Business Commons^™

The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter

The Kennesaw Journal of Undergraduate Research

The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.

Online Music Piracy In College-Age Students, Jasmine D. Allen

Honors Theses

The purpose of this study is to assess the demographic profile of online music pirates and to assess how the magnitudes of various existing constructs differ according to gender. To reach conclusions as to which kinds of college students engage in online music piracy and their reasons for doing so, a campus-wide online survey that assessed the demographic information and piracy motivations of participants was offered to college students at a university. There is a need for this study because it will further contribute to a growing knowledge base that offers explanations as to why individuals partake in acts of …

Aligning Security And Usability Objectives For Computer Based Information Systems, Santa Ram Susarapu

Theses and Dissertations

With extensive use of information systems in day-to-day business operations, many organizations are facing challenges to develop robust computer-based information systems that are secure and widely used by the user community. In order to develop information systems that are secure and useful, understanding what stakeholders consider important and value about the security and usability is critical. Security refers to confidentiality, integrity and availability and usability refers to efficiency, effectiveness and user satisfaction. Using Value Focused Thinking approach, this research first proposes the usability objectives based on the values of system developers and users. Using the security objectives proposed by Dhillon …

Design, Development, And Evaluation Of An Easily Customized Staff Scheduling System, Lakmal Molligoda

Morehead State Theses and Dissertations

A thesis presented to the faculty of the College of Science and Technology at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Science by Lakmal Molligoda on May 10, 2012.

Pfau Library Technology Plan 2012-2014, Jonathan M. Smith

Library Faculty Publications & Presentations

This technology plan is essentially a two-year plan that focuses on modernizing current technology in Pfau Library and laying the groundwork for future projects that will transform the library into a leader among peer institutions.

Institutionalization Of Information Security: Case Of The Indonesian Banking Sector, Muhamad Faisal Fariduddin Attar Nasution

Theses and Dissertations

This study focuses on the institutionalization of information security in the banking sector. This study is important to pursue since it explicates the internalization of information security governance and practices and how such internalization develops an organizational resistance towards security breach. The study argues that information security governance and practices become institutionalized through social integration of routines and system integration of relevant technologies. The objective is to develop an understanding of how information security governance and practices in the Indonesian banking sector become institutionalized. Such objective is built on an argument that information security governance and practices become institutionalized through …

Join Nevada's Newly Formed Networking Group For All Energy Professionals, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

“YPE Nevada is designed to engage Nevada’s mid-career energy professionals through a variety of career-related, community service, professional education and social events to be scheduled across the entire state. ” said YPE Nevada Board Member Walt Borland, the President and CEO of NIREC that is sponsoring the launch of the new chapter. “And, we expect that this enhanced interaction will help to drive more energy-related entrepreneurial activity in Nevada.”

Huntsman School To Become Home For Business Education Journal, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

A journal on innovation in business education is coming to the Jon M. Huntsman School of Business.

The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang

MBA Student Scholarship

In today’s corporate climate, a company’s ethical and social responsible (ESR) involvement raises concern amongst consumers. Companies seek methods to demonstrate their high level of ESR in order to win customers’ loyalty. Prior research has been performed examining different variables with regards to the purchase of ESR products. This study utilizes empirical evidence from a private university in Rhode Island, Johnson & Wales University to investigate the significance of demographic variables such as nationality, gender and educational level with regards to students' ESR buying attitude. Additionally considered and analyzed external factors are product price, advertisement and industry concern. Results indicate …

Robert J. Trulaske, Jr. Family Foundation Donates To Boone Home, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Fiscal Crisis Of The Campus: The View From California, R. Jeffrey Lustig

Journal of Collective Bargaining in the Academy

The significance of the disinvestment in American baccalaureate, Ph.D. and community college institutions in recent years can hardly be exaggerated. The quandary posed by the attendant reduced funding goes beyond issues of crowded classrooms and dilapidated facilities; ultimately it questions whether our higher education will continue to be a gateway to equality and guarantor of opportunity, a path to broader horizons for citizens—or if it will be transformed into a bulwark of social inequality and vehicle for narrow vocational instruction.

