Business Commons^™

February 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Investments and Finance ........................9

Real Estate Notes..............................10

Management. ....................................11 & 29

Computer...........................................15

Commentary......................................16

The Lists:

Architectural/Engineering Firms............17

Banks in the Inland Empire....................25

Top Commercial/industrial Contractors..............28

Residential Real Estate Builders Serving

the Inland Empire................................................27

Sales/Management .............................................27

Inland Emp1re Quarterly Economic Report.......11

Restaurant Review..............................................35

New Business Lists:

County of San Bernardino.............................40

County of Riverside. ....................................11

Inland empire People and bents….................41

Executive Time Out. ...................................44

A contrarian View........3

The small Business recession Plan “b” ........11

Computer........11

Struggling office Market for 2009........18

How Selfishness Eats Growth........27

Get Your Late-Paying Customers to pay on Time........29

Borderless Bits: Electronic Globalization And Its Social Consequences, Nikhilesh Dholakia

College of Business Faculty Publications

Globalization of services with the aid of electronic technologies - popularly called outsourcing or offshoring - has been accelerating. In this paper, the factors that drive electronic globalization - as distinct from factors that drive the general process of globalization - are discussed briefly. A simple model of a 2-firm USA-India dyad engaged in outsourcing relationships is presented to outline the economic basis for electronic globalization. By introducing wider political and cultural forces, progressively more complex views of the electronic globalization phenomenon are presented. Finally, the interplays of the economic, political, and cultural forces are explored to arrive at a …

Irish Marketing Review, Vol. 20, No. 1, 2009, Aidan O'Driscoll

Issues

No abstract provided.

A Heuristic For Marketing-Production Decisions In Industrial Channels Of Distribution, Arvinder S. Loomba, K. R. Kumar

Faculty Publications, School of Management

No abstract provided.

January 2009, Inland Empire Business Journal

Inland Empire Business Journal

Columns

The list:

Financial Brokerage Firms Serving the Inland Empire .............. 7

Top Colleges and Universities in the land in the Inland Empire ..............11

Hotel Suites m the Inland Empire ............... 25

Community Colleges in the Inland Empire.............. 28

Investments and Finance......................9

Computer .............................................14

Management .........................................16

Real Estate Notes................................. 17

Sales ...................................................... 27 & 33

Manager's Bookshelf..............................38

New Business Lists:

County of San Bernardino..................... 40

County of Riverside .............................. 41

Inland Empire People and Events .........43

Executive Time Out ...............................44

Increase Your Company’s Profits by becoming a Real-Time Organization..............8

Job Hunting in an economic Crisis......................................12

The Arrival of D-day........................................................14

Public …

College Of Business Magazine -- Real, Winter 2009, Stephanie Judge

College of Business Magazine -- REAL

Winter 2009 issue

Plan To Support Horticulture Industry Development 2009 - 2012 - For Discussion, Department Of Agriculture And Food, Western Australia

Horticulture published reports

The State Government's increased investment in agriculture and food recognises the integral contribution this sector makes to the economy of Western Australia.

It is a key industry which will support Western Australia's growth beyond periods of boom and through the economic rebuilding phase ahead. Ensuring the State remains highly competitive in both domestic and international markets is vital to the future of our economy

Public funds must be 'money well spent'. This means ensuring the right direction, efficiency and effectiveness of the Department of Agriculture and Food's programs. The department must focus its efforts on economic development - this is …

The Rise Of Viral Marketing Through The New Media Of Social Media, Rebecca J. Larson

Faculty Publications and Presentations

This paper fully addresses the rationale of the need for corporate presence in social media, the value that can be derived from a well-developed viral marketing campaign, strategies for entry into this developing new media segment, and an analysis of why entry into social media is crucial for corporate success and brand management. There are marked advantages to the embracing of new formats for consumer interaction: “brands increase consumer loyalty by involving their customers in their decision-making processes, and the research provides substantial profiling intelligence as a basis for sales and marketing decisions” (Online communities, 2009, p. 13). Social media …

The Future Of Customer Relationship Management, Rebecca Larson

Faculty Publications and Presentations

Customer Relationship Management is no longer considered a business trend, but an industry standard that is required to secure and maintain competitive advantage. CRM, when correctly and effectively utilized, results in increased profitability and greater customer loyalty, two key needs for any organization. This paper will address the future of CRM, and will support assumptions for future CRM value based on effective examples of modern day success. The internet can be effectively utilized for CRM, and one company that is an example of customer loyalty success is Harrah’s Casino. Furthermore, multi-channel approaches are essential for future CRM success, as shown …

Office Depot Environmental Steward Case Analysis, Rebecca Larson

Faculty Publications and Presentations

This paper will address the case study focused on the environmental stewardship viewpoint and the guiding principles of paper procurement at Office Depot. An analysis of the case will be presented, additional topics addressed, and conclusion with recommendations provided.

