Business Commons^™

August 2000, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE …………………………………………………………………………………..3

EDITORIAUOPINION ………………………………………………………………..…………6

CLOSE UP: IONEWORX …………………………………………………………………….. 7

PRO/CON ……………………………………………………….. .................................... 8

CORPORATE PROFILE: PULMONETIC SYSTEMS INC …………………………… .. 9

CORNER ON ·THE MARKET .. …………………………………………………………. 1 0

GffiiNG ORGANIZED ………………………………………………………………………. II

COMPUTERS/SOFTWARE ……………………………………………………………..12

EMPLOYER'S GROUP …………………………………………………….......... 13

MANAGING ……………………………………………………………….. 14

LAW ………………………………………………………………………………... 15

EXECUTIVE TIME OUT …………………………………………………………………. 18

LIST: ENVIRONMENTAL COMPANIES ……………………………………….... 26, 30, 32 & 34

LIST: SUBSTANCE ABUSE …………………………………………………… 28 & 36

LIST: LARGEST EMPLOYERS ……………………………………………….. 38, 40, 42 &43

DESERT BUSINESS JOURNAL ………………………………………………....44

LIST: MBA EXECUTIVE PROGRAMS ………………………………. ... 50

RESTAURANT REVIEW ... ………………………………………………………. .48

MANAGER'S BOOKSHELF ………………………. …………………………………... 51

RESOURCE …

July 2000, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL/OPINION .............................................................................. 6

CLOSE UP: ALAN J, LANE ...................................................................... 7

CORPORATE PROFILE: ELIMINATOR BOAT COMPANY ...... 9

CORNER ON THE MARKET ................................................................. 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... l2

EMPLOYER'S GROUP ............................................................................ 13

MANAGING ............................................................................................... 14

LAW ............................................................................................................. 15

LIST: CERTIFIED PUBLIC ACCOUNTANTS ........................... 26 & 30

LIST: COMMERCIAL PRINTERS ............................................... 32 & 36

LIST: PUBLIC RELATION FIRMS ....................................................... 38

LIST: BUSINESS & LIABILITY AGENCIES ....................................... 40

DESERT BUSINESS JOURNAL ............................................................ .41

LIST: SBA LENDERS ...................................................................... 42 & 44

LIST: STAFF LEASING COMPANIES .................................................. 50

RESTAURANT REVIEW ......................................................................... 48

MANAGER'S BOOKSHELF ........................................................ …

June 2000, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAI.JCOMMENTARY .................................................................. 6

CLOSE UP: THOMAS J. OLZAK ............................................................ 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: DR. SUSAN J. SMITH ............................. 9

CORNER ON THE MARKET ................................................................. 10

GETTING ORGANIZED ..................................... ~ .................................... 11

COMPUTERS/SOITWARE ..................................................................... 12

EMPLOYER'S GROUP ............................................................................ l3

MANAGING ............................................................................................... l4

LAW .................................................................... ......................................... 1S

LIST: HOSPITALS SERVING THE I.E ........................................ 26 & 30

LIST: TOP SAVINGS AND LOANS FEDERAL SAVINGS BANKS ... 32

LIST: LARGEST CREDIT UNIONS IN THE I.E ................................. 38

DESERT BUSINESS JOURNAL ............................................................ .41

LIST: I.E.'s MOTORCYCLE DEALERS ............................................... 44

RESTAURANT REVIEW ......................................................................... 48

MANAGER'S BOOKSHELF ................................................. …

May 2000, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ......................................................................... : .................. .3

Editorial and COMMENTARY .................................................................. 6

CLOSE UP: SALLY LaBONTE ................................................................. 7

CORPORATE PROFILE: FULLeCOM INC ........................................... 9

CORNER ON THE l\1A.RKET ................................................................. 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/S0FfWARE ..................................................................... 12

