of the Month: 25,29,34,40

People, Places & Events 51

Real Estate Focus 53

Restaurant and

Entertainment Guide 44-45

Software Review 30

Advertising Research Issues From Ftc Versus Stouffer Foods Corporation, J. Craig Andrews, Thomas J. Maronick

Marketing Faculty Research and Publications

Extrinsic evidence is frequently offered in Federal Trade Commission advertising deception cases, most often in the form of advertising research, such as copy tests. Although generally accepted principles exist for copy test evidence presented before the Commission, how these principles are operationalized can provide fertile ground for challenges. Thus, the authors review six copy testing and ad interpretation issues from the recent Stouffer Foods case. The authors discuss difficult tradeoffs inherent in relative versus absolute claims, multiple claims, control ad groups, control questions, and disclosure information. The careful consideration of such trade-offs in advertising research decisions will help in the …

September 1995, Inland Empire Business Journal

Inland Empire Business Journal

Worldpointe Trade Center 3

Rose Institute Report Takes Aim 8

Welcome Back, Kotter 12

Arizona, Here We Come 15

Dogfight Over Airport 17

Health Care Take Out Section 19

Banking Round Up 35

Outlook On Hotels 43

A Comparative Review Of The Major Options For The Marketing Of Nigeria's Agricultural Commodities, M. O. Ojo, E. E. Inang, E. U. Ukeje

CBN Occasional Papers

The main aim of the paper is to critically review past commodity marketing systems in Nigeria, highlight some of the weaknesses which constrained their efficiency, as well as assess the performance of the present system and determine the advisability of retaining or modifying the present marketing arrangement. The performance of the Commodity Boards before their abolition in 1986 was adjudged unsatisfactory. However, since the abolition of the Boards, it has been observed that the new produce marketing arrangement has introduced some dynamism into commodity pricing as produce prices for the first time have been determined by the combined forces of …

August 1995, Inland Empire Business Journal

Inland Empire Business Journal

Stadium Site Search 3

Another Raceway Coming 11

ONT Update 15

I.E. Symphony 18

Environmental Section 19

Telecommuting 26

SunGas Expands 28

Small Business Guide 35

Government Contracts 45

April 1995, Inland Empire Business Journal

Inland Empire Business Journal

New Terminal? 3

Sexual Harassment Cases 11

Money for Business 11

Five Country Regio Survey 13

El Sobrante Dump 13

The Ontario Mills Project 23

Mexican Banks R.E. Assets 30

Employment Tax Amnesty 33

Singapore & the Netherlands 42

July 1995, Inland Empire Business Journal

Inland Empire Business Journal

Speedway Ideas 3

Global Market 13

Entrepreneurs 16

World Trade 19

Radio Spots 27

Printing Tips 35

Trauma Care 37

Home Sales 45

Development Growth 53

June 1995, Inland Empire Business Journal

Inland Empire Business Journal

Armor All in Court 3

Parade of Proposed Raceways 12

Gallup Poll for Small Business 13

Inland EmpireBanking Scene 17

Shadow Net 23

Your Banker & You 29

Selling to Country's Largest Customer 35

Peso Devaluation 44

May 1995, Inland Empire Business Journal

Inland Empire Business Journal

International Trade

Conference 3

Endangered Species 5

Children's Discovery Museum of Desert 12

Prevent Fraud in the Workplace 18

"Factoring" Could be Answer 24

Worker's Comp Reform 29

Car Insurance Rates Under Review 31

LegaiCheck-ups 42

Can Prevent Trouble

Negotiation Skills 48

March 1995, Inland Empire Business Journal

Inland Empire Business Journal

About Money 3

Auto Malls Come and Go 8

Reactions of the State Treasurer 12

Inland Empire Banking 14

SCE Moves to Managed Care 21

New Healthcare Giant 24

A Promise of Digital Dollars 40

Cal State's Regional Impact 44

Garbage and Waste 57

Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer

Journal of the Department of Agriculture, Western Australia, Series 4

When product prices are low, or after bad seasons, it is tempting to look for a fix. But farm and station tourism is not that short-term fix. Before going into such ventures, landholders need to examine all other alternatives that might be available on their properties. GARRY PALMER'S advice could save a lot of heartache for prospective hosts.

Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick

Journal of the Department of Agriculture, Western Australia, Series 4

In the global fish pond the Western Australian beef industry is a minnow. Production is only 5.5 per cent of Australia's total and around 2 per cent that of the United States. Our output has remained static for the last decade while competition throughout the world has expanded. Moving forward to share the benefits of growing world markets or being left behind is the long-term choice facing the industry, according to TREVOR BOUGHTON and BRAD McCORMICK.

February 1995, Inland Empire Business Journal

Inland Empire Business Journal

Domenigoni Valley Reservoir 3

Plans for Chino's Dairies 5

Ontario Convention Center 11

Anti-Trust Fundamentals 16

Census Bureau Report 21

Tax Reform 24

ISO 9000 Training 28

Real Estate Merger 34

Employees & Your Financial Health 37

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Learning Through International Strategic Alliances: Processes And Factors That Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak

Scholarship and Professional Work - Business

Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting, and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler′s strategy‐structure‐performance paradigm, develops propositions on how the environment, organizational culture, strategy, and structure can affect a company′s …