Business Commons^™

December 2006, Inland Empire Business Journal

Inland Empire Business Journal

Detroit's Pizza Mogul Looks Toward Barstow

Illegal Immigration and Crime

Stopping the Revolving Door: How to Hire and Retain Top

Talent

Charting Your Course to Success

Apartment Quarterly Update

Corporate Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

November 2006, Inland Empire Business Journal

Inland Empire Business Journal

Renegotiating With Integrity

The Big Boomer Exodus: How to Respond to the Loss of

Experienced Talent

Advertising: Keeping With the Times: The Ne''· High-Tech

Face of Advertising

Office Research Quarterly Update for Riverside-San

Bernardino Metro Area

Seniors.Housing Research Report:

People in Profile

Close-Up

Commentary

Investments & Finance

Executive Notes

The Lists:

Largest Credit Unions

Commercial Real Estate Brokers

Fastest Growing Companies

Commercial Building Developers

Mortgage Lenders

Managing

Calendar

Real Estate Notes

Advertising ....... .

Manager's BooJ...shelf

Restaurant Review

County of San Bernardino

County of Riverside

Executive Time Out.

October 2006, Inland Empire Business Journal

Inland Empire Business Journal

Booming Job Market Predicted

Corporate Profile - ESRI

Expect Chaos

Planning on Tax Deductions for Charity? Rules Changed in

August 2006

Under the Influence: Five key Behaviors for Sale Breakthroughs

Close-Up... .. . ............................... 6

Commentary. . .................... . 7

Corporate Profile ............................. 8

Investments & Finance ........................... 9

The Lists:

Long Distance Companies Serving the Inland Empire. 10

Interconnect/Telecommunications Firms ........... 25

Copiers, Fax and Business Equipment. . . . . . . . . . 27

Internet Service Providers Serving the Inland Empire .. 35

Editorial Schedule .............................. 15

Opinion ...... . 16

Managing ..................................... 17

Calendar ..................................... …

Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly

Communication Faculty Publications

Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.

September 2006, Inland Empire Business Journal

Inland Empire Business Journal

Skills Shortage Paying Off

Close-up: Ira Jackson.

A Short 0verview of Low Desert Communities

''You're Hired!" Eight Ways to Ensure You're Saying These

Two Critical Little Words to the Right People

The 10 Commandments of negotiations

Legislative Outlook

Close-up

Investments & Finance

The Lists:

Banks 111 the Inland Empire

Substance Abuse Programs

Golf Courses in the Inland Empire

Inland Empire's Largest Hotels

Computers technology

Editorial

Calendar

Managing

Real Estate notes

Sales

Manager\ Bookshelf

Restaurant Review

Count) of San Bernardino

Count) of Riverside

Executive Time Out

Culture In Services Marketing, Malcolm Mitchell

Doctoral

This research features both theoretical and empirical work underlining the potential value of marketing to contribute to commercial performance. The theory draws from those authors who have been predominant in promoting the concept of a market orientation as an antecedent to organisational success. The marketing culture paradigm is introduced and developed to specifically consider the area of services marketing. The empirical investigation concludes that there is an acknowledged appreciation of the value of a market oriented culture, particularly at senior levels of organisation, and that a market-oriented culture can be said to be associated with market shareholding and to a …

The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

We introduce the concept of the epistemic consumption object. Such consumption objects are characterized by two interrelated features. First, epistemic consumption objects reveal themselves progressively through interaction, observation, use, examination, and evaluation. Such layered revelation is accompanied by an increasing rather than a decline of the object’s complexity. Second, such objects demonstrate a propensity to change their “face‐in‐action” vis‐à‐vis consumers through the continuous addition or subtraction of properties. The epistemic consumption object is materially elusive and this lack of ontological stability turns the object into a continuous knowledge project for consumers. Via this ongoing cycle of revelation and discovery, consumers …

August 2006, Inland Empire Business Journal

Inland Empire Business Journal

News from the Small Manufacturers Assoc. of CA.