EMPLOYER'S GROUP ............................................................................ 13

MANAGING ............................................................................................... 14

LAW ............................................................................................................. 15

LIST: EMPLOYMENT SERVICE AGENCIES ..................... 26, 30 & 36

LIST: LAW FIRMS .......................................................................... 38 & 40

LIST: DENTAL PLANS ........................................................................... 44

DESERT BUSINESS JOURNAL ............................................................. 41

MANAGER'S BOOKSHELF .................................................................. .47

RESTAURANT REVIEW ......................................................................... 48

MEAD ON WINE ...................................................................................... 49

DUFF & PHELPS, LLC STOCK SHEET ............................................... 61

RESOURCE DIRECTORY ...................................................................... 62 …

April 2000, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAUCOMMENTARY .................................................................. 6

CLOSE UP: GUS JAMES SKROPOS ...................................................... 7

CORPORATE PROFILE: CIBARIA INTERNATIONAL INC. ............ 9

CORNER ON THE MARKET ................................................................. 10

GE1"TING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... 12

EMPLOYER'S GROUP ............................................................................ 13

MANAGING ............................................................................................... 14

LAW .........................................•................•......................................•........... 1S

LIST: AMUSEMENT ATTRACI10NS ................................................... 26

LIST: NEARBY RESORTS & VACATION SPOTS ............................. .30

LIST: MEETING FACILITIES ...................................................... 36 & 38

LIST: TOPTRAVELAGENCIES ............................................................ 40

DESERT BUSINESS JOURNAL ............................................................ .41

LIST: VISITORS & CONVENTION BUREAUS .................................. 43

LIST: AIRLINES .. : ..................................................................................... 44

MANAGER'S BOOKSHELF ................................................................... 47

RESTAURANT REVIEW ......................................................................... 48

MEAD ON WINE …

March 2000, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL COMMENTARY .................................................................. 6

CLOSE UP: SOUTH WEST MEDIA GROUP ......................................... ?

CORPORATE PROFILE: DARRELL SMITH ........................................ 9

CORNER ON THE MARKET ................................................................. 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... 12

EMPLOYER'S GROUP ............................................................................ 13

MANAGING ............................................................................................... 14

LAW ............................................................................................................. 15

LIST: INDEPENDENT BANKS ..................................................... 29 & 39

LIST: THE TOP PPO'S ............................................................................. 35

LIST: INLAND EMPIRE MALLS ................................................. 36 & 42

DESERT BUSINESS JOURNAL ............................................................ .41

MANAGER'S BOOKSHELF ................................................................... 43

LIST: RESIDENTIAL REAL ESTATE BROKERS .............................. 44

RESTAURANT REVIEW ......................................................................... 48

MEAD ON WINE ...................................................................................... 49

DUFF & PHELPS, LLC STOCK SHEET …

Crop Updates 2000 Cereals - Part 4, C. Tang, Z. Rengel, E. Diatloff, B. Mcgann, Mehmet Cakir, Nick Galwey, David Poulsen, M. Carter, A. Briney, R. Wilson, R. H. Potter, M. G. K. Jones, Ian Barclay, Robyn Mclean, Dean A. Diepeveen, Rob Loughman, Ross Kingwell, Michael O'Connell, Simone Blennerhasset, Benjamin Michael Tiller, Senthold Asseng, Holger Meinke, Bill Bowden, Jeff Russell, Ivan Lee, Clare Johnson, Chris Newman, Robert Emery, Romolo Tassone, Ernestos Kostas, Graeme Ralph, Robert Sudmeyer, David Hall, Harvey Jones

Crop Updates

This session covers twelve papers from different authors:

BREEDING

1.Response to subsoil acidity of wheat genotypes differing in Al-tolerance, C. Tang, Z. Rengel, E. Diatloff and B. McGann, Soil Science and Plant Nutrition/CLIMA, University of Western Australia

2. Application of molecular markers in Barley Improvement, Mehmet Cakir¹, Nick Galwey¹ and David Poulsen^{2, 1}Plant Sciences, Faculty of Agriculture, University of Western Australia, ²Queensland Department of Primary Industries, Hermitage Research Station, Queensland

3. Implementation of molecular markers for wheat improvement in the Western Region, M. Carter¹, A. Briney¹, …

February 2000, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: JACK WILLIAMS ................................................................ 7

