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2012

Research Collection School Of Computing and Information Systems

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Full-Text Articles in Business

An Extensible Framework For Selecting Incremental Innovations, Arcot Desai Narasimhalu Dec 2012

An Extensible Framework For Selecting Incremental Innovations, Arcot Desai Narasimhalu

Research Collection School Of Computing and Information Systems

There are several innovation methodologies reported in the literature starting from simple concepts such as technology push and market pull all the way to Disruptive innovation. Almost all these methods do not provide for customizability and extensibility. The method described in this paper is called Quick and Dirty Innovation Method or QaDIM in short to represent the fact that the method can be used rather easily to identify incremental innovation opportunities. The paper will first describe the basic concept, and then proceed to give a sample framework before proceeding to describe the extensibility. The method allows firms and individuals to …

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Reputation As Public Policy For Internet Security: A Field Study, Qian Tang, Leigh L. Linden, John S. Quarterman, Andrew Whinston Dec 2012

Reputation As Public Policy For Internet Security: A Field Study, Qian Tang, Leigh L. Linden, John S. Quarterman, Andrew Whinston

Research Collection School Of Computing and Information Systems

Cybersecurity is a national priority in this big data era. Because of the lack of incentives and the existence of negative externality, companies often underinvest in addressing security risks and accidents, despite government and industry recommendations. In the present article, we propose a method that utilizes reputation through information disclosure to motivate companies to behave pro-socially, improving their Internet security. Using outbound spam as a proxy for Internet security, we conducted a quasiexperimental field study for eight countries through SpamRankings.net. This outgoingspam-based study shows that information disclosure on outgoing spam can help reduce outgoing spam, approximately by 16 percent. This …

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Knowledge-Driven Autonomous Commodity Trading Advisor, Yee Pin Lim, Shih-Fen Cheng Dec 2012

Knowledge-Driven Autonomous Commodity Trading Advisor, Yee Pin Lim, Shih-Fen Cheng

Research Collection School Of Computing and Information Systems

The myth that financial trading is an art has been mostly destroyed in the recent decade due to the proliferation of algorithmic trading. In equity markets, algorithmic trading has already bypass human traders in terms of traded volume. This trend seems to be irreversible, and other asset classes are also quickly becoming dominated by the machine traders. However, for asset that requires deeper understanding of physicality, like the trading of commodities, human traders still have significant edge over machines. The primary advantage of human traders in such market is the qualitative expert knowledge that requires traders to consider not just …

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Use Of Rss Feeds To Push The Online Content To Users, Dan Ma Dec 2012

Use Of Rss Feeds To Push The Online Content To Users, Dan Ma

Research Collection School Of Computing and Information Systems

Many websites use Really Simple Syndication (RSS) feeds to actively push their online content to users rather than waiting for users to pull the content passively. In this paper, I construct a theoretical game model to study the profitability of an RSS-PUSH delivery mechanism. The model assumes a general profit structure for websites and heterogeneous users. To access valuable online content, users incur a variety of costs. They choose either to visit the website in the conventional way (the PULL model) or, if it is supported by the website, to use RSS (the PUSH model). Interestingly, I show that although …

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Science And Technology Parks As An Open Innovation Catalyst For Valorization, Arcot Desai Narasimhalu Nov 2012

Science And Technology Parks As An Open Innovation Catalyst For Valorization, Arcot Desai Narasimhalu

Research Collection School Of Computing and Information Systems

This paper sets out by reviewing the key elements of a Science or Technology Park in the context of open innovation. This is followed by a broad scan of Science and Technology Park activity in South and South East Asia. The paper proceeds to discuss Singapore’s continuous efforts to create new Science and Technology park models and presents a new approach the Singapore Management University has pursued for catalyzing valorization. Insights into and recommendations on key issues related to intellectual property, licensing and venture capital that would be of interest to any Science Park are presented later.

