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Articles 1 - 14 of 14
Full-Text Articles in Business
Building International Business Competencies, Human Capital, And Service Capabilities: A Study Of Emerging Market Professional Service Small-And-Medium-Sized Enterprises, Nicholas Mathew
ETD Archive
Prior research has shown that a firm’s intangible resources are an important source of sustainable competitive advantage. This dissertation focuses on the intangible resources of Professional Service Firms that are Small and Medium-sized Enterprises (PSF SMEs) from an emerging market (namely India). PSF SMEs from emerging markets (such as India) are expanding globally and are attempting to compete with developed country market firms. This research study examines the factors that allow these PSF SMEs to compete successfully in the global marketplace. Examining these factors will enable developed country market firms as well as other emerging market firms to better understand …
Factors Influencing Efficacy Of Celebrity Endorsement In Saudi Arabia, Ibrahim Qabur
Factors Influencing Efficacy Of Celebrity Endorsement In Saudi Arabia, Ibrahim Qabur
ETD Archive
The study investigates factors that influence the efficacy of celebrity endorsement on social media in Saudi Arabia. The study builds upon the findings of research done primarily in East Asia and in the U.S. This research studied how celebrity endorsement via social media influences celebrity followers on brand recognition, purchase decision, support a cause, and overall, celebrity influence. This study’s 911 respondents were selected through the snowball method of sampling. Data was conducted using online survey with Saudi nationals, both in Saudi Arabia and in the United States, on their attitudes towards the credibility of celebrities and their influence. This …
International New Venture Performance: Role Of International Entrepreneurial Culture, Marketing And Positional Advantage, Dominic Buccieri
International New Venture Performance: Role Of International Entrepreneurial Culture, Marketing And Positional Advantage, Dominic Buccieri
ETD Archive
Over the past two decades, the growth of international new ventures has stimulated a great deal of interest among international entrepreneurship scholars to understand how these entrepreneurial start-ups internationalize given their resource deficiencies. However, the literature exhibits considerable gaps related to how international new ventures, can overcome their asset-constrained positions to enhance performance. Employing the concept of international entrepreneurship culture, which provides a holistic operationalization of international entrepreneurship, this dissertation develops and tests a conceptual framework to better understand how international new ventures' entrepreneurial culture and entrepreneurial marketing actions of opportunity-based discovery and –exploitation impact their performance in global markets. …
The Role Of Place Image In Business Location Decisions, Candice Marie Clouse
The Role Of Place Image In Business Location Decisions, Candice Marie Clouse
ETD Archive
The location where businesses choose to locate or re-locate their businesses, also known as site selection, is an important policy matter for economic development practitioners and academics since significant amount of resources are spent in this area. As places spend a great deal of public dollars marketing their city, region, and state to potential investors and businesses, private sector dollars from business invest a significant amount on land, labor, and capital to get these new facilities and sites up and running. To date, most of the literature as it relates to place image and business site selection decisions examine traditional …
An Inquiry Into The Antecedents Of Consumer Purchase Of Non-Deceptive Counterfeit Goods: Theory, Practice And Problems, Heather L. Kirkwood-Mazik
An Inquiry Into The Antecedents Of Consumer Purchase Of Non-Deceptive Counterfeit Goods: Theory, Practice And Problems, Heather L. Kirkwood-Mazik
ETD Archive
With counterfeit good consumption growing at alarming rates each year, this topic is increasingly demanding attention of marketing academics. This dissertation examines two sets of factors that influence consumer attitude toward counterfeits: sociocultural influences and psychological influences. Based on a review of the literature, two constructs, namely information susceptibility and normative susceptibility are combined to form a group of sociocultural influences expected to influence consumer attitude toward counterfeits. In addition, five constructs are combined to represent psychological influences, namely value consciousness, self-identity, integrity, materialism and perceived risk. Data was collected through a web-based survey and features a cross-sectional design. Utilizing …
Influence Of Congruity In Store-Attribute Dimensions And Self-Image On Purchase Intentions In Online Stores Of Multichannel Retailers, Vishag Badrinarayanan, Enrique P. Becerra, Sreedhar Madhavaram
Influence Of Congruity In Store-Attribute Dimensions And Self-Image On Purchase Intentions In Online Stores Of Multichannel Retailers, Vishag Badrinarayanan, Enrique P. Becerra, Sreedhar Madhavaram
Business Faculty Publications
Online stores of multichannel retailers continue to lag pure internet retailers with reference to consumers' shopping intentions and sales. This study develops and tests a framework in which (a) trust and attitude (conceptualized as a second-order construct with hedonic and utilitarian dimensions) influence purchase intentions, (b) congruity between the multichannel retailer's land-based and online stores (conceptualized as a second-order constructs made up of seven dimensions: aesthetic appeal, navigation convenience, transaction convenience, atmosphere, service, price orientation, and security) influences trust in and attitude toward the online store, and (c) congruity between consumers' self-image and perceived image of the online store influences …
National And Store Brand Advertising Strategies, Jenyi Chen, Stanko Dimitrov
