Business Commons^™

"Hog Wild" Business Plan, Ethan Munk

Accounting Undergraduate Honors Theses

A business plan covering all parts of the creation of a business. In this case the business is a comedy club named "Hog Wild", located in the old Dickson Street theater. It covers the financials, marketing, hiring and construction processes within it. A good visual and physical understanding of a business plan and what it can lead to. Well served as an example for students to use on future projects.

You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen

Undergraduate Honors Theses

With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a …

Turmoil On The Mississippi River: Harnessing Green Infrastructure To Accommodate Drastically Changing Environmental Patterns, Edouard Ballett

Supply Chain Management Undergraduate Honors Theses

The Mississippi River is one of the most important commercial waterways in the world. It connects the United States’ agricultural and manufacturing centers with the rest of the country and the global supply chain while also being the economic engine for developments up and down the river. Over the past four years, the Mississippi River has experienced its worst drought and flood on record. Climate change is increasing the commonality of extreme weather events, and we must alter outdated concrete or “gray” infrastructure. Traditional river engineering of levees, locks, and dams increases the severity of river flow or lack thereof, …

The Family Medical Leave Act: The Current Regulations And Future Recommended Changes, Olivia Schmidt

Management Undergraduate Honors Theses

The Family Medical Leave Act was implemented in 1993, affecting thousands of employees. This act allows caregivers the time to care for their loved ones and for people to take the time they need to heal and care for themselves, all while maintaining their careers. While the workforce and it’s needs have changed over the years, FMLA has remained stagnant with minimal adjustments at the federal level. There are many different aspects to FMLA including different state regulations, different industry effects, and the special case of the airline industry. While FMLA was an important change in 1993, it needs to …

The Impact Of The Corporate Workspace On Employee Happiness And Turnover Rate, Sarah Ayla Johnston

Management Undergraduate Honors Theses

The physical workspace is one that we can see, touch and smell (Morgan, 2018). From the floor layout to the furniture that fills the space, it all makes up the physical workspace where employees come to work. Physical workspaces can also include a cafeteria, gym, arcade area, etc. Prior studies have shown that small, yet meaningful modifications can be made to achieve an optimal workspace (Heitzman, 2018). The purpose of this study is to collect data from employees who conduct work in different office layouts to see how their physical workspace affects their overall happiness and their intent of staying …

Market Analysis And Strategy Formulation For Appalachian Cast Iron, Perry Kate Chumbley

Undergraduate Honors Theses

Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.

Branding Strategies In Non-Profit Organizations, Bryson Senter, Bryson Elliott Senter

Undergraduate Honors Theses

Branding through children is a marketing tactic that many organizations and businesses utilize today; but what marketing strategy best carries out a message to the children and their guardians themselves? This thesis examines the different strategies used by for-profit and not-for-profit companies in order to better understand branding through children. It dives into an experiment testing the effectiveness of various marketing approaches and their success of gaining further children at events. The strategies are then dissected into which worked best in order to answer the question, “What branding strategies are most effective for non-profits which focus on children?”

Creating Jo, Jenna Olson

Undergraduate Honors Capstone Projects

With the rise of technology, physical invitations have largely been replaced by digital invitations and e-cards. This change in invitation culture has led to less time and energy being spent on celebrating important life events. I created JO to help individuals elevate the important moments in their lives through intentional communication and beautiful designs. JO products seek to display effective, aesthetically pleasing, and meaningful messaging. This project documents my business, JO, through a written business plan and website.

A business plan aims to demonstrate a well-developed idea to gain support and investment. My business plan includes an executive summary, company …

The Cost Of Organizational Change For Rural Community Colleges, Randy Clayton Scaggs

Graduate Theses and Dissertations

This qualitative study will investigate the unintended consequences of implementing structural change in a rural community college in the mid-South region of the United States. Specifically, this study will examine the unanticipated outcomes of merging student affairs and academic affairs into one division. Scant empirical evidence exists about the benefits of this structural change or literature reviewing assessments of the unanticipated financial and nonfinancial costs to the institution. This critical case study is situated in a rural community college that recently changed its organizational structure by combining the academic and student affairs divisions. A purposeful sample, from different levels of …

To Serve And Deplete: Exploring Outcomes Of Emotional Exhaustion In Servant Leadership And The Moderating Role Of Self-Leadership, April E. Mondy

<strong> Theses and Dissertations </strong>

This study explores the outcomes of emotional exhaustion in servant leadership, a leadership style through which leaders enact influence by serving, empowering, and developing others—that is, 'leading from behind.' Drawing on conservation of resources theory, I explored how servant leadership behaviors may adversely affect the practicing leader through emotional exhaustion and laterally influence the subsequent outcomes of work disengagement and work–family conflict. Additionally, I investigated the moderating influence of self-leadership on the relationship between servant leadership and emotional exhaustion. I tested a moderated mediation model with regression analysis using two independent samples of organizational leaders surveyed at two different time …