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Information And Competitive Strategy In A Networked Economy, Robert J. Kauffman, Thomas A. Weber, D. J. Wu Nov 2012

Information And Competitive Strategy In A Networked Economy, Robert J. Kauffman, Thomas A. Weber, D. J. Wu

Research Collection School Of Computing and Information Systems

>One of the transformative changes over the past decade has been the way networks have enabled the distributed generation of value and how businesses and organizations have managed to capture a portion of this value. This has resulted in a plethora of innovative business ideas and new strategies. The present special section deals with the incentives for distributed content generation; counterintuitive network effects in the security software market, which features an intrinsic negative externality; and the possibility for collaboration between different platforms in a two-sided market. The included papers offer an interesting mix of theoretical and practical insights. All of …

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Content Contribution For Revenue Sharing And Reputation: A Dynamic Structural Model, Qian Tang, Bin Gu, Andrew B. Whinston Oct 2012

Content Contribution For Revenue Sharing And Reputation: A Dynamic Structural Model, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

This study examines the incentives for content contribution in social media. We propose that exposure and reputation are the major incentives for contributors. Besides, as more and more social media Web sites offer advertising-revenue sharing with some of their contributors, shared revenue provides an extra incentive for contributors who have joined revenue-sharing programs. We develop a dynamic structural model to identify a contributor's underlying utility function from observed contribution behavior. We recognize the dynamic nature of the content-contribution decision-that contributors are forward-looking, anticipating how their decisions affect future rewards. Using data collected from YouTube, we show that content contribution is …

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Guest Editors’ Introduction: Poverty, Technology, Microfinance And Development, Robert J. Kauffman, Frederick J. Riggins Sep 2012

Guest Editors’ Introduction: Poverty, Technology, Microfinance And Development, Robert J. Kauffman, Frederick J. Riggins

Research Collection School Of Computing and Information Systems

A consistent expectation on the part of public policy-makers, governments and non-governmental organizations (NGOs) has been that information and communications technologies (ICTs) will be a driver of economic growth and social development for the people away from poverty in the nations that harness them effectively. As this process proceeds around the world in the presence of dramatic technical progress, poverty nevertheless continues to be a difficult and grinding social problem to combat. In spite of the promised changes, the reality is that today there are greater population pressures, continuing inertial forces for economic stagnation, unstable social conditions and regional strife, …

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A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston Sep 2012

A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Online auction markets play increasingly important roles for resource allocations in distributed systems. This paper builds upon a market-based framework presented by Guo et al. (Guo, Z., G. J. Koehler, A. B. Whinston. 2007. A market-based optimization algorithm for distributed systems. Management Sci. 53(8) 1345–1458), where a distributed system optimization problem is solved by self-interested agents iteratively trading bundled resources in a double auction market run by a dealer. We extend this approach to a dynamic, asynchronous Internet market environment and investigate how various market design factors including dealer inventory policies, market communication patterns, and agent learning strategies affect the …

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Niche-Seeking In Influence Maximization With Adversary, Long Foong Liow, Shih-Fen Cheng, Hoong Chuin Lau Aug 2012

Niche-Seeking In Influence Maximization With Adversary, Long Foong Liow, Shih-Fen Cheng, Hoong Chuin Lau

Research Collection School Of Computing and Information Systems

In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in segments where these weaker firms have comparative advantages. In marketing, this is what people called “go niche or go home". The niche-building strategy may rely on “homophily", which implies that consumers in a particular market segment might possess certain set of attributes that cause them to appreciate certain products better (in other …

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Valuation Of Benchmark Provisions On It Services Contracts, Robert J. Kauffman, Ryan Sougstad Aug 2012

Valuation Of Benchmark Provisions On It Services Contracts, Robert J. Kauffman, Ryan Sougstad