Can We Call a Truce'? Ten Tips for Negotiating Workplace

The Good Old Stardust Will Resurrect as the Echelon Place

Selling Is Everyone's Business---Including Yours

Conquering Depression in the Workplace: How It Affects

Morale, Productivity and Effectiveness

Close-up..... . .. . ............................. 6

Real Estate notes. . . . . . . . . . . . ................... 7

Investments & Finance ............... .. ........... 9

The Lists:

Top Health Care Med1cal Clln1cs/

Groups m the Inland Emp1re. . . ... ..... . .. . . . .. I 0

Inland Empire\ …

Culture Effects In The Ethical Decision-Making Process Of Latin American Accountants, Silvia Lopez Palau

Theses and Dissertations - UTB/UTPA

Despite the amount of accounting ethics research conducted over many years, two significant problems remain unsolved. First, there is a need to create accurate measurement instruments capable of predicting behavior within a theoretical framework of ethical decision-making. Second, it is important to develop ways to make measurements appropriate for application in other cultures or countries. Thus, the purpose of this study is twofold. The first objective is to develop a scale to measure the ethical evaluations, judgments, and intentions of Latin American accountants. The second goal is to determine the effects of national culture and gender on the results posited …

July 2006, Inland Empire Business Journal

Inland Empire Business Journal

Stem Cell Research

Close-Up

Corporate Profile

Investments & Finance

Commentary: Another Primary Bites the Dust

What is a Credit Union? Credit Union vs. Banks

Managing : Lead Your Team to Victory: The Do’s and Dont’s of Effective Group Influence

Real Estate Notes

Inland Empire People

Manager’s Bookshelf

Executive Notes

“Sorry, Whats Your Name Again?” six Steps to Relieve the Most Common Memory Worry

Coalition for California Jobs

Restaurant Review

Executive Time Out

Market Orientation And Order Of Entry Strategies: An Empirical Analysis, Anshu Saran

Theses and Dissertations - UTB/UTPA

While the relationship between market orientation and business performance has been extensively investigated, the mechanisms by which market orientation contributes to performance are still not well understood. To fill this gap in knowledge of how order of entry would affect the relationship between market orientation and performance, this research provides a conceptual framework to link two disparate concepts, or research streams in the marketing/business strategy literature, market orientation and order of entry.

Timing of entry has generated great attention (Green, Barclay, and Ryans 1995). Pioneering new markets is expensive and risky, but also potentially very rewarding. If pioneers have advantages …

Marketing, Consumers And Technology: Perspectives For Enhancing Ethical Transactions, Gene R. Laczniak, Patrick Murphy

Marketing Faculty Research and Publications

The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic "cookies," spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important "marketing and technology" ethical debate.

Student Experiences And Perceptions Of Team-Teaching In A Large Undergraduate Class, Venkata K. Yanamandram, G. Noble

Faculty of Commerce - Papers (Archive)

This paper examines student experiences and perceptions of two models of team-teaching employed at a regional Australian university to teach a large undergraduate marketing subject. The two team-teaching models adopted for use in this subject can be characterised by the large number of team members (ten and six) and the relatively low level of team involvement in the planning and administration of the team-teaching process. The paper examines students' experiences in an effort to identify the strengths and weaknesses of the team-teaching approach from the students' perspective. This paper contributes to our knowledge of teaching practice by identifying, amongst other …

Embedding Innovation Process And Methodology In Engineering Technology And Business Management And Marketing Courses, W. Andrew Clark, J. Paul Sims, Craig A. Turner, Jon L. Smith

ETSU Faculty Works

For many business segments, true “out of the box” innovation occurs in entrepreneurial companies where the founders aren’t hindered with the research paradigms established by mainstream businesses. The founders of these companies, many times technologists and scientists, see the application of the technology long before potential customers develop an understanding of the capabilities that the new technology can bring to the marketplace. Many times these “new technology ideas” have been developed though modifying an existing dominant design (product or service) to meet an unforeseen market need or through the development of a new design that may become the new industry …

June 2006, Inland Empire Business Journal

Inland Empire Business Journal

How to P.L.A.N. for Disaster

I Sing the Bluetooth Electric

Four Steps to Managing Anyone: Motivation and

Communication to Get the Job Done

Are You a Sales Advisor or an Order-Taker?

