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Full-Text Articles in Business

Availability Of Esg Rating Information And Voluntary Esg Disclosure: Evidence From Coverage Expansion Of Esg Rating Agency, Xuefan Peng Oct 2025

Availability Of Esg Rating Information And Voluntary Esg Disclosure: Evidence From Coverage Expansion Of Esg Rating Agency, Xuefan Peng

Dissertations and Theses Collection (Open Access)

I examine the effect of availability of ESG rating information on firms’ voluntary ESG disclosure practices. Thomson Reuters Asset4 expanded ESG rating coverage from Russell 1000 index to Russell 2000 index in 2017. Exploiting this exogenous shock of availability of ESG rating information in a difference-in-difference research design, I find that compared with Russell 1000 firms (i.e., control firms), Russell 2000 firms (i.e., treatment firms) are less likely to increase voluntary ESG disclosures. The effect is more pronounced for firms with higher disclosure costs, captured by higher level of firm complexity and lower level of digitalization, and less pronounced for …


Investigating Organisational Ethical Transgressions: A Middle Management Perspective, Belinda Kit Wah Boey Oct 2025

Investigating Organisational Ethical Transgressions: A Middle Management Perspective, Belinda Kit Wah Boey

Dissertations and Theses Collection (Open Access)

This study questions how large-scale ethical transgressions persist within organisations by focusing on the pivotal yet underexamined role of middle managers. Positioned between senior leadership and frontline employees, middle managers often determine the trajectory of reported misconduct. By analysing their responses to ethical concerns raised by subordinates, the study seeks to illuminate the processes that sustain or interrupt organisational inaction.

Using grounded theory methodology, in-depth interviews were conducted with middle managers across diverse sectors. The analysis yields a typology of five distinct handling strategies: creative compliance, face-saving resolution, informal influence, formal escalation, and strategic withdrawal. …


Understanding Career Advancement Challenges Of Mid-Level African American Leaders: A Phenomenological Case Study, Adrienne N. Long Oct 2025

Understanding Career Advancement Challenges Of Mid-Level African American Leaders: A Phenomenological Case Study, Adrienne N. Long

PhD in Organizational Leadership

As workplace demographics become increasingly more diverse globally, the curation of organizational inclusion is becoming more dire (Shore et al., 2018). One workforce dynamic, however, has fundamentally remained unchanged: the underrepresentation of African Americans in executive or senior leadership roles (Beckwith et al., 2016). Despite tremendous legislative progress in gender and racial equality, a pervasive gap persists in organizational cultures that fail to intentionally and consistently provide equitable career advancement opportunities for African Americans to attain senior leadership roles. This study employed a phenomenological qualitative research methodology to examine the career advancement challenges faced by mid-level African American leaders and …


Decoding Influence: Cosmetic Industry Strategies, Media Beauty Standards, And Their Mental Health Impact On Generation Z Consumers, Tatiana Avila Velasquez Oct 2025

Decoding Influence: Cosmetic Industry Strategies, Media Beauty Standards, And Their Mental Health Impact On Generation Z Consumers, Tatiana Avila Velasquez

Undergraduate Theses and Capstone Projects

This research explores the complex relationship between cosmetic industry marketing strategies, media-driven beauty standards, and the mental health of Generation Z consumers. Utilizing both qualitative and quantitative methods, the study examines how frequent exposure to curated beauty ideals and persuasive advertising shapes self-esteem, confidence, and personal identity among young adults. Through surveys and in-depth interviews, the research highlights the evolving nature of cosmetic use, revealing how early engagement with beauty products often stems from social conditioning and personal insecurities. Participants describe a shift from using cosmetics as a means of concealment to embracing them for creative expression and self-care. However, …


Diffusion Of Innovation Of Port Decarbonization Measures : A Case Study Approach, Clint Rocky Mcculloch, Lucas Fernando Vaquero Roviriego Oct 2025

Diffusion Of Innovation Of Port Decarbonization Measures : A Case Study Approach, Clint Rocky Mcculloch, Lucas Fernando Vaquero Roviriego

Port Management Dissertations

The dissertation is a study of how stakeholders diffuse innovation in port decarbonization strategies through a case study approach, with emphasis on the Diffusion of Innovation (DOI) relating to the technical and operational measures in the developing regions. Port, being a critical hub in global supply chains, have to manage the increasing pressure of reducing greenhouse gas (GHG) emissions in alignment with International Maritime Organization (IMO) 2023 GHG strategy as well as the Paris Agreement. However, there is a gap in empirical research, specifically in non-European regions like South America and the Caribbean, highlighting the need for insights from stakeholders’ …