Research Collection School Of Computing and Information Systems

Information technology (IT) services are often subject to downward price pressures due to improvements in technology and business processes in a competitive market. When clients enter into IT services contracts, they are faced with the future risk that their services will be overpriced relative to the broader IT services market. To mitigate this risk, clients often add benchmark provisions, whereby a neutral third party assesses the prevailing market price for services. It will support fair price adjustments if the market prices are lower than the current prices. We model the decision to benchmark in order to provide managerial information on …

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Bidder Behaviors In Repeated B2b Procurement Auctions, Jong Han Park, Jae Kyu Lee, Hoong Chuin Lau Aug 2012

Bidder Behaviors In Repeated B2b Procurement Auctions, Jong Han Park, Jae Kyu Lee, Hoong Chuin Lau

Research Collection School Of Computing and Information Systems

B2B auctions play a key role in a firm's procurement process. Even though it is known that repetition is a key characteristic of procurement auctions, traditional auctioneers typically have not put in place a suitable mechanism that supports repetitive auctions effectively. In this paper, we empirically investigate what has taken place in repeated procurement auctions based on real world data from a major outsourcing company of MRO (Maintenance, Repair and Operations) items in Korea. From this empirical study, we discovered the followings. First, we discovered that the repeated bidders contribute majority of all bids, and that the number of new …

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Investment Timing For Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma Aug 2012

Investment Timing For Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma

Research Collection School Of Computing and Information Systems

The recent launch of Google Wallet has brought the issue of technology solutions in the mobile payment (m-payment) area to the forefront. In deciding whether and when to adopt m-payment technology, senior managers in banks are naturally concerned about uncertainties regarding future market conditions, technology standards, and consumer and merchant responses, especially their willingness to adopt. This study applies economic theory and modeling for decision-making under uncertainty to bank investments in mobile payment technology. We assess the projected benefits and costs of investment as a continuous-time stochastic process to determine optimal investment timing. We find that the value of waiting …

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Consumer Micro-Behavior And Tv Viewership Patterns: Data Analytics For The Two-Way Set-Top Box, Ray M. Chang, Robert J. Kauffman, Insoo Son Aug 2012

Consumer Micro-Behavior And Tv Viewership Patterns: Data Analytics For The Two-Way Set-Top Box, Ray M. Chang, Robert J. Kauffman, Insoo Son

Research Collection School Of Computing and Information Systems

Consumer behavior patterns related to home digital media use are changing due to technological innovations. We examine them in the presence of two-way cable television (CATV) settop boxes. They permit viewers to change channels, switch to the Internet, and order paid programming, among other functions. We focus on micro-level data that are generated from consumer CATV viewing behavior. We capture clickstreams of channel-changing behavior when consumer use a remote control handset to interact with the set-top box in their home. We explore a variety of data analytics results that characterize patterns of consumer channel-switching behavior, as a basis for suggesting …

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Message From General Chair And Program Co-Chairs [Of Icec '12, 14th Annual International Conference On Electronic Commerce, Held In Singapore, 7-8 August 2012], Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Christopher Yang, Yinping Yang Aug 2012

Message From General Chair And Program Co-Chairs [Of Icec '12, 14th Annual International Conference On Electronic Commerce, Held In Singapore, 7-8 August 2012], Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Christopher Yang, Yinping Yang

Research Collection School Of Computing and Information Systems

Singapore, a major hub in the Asia Pacific region well known for its multi-racial and multicultural society, is proud to host the 14th International Conference on Electronic Commerce. Singapore Management University (SMU), the School of Information Systems (SIS) and the Living Analytics Research Center (LARC) are also delighted to be able to support the delivery of this event.

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Improving Ethics Education In Accounting: Lessons From Medicine And Law, Chunhui Liu, Lee J. Yao, Nan Hu Aug 2012

Improving Ethics Education In Accounting: Lessons From Medicine And Law, Chunhui Liu, Lee J. Yao, Nan Hu

Research Collection School Of Computing and Information Systems

The purpose of this paper is to offer accounting educators additional perspectives for ethics education by considering teaching approaches from medicine and law. It takes the form of literature review and argument. The paper finds that ethics education in accounting shows deficiencies in terms of code-bound content, less systematic formal training, less informal hands-on training, and less usage of partnering in comparison to ethics education in medicine and law, thereby producing students with higher moral cognitive capabilities. Based on these findings, the authors provide some recommendations for improvement.