Marketing Strategy And Alliances Analysis Of Starbucks Corporation, Rebecca Lingley

Faculty Publications and Presentations

The Starbucks Corporation significantly utilizes alliances to expand market reach, improve product image, and develop greater company profitability. Starbucks, due to their market position and attributes, applies a Differentiation Focus strategy as defined by Porter’s Generic Market Theory. A review of Starbucks Corporation’s marketing strategies and alliance strategies proves that the company is being highly successful within this market scope.

Russian Icons And American Money, 1928-1938, Wendy Salmond

Art Faculty Articles and Research

The article explores the marketing tactics and consumer expectations with regards to icons released in the street markets and provincial cities of Soviet Russia and acquired by American collectors from 1928-1938. These icons, including those from Byzantium in the tenth century, were seen as cultural commodities during the Russian revolution and the subsequent socialist construction. The Soviet apparatus Antikvariat was tasked with appraising the icon collections held by the Gosmuzeifond or the State Museum Reserve for exports.

Chasing Brand Value: Fully Leveraging Brand Equity To Maximize Brand Value, Randle D. Raggio, Robert P. Leone

Marketing Faculty Publications

Both researchers and practitioners seek to understand how to leverage brand equity to create value. Adopting ‘the theoretical separation of brand equity and brand value’ framework originally proposed in the Journal of Brand Management by Raggio and Leone, this conceptual paper looks more closely at the brand value construct and the implications of the proposed theoretical separation. The authors argue that firms are continually attempting to ‘chase’ the appropriable value of their brands—defined as the theoretical maximum value that a brand could achieve if all brand equity were fully leveraged. Implications for developing measures of brand value are discussed.

Postscript: Preserving (And Growing) Brand Value In A Downturn, Randle D. Raggio, Robert P. Leone

Marketing Faculty Publications

We have taken the opportunity provided by the current worldwide recession to further explore the implications of the relationship between brand equity and brand value that we proposed previously,^1,2 and our analysis reveals that companies have one of two strategic options for surviving. The “Just Good Enough” strategy maximizes current value, potentially hurting brand equity and appropriable value (or potential future value) in the process, while the “Altered Amortization” strategy offers an opportunity to chase current value while maintaining brand equity with current prospects and activating latent equity with potential prospects, which may increase appropriable value. Anything between these …

Drivers Of Brand Value, Estimation Of Brand Value In Practice, And Use Of Brand Valuation: Introduction To The Special Issue, Randle D. Raggio, Robert P. Leone

Marketing Faculty Publications

Brands constitute the largest asset for many firms, and brand valuations are increasingly being seen as an important performance metric both for companies and managers.¹ In addition, components of brand valuation models have been found to positively impact financial market performance, so it is critical that managers understand clearly what brand value is, and how they can create and appropriate (capture) as much of that value as possible.² Due to resource constraints, firms are forced at any given time to emphasize either value creation or value appropriation based on strategic priorities. Research shows that the stock market rewards …

Women’S Possessions And Social Class In Contemporary Zagreb, Katherine Sredl

School of Business: Faculty Publications and Other Works

This research asks if social stratification is related to women's consumption practices of tableware in Zagreb. It uses analytical approaches based on research in the United States that has found a relationship between class stratification and consumer practices and asks how those theories are transferable (Holt, 1998). Research was conducted over nine months in Zagreb, from 2006 to 2007. Thirty women were interviewed in two age groups, from ages 45 to 65 and in their early twenties, from the working, middle and upper classes, to discuss how they acquire, use and display tableware. The major findings are that social class …

December 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Executive Time Out..................................2

Editorial....................................................6

Opinion ....................................................6,15

Motivation .................................................6

Investments and Finance ............................9

Management. .............................................10 & 27

Real Estate Notes........................................11

The Lists:

Inland Empire's Top Luxury Auto Dealers ............ 13

Business Brokerage Firms Serving the Inland Empire ... 26

Close-Up. .....................................................20

Commentary ................................................ 25

Corporate Profile........................................... 28

Restaurant Review.........................................34

Computers.......................................................36

Manager 's Bookshelf. .................................... 38

New Business Lists:

County of San Bernardino .............................. 40

County of Riverside..........................................41

Inland Empire People and Events......................43

The Un-comfort Zone..................6

Focus Like Tiger Woods..................7

From Hunting to Hired.....................16

Five Fatal Business Mistakes You Don’t Know You’re Making.........18

What is to Blame for the Mortgage Crisis..................30

November 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Investments and Finance………........9

Real Estate Notes……………........12

Management…………………….......14 & 15

Commentary………………..........17

Close-Up ...........................................18

The Lists:

Inland Empire's Largest Office Projects ..............27

Mortgage Lenders Serving the Inland Empire.........29

Fastest Growing Companies in the Inland Empire.....32

Corporate Profile...............................34

Restaurant Review..............................35

Computers .......................................37

Manager's Bookshelf ...............................38

New Business Lists:

County of San Bernardino ..................40

County of Riverside..............................41

Inland Empire People and Events...........43

Executive Tune Out...............................44

“Get out of the Box” .................................................10

Staying Calm Amid the Tempest of Change............14

Business Etiquette for the Upcoming Holidays.........15

Bank Account Insurance is Temporary....................19

A Victorville Inland Port is “Inevitable”…...............25

October 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Commentary .................................7

Investments and Finance...............9

Executive Notes............................12

Sales .............................................13

Real Estate Notes .........................15

Management. ................................18

The Lists:

Copier, Fax and Business Equipment Retailers

In the Inland Empire...................17

Interconnect/Telecommunications Firms

Serving the Inland Empire ..........20

Internet Service Providers Serving the

Inland Empire...............................20

Long Distance Companies Serving the

Inland Empire……………….......29

Computers.....................................27

Corporate Profile...........................34

Wine/Restaurant Review...............35

Executive Time Out. .....................43

Manager's Bookshelf .....................38

County of San Bernardino..............40

County of Riverside .......................41

Creating an Open Climate for Communication.......11

Go for the Gold: Winning sales Lessons from the Wide World of Sports.......13

New Technology and Medical Breakthrough at Pomona.......16

The Fourth Quarter fix for …

September 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Close-Up ... 6

Corporate Profile..................................7

Planning.................................................8

Investments and Finance......................9

The Lists:

Golf Courses in the Inland Empire.....11

Largest Banks in the Inland Empire...20

Inland Empire's Largest Hotels ..........27

Sales .......................................................12

Executive Notes......................................14

Computers..............................................16

Management. .........................................18 & 28

Commentary...........................................19

Real Estate Notes....................................31

Restaurant Review ................................37

Manager's Bookshelf. ...........................38

New Business Lists:

County of San Bernardino.....................40

County of Riverside................................41

Inland Empire People and Events. . . . . . . . . . . . . . . . . . . . . . . . . . 43

Executive …

August 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Corporate Profile ...............................8

Investments and Finance ....................9

The Lasts:

Inland Empire's Largest Employers....11

Substance Abuse Programs ................22

Messenger/Courier Services Serving the Inland Empire…....29

Sales ..................................................12

Management.......................................13 & 17

Commentary......................................26

Computers..........................................28

Executive Note...................................29

Close-Up ............................................31

Real Estate Notes................................34

Calendar ..............................................35

Restaurant Review...............................37

Manager's Bookshelf...........................38

New Business Lists:

Count) or San Bernardino.........10

County or Riverside .............................11

Executive Tame Out..................44

Effectively Manage Your Multi-Tasking Day...............3

Communication! Communication! Communication! The

Most important key to success in business leadership.......6

Special Report.........................................7

The small business Administration on the SBA............8

More Myths About Multicultural Customers.................12

Are your success Pillars in Balance? ..............................16

Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje

Marketing

This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …

July 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Commentary/Opinion.......................6

Management………………….........7

Investments and Finance...................9

Marketing..............................................12

Computers/Technology......................13

The Lists:

SBA Lenders Serving the Inland Empire............ 10

Stall Leasing Companies Serving the Inland Empire ….16

Certified Public Accountants Serving the Inland Empire …18

Commercial Printers Serving the Inland empire ............26

Ad Agency~ & Public Relations Firms..................27

Business & L1ability Insurance Agencies............32

Sales......................................................................30

Real Estate Notes ..............................34

Restaurant Review.............................35

Manager’s Bookshelf.........................38

Country of San Bernardino…............40

County of Riverside...........................41

Inland Empire People and Events…..43

Executive Time Out...........................44

Marketing: Six Reasons Why Face-to-Face Trumps

Mass Marketing………………………………..12

What's in a Name? Everything! 5 Rules to Help You

Remember………………………………………..15

The Seven Failures of Business Growth…………17 …

A Social Relational Model For Firm-Hosted Virtual Communities: The Role Of Firm Support, Tung Duy Cu

Theses and Dissertations in Business Administration

Since the ease of participation and the usefulness of information provided by online groups continue to proliferate in the World Wide Web, people increasingly participate in different forms of virtual community (i.e. online forums, bulletin boards, message boards, chat rooms) for their purposes, such as solving problems, building social relationships, sharing passions, developing professionals.

Accordingly, an increasing number of companies are now attempting to exploit this phenomenon by hosting and supporting their own online community for commercial and non-commercial purposes, such as building relationships with their customers, getting their feedback, strengthening the brand, and reducing customer service costs by enabling …

June 2008, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Computers technology ................................ 6

Close-Up ....................................................... 8

Investments and Finance ............................... 9

Commentary/Opinions .................................. 11

Real Estate Notes .......................................... 12

Motivation ..................................................... 13

Management.....................................................17 & 27

The Lists:

Hospitals Serving the Inland Empire ............. 18

Top Health Care Medical Clinics in the Inland Empire.... 26

Savings & Loans m the Inland Empire ..........32

Motorcycle Dealers in the Inland Empire…….32

Marketing ........................................................19

Corporate Profile ............................................ 25

Sales ............................................................... 30

Executive Notes .............................................. 34

Restaurant Review ........................................... 37

Manager's Bookshelf. ....................................... 38

New Business Lists:

County of San Bernardino ................................ 40

County of Riverside ..........................................41

Executive Time Out. ........................................ 44

Six …

May 2008, Inland Empire Business Journal

Inland Empire Business Journal

The 2008 State of San Bernardino County

Computers/Technology

Motivational: Empower yourself through any setback

Investments and Finance

Commentary - Opinion

Customer Service

The Lists: Dental Plans

Real Estate Notes

Management: Lead Through Listening

The Lists: Law Firms Serving the Inland Empire

The Lists: Environmental Companies

Restaurant Review

Retain your best workers: how to recognize the stars in your company

Management: Five steps to build credibility: shed the superman cape

The Lists: Employment Services/Agencies

Beyond Spellcheck - - - Find costly and embarrassing mistakes in every document you write!

Manager’s Bookshelf

New Business Lists: County of San Bernardino

New Business Lists: …

Building A Non-Profit Organization: Project Venue, Alanna K. Green

Senior Honors Projects

When I talk with people about myself and what I study here at The University of Rhode Island, most people look at me with a confused yet intrigued face. For many people my study of both Marketing and Philosophy is a strange dichotomy, for me; however, it is the perfect combination. When I infuse these fields of study with my passion for the arts, it was easy to see the path for my Senior Honors project. In doing this project I am combining my practical business skills, my need to make a difference and my interest in the arts to …

Designing A Business Identity, Ashley Masias

Honors Capstones

Capstone submitted as a graduate requirement for the BSU Honors Program.

April 2008, Inland Empire Business Journal

Inland Empire Business Journal

Motivation through mission

Investments and Finance

Economic Review and Forecast: The California Report: Uncharted Waters

Commentary - Opinion

Sales: Six business trends every salesperson must know

Real Estate Notes

Management: Recession survival guide for business

The Lists: Meeting Facilities

The Lists: Visitors and Convention Bureaus

The Lists: Top Travel Agencies

Computers/Technology

The Lists: Indian Gaming Facilities

RedFusion media wins five ADDY awards

Executive Notes

Restaurant Review

Manager’s Bookshelf

New Business Lists: County of San Bernardino

New Business Lists: County of Riverside

Executive Time Out

Successful Liaison Marketing Strategies For Library Instruction: The Proof Is In The Pudding, Jamie M. Graham

The Southeastern Librarian

There are many tried and true forms of marketing libraries today. Networking, emailing, calling, and requesting an audience with a department are all common practices. The key to successfully utilizing these practices in your liaison areas is persistence.