Determining how to successfully grapple with this decline in funding is hindered, however, by the ways in which policy-makers and …

Financing Higher Education: Privatization, Resistance And Renewal, Gerald Turkel

Journal of Collective Bargaining in the Academy

The fiscal crisis of higher education currently is being resolved largely through a financing policy of privatization, a pattern that increasingly shifts responsibility to individual students and their families. The politics of privatization makes it ever more difficult for lower-income students to attend college and has become a major financial burden for middle-income people. Beyond the direct financial consequences, privatization has increasingly subordinated the research and educational missions of higher education to the countervailing imperatives of economic growth and competitiveness. Privatization has enhanced the entrepreneurial and corporate features of universities and colleges, increasingly shifting the values of higher education away …

Huntsman Students, Faculty And Staff Win Prestigious Awards, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

The Robins Awards are among the most cherished and sought-after awards at Utah State, and this year it was a Huntsman sweep, with the three top Robins Awards going to Huntsman students. That feat was followed by an auspicious royal crowning and 13 significant university awards for Huntsman faculty, staff, and students. Finally, three awards came from other institutions.

Soa Faculty Member Receives Back-To-Back Awards, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Congratulations to faculty member Nate Stephens who received two prestigious awards for research excellence.

Ada News - 05/07/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2012-05-07 Meeting Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for May 7, 2012.

Multisource Feedback Leadership Ratings: Analyzing For Measurement Invariance And Comparing Rater Group Implicit Leadership Theories, Kim Gower

Theses and Dissertations

This research outlines a conceptual framework and data analysis process to examine multisource feedback (MSF) rater group differences from a leadership assessment survey, after testing the measures for equivalence. MSF gathers and compares ratings from supervisors, peer, followers and self and is the predominant leadership assessment tool in the United States. The results of MSF determine significant professional outcomes such as leadership development opportunities, promotions and compensation. An underlying belief behind the extensive use of MSF is that each rater group has a different set of implicit leadership theories (ILTs) they use when assessing the leader, and therefore each group …

Two Essays On The Sell-Side Financial Analysts, Xi Liu

USF Tampa Graduate Theses and Dissertations

In the first essay titled "The Information Role of Analysts' Contrarian Revisions," I study a special group of revisions: contrarian revisions, defined as recommendation changes that are inconsistent with sizable stock price movements during the past week. I find that contrarian revisions are relatively more informative than trending revisions. In particular, contrarian revisions are associated with a both statistically and economically larger post-announcement drift. I also find contrarian downgrades are less likely to be issued by all-star analysts and analysts with more experience. After implementation of Regulation RD, the market reaction to contrarian revisions issued by all-stars significantly decreases, indicating …

Branding For Tourism: Case Of Nepal, Tek Nath Dhakal

International Conference on Marketing

This paper examines the sector-wise tourist arrivals and their contributions in Nepal. It also explores the major challenges for augmenting the tourism development in Nepal. For the purpose of study, both primary and secondary information has been generated. Secondary information will be generated from the publication of the Nepal Tourism Board, Nepal Rastra Bank, Central Bureau of Statistics, Ministry of Finance and the tourism associations. Interviews have been taken with the governmental executives working with Ministry of Tourism and Civil Aviation, Nepal Tourism Board, tourist business entrepreneurs and the tourists for generating primary information.

Branding In Bottom Of Pyramid (Bop): Case Of Grameen Bank (Gb), Mohammed Solaiman

International Conference on Marketing

The paper identifies that market development at the BOP will create millions of new entrepreneurs at the grass roots level – from women working as distributors and entrepreneurs to village-level micro enterprises. These micro enterprises will be an integral part of the market-based ecosystem. Thus, in the line of BOP model, the Grameen Bank creates opportunities for self employment for rural poor people in general and women in particular. As such, for creating entrepreneurs as well as consumers the framework is “low income plus credit facilities will be more investment and it will generate more income, more savings, more investments …

Keynote: The Identity Of Fashion Brands, Klaus Heine

International Conference on Marketing

Interest has been growing in the brand identity concept, because it offers a systematic approach for developing symbolic benefits, which are becoming more and more essential for brand differentiation. Although they are a distinctive feature of luxury brands and often even exceed their functional benefits, there still exists no comprehensive identity concept designed specifically for luxury brands.

Dependent on human identity, brands are also ascribed as having an identity. The brand identity comprises all brand associations that are intended by the company and corresponds with the intra-company self-perception of a brand, which determines precisely how the brand should appear to …

Parallel Session: Effects Of Bollywood Blockbusters On Crime Scene In Pakistani Society, Erum Hafeez Aslam

International Conference on Marketing

This study aims at examining the increasing popularity of Bollywood films in Pakistani market and its dynamic effects on various segments of Pakistani society such as criminals and victims. It primarily analyzes the contribution of Bollywood blockbusters to the demography of violent criminals and silent victims in real crime scene of the country across the four decades (i.e. 1970s, 80s, 90s & 2000s). It is arbitrarily assumed that violence is often projected on silver screen as a quick and easy remedy to social injustice and class discrimination in the blockbusters of Bollywood and Lollywood.