CORPORATE PROFILE: MICHAEL SCAFUT0 .................................. 9

PRO/CON ... ._ ............................................................................................... 8

CORNER ON THE MARKET ................................................................. 10

GE'I"TTNG ORGANIZED .......................................................................... ll

COMPUTERS/Software ..................................................................... l2

EMPLOYER'S GROUP ............................................................................ l3

MANAGING ............................................................................................... l4

LAW ............................................................................................................. l

LIST: TOP COMMERCIAUINDUSTRIAL Contractor’s ......... .33

LIST: RESIDENTIAL REAL ESTATE BUILDERS ............................. 35

LIST: Architectural ENGINEERING FIRMS .................... .38 & 39

MANAGER'S BOOKSHELF .................................................................. .42

DESERT BUSINESS JOURNAL ............................................................ .45

DUFF & PHELPS, LLC STOCK SHEET ............................................... 46

RESTAURANT REVIEW ......................................................................... 48

MEAD ON WINE ..................................................................................... 49

RESOURCE DIRECTORY ......................................................... …

January 2000, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE .............................. ............................................................... 3

EDITORIAL COMENTARY ...................... ............................................ 6

CLOSE UP: DONALD H. DYE ........................................ ... ...................... 7

CORPORATE PROFILE: WILLIAM G. KLEINDIENST ............... 9

CORNER ON THE MARKET.... .... ......................................................... 10

GETTING ORGANIZED ................. ......................................................... 11

COI\1PUTERS/SOITWARE ..................................................................... 12

EMPLOYER'S GROUP .. ......................................................... .... ............. 13

MANAGING ...................................................... ......................................... 14

LAW ............................................................................................................. lS

MANAGER'S BOOKSHELF ................................................................... 19

LIST: COMMUNITY COLLEGES ......................................................... 28

LIST: TOP COLLEGES AND UNIVERSITIES .................................... 30

LIST: CONTRACTORS HIT LIST .................. ... ........................... 38 & 40

LIST: FINANCIAL BROKERAGE ......................................................... 42

DESERT BUSINESS JOURNAL ............................................................. 51

DUFF & PHELPS, LLC STOCK SHEET …

Irish Marketing Review, Vol. 13, No. 1, 2000, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol.13, No. 2, 2000, Aidan O'Driscoll

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing.

Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles, Anusorn Singhapakdi

Marketing Faculty Publications

Sales and other marketing professionals were compared in terms of some of their demographic, socioeconomic, and psychographic characteristics. It was generally expected that sates professionals would be different from the other marketing professionals in the sample. Regarding demographic and socioeconomic characteristics, more sales than other marketing professionals were male and they were less affluent. They also had fewer years of business experience. In terms of their personal values and moral philosophies, sales professionals, despite a general consensus evidenced in many leading sales and sales management texts that they are different from other employees, are generally speaking, very similar.

The Marketing Orientation Of Small And Medium Enterprises: An Australian Study, Venkateswara S. Venkatesan

Theses: Doctorates and Masters

The market orientation construct has emerged as a key marketing theme in the 1990's. While the concept of being focussed on the market (customers and competitors) has been known since the early 1950's (e.g. Drucker,1954), putting the concept into practice through a set of specific actions has eluded many organisations and academics. As a result, market orientation (also termed market focus, customer focus and competitor focus) had remained a business philosophy (Bennett & Cooper, 1979: Felton, 1959; Konopa & Calabro,1971) more than a strategic approach. While there have been sporadic attempts at defining or operationalisinga marketing or customer orientation in …

December 1999, Inland Empire Business Journal

Inland Empire Business Journal

Ohio Student is Youngest Artist to Win Federal Duck Stamp Art Contest 5

Two Postmen Find a Paper ‘Pot of Gold’ in the Desert 16

A Special Overture to a New Millennium is Planned for New Year’s Eve 16

Advice for 30,000 Medicare Beneficiaries Being Dropped From Their HMOs on January 1 19

