Business Commons^™

March 2008, Inland Empire Business Journal

Inland Empire Business Journal

How to overcome the 10 biggest mistakes in decision making

Investments and Finance

Management: Unlock the power and potential of your team: 5 secrets to empower your people and become a better leader

Commentary - Opinion

Close-Up

Negotiation: Why some cultures have to negotiate

Sales: Do you provide world-class service?

Real Estate Notes

How to help any employee go from chump to champ! Four steps to coaching a personal quantum leap

Executive Notes

The Lists: MBA/Executive Programs in the Inland Empire

Corporate Profile

The Lists: HMOs and PPOs Serving in the Inland Empire

The Lists: Largest Residential Real Estate Builders …

Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …

Jenkins, James - Letter To (Sc 1562), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 1562. Business letter from R.H. Short, New Orleans, to James Jenkins, Bowling Green, Kentucky, which discusses the sale of agricultural commodities. Includes a wholesale price list from New Orleans. Typescript is also included.

January 2008, Inland Empire Business Journal

Inland Empire Business Journal

Brilliant Branders and Wolf Criers: Five Companies Who

Knowthe Importance of the Ultimate Customer Experience

(And Six More Who Haven't Learned the Lesson) 10

Computers/Technology: A Farewell to the Boob Tube 13

Overcome a Talent Shortage: Create a Gen-X Friendly

Workplace to Retain Key Talent 14

Corporate Profile: A Tasty Growth Market in the Inland Empire 23

Storm Clouds on Horizon in 2008: Calm Seas of Workers' Compensation Threatened 28

If People Love You, They Give You More Money: The Undisputed Secret of Repeat Business 30

The Blinds Shop Company Limited Brand Identity Project, Peter Dee

Other resources

The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.

The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …

The Green Entrepreneur: How Important Are They To The Growth Of The Eu, Enda Mcgovern

WCBT Faculty Publications

This paper looks at the role of the entrepreneur in the European Union which has now expanded to include 25 nation states with a population of $450 million citizens. How important is the evolution of the Green Entrepreneur to the EU as they make every effort to promote the concept of Entrepreneurship across the various markets. The evidence would suggest that the emphasis by the EU is primarily focused on the development of the entrepreneurial mindset and skills rather than any specific effort to develop the Green or Responsible entrepreneur of the future. A number of green entrepreneurial companies from …

The Professional Bull Riders Tour: Growth And Development Of A Niche Sport, Peter A. Maresco, Joshua Shuart

WCBT Faculty Publications

The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development into one of the highest earning and most watched non-prime-time spectator sports. It also focuses on the development of the marketing behind the PBR and includes an analysis of sponsors and ancillary marketing activities.

Exploring Paradox In Marketing Strategy: Managing Ambiguity Towards Synthesis, Aidan O'Driscoll

Articles

The objective of this paper is to explain a conceptual framework of paradox and marketing. The paper adopts a theoretical approach. It outlines marketing’s current and limited interest in the notion of paradox and highlights the difference between a classic paradox, the tension between transactional and relational marketing, and the Contemporary Marketing Practice (CMP) research program. A future research agenda for paradox and marketing is speculated on, addressing issues such as likely domains for exploration, methodology, as well as the type of organizational structures and marketing leadership required. Finally, there is reflection on how paradox engineers a strong bridge between …