Parallel Session: Home-Based Female Entrepreneurs In Pakistan: An Exploratory Case Study, Faryal Salman, Amber Gul Rashid

International Conference on Marketing

Pakistani female entrepreneurs have received increasing attention in recent years as part of various initiatives. However, home-based female entrepreneurs still seem to be relegated to the background and have not received sufficient attention in academia or industry. In order to ensure that these female entrepreneurs are not only understood but also facilitated (if possible), it is crucial to understand how they function. These entrepreneurs are very often one of the key – yet unfortunately seldom acknowledged - enablers of economic activity. Given Pakistan‟s economic issues, these unsung heroines need to be nurtured. It is hoped that this case-based paper will …

Parallel Session: A Study Of Pre-Purchase Determinants Of Brand Avoidance: Moderating Role Of Familiarity With Country-Of Origin, Muhammad Asif Khan, Cécile Bozzo, Haroon Ur Rashid Khan

International Conference on Marketing

The purpose of this paper is to provide an overview of the concept of pre-purchase brand avoidance, by identifying the factors motivating this phenomenon. In addition this paper aims to provide the negative effect of familiarity with country-of-origin. The paper finds that the concept does exist in developing countries as well, and for all categories of brands, undesired self congruence is the key determinant for pre-purchase brand avoidance.

Parallel Session: Consumers' Need For Uniqueness, Attitude And Ethical Behaviour Towards Counterfeit Products In Pakistan, Faryal Salman, Farishtae Minwalla

International Conference on Marketing

A major motivation for this study is to measure consumer buying behaviour and attitude towards counterfeit products in Pakistan. The author asserts that the stimulus for using counterfeit products is consumer‟s unconventional attitude towards these fake products and the reason for not using may be consumer‟s avoidance of similarity. Another minor objective of this study is to measure the ethical behaviour of consumers in lieu of using counterfeits.

Parallel Session: Building Pakistan’S Country Of Origin Image Through The Corporate Image: Exploring Optimal Corporate Brands For The Image Transfer, Ishrat Hussain

International Conference on Marketing

Pakistan is facing a multi-dimensional attack on its country image. While it is imperative to triumph over negative factors causing Pakistan’s bad country image, it is also necessary to explore additional images to strengthen favorable associations with Pakistan and support a distinguishing image. Such image will be beneficial for increasing tourism, foreign investment, exports of goods/services and generating favorable condition for achievement of economic and other strategic objectives in the world. Corporate image is one such image. But what are the optimal corporate brands for image transfer to build Pakistan’s country of origin (CoO) image overseas? This research aims to …

Mobile Marketing At Telenor: A Mad Strategy?, Yasmin Malik

International Conference on Marketing

In early 2010, Telenor Pakistan became the first local mobile network operator to implement a comprehensive mobile marketing strategy in a market where the true potential for mobile marketing was still nascent and misunderstood by both consumers and brands alike. This case study is the first documented study on how Operator-driven mobile marketing via opt-in based consumer profiling can enable and drive the development of a mobile marketing eco-system in Pakistan - in addition the case study also examines the positioning of the Operator in the mobile marketing value chain.

Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani

International Conference on Marketing

This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.

Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak

International Conference on Marketing

The concept of a ‘’Nation as a Brand’’ is not new, but has already been a historical reality. In the 21st Century however, it is necessary for each country to pay much more attention to this topic due to the greater and increasing interconnectedness and globalization of our world in every aspect; economically, politically and socially, as illustrated by the KOF Index of Globalization in 2011 which collected the data of 186 countries from 1970 to 2008, concluding that our world is more globalized (KOF Swiss Economic Institute, 2011).

Effects Of Accounting Regulations On Economic Decision-Making: A Case Study In The Film Industry, Christopher Rizzio

Honors Scholar Theses

Big actors, big effects, and big budgets all characterize today’s movies. Companies that produce these films have continued to increase spending to create better pictures and attract more people to the theatre. As part of the media and entertainment industry, film companies are subject to several specific accounting rules that govern the reporting of revenues and the classification of film expenses. However, many of these rules issued by the Financial Accounting Standards Board (FASB) are subject to a good deal of interpretation. These ambiguities can make it difficult to correctly report earnings in an industry that spends billions of dollars …