Use Your Influence: nine Tips to Combat Tough Boss

Syndrome

Close-up..... . .. . ............................. 6

Real Estate notes. . . . . . . . . . . . ................... 7

Investments & Finance ............... .. ........... 9

The Lists:

Top Health Care Med1cal Clln1cs/

Groups m the Inland Emp1re. . . ... ..... . .. . . . .. I 0

Inland Empire\ Largest Employers ......... . …

Pb1762-The Growing Hispanic Population In Tennessee - A Potential Market Opportunity For Farmers And, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Tennessee farmers are motivated by current economic trends in the farm sector to seek out valueadded and direct marketing opportunities. Niche markets, including marketing to ethnic populations, are often attractive to those seeking new market opportunities. The growing Hispanic population in the state has led some to question the market potential of this audience in Tennessee.

This publication contains information relevant to Tennessee farmers and agri-entrepreneurs who are considering developing products and marketing to Hispanics. It provides general market research data and information important to understanding demand components, including geographic areas where potential demand may exist, the ability of the …

Fashion Sense, Nirmalya Kumar, Sophie Linguri

Research Collection Lee Kong Chian School Of Business

The article focuses on Zara store, which was opened in La Coruña, in Northwest Spain. The stores of Zara had a selling area of 811,100 square meters in 56 countries. Zara had become the best-known fashion brand in Spain and the flagship brand of 5.7 billion euros holding group Inditex, with sales of 3.8 billion euros in the financial year 2004. Among the keys to the success of Zara is its approach to the supply chain. Half of the garments of Zara is sourced around from third parties in low-cost manufacturing locations, including Asia. Basic collection items or wardrobe "staples," …

Mabs: Spreadsheet– Based Decision Support For Precision Marketing, Bert De Reyck, Zeger Degraeve

Research Collection Lee Kong Chian School Of Business

In this paper, we describe a decision support system developed for automatically scheduling and optimising broadcasts of advertisements to mobile phones via SMS (Short Message Service) text messaging. The system, MABS or “Mobile Advertising Broadcast Scheduler”, is developed in Microsoft Excel with a link to Lingo, a modelling language and IP solver. It was developed for a London-based company specialized in location-sensitive precision marketing via mobile phones. The system significantly reduced the time required to schedule the broadcasts, and resulted both in increased customer response and revenues.

The Wheel Of Engagement: Exploring The Connection Between The Brand/Target Relationship, Brain Physiology, Human Psychology And The Laws Of Marketing In An Ever-Changing World., Daniel S. Greenberger

Creativity and Change Leadership Graduate Student Master's Projects

What happens when the sciences of brain physiology, human psychology and marketing collide with the science of creativity? Could this generate a massive impact leading to the Holy Grail of marketing—a rare insight into the code for building strong brand/customer relationships? As a veteran copywriter and creative director in the ad industry, my tools for gaining customer insight were limited to traditional research and strategy methodologies such as focus groups, interviews and surveys, and to my gut instincts. Once introduced to the science of creativity, I became curious about certain connections to human behavior—specifically connections between the physiology of the …

May 2006, Inland Empire Business Journal

Inland Empire Business Journal

America's #I R\' Dealer

U.S. Senate to Vote on Most Important SmallBusiness

Bill in 25 Years

Influx of Relocating Companies Keeps Inland

Empire Office Market Tight

Congratulations! You're Fired!

Close-Up

Real Estate Notes

Corporate Profile

Investments and Finance

Commentary

Dental Plans

Law Firms

Employment Agencies

Managers BookSelf

Sales

Restaurant Review

Managing

County of San Bernardino

County of Riverside

Executive Notes

Executive Time Out

March 2006, Inland Empire Business Journal

Inland Empire Business Journal

Costco on Drugs Gets Good Grades

Close Up

Corporate Profile

Investment & Finance

Commentary

An Innkeeper and His City

Common Misconceptions Small Business Have About Providing Health Insurance

HMO’s and PPOs Serving the Inland Empire

Resource Directory

Financial

Executive Notes

Managing

Computers/Technology

Commerce Report

Residential Real Estate Brokers Serving the Inland Empire

Real Estate Notes

Manager’s Bookshelf

Restaurant Review

New Business Lists: County of San Bernardino

New Business Lists: County of Riverside

Inland Empire People

Tuskegee Airmen Archive

Executive Time Out

Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into an interactive and response-present surface representation. On the computer screen, the market becomes an object of constant movement and variation, changing direction and altering appearance at any time. Following Knorr Cetina (1997, 2002b) we argue that the visual logic of the screen ‘opens up’ the market ontologically. The ontological liquidity of the market-on-screen simulates the indefiniteness of other life forms. We suggest that the continuing fascination with online investing is …