The Process Of Redesigning A Business Identity, Britta Lundborg

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

December 2007, Inland Empire Business Journal

Inland Empire Business Journal

OPINION: A FOWARD - THINKING ( BUT OVERDUE ) HIGHWAY PLAN 5

WOMEN AND FINANCE - A LIKELY PAIRING 8

WHY ISN’T MY BUSINESS MAKING MONEY 10

GIVING BACK TO YOUR COMMUNITY IS A GOOD WAY TO BUILD BUSINESS 13

THE VALUE OF MENTORS 26

APARTMENT RESEARCH MARKET UPDAE 34

Lodging Analysis For Glimmerglass Opera Patrons, Andrea Busby

Undergraduate Honors Capstone Projects

Thousands of people travel to the small town of Cooperstown, New York each summer to see the Baseball Hall of Fame and Glimmerglass Opera. With so many visitors to this small town in New York’s Center Leather-stocking area, it is often difficult to find proper lodging. This paper presents the problems visitors face in locating lodging, discusses the process of determining what lodging options are available, and then describes a study undertaken to investigate opera patrons’ perceptions of lodgings while attending the festival. The paper concludes with results and marketing implications for Glimmerglass Opera.

November 2007, Inland Empire Business Journal

Inland Empire Business Journal

Ex-Mexican Prez: Yes, There Will Be an Amero Currency 1

Four Ways to Redefine Sales 10

Jump-Start Your Staff's Zest to do Their Best 13

Long-Term Real Estate Investment Outlook Favorable 14

Organization 15

Special Report: Top Ten Action Items Needed to Succeed in Today's Real Estate Market 20

October 2007, Inland Empire Business Journal

Inland Empire Business Journal

Record-low Vacancy Ra tes for the West Inland Empire Industrial Market 6

Vietnam: The New Asian Tiger 8

You've Fallen ...... and Don ' t Know How to Get Up 11

Why Good Employees Leave -- and How to Retain …

September 2007, Inland Empire Business Journal

Inland Empire Business Journal

Don't Manage Time, Invest it in People 11

The Dirt People of Rialto 12

Watch Those Speed Bumps! Avoiding Six Common Sales Mistakes 18

Women Helping Women: How Mentoring Can Help Your

Business 34

Double Tree Redux 39

August 2007, Inland Empire Business Journal

Inland Empire Business Journal

Want to Motivate Employees? 10

Make the Most of Your White Space 11

Palm Springs Art Museum --Cultural Icon of the Desert 18

School's in Session: A Lesson on Hiring Recent Graduates 25

Economic Outlook 39

Take Your Business Elsewhere: A Marketing Plan For The Usu College Of Business, Mckenzie Rae Anderson

Undergraduate Honors Capstone Projects

The College of Business study abroad program began in the summer of 2007. The study abroad program promises to be a strong point in the scholastic career of any student that chooses to participate, as well as a key strategy to the future success of the College of Business as a whole.

The success of this program comes from overall national growth in the interest of studying abroad, as well as the trend in business of globalization. While there seems to be some competition for the College of Business study abroad program, the specialized needs that the program addresses provides …

Branding Pakistan For The Future, Umair Naeem

Business Review

INTRODUCTION

1.1 BACKGROUND AND CONCEPTS Branding products has been a concept that has been there and thereabout since the ages, and internationally it has gained prominence as a means for building a product or service's identity and personality. Brands such as Nike and Apple stand as testament to the massive influence that Branding a product successfully can have on its future and popularity. Both the said Brands evoke feelings in almost all consumers' mind that other products can only envy. Branding hence looks to provide a product or a service with an identity, which can be called its own, and …

June 2007, Inland Empire Business Journal

Inland Empire Business Journal

Motivating the Unmotivated 10

Tourism: A $538 Million Business in the Temecula Valley 14

5 Dozen Ways to Become an "On-Purpose" Leader 18

Stop Satisfying Your Customers. Start Going Above and Beyond

Their Expectations 30

Appreciate Your Employees Today and Every Day: The Keys to a Happier, More Productive Staff 39

The Impact Of Cultural And Religious Values On Adoption Of Innovation, Angela Hausman, Morris Kalliny

Business and Information Technology Faculty Research & Creative Works

Although managing the adoption of innovations domestically can be frustrating, the complexity of the issue increases tremendously when companies take a global approach to marketing. Differences in cultural and religious values can have a great impact on the process of innovation adoption. This study investigates the role of these cultural and religious values, specifically, collectivism/individualism/, uncertainty avoidance and power distance. a conceptual model is presented to illustrate the relationship between cultural/religious values and adoption of innovation.