Leveraging Machine Learning And Causal Inference For Loan Default Prediction, Luca Guida Oct 2025

Leveraging Machine Learning And Causal Inference For Loan Default Prediction, Luca Guida

Doctoral Dissertations and Master's Theses

This research explores a systematic application of machine learning techniques combined with causal inference to predict loan defaults in peer-to-peer lending. Accurately forecasting loan defaults is crucial for mitigating financial risk and optimizing lending strategies. This analysis is based on multiple datasets of loan applications spanning over a decade, containing detailed financial and credit information about borrowers. Beginning with extensive Exploratory Data Analysis (EDA) coupled with scaling strategies, the research identifies key trends in loan performance across a large number of factors, such as interest rates or borrower creditworthiness, and one objective is to determine from the many available predictors …


Barriers And Best Practices In Diversity, Equity, And Inclusion (Dei) Initiatives: A Case Study From The United States Aerospace And Defense Industry, Jeremy A. Bailey Oct 2025

Barriers And Best Practices In Diversity, Equity, And Inclusion (Dei) Initiatives: A Case Study From The United States Aerospace And Defense Industry, Jeremy A. Bailey

Doctoral Dissertations and Master's Theses

The main objective of this study was to unpack the barriers around diversity, equity, and inclusion (DEI) initiatives, and then provide best practices to improve DEI efforts in the aerospace and defense (A&D) industry. There has been a multitude of research conducted on DEI in the past few years. However, very little research has focused on DEI practices in the A&D industry. This case study focused on one large company in this industry to explore and understand various aspects of DEI initiative implementation. As organizations strive to meet industry and client objectives, as well as address employee needs, two research …


Monte Carlo Simulation Models To Enhance Air Cargo Network Resilience And Sustainability, Shereen Marie Hashemi Oct 2025

Monte Carlo Simulation Models To Enhance Air Cargo Network Resilience And Sustainability, Shereen Marie Hashemi

Doctoral Dissertations and Master's Theses

This dissertation focuses on developing and validating an empirical set of simulation models for an air cargo network under large-scale disruption to test recovery strategies that improve resilience. Understanding and quantifying network resilience and recovery strategies is critical for ensuring sustainable operations. These operations become essential during disruptive events as air cargo is used to transport time-sensitive and critical goods. The collective research steps result in a Monte Carlo simulation framework to evaluate air cargo network resilience and identify strategies that enhance performance during disruptions.

The modeled system is a hub-and-spoke network centered on Memphis (MEM) with 23 domestic airports …


An Effective And Organized Mentorship Model: Does It Affect The Emerging Leaders’ Call To Ministry And The Longevity Of The Universal Church?, Linda F. Parker Oct 2025

An Effective And Organized Mentorship Model: Does It Affect The Emerging Leaders’ Call To Ministry And The Longevity Of The Universal Church?, Linda F. Parker

Doctor of Ministry (DMin)

The concept of mentorship is undeniably a fundamental tool for personal and professional growth. Statistics show that mentorship has a vital impact on both individuals and organizations. Could having a strategic mentoring plan in ministry make a meaningful difference for individuals and the Universal Church? This dissertation has explored the effects of mentorship and models based on experiences and strategies from those who identify as ministry leaders. For the Apostle Paul, Christ's life serves as a model and example, as he states, “Follow my example, as I follow Christ” (1 Cor 11:1). These words are the exact phrase that Jesus …


The Gender Pay Gap: An Occupational Analysis (2012-2023), Curtis Long Oct 2025

The Gender Pay Gap: An Occupational Analysis (2012-2023), Curtis Long

Harriet L Wilkes Honors College Theses

This thesis examines the gender wage gap across thirty major U.S. occupations from 2014 to 2023 using data from the Current Population Survey (CPS), more specifically, the U.S. Bureau of Labor Statistics (BLS). The analysis measures the difference in median weekly earnings between women and men in each occupation and applies two statistical tests: a yearly z-test to evaluate whether the average wage gap is significant, and a ten-year t-test to identify persistent occupational gaps. Results show significant wage differences in every year, with the largest disparities in finance, management, and law, and smaller gaps in education and healthcare. Consistent …