Why Prevention Doesn’t Work 23

The Importance of Corporate Well-Care 24

How the Balance Budget Act of 1997 Hurts Hospitals 24

Pomona Valley Hospital Medical Center Recognized as One of State’s Top Performing Hospitals 25

A Different Approach to the Labor Market 26

Will Riverside County Show …

Breaking New Ground In Kano, Shekhar Trivedi, Rahul Bharadwaj

IIMB Management Review

Shekhar Trivedi documents the experiences of Rahul Bharadwaj, who set up a branch at Kano, Nigeria, a place totally unknown to him, to market the carpets and rugs manufactured by his company. Apart from the hands on experience of putting systems and processes in place, he provides culture specific insights about the country and highlights the sales strategies that were employed.

Forming Strategic Alliances: Issues In Conceptualisation, Nagasimha Balakrishna Kanagal

IIMB Management Review

The interactive and interdependent economy of the present day is rooted in exchanges or 'give and take' of varying complexity. The process of conceptualising, planning and executing exchanges to the benefit of all players involved is basic to marketing. Given the three generic forms of economic organisation - market, hybrid and hierarchy, organisational expansions in high technology markets in recent times have witnessed the emergence of hybrid strategic alliances as an alternative to markets and hierarchies. Strategic alliances enable functional integration in inter-firm relationships involving tangible and intangible exchanges. Rapid technological innovations and technological complexity, and forces such as uncertainty, …

November 1999, Inland Empire Business Journal

Inland Empire Business Journal

INDEX

DEPARTMENTS AND COLUMNS

AT DEADLIND.....................................................................................3

EDITORIAL/COMMENTARY............................................................ 6

CLOSE UP: TYLER STROH.................................................................7

CORPORATE PROFILE: MINDRUM PRESCISION INC…..............9

CORNER ON THE MARKET...............................................................10

GETTING ORGANIZED.......................................................................11

COMPUTERS/SOFTWARE..................................................................12

EMPLOYER’S GROUP.........................................................................13

MANAGING...........................................................................................14

LAW........................................................................................................15

LIST: COMMERCIAL BUILDING DEVELPERS................................3

LEASING GUIDE…………...................................................................39, 42 & 43

LIST: COMMERCIAL REAL ESTATE BROKERS.............................40

LIST: FASTEST GROWING COMPANIES..........................................41 & 48

MORTGAGE LENDERS........................................................................44

MANAGER’S BOOKSHELF.................................................................46

DUFF & PHELPS, LLC STOCK SHEET…...........................................49

RESTAURANT REVIEW.......................................................................56

MEAD ON WINE....................................................................................51

RESOURCE DIRECTORY ....................................................................62

CHAMBERS OF COMMERCE..............................................................63

CALENDAR ...........................................................................................65

EXECUTIVE TIME OUT .......................................................................66

NEWS AND FEATLRES

Consul Juan Jose Salgado Strives to Reinforce Community Ties and Stich

Together a Strong Fabric of Unity.......................................................................5

Employee Benefits – Morale Buster …

October 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE. ........................................................................... 3

EDITORIAL/COMMENTARY……………………………………………. 6

CLOSE UP: JOHN RICHARDSON ....................................................... 7

CORPORATE PROFILE: CLIFFSTAR CORPORATION .................... 9

MANAGING.. ... .. . ............................................................................ 10

GETTING ORGA"iiZED .... . ................................................................. 11

COMPUTERS/SOFTWARE ..................................................................... I2

EMPLOYER'S GROUP ........................................................................ 13

CORNER ON THE MARKET ................................................................. l4

LAW ............................................................................................................. 15

LIST: COMPUTER RETAILERS .................................................. 30 & 32

LIST: INTERNET SERVICE PROVIDERS ................................................ .40

LIST: COPIERS, FAX AND BUSINESS EQUIPMENT RETAILERS ........ .42

MANAGER 'S BOOKSHELF ................................................................... 43

LIST: LONG DISTANCE COMPANIES ...................................................... 44

LIST: INTERNET TELECOMMUNICATIONS .......................................... 44

LIST: INTERNET SERVICE PROVIDERS……………………………………… .46

LIST: …

Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy

Marketing Faculty Research and Publications

Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …

September 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ......................... ............................................... .................... .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: CLIFFORD O. YOUNG ........................................................ 7