May 2007, Inland Empire Business Journal

Inland Empire Business Journal

INTERNATIONAL TRADE TRENDS & IMPACTS: 1

IS POLITENESS THREATENING YOUR PROFITS? 17

LEADERSHIP: LEAD FROM THE MIDDLE 18

CALIFORNIA STUCK NEAR BOTTOM IN RANKING OF LEGAL CLIMATE 19

REDUCE WORKERS’ COMPENSATION COSTS WITH COMPSCORE METRICS 28

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …

Bulls Eye Marketing, Inc.: Business Plan And Strategy, David Forrest

Whittier Scholars Program

This project is a complete business plan and strategy for a marketing agency that will operate in Los Angeles County, called Bulls Eye Marketing.

April 2007, Inland Empire Business Journal

Inland Empire Business Journal

Spoiled Leadership: Seven Reasons Why Managers Find It So

Difficult to Throw Out Their Bad Apples 8

Officials Break Ground on Ontario's Citizens Business Bank

Arena 17

Communicating: Why Don't They Get It? 20

Close-Up The Alpaca King of the Inland Empire 24

Beats, Rhymes, And Life, Deanna Adams

Whittier Scholars Program

This study of music marketing illustrates different approaches for various genres and subgenres. This research is tailored to the specific genre of hip-hop but is broken up into two categories: mainstream and underground. This research explores the differences in music, associated cultures and public marketing. This project's research also includes the origin, culture, subculture, developing art form, and viacom rules for Hip Hop.

March 2007, Inland Empire Business Journal

Inland Empire Business Journal

Behind the Scenes of a Corporate Scandal 1

Negotiate to Win: Win-Win is for Losers! 7

Marcus & Millichap 2007 Annual Report for Riverside-San Bernardino 10

Corporate Profile: Glen Ivy - Swimming in History 13

February 2007, Inland Empire Business Journal

Inland Empire Business Journal

No abstract provided.

July 2007, Inland Empire Business Journal

Inland Empire Business Journal

HOW TO AVOID BUTTING HEADS WITH CUSTOMERS SIX WAYS TO ELIMINATE PRICE CONCERNS 10

PALM SPRINDS HARD ROCK CONDOTEL - HARD TO SWALLOW? 16

OPTIONS FOR RECRUITING AND RETAINING TOP FOREIGN TALENT 17

HIT, INC. AWARDED ASCLD/LAB - INTERNATIONAL ACCREDITATION 19

THE SECRET TO SETTING AND ACHIEVING YOUR GAOL 28

Creating Sustainability Through Corporate Branding, Hayley Lynn Ritz

Electronic Theses and Dissertations

This thesis provides a thorough definition of corporate branding, including its benefits when used as a strategic marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one interpretation of the brand. The brand is the corporation's ethos. It is the fundamental character or spirit of the corporation. It is an expression of who the corporation is. It is the essence that links the corporation's product or service with its consumer through loyalty and emotional attachments. Corporations use various processes and methodologies when they begin to create and enhance …

January 2007, Inland Empire Business Journal

Inland Empire Business Journal

Corporate Profile 6

Investments and Finance 9

Close-Up 11

Commentary 12

Managing 17

Computers/Technology 18

Executive Time Out 24

Real Estate Notes 25

The Lists:

Financial Brokerage Firms 26

HMOs and PPOs 30

Contractors' Hit List 32

Top Community Colleges and Universities 35

Executive Notes 34

Manager's Bookshelf 31

Restaurant Review 36

Calendar 38

New Business Lists:

County of San Bernardino 40

County of Riverside 41

Irish Marketing Review, Vol. 19, Nos. 1 & 2, 2007, Unknown

Issues

The Irish Marketing Review deals with issues, development and research in the ares of marketing.