A Data-Driven Framework For Optimal Retail Store Location, Ming Hui Tan Oct 2025

A Data-Driven Framework For Optimal Retail Store Location, Ming Hui Tan

Dissertations and Theses Collection (Open Access)

This study develops a data-driven framework for optimal retail store location planning that integrates road network analysis, mobility data and optimization techniques. By addressing the limitations of traditional approaches that rely on outdated census data and manual site selection, this research offers a scalable and adaptable solution for retail expansion in diverse urban environments. Chapters 1 and 2 establish the foundational context and theoretical underpinnings of this research. Chapter 1 introduces the research problem and motivation, highlighting the limitations of existing approaches and defining three key research objectives: automating candidate site identification, improving footfall estimation, and developing a scalable multi-site …


Factors Influencing Consumers’ Online Purchase Decisions: Evidence From Amazon.Com, Weiwei Li Oct 2025

Factors Influencing Consumers’ Online Purchase Decisions: Evidence From Amazon.Com, Weiwei Li

Dissertations and Theses Collection (Open Access)

With the rapid expansion of cross-border e-commerce, platform sellers increasingly adopt diverse price formatsto influence consumer decision-making. In this context, consumers’ perceptions of and responses to price information have become a pivotal issue in understanding online purchase behavior. Using Amazon as the research setting, this study employs a dynamic panel model with monthly product-level data spanning January 2024 to June 2025 to investigate how different price formats—such as Prime-exclusive pricing and coupon mechanisms—affect consumers’ online purchase intentions when the out-ofpocket price is held constant. Furthermore, the moderating effect of promotional events is systematically examined.

Departing from prior research that largely …


Design-Led Leadership: A Mixed Methods Study On Understanding How Design Thinking Capabilities Impact Leadership Effectiveness, Tareq Waleed Muhmood Oct 2025

Design-Led Leadership: A Mixed Methods Study On Understanding How Design Thinking Capabilities Impact Leadership Effectiveness, Tareq Waleed Muhmood

Dissertations and Theses Collection (Open Access)

“Widespread design thinking among organisation leaders is desirable for the creation of a humanly and sustainable future” (R. J. Boland et al., 2008a)

This study investigates the impact of design thinking capabilities on leadership effectiveness through a mixed-methods research design.

While design thinking is widely used in product and service innovation, its application as a leadership development framework remains underexplored.   To address this gap, the study employed both quantitative and qualitative methods, including pre- and post-intervention survey of leaders, their supervisors, and subordinates within an education business in Vietnam (EBV), as well as semi-structured interviews with senior leaders at a …


The Role Of Employee Engagement In Predicting Risk Management Outcome, Jenny Tan Oct 2025

The Role Of Employee Engagement In Predicting Risk Management Outcome, Jenny Tan

Dissertations and Theses Collection (Open Access)

Risk performance is a key business performance indicator as it measures how well an organization manages its uncertainties. Well-balanced risk performance instills confidence in stakeholders (including investors) and improves organizational performance broadly speaking. This dissertation studies the relationship between Perceived Organizational Support, employee engagement and risk appetite and how that relates downstream to organisational risk performance. Using the lens of Social Exchange Theory (SET; Blau, 1964) I examine how perceived organizational support (POS) predicts employee engagement and how this then relates to risk appetite and subsequent levels of risk taking in an organization. I then make predictions about how exchange …


Is Doing-Good-Enough (Dge) Related To Quitting Or Thriving: Organizational Support Moderates The Link Between Dge And Employee Well-Being, Job Satisfaction And Job Crafting, Yun Zhuo Oct 2025

Is Doing-Good-Enough (Dge) Related To Quitting Or Thriving: Organizational Support Moderates The Link Between Dge And Employee Well-Being, Job Satisfaction And Job Crafting, Yun Zhuo

Dissertations and Theses Collection (Open Access)

This research introduces the construct, Doing-Good-Enough (DGE), a work strategy in which employees consciously meet, but do not exceed, core job expectations. It is a satisficing approach aimed at prioritizing well-being and managing work demands. Three studies were conducted to build the DGE scale and examined its outcomes. Study 1 developed the new measurement scale of DGE by integrating its initial work definition with the existing Quiet Quitting (QQ) scales. Items composing the DGE scale were identified through an exploratory factor analysis (EFA). Study 2 validated the DGE scale as unidimensional via confirmatory factor analysis (CFA) and established its discriminant …