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Improving Ethics Education In Accounting: Lessons From Medicine And Law, Chunhui Liu, Lee J. Yao, Nan Hu Aug 2012

Improving Ethics Education In Accounting: Lessons From Medicine And Law, Chunhui Liu, Lee J. Yao, Nan Hu

Research Collection School Of Computing and Information Systems

The purpose of this paper is to offer accounting educators additional perspectives for ethics education by considering teaching approaches from medicine and law. It takes the form of literature review and argument. The paper finds that ethics education in accounting shows deficiencies in terms of code-bound content, less systematic formal training, less informal hands-on training, and less usage of partnering in comparison to ethics education in medicine and law, thereby producing students with higher moral cognitive capabilities. Based on these findings, the authors provide some recommendations for improvement.

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Hedonic Valuation Of Online Game Participation, Robert J. Kauffman, Kwansoo Kim, Byungjoon Yoo Aug 2012

Hedonic Valuation Of Online Game Participation, Robert J. Kauffman, Kwansoo Kim, Byungjoon Yoo

Research Collection School Of Computing and Information Systems

We use hedonic valuation to establish a basis for valuing the time a user participates in an online gaming community. We distinguish between utilitarian and hedonic value. Our application involves elements of both utilitarian and hedonic value, however, the latter is much more important. We use an extensive data set involving a massive multi-player online role-playing game (MMORPG) from Korea. We specify and test econometric models that reflect the appropriate empirical structure for the setting, based on information about the players and the activities they engage in. The results permit us to estimate the hedonic value in monetary terms for …

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The Pricing Model Of Cloud Computing Services, Jianhui Huang, Dan Ma Aug 2012

The Pricing Model Of Cloud Computing Services, Jianhui Huang, Dan Ma

Research Collection School Of Computing and Information Systems

Cloud computing service providers offer computing resource as a utility and software as a service over network. Many believe that Cloud computing is making an industry-wise paradigm shift for IT use. Besides its technique issues, the business feature of Cloud computing attracts our interests. Specifically the practice of Amazon EC2 introduces an interesting pricing scheme. Amazon provides users with virtual computing instances as a combination of interruptible service (i.e., spot instance) and uninterruptible service (i.e., on-demand and reserved instance). Spot instance is charged at a per use price which is dynamically changing over time; users of spot instance face the …

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From Clickstreams To Searchstreams: Search Network Graph Evidence From A B2b E-Market, Mei Lin, M. F. Lin, Robert J. Kauffman Aug 2012

From Clickstreams To Searchstreams: Search Network Graph Evidence From A B2b E-Market, Mei Lin, M. F. Lin, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Consumers in e-commerce acquire information through search engines, yet to date there has been little empirical study on how users interact with the results produced by search engines. This is analogous to, but different from, the ever-expanding research on clickstreams, where users interact with static web pages. We propose a new network approach to analyzing search engine server log data. We call this searchstream data. We create graph representations based on the web pages that users traverse as they explore the search results that their use of search engines generates. We then analyze the graph-level properties of these search network …

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Mydeal: The Context-Aware Urban Shopping Assistant, Kartik Muralidharan, Swapna Gottipati, Jing Jiang, Narayan Ramasubbu, Rajesh Krishna Balan Jul 2012

Mydeal: The Context-Aware Urban Shopping Assistant, Kartik Muralidharan, Swapna Gottipati, Jing Jiang, Narayan Ramasubbu, Rajesh Krishna Balan