National And Store Brand Advertising Strategies, Jenyi Chen, Stanko Dimitrov
Business Faculty Publications
As the propensity of premium store brands (SBs) increases, retailers must consider different ways to drive sales besides promotional strategies. With this in mind, we consider a national brand (NB) and a (premium) SB co-existing in a market. Each brand has to decide the amount to invest in advertising its product and the prices to charge its customers, which can be determined separately or in unison. When either advertising expenditures or pricing decisions are set, each brand must keep in mind that the advertising efforts and revenue may spillover between the two brands, customers who intend to purchase the NB …
Relationship Marketing Strategy: An Operant Resource Perspective, Sreedhar Madhavaram, Elad Granot, Vishag Badrinarayanan
Relationship Marketing Strategy: An Operant Resource Perspective, Sreedhar Madhavaram, Elad Granot, Vishag Badrinarayanan
Business Faculty Publications
Marketing's evolution toward a new, service-dominant (S-D) logic requires the focus of marketing to be on the intangible, dynamic, operant resources. Therefore, in this paper, we examine the relationship marketing (RM) strategy from an operant resource perspective that focuses on how operant resources can influence RM-based strategy success. Specifically, we identify network competence, alliance competence, internal market orientation, and customer response capability as operant resources that have been empirically verified to have positive influences on firms. Next, we identify market relating capability and knowledge management capability as operant resources that need further conceptual and empirical investigation. Furthermore, based on our …
Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing, Kiljae Lee, Jungsil Choi, Yexin J. Li
Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing, Kiljae Lee, Jungsil Choi, Yexin J. Li
Business Faculty Publications
Partitioned pricing is a widely used pricing strategy, but little is known about the buyer characteristics that influence its effectiveness. The current research contributes to the pricing literature by investigating the impact of regulatory focus on the perceived attractiveness of partitioned and combined pricing. In four studies, we hypothesized and found support for the idea that promotion focused individuals perceive partitioned prices to be more attractive than combined prices, while prevention focused individuals do not differentiate between the two pricing types. Our results also show that regulatory focus influences consumers' information processing style, which in turn leads to important differences …
Application Of Customer Lifetime Value Model In Make-To-Order Manufacturing, Oya I. Tukel, Ashutosh Dixit
Application Of Customer Lifetime Value Model In Make-To-Order Manufacturing, Oya I. Tukel, Ashutosh Dixit
Business Faculty Publications
PURPOSE: The applicability of the customer life time value (CLV) concept goes beyond consumer markets. Specifically, the purpose of this paper is to show how a make-to-order manufacturing company in a supply chain can set customer-focus manufacturing strategies using CLV. DESIGN/METHODOLOGY/APPROACH: Data from an integrated steel plant is used to calculate the life time value of customers based on the past value, the potential value, and their loyalty. The past value of a customer is based on the historical data and the future value of a customer is then forecasted. The loyalty index of a customer is determined by survey …
The Effect Of Product Positioning In A Comparison Table On Consumers' Evaluation Of A Sponsor, Jungsil Choi, Duane W. Myer
The Effect Of Product Positioning In A Comparison Table On Consumers' Evaluation Of A Sponsor, Jungsil Choi, Duane W. Myer
Business Faculty Publications
No abstract provided.
Price Dispersion In The Airline Industry: A Conceptual Framework And Empirical Analysis, Edward D. Gailey, Ashutosh Dixit, Thomas W. Whipple, Rajshekar G. Javalgi
Price Dispersion In The Airline Industry: A Conceptual Framework And Empirical Analysis, Edward D. Gailey, Ashutosh Dixit, Thomas W. Whipple, Rajshekar G. Javalgi
Business Faculty Publications
Many businesses compete in multiple markets which can cause businesses to temper their price adjustments, affecting price dispersion. The authors propose a framework based on major characteristics of competition and market structure which influence price dispersion. The focus of this study is the U.S. airline industry analyzing data from 5,974 city pair routes. The results of this empirical analysis show that multi-market contact and the interaction of market concentration with multi-market contact have considerable effects on price dispersion. An understanding of these effects provides valuable insights for developing pricing strategies and extending the stream of research on price dispersion.
Developing Complex, Business-To-Business Products: Issues And Implications, Sreedhar Madhavaram, Radha Appan
Developing Complex, Business-To-Business Products: Issues And Implications, Sreedhar Madhavaram, Radha Appan
Business Faculty Publications
No abstract provided.
The Potential Implications Of Web-Based Marketing Communications For Consumers’ Implicit And Explicit Brand Attitudes: A Call For Research, Sreedhar Madhavaram, Radha Appan
The Potential Implications Of Web-Based Marketing Communications For Consumers’ Implicit And Explicit Brand Attitudes: A Call For Research, Sreedhar Madhavaram, Radha Appan
Business Faculty Publications
Two developments in the last two decades frame the importance of Web-based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive role of automatic processes in almost all the social psychological processes. Therefore, this article discusses the potential implications of Web-based marketing communications for consumers' implicit and explicit attitudes. In doing so, first, this article reviews the emergence of research on implicit attitudes, distinguishes implicit attitudes from explicit attitudes, and discusses research on explicit and implicit attitudes …