Populism And Its Effect On International Business Strategy, Julio Cesar Martinez Suarez Oct 2025

Populism And Its Effect On International Business Strategy, Julio Cesar Martinez Suarez

Theses and Dissertations

This dissertation investigates the complex relationship between populism and international business strategy, with a particular focus on how populist mobilizations influence firms' location decisions and strategic planning. As populism continues to shape political dynamics globally, it presents significant challenges for businesses operating in or considering entry into markets governed by populist regimes. Utilizing institutional theory, this study examines the distinct political risks associated with populism, including anti-establishment ideology, the weakening of democratic institutions, and a tendency toward short-term, reactive policymaking. The research explores the consequences of these risks for firms, particularly in emerging markets, where populism often exacerbates uncertainty and …


Stress Management Strategies In An Investment Firm: A Managerial Perspective, Cheri C. Nelson Oct 2025

Stress Management Strategies In An Investment Firm: A Managerial Perspective, Cheri C. Nelson

Electronic Theses and Dissertations

This qualitative study examined how client relationship managers and market supervision managers in the investment industry experienced, interpreted, and managed workplace stress within the context of organizational culture, leadership practices, and available resources. Guided by the job-demands resources (JD-R) model, semistructured interviews were conducted with participants across multiple markets to investigate the interplay between high job demands, leadership behaviors, and employee well-being. Findings indicated that while trusted colleagues and positive leadership behaviors served as protective resources that reduced strain and fostered resilience, negative attitudes, favoritism, and lack of collaboration among colleagues amplified stress. Communication breakdowns, poorly managed organizational change, and …


Factors That Influence The Implementation Of Effective Succession Planning In Nonprofit Organizations, Sharon L. Cook Oct 2025

Factors That Influence The Implementation Of Effective Succession Planning In Nonprofit Organizations, Sharon L. Cook

Human Resource Development Theses and Dissertations

The purpose of this qualitative study was to explore factors influencing the implementation of effective succession planning (SP) in nonprofit organizations within a specific traditional industry—the electric utility industry. This study adopted the concept of SP as a process or system, and systems theory was selected to examine the SP process. Rothwell’s (2016) seven- pointed star model for systematic SP and management provided the conceptual framework for this study. This study used an inductive, qualitative approach to collect information from participants, with semi-structured, open-ended interviews. Face-to-face interviews were preferred, but some online interviews via Zoom were necessary. Interviews were conducted …


Industries, Self-Rated Health, And Status Characteristics: An Exploration Of Health In Industries At The Intersection Of Race/Ethnicity, Gender, And Disability, Emmanuel Legarreta Sep 2025

Industries, Self-Rated Health, And Status Characteristics: An Exploration Of Health In Industries At The Intersection Of Race/Ethnicity, Gender, And Disability, Emmanuel Legarreta

Dissertations and Theses

While industries, occupations, and health outcomes have been widely studied, research has neglected self-rated health (SRH) and the intersectionality of different status characteristics in various industries. Using an IPUMS version of the Current Population Survey, this study explores the possible relationships between industries and SRH. More specifically, it seeks to find if workers' disability status, racial minority status, or gender moderates (i.e., differentiates) the relationship between their industry and SRH. Findings show that certain industries are significant predictors of SRH, and that women with disabilities working in Mining and Construction, and Business and Repair Service have significantly worse SRH than …


Effective Strategies For The Implementation Of Environmental Social And Governance Initiatives To Improve Brand Value, Charity Ndisengei Sep 2025

Effective Strategies For The Implementation Of Environmental Social And Governance Initiatives To Improve Brand Value, Charity Ndisengei

Walden Dissertations and Doctoral Studies

Some business leaders lack effective strategies to develop and implement their organization’s environmental, social, and governance (ESG) initiatives to improve the value of the organization’s brand. Business leaders, in particular, are concerned with balancing the improvement of brand value while addressing stakeholder expectations and navigating regulatory complexities. Grounded in institutional and legitimacy theories, the purpose of this qualitative pragmatic inquiry was to explore effective strategies for the implementation of ESG initiatives to improve brand value. Participants included five senior leaders from the energy, nonprofit, technology, and consulting sectors who had implemented ESG initiatives. Data were collected through semistructured interviews and …