PRO/CON ............................................................ …

August 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: D. TAD LOWREY ................................................................. 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: NEW TRAINING CENTER ......................... 9

MANAGING ............................................................................................... 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... l2

EMPLOYER'S GROUP ............................................................................ l3

CORNER ON THE MARKET ................................................................. l4

LIST: ENVIRONMENTAL COMPANIES .............................. 15, 20 & 22

LAW ............................................................................................................. 18

LIST: I.E. LARGEST EMPLOYERS ...................................... 26, 28, 29 & 34

LIST: MESSENGER SERVICES ................................................................ .36

LIST: MBA/EXECUTIVE PROGRAMS ..................................................... 38

MANAGER'S BOOKSHELF ................................................................... 4l

DUFF & PHELPS, LLC STOCK SHEET ............................................... 43

DESERT BUSINESS JOURNAL ............................................................. 44

RESTAURANT REVIEW ...................... .................................................. 50 …

Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman

Masters

In a business environment where change is the only constant, companies must direct their attention to activities that will make their offerings excellent. The attainment of service excellence is a very prominent theme in the literature on services marketing. However, while the benefits of programs to achieve this status are unquestionable, there are in fact very few service companies that are regarded as excellent in the market place. Therefore the main objective is to determine how a company manages the activities towards achieving service excellence. The foundations of the primary research lie in both the literature on change management and …

July 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ........................................................................................... .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: STAN CRUISE ....................................................................... 7

PRO/CON ................................................................................................... 8

CORPORATE PROFILE: MAGELLAN SYSTEMS .............................. 9

MANAGING .............................................................................................. 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE .................................................................... 12

EMPLOYER'S GROUP ............................................................................ l3

CORNER ON THE MARKET ................................................................. 14

LAW ............................................................................................................. 15

LIST: CERTIFIED PUBLIC ACCOUNTANTS ..................................... 26

LIST: COMMERCIAL PRINTERS .................................................... 28 & 31

LIST: PUBLIC RELATIONS FlRM ........................................................... 36

LIST: BUSINESS & LIABILITY INSURANCE AGENCIES .......................38

MANAGER'S BOOKSHELF ...................................................................41

LIST: STAFF LEASING COMPANIES ........................................................ 44

DESERT BUSINESS JOURNAL ............................................................. 46

DUFF & PHELPS, LLC STOCK SHEET ............................................... 51

RESTAURANT REVIEW ................ , …

June 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: DR. GORDON PATZER ...................................................... 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: .......................................................................... 9

MANAGING ............................................................................................... 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ............................……………………12

EMPLOYER'S GROUP ............................................................................ 13

CORNER ON THE MARKET ................................................................. 14

LAW ............................................................................................................. 15

LIST: HOSPITALS SERVING THE I.E ........................................ 26 & 28

LIST: TOP SAVINGS & LOANS AND FEDERAL SAVINGS BANKS ......... 40

MANAGER'S BOOKSHELF ................................................................... 41

LIST: LARGEST CREDIT UNIONS IN THE I.E ........................................ 42

LIST: SUBSTANCE ABUSE PROGRAMS IN THE I.E. .............................. 44

DESERT BUSINESS JOURNAL ............................................................. 46

DUFF & PHELPS, LLC STOCK SHEET ............................................... …

May 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL COMMENTARY .................................................................. 6

CLOSE UP: DR. B. LYN BEHRENS ......................................................... 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: ASSOCIATED ENGINEERS ....................... 9

MANAGING ............................................................................................... 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... 12