February 2006, Inland Empire Business Journal

Inland Empire Business Journal

Do Come Here----But Come Here Legally

Housing will Be Beginning a Decline

Ten New Year's Shmooze-solutions for Business

Leaders

The Inland Empire---Hong Kong Connection

Sifting Through Your Own Credit dirt

Finding The Sweet Spot: A Two Industry Study Using The Zone Of Tolerance To Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality enjoyed a similar status in the life insurance industry. Results also confirm that while MSA and MSS both drive satisfaction and loyalty, perceptions of actual service have the strongest correlations with those …

January 2006, Inland Empire Business Journal

Inland Empire Business Journal

No Recession Any Time Soon, But Troubles

Ahead, Nonetheless

The CEO ofCVB Explains It All

What are the biggest sales presentation mistakes professionals

make and how can you avoid them?

The Coachella Valley Housing Coalition (CVHC) has received

S 1.46 million

LearnWhat Credit Stalkers Know About You

Close-Up ......... . .................................. 6

Corporate Profile ...................... . .......... 7

Investments & Finance ................ . ................. 9

Commentary. . . . . . . . . . . . . . . . . . ......................... I 0

Marketing .............. . .... 12

Executive Time Out. ............ . .... 23

Managing .......... …

Big Al's: Ten Years On, Gerry Mortimer

Case studies

This case study was developed by Gerry Mortimer of the Technological University Dublin. It was developed as a basis for class discussion, rather than to illustrate effective or ineffective handling of an administrative situation. The author acknowledges the assistance of research student Tara Rooney in preparing this case and of Simon Walker and Blathnaid Ni Fhatharta of Kepak Convenience Foods and Niamh MacHale of An Bord Bia (Irish Food Board) in facilitating its development.

Irish Marketing Review, Vol. 18, No. 1 & 2, 2006, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing. This is a special issue on " the island view of relationship marketing and networks".

Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble

Faculty of Commerce - Papers (Archive)

There have been calls amongst academics and practitioners to move social marketing 'upstream'. This paper attempts to clarify what upstream social marketing is, its appropriate relationship with ‘downstream’ social marketing and how both approaches can be combined into a suitable theoretical framework. The paper argues that neither up or downstream social marketing is superior and suggests that a dual, synergistic approach is needed. This argument is supported through reference to current social marketing interventions in the areas of road safety and childhood obesity. The paper concludes by suggesting that Polonsky, Carlson and Fry’s (2003) ‘harm chain’ concept may be a …

Turning Marketing Promises Into Business Value: The Experience Of An Industrial Sme, Victoria Little, Judith Motion, Rod Brodie, Richard Brookes

Faculty of Commerce - Papers (Archive)

How can businesses create more value for their customers and shareholders? One way of understanding this task is to apply the promises framework: promises made to customers, promises kept, and promises enabled. Traditionally marketers made the promises, leaving keeping and enabling activities to other departments (e.g. logistics, manufacturing and customer service) and to senior management. However, marketers are increasingly acknowledging that creating and delivering value to customers requires a synchronised effort from the whole firm, not only marketers.

Communication And Conflict Between Marketing And R&D During New Product Development Projects, Graham R. Massey, Elias Kyriazis

Faculty of Commerce - Papers (Archive)

Effective cross-functional working relationships (CFRs) between Marketing Managers and R&D Managers are a key factor in successful new product development (NPD). Empirical evidence suggests however, that this CFR is often problematic. This article adds to our knowledge about Marketing/R&D CFRs during NPD by examining the effects of three forms of communication (communication frequency, bidirectionality, and quality) on two forms of conflict (dysfunctional and functional conflict). A hypothesised model of Marketing/R&D CFRs is tested using a sample of 184 NPD projects conducted in Australia, using R&D Managers as key respondents reporting on their relationships with the relevant Marketing Manager. Our findings …