Consumer Behavior-Based Strategies Small Business Leaders Use To Increase Online Sales Revenues, Alexander Sakharov Sep 2025

Consumer Behavior-Based Strategies Small Business Leaders Use To Increase Online Sales Revenues, Alexander Sakharov

Walden Dissertations and Doctoral Studies

Many small business leaders struggle to tailor online strategies that drive demand, limiting growth and differentiation in competitive digital markets. Business leaders must adopt data-informed, customer-centered approaches that align digital marketing efforts with consumer behavior and market expectations. Grounded in social exchange theory, the purpose of this qualitative pragmatic inquiry was to explore the online shopping marketing strategies that some small business marketing leaders use to increase demand for products and services. Data were collected through semistructured interviews with six small business leaders from Vancouver, British Columbia; Toronto, Ontario; and Seattle, Washington. The four main themes identified using thematic analysis …


The Role Of Emotional Stability And Social Confidence In Leading With Vulnerability Moderated By Perceived Trust In The Leader, Perceived Trust In The Team, And Psychological Safety, Adam N. Smith Sep 2025

The Role Of Emotional Stability And Social Confidence In Leading With Vulnerability Moderated By Perceived Trust In The Leader, Perceived Trust In The Team, And Psychological Safety, Adam N. Smith

USF Tampa Graduate Theses and Dissertations

AKTiVe leadership is a foundational cultural model that has been adopted at Florida Health Science Center (Tampa General Hospital). The premise of the model is that treating each other with Authenticity, Kindness, Transparency, and Vulnerability (AKTiVe Model) will lead to cultural change that enhances trust, engagement, and psychological safety, which will in turn drive performance improvement for the organization. It takes years to change the culture of an organization, which highlights the need to focus on sustainability and resilience in the culture. This research aims to understand the personality traits that predict leading with vulnerability.

I focused on vulnerability because …


Measuring Return And Volatility Interactions Across Gcc Equity Indices And Cryptocurrencies, Yasmin Sudan Sep 2025

Measuring Return And Volatility Interactions Across Gcc Equity Indices And Cryptocurrencies, Yasmin Sudan

Theses and Dissertations

This research is examining how volatility travels between major cryptocurrencies and Gulf stock markets. Using daily data for six GCC equity indices (ADX, BAX, DFMGI, KSE, QE, TASI) and five leading cryptocurrencies (Bitcoin, Ethereum, XRP, Dash, Monero) from 2017–2022. Our methodology contains a three-step framework consists of a univariate Garch (1,1) to assess the volatility of each asset. A bivariant BEKK Garch to measure shocks transmission and volatility transmission from cryptocurrencies to Gulf stock market. The last step is using the DCC Garch model to model the time varying correlation. We also split the sample before and after January 2020 …


Impacts Of Climate Disruption On Mobility Aircraft Performance In The Pacaf Region, Hannah M. Dauterman Sep 2025

Impacts Of Climate Disruption On Mobility Aircraft Performance In The Pacaf Region, Hannah M. Dauterman

Theses and Dissertations

This thesis investigates the projected impacts of climate disruption on the performance and fuel management of the C-17 Globemaster III, a critical mobility aircraft in the Pacific Air Forces (PACAF) region. As rising global temperatures reduce air density, the performance of aircraft is compromised, resulting in increased fuel consumption, as well as the potential for extended runway requirements and diminished cargo capacity. Using climate projection data from Coupled Model Intercomparison Project Phase 6 (CMIP6), this research analyzes future air temperature trends and their implications for C-17 fuel consumption. Results suggest that by 2049, the U.S. Air Force may incur an …


Impact Of Aigc Application On E-Commerce: A Study In The Scenario Of Product Display And Recommendation, Ya Shen Sep 2025

Impact Of Aigc Application On E-Commerce: A Study In The Scenario Of Product Display And Recommendation, Ya Shen

Dissertations and Theses Collection (Open Access)

Artificial Intelligence Generated Content is widely expected to enhance efficiency and lower operation cost for e-commerce. This study aims to investigate on how AIGC technology would impact on the online shopping behavior and conversion rate, specifically in the scenario of product display and recommendations.