Understanding Job Satisfaction In The National Park Service, The Needs Of Black Employees, And The Decision-Making Of Managers, Akiebia Hicks

All Dissertations

According to the 2020 U.S. Office of Personnel Management’s Federal Employee Viewpoint Survey, the National Park Service (NPS) was ranked the 353rd best place to work out of the 411 government agencies surveyed, with an engagement score of 61.3%, which was lower than the 69.0% average amongst government agencies. This survey is performed annually and asks employees to score their employer in the following categories: leadership, empowerment, pay, teamwork, innovation, recognition, response to COVID-19, and work-life balance. The scores are divided by a quartile key. In every category except “innovation,” the NPS landed in the lower quartile, causing the need …

Solar Grazing As A Possible Vegetation Management Solution: A Budget Analysis, Byron Louk

Agricultural Economics and Agribusiness Undergraduate Honors Theses

A growing response to climate change among agricultural producers is to integrate renewable energy production in their portfolio of enterprises. Nonetheless, land use competition for agricultural production and solar energy production exists. To alleviate some of this competition, and possibly generate income for sheep grazers, photovoltaic (PV) system operators may save on operations and maintenance by grazing forages under solar panels rather than using mechanical or chemical means of vegetation management. “Solar grazing” operations have been shown to be economically feasible for PV system operators who own the land and pay for sheep grazing as a method of vegetation management, …

Mega-Threats And The Impact Of Traumatic Stress On Mixed Race Leader-Member Exchange Dyads, Alana M. Bell

<strong> Theses and Dissertations </strong>

This dissertation explores the consequences of mega-threats - defined by Leigh and Melwani (2019, p. 564) as large-scale negative identity related episodes that receive significant media attention - on the exchange relationship between employees and supervisors in mixed race dyads. Drawing specific attention to mega-threats centered around Black Americans, I propose that race-based traumatic stress leads minority (i.e., Black) subordinates, to experience a decrease in leader-member exchange (LMX) quality with their majority identifying (i.e., White) leader. I further propose that leader intercultural sensitivity will moderate the relationship between race-based traumatic stress and LMX quality, with high leader intercultural sensitivity helping …

How Monetary Incentives And Loyalty Affect Goal Realization, Lawrence E. Goehrig

<strong> Theses and Dissertations </strong>

Monetary incentives are widely known to help motivate employees. Mostly these monetary incentives are used to increase the effort of the employees to attain the goals of the firm. Attaining firm goals will increase revenues, profits, market share, and similarly valued outcomes. These monetary incentives are often a gamble for the firm as there is no direct method to show the impact monetary incentives will have on goal attainment. Other variables come into play when monetary incentives are used. Employee loyalty, locus of control, and dishonest behavior are three that were researched. Employee loyalty can help the firm attain goals …

Cbdc: Context, Challenges, And Conditions For A Successful Adoption, Charlie Nhuc Hiang Lay

Dissertations and Theses Collection (Open Access)

Central bank digital currencies (CBDC) are the digital version of physical notes and coins. They are the latest milestone in the evolution of money over the centuries due to technological advancements. This digitalisation of physical money primarily serves as a medium of exchange that has a central bank anchor. There are two versions of CBDC, wholesale and retail. This thesis focuses on retail CBDC, which targets the general public and small daily transactions. It discusses the issues and the plausible implementation of a retail CBDC. A CBDC will preserve monetary sovereignty, foster financial stability, and counter private network effects, i.e., …

Consumer Reaction To The Use Of Artificial Intelligence Chatbot On Distribution Of General Insurance In Singapore, Lai Hing Tan

Dissertations and Theses Collection (Open Access)

As technology rapidly permeates all aspects of our lives, it is not unusual to question and even challenge the rationale on why certain industries are slower to adapt to the new digital age. Insurance is a business that is under scrutiny given its traditional ways of selling and legacy challenges. Why is technology investment in insurance companies lagging others? One emerging technological disruption is artificial intelligence (AI). It is the science of designing and building intelligent systems that can complete tasks traditionally performed by humans. AI is expected to fundamentally transform today’s marketplace, for businesses and consumers alike. However, because …

Driving Forces Of Mining Outsourcing: Evidence From China, Bingxu Zheng

Dissertations and Theses Collection (Open Access)

The outsourcing of services by mining enterprises has become a significant global trend. Classic studies have demonstrated that outsourcing can help enterprises obtain professional services, improving productivity and reducing production costs. However, as a transitional economy, China has its unique characteristics regarding the driving forces of service outsourcing. By employing