Research Collection School Of Computing and Information Systems

A common problem in large Urban cities, of the sort seen in Asia, is the huge number of retail options available in the city. In particular, it is not uncommon to find multiple malls, each with hundreds of stores inside, just a short distance from each other in almost every part of these cities. These factors make it incredibly hard for consumers to identify stores of interest to them in any particular mall.In response, a number of shopping assistance applications have been created for mobile phones.However, these applications mostly just allow users to know which stores are where or to …

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An Economic Analysis Of The Online Counterfeit Market And The Impact Of Anti-Counterfeit Technology, Xiong Zhang, Zhiling Guo, Wei Thoo Yue Jul 2012

An Economic Analysis Of The Online Counterfeit Market And The Impact Of Anti-Counterfeit Technology, Xiong Zhang, Zhiling Guo, Wei Thoo Yue

Research Collection School Of Computing and Information Systems

Counterfeiting causes hundreds of billions dollars of losses around the world every year. Due to the growing prominence of online commerce, the seriousness of the situation could soon become much worse. Hence, reaching a clear understanding of the fundamental economic incentives behind this practice is of vital importance. In this paper, we investigate a problem within which a firm selling a counterfeit product engages in price competition with a firm that sells an authentic product to a population of heterogeneous consumers. An online intermediary acts as the facilitator of both firms’ transactions and may consequently be liable for any counterfeit …

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On-Line Portfolio Selection With Moving Average Reversion, Bin Li, Steven C. H. Hoi Jul 2012

On-Line Portfolio Selection With Moving Average Reversion, Bin Li, Steven C. H. Hoi

Research Collection School Of Computing and Information Systems

On-line portfolio selection has attracted increasing interests in machine learning and AI communities recently. Empirical evidences show that stock's high and low prices are temporary and stock price relatives are likely to follow the mean reversion phenomenon. While the existing mean reversion strategies are shown to achieve good empirical performance on many real datasets, they often make the single-period mean reversion assumption, which is not always satisfied in some real datasets, leading to poor performance when the assumption does not hold. To overcome the limitation, this article proposes a multiple-period mean reversion, or so-called Moving Average Reversion (MAR), and a …

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Decision Support For Agent Populations In Uncertain And Congested Environments, Pradeep Reddy Varakantham, Shih-Fen Cheng, Geoff Gordon, Asrar Ahmed Jul 2012

Decision Support For Agent Populations In Uncertain And Congested Environments, Pradeep Reddy Varakantham, Shih-Fen Cheng, Geoff Gordon, Asrar Ahmed

Research Collection School Of Computing and Information Systems

This research is motivated by large scale problems in urban transportation and labor mobility where there is congestion for resources and uncertainty in movement. In such domains, even though the individual agents do not have an identity of their own and do not explicitly interact with other agents, they effect other agents. While there has been much research in handling such implicit effects, it has primarily assumed deterministic movements of agents. We address the issue of decision support for individual agents that are identical and have involuntary movements in dynamic environments. For instance, in a taxi fleet serving a city, …

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Innovation Rules: A Method For Identifying Disruptive Innovation Opportunities?, Arcot Desai Narasimhalu Jun 2012

Innovation Rules: A Method For Identifying Disruptive Innovation Opportunities?, Arcot Desai Narasimhalu

Research Collection School Of Computing and Information Systems

Innovation Rules or innovation evolution paths are described in this paper as a mechanism for identifying disruptive innovation opportunities. A generic structure of an Innovation Rule is first introduced followed by a discussion using specific instance of an Innovation Rule. The application of Innovation Rules for the discovery of disruptive innovation opportunities is presented next. Two methods that use Innovation Rules as the basis for identifying disruptive innovation opportunities are described next, one for market pull and the other one for technology push. A framework for dealing with Innovation Rules that represent both big and small disruptions is discussed next. …

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Lagrangian Relaxation For Large-Scale Multi-Agent Planning, Geoff Gordon, Pradeep Reddy Varakantham, William Yeoh, Ajay Srinivasan, Hoong Chuin Lau, Shih-Fen Cheng Jun 2012

Lagrangian Relaxation For Large-Scale Multi-Agent Planning, Geoff Gordon, Pradeep Reddy Varakantham, William Yeoh, Ajay Srinivasan, Hoong Chuin Lau, Shih-Fen Cheng

Research Collection School Of Computing and Information Systems

Multi-agent planning is a well-studied problem with applications in various areas. Due to computational constraints, existing research typically focuses either on unstructured domains with many agents, where we are content with heuristic solutions, or domains with small numbers of agents or special structure, where we can find provably near-optimal solutions. In contrast, here we focus on provably near-optimal solutions in domains with many agents, by exploiting influence limits. To that end, we make two key contributions: (a) an algorithm, based on Lagrangian relaxation and randomized rounding, for solving multi-agent planning problems represented as large mixed-integer programs; (b) a proof of …

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Delayed Observation Planning In Partially Observable Domains, Pradeep Reddy Varakantham, Janusz Marecki Jun 2012

Delayed Observation Planning In Partially Observable Domains, Pradeep Reddy Varakantham, Janusz Marecki

Research Collection School Of Computing and Information Systems

Traditional models for planning under uncertainty such as Markov Decision Processes (MDPs) or Partially Observable MDPs (POMDPs) assume that the observations about the results of agent actions are instantly available to the agent. In so doing, they are no longer applicable to domains where observations are received with delays caused by temporary unavailability of information (e.g. delayed response of the market to a new product). To that end, we make the following key contributions towards solving Delayed observation POMDPs (D-POMDPs): (i) We first provide an parameterized approximate algorithm for solving D-POMDPs efficiently, with desired accuracy; and (ii) We then propose …

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Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston Jun 2012

Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free service, an ad-supported service, or a combination of these services. Offering both ad-free and ad-supported services is the optimal strategy for a monopolist because ad revenues compensate for the cannibalistic effect of vertical differentiation. In a duopoly equilibrium, exactly …

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Prioritized Shaping Of Models For Solving Dec-Pomdps, Pradeep Reddy Varakantham, William Yeoh, Prasanna Velagapudi, Paul Scerri Jun 2012

Prioritized Shaping Of Models For Solving Dec-Pomdps, Pradeep Reddy Varakantham, William Yeoh, Prasanna Velagapudi, Paul Scerri

Research Collection School Of Computing and Information Systems

An interesting class of multi-agent POMDP planning problems can be solved by having agents iteratively solve individual POMDPs, find interactions with other individual plans, shape their transition and reward functions to encourage good interactions and discourage bad ones and then recompute a new plan. D-TREMOR showed that this approach can allow distributed planning for hundreds of agents. However, the quality and speed of the planning process depends on the prioritization scheme used. Lower priority agents shape their models with respect to the models of higher priority agents. In this paper, we introduce a new prioritization scheme that is guaranteed to …

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Pamr: Passive-Aggressive Mean Reversion Strategy For Portfolio Selection, Bin Li, Peilin Zhao, Steven C. H. Hoi, Vivekanand Gopalkrishnan May 2012

Pamr: Passive-Aggressive Mean Reversion Strategy For Portfolio Selection, Bin Li, Peilin Zhao, Steven C. H. Hoi, Vivekanand Gopalkrishnan

Research Collection School Of Computing and Information Systems

This project proposes a novel online portfolio selection strategy named ``Passive Aggressive Mean Reversion" (PAMR). Unlike traditional trend following approaches, the proposed approach relies upon the mean reversion relation of financial markets. Equipped with online passive aggressive learning technique from machine learning, the proposed portfolio selection strategy can effectively exploit the mean reversion property of markets. By analyzing PAMR's update scheme, we find that it nicely trades off between portfolio return and volatility risk and reflects the mean reversion trading principle. We also present several variants of PAMR algorithm, including a mixture algorithm which mixes PAMR and other strategies. We …

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