Experiment 1 is to evaluate which scenario would have better efficiency on e-commerce platforms when using AIGC. Using an A/B testing methodology, the effects of AIGC application were measured among key factors of six product display and recommendation scenario on Vipshop.com. Results show that AIGC application on model image has the greatest impact, increasing CTR by …


The Dual Impact Of Ict Use On Work Autonomy, Workload, Work Engagement, And Work-Family Conflict: Moderating Effects Of Perceived Organizational Support And Conscientiousness, Shenghui Han Sep 2025

The Dual Impact Of Ict Use On Work Autonomy, Workload, Work Engagement, And Work-Family Conflict: Moderating Effects Of Perceived Organizational Support And Conscientiousness, Shenghui Han

Dissertations and Theses Collection (Open Access)

This study investigates the dual impact of information and communication technology (ICT) use intensity on employee outcomes in the workplace, with a particular focus on work autonomy, workload, work engagement, and work–family conflict (WFC). Drawing upon the job demands-resources (JD-R) model and conservation of resources (COR) theory, I propose a dual-pathway framework in which ICT use intensity acts as both a job resource and a job demand. The study also examines the moderating roles of perceived organizational support (POS) and conscientiousness.

Data were collected from 414 full-time employees across six companies in China through a three-wave survey with two-week intervals …


Automation Of Lcmc Logistics Processes: A Delphi Approach, Kline M. Alt Sep 2025

Automation Of Lcmc Logistics Processes: A Delphi Approach, Kline M. Alt

Theses and Dissertations

As the U.S. Air Force confronts growing complexity in system acquisition, the implementation of digital models in system design and logistics process management allows the incorporation of digital tools and the possibility for automation of portions of logistics processes. This thesis investigates where these technologies can be most effectively integrated within the Air Force Life Cycle Management Center logistics enterprise (AFLCMC). Using a three round Delphi study, AFLCMC logistics subject matter expert (SME) opinions were solicited from program-level senior logisticians, program managers to identify high-need areas, key success factors, and potential barriers to adoption. Quantitative consensus from Likert-scale and ordinal …


A Review Of The United States' Long Term War Support Capabilities In The Indo-Pacific Command Region, Brian J. Mullin Jr. Sep 2025

A Review Of The United States' Long Term War Support Capabilities In The Indo-Pacific Command Region, Brian J. Mullin Jr.

Theses and Dissertations

This study examines U.S. maritime transportation readiness in the Indo-Pacific, highlighting fleet age, mariner shortages, shipyard decline, and port vulnerabilities. It also considers contested logistics and technological threats. Recommendations include fleet recapitalization, mariner pipeline growth, port diversification, and defensive upgrades. The study concludes that secure sea line assumptions are outdated and calls for greater resilience, with follow-on efficiency analysis proposed for ports and ships.


The Moderating Role Of Digital Multi-Sided Platform On The Firm Value Of Traditional Value-Chain Firms, Chee Pheng Lim Sep 2025

The Moderating Role Of Digital Multi-Sided Platform On The Firm Value Of Traditional Value-Chain Firms, Chee Pheng Lim

Dissertations and Theses Collection (Open Access)

This dissertation examines the strategic value and performance implications for traditional value-chain firms (TVCFs) that adopt digital multi-sided platforms (DMSPs) to augment their existing businesses. DMSPs facilitate interactions among multiple user groups through digital intermediaries, generating self-reinforcing network effects that enhance value creation, reduce operational and transaction costs, and enable collective innovation. Despite the prevalence of platform-based firms, 60% of global unicorns and 7 of the world’s 10 most valuable companies operate digital platforms, empirical research on the value-creation mechanisms of DMSPs remains limited. Anchored in the resource-based view and platform theory, this study investigates how DMSP moderates the relationship …


The Impact Of Politics And Identity On Instagram: Exploring The Impacts On Social Connections, Kaslyn Tidmore Sep 2025

The Impact Of Politics And Identity On Instagram: Exploring The Impacts On Social Connections, Kaslyn Tidmore

Graduate Theses and Dissertations

This study investigates how political and identity signals on Instagram-specifically pronoun usage, LGBTQ+ representation, support for political figures, and religious expression-influence perceptions of political leaning, perceived similarity (homophily), and willingness to connect or engage with both individuals and brands. Using a between-subjects experimental design, 222 participants were exposed to mock Instagram profiles systematically varying these indicators. Results from a chi-square test of independence revealed that political indicators in profiles significantly shaped participants’ perceptions of users’ political leanings. Among the indicators, support for a political figure repeatedly reported as the strongest predictor of perceived political leaning, social similarity, and willingness to …