Business Commons^™

Sb&E Students Win Chevy Marketing Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Campus Offices To Close For Christmas, New Year’S, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 12/10/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Accelerated Business Programs Earn Acbsp Accreditation, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu

Doctoral Dissertations

This study was designed to explore the phenomenon of social commerce marketing in relation to consumer-brand relationship development. The specific research objective were as follows: (a) to identify multiple factors motivating consumers to have sense of community in the context of brand social networking sites; (b) to investigate the effects of general connection between consumers and the brand on developing a sense of online brand community in social networking site-based brand communities; (c) to examine potential outcomes of having a sense of online brand community in brand social networking sites such as brand commitment, advocacy, and loyalty; (d) to investigate …

The Creation Of Student-Run Public Relations Firms: A Historical Look At Student-Run Firms, Hannah Hazdovac

Journalism

This study explores the history and background of student-run public relations firms on

college campuses and the benefits, if any, that students receive as a result of working

in such a firm. The public relations industry estimated at growing 18 percent between

2006 and 2016 (Todd, 2009). Even with the sudden expansion of the public relations

industry, and subsequently, public relations education, evidence suggests that recent

public relations graduates often times do meet entry-level outcome expectancies of

employers, leaving a need for a change in curriculum (Creedon, Dostal, Gael, Smith &

Walker, 1999). It is becoming increasingly more important to …

2012 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2012.

Divided We Stand: Defying Hegemony In Theory And Practice, Anne Gregory, Gregor Halff

Research Collection Lee Kong Chian School Of Business

The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a), is to look for certainties or solutions that impose order by simplifying. The authors contend that this is also happening in public relations practice and the academy. They criticise attempts to produce global models which lead to hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has succeeded and where it needs to be resisted. They call for a professional and epistemological stand against hegemony.

Melbourne Mandate: Key Document Defining The Direction Of The Global Pr Industry And Endorsed By 160 000 Professionals, Jurrien Gregor Halff, Daniel Tisch, Anne Gregory, Jean Valin

Research Collection Lee Kong Chian School Of Business

No abstract provided.

An Analysis Of Consumer Response To Businesses’ Expression Of Beliefs, Justin P. Boyter

Chancellor’s Honors Program Projects

No abstract provided.

Playing At Work: Creating A Physically Creative Training Center, Christine Grotke

Creativity and Change Leadership Graduate Student Master's Projects

This project explores the idea of fostering creativity in the physical work environment through the use of a training center. The training center would be a place where employees and management of an organization could learn about the Creative Problem Solving process using elements such as play, incubation, and an individual’s interaction with their physical surroundings. Once the physical requirements of what makes a creative environment are learned in the training center, the techniques could then be applied to the workplace in order to encourage a more productive and positive atmosphere. The research and different studies in this paper help …

The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian

Journalism

This paper is a combination of research and data from three experts who were interviewed about the value of social in a corporate company, specifically Facebook, Twitter, and YouTube. Social media’s presence has increased at an exponential pace in the past five years, and consumers are constantly looking to access new information. It has become a useful tool for both internal and external communication within a company. As research shows, “[companies] are revamping and modernizing their print publications, starting radio and video shows, using social media to foster two-way communication, using the new multimedia tools to reach new audiences, telling …

Case Study In The Evolution Of Sustainability: Baxter International Inc., Kathy Dhanda

Kathy K Dhanda

Baxter International Inc. (Baxter) is a global, diversified healthcare company based in Deerfield, IL. In 2011, Baxter had sales of $13.9 billion and employed approximately 48,500 people worldwide (Baxter’s 2011 Sustainability Report). Baxter is also recognized for its efforts toward environmental/sustainability performance and reporting. The company defines sustainability as ‘a long-term approach to including our social, economic and environmental responsibilities among our business priorities. Baxter’s efforts in this area align with and support our mission of saving and sustaining lives.’ This case study attempts to analyze the progress of the company on its journey along the path toward sustainability. The …

Innovation Dans La Livraison, Jacob Johnsen

Jacob Johnsen, MSc

A summary of the status of postal volumes, the current decline in volumes and the compelling strategies to position posts for the future based on their delivering ability.

Free Christmas Walk Event Happening December 2, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Entrepreneurial Leadership And Teamwork: The Key To Innovation In The 21st Century, Connie I. Reimers-Hild, Susan N. Williams

Connie I Reimers-Hild, PhD, CPC

Entrepreneurial leadership and continuous innovation are vital components of 21st century communities and organizations. Entrepreneurial leaders must realize the importance of environmental, social and global issues while creating an atmosphere of innovation designed to help followers become more entrepreneurial themselves. Entrepreneurial individuals and teams have the ability to recognize and capitalize on opportunities, innovate, take risks, adapt to rapid change and marshal resources to achieve their goals. When individuals come together as an effective team, they can produce a synergy to meet the demands of a rapidly changing and competitive work environment. Therefore, entrepreneurial leaders must develop entrepreneurial individuals and …

Leadership And Innovation Program, Connie Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

No abstract provided.

Coaching Leaders: Co-Creating Purpose Based Innovation, Connie I. Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

The purpose of the presentation was to demonstrate the importance and effectiveness of coaching leaders in today's global economy. Leadership coaching has the potential to co-create innovation in organizations of all sizes. Three case studies were shared. In each example, Dr. Connie presented the effectiveness of her coaching program. Each case study demonstrated the power of leadership and innovation on the economy, society and individual.

Ada News - 11/19/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Nonprofit Funding Agencies’ Review Of Grant Recipients, Siobain Mcilvain

Honors Theses - Providence Campus

Nonprofits need to be just as responsible as public corporations. Nonprofit funding agencies have the responsibility for evaluating the organizations they fund to make sure that they are operating with high integrity, maintaining strong internal controls, remaining financially stable, and overall being good stewards of the funds received. This paper will explain the criteria that a funding agency should follow in order to affect this process, as well as how a recipient nonprofit will benefit from following the criteria.

Sterling Thomas Transferred To Treatment Facility In Atlanta, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood University To Host Ribbon-Cutting Ceremony For Veterans Affairs Center, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 11/05/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Communicating In Markets: Is It Worthy To Be Wordy?, Singapore Management University

Perspectives@SMU

In the midst of on-going discussions around complex financial concepts, it is perhaps time to step back and look at the importance of communication, said David G Fernandez, head of JP Morgan’s Emerging Asia Research team, at the Sim Kee Boon Institute for Financial Economics (SKBI) Annual Conference. He notes the importance for policy makers to communicate with market participants in light of the increase in volatility and tail risks in financial markets

2012 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2012.

Lindenwood Community Rallies To Support Injured Student, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Missouri State Archives Traveling Civil War Exhibit To Stop Here, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Alternate Routes To Lindenwood Recommended During Blanchette Bridge Project, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lu To Present Classic Vampire Silent Nosferatu With Original Live Music, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.