EMPLOYER'S GROUP ............................................................................ 13

CORNER ON THE MARKET ................................................................. l4

LAW ............................................................................................................. 15

FACES IN BUSINESS ............................................................................... l8

LIST: EMPLOYMENT SERVICE AGENCIES ..................... 32, 34 & 36

LIST: LAW FIRMS ............................................................................. 45 & 46

DUFF & PHELPS, LLC STOCK SHEET ............................................... 5l

DESERT BUSINESS JOURNAL ............................................................. 55

LIST: DENTAL PLANS ........................................................................... 57

MANAGER'S BOOKSHELF ................................................................... 61

RESTAURANT REVIEW ......................................................................... 62

MEAD ON …

Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat

Electronic Theses and Dissertations

The purpose of this study was to determine the factors that influenced prospective student-athletes to attend East Tennessee State University. Using a qualitative research design, interviews were conducted with 36 freshman scholarship student-athletes. Participants represented student-athletes from each sport. A literature review covered the history of intercollegiate athletics, the history of recruiting student-athletes, the process of recruiting student-athletes, and the decline of public perception towards intercollegiate athletics. Results from the interviews were analyzed using inductive analysis. Patterns, themes, and categories of analysis emerged from the data. The data from the interviews were then unitized and categorized. The categorized units were …

April 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: GREG DEVEREAUX ........................................................... 7

PRO/CON………………………………………………………………………….. 8

CORPORATE PROFILE: PHARAOH'S LOST KINGDOM ................ 9

MANAGING ............................................................................................... 10

GETTING ORGANIZED .......................................................................... 11

COMPUTERS/SOFTWARE ..................................................................... l2

FACES IN BUSINESS ............................................................................... 13

CORNER ON THE MARKET ................................................................. 14

PWR LINE .................................................................................................. 15

LAW ............................................................................................................. l6

EMPLOYER'S GROUP ............................................................................ 17

LIST: TOP TRVEL AGENCIES ………………………………………. 22 & 34

LIST AMUSEMENT ATTRACTIONS ........................................................ 24

LIST: VISITORS AND CONVENTION BUREAU ............................. 27

LIST: RESORTS AND VACATION SPOTS ........................................... 28

LIST: MEETING FACILITIES ...................................................... 34 & 36

DESERT BUSINESS JOURNAL ............................................................. 46

DUFF & PHELPS, LLC …

The Effects Of Ethnicity, Ethnic Salience And Ethnic Identification On Consumers' Sources Of Information And Purchase Behavior, Patricia Wooten Humphrey

Doctoral Dissertations

The purpose of this study was to determine if there were any significant differences in the search and purchase behavior between white and black consumers due to ethnicity, ethnic identification, ethnic salience and ethnic situation.

The sample was chosen from two universities, one predominately white, the other predominately black. Of the 360 questionnaires administered, 345 were usable. The sample was representative of the student population of each university with respect to age, gender, and ethnicity. Statistical techniques used were ANOVAs, t-tests and paired comparisons.

The findings indicate that ethnicity plays an important role in an individual's sources of information used …

Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd

Faculty Articles

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

March 1999, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLU\INS

AT DEADLINE ............................................................................................ .3

EDITORIAL/COMMENTARY .................................................................. 6

CLOSE UP: ROGER HOGAN ........................................................................... 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: LIFEPOINT INC………………. ......................... 9

MANAGING………………… ..................................................................... 10

GETTING ORGANIZED .......................................................................... 11

PWR LINE….………………………………………………………. 12

FACES IN BUSINESS ............................................................................... 13

CORNER ON THE MARKET ................................................................. 14

EXPORTING .............................................................................................. 15

COMPUTER/SOFTWARE……………………………………………………………. 18

LIST: THE TOP HMOS……………………………………………………….. 22

LIST: THE TOP PPOS……………………..………………………………. 24

LIST: INDEPENDENT BANKS ……………………………………………… 28

LIST:INLAND EMPIRE MALLS……………. ..................................... 44 & 45

DESERT BUSINESS JOURNAL…………………… ………………… 46

DUFF & PHELPS. LLC STOCK SHEET………………………………. 51

MANAGER'S BOOKSHELF ......................................................................... 53

RESTAURANT REVIEW…………………. .............................................. 54

MEAD ON WINE………………………………………………………….. 55

CALENDAR ………………………………………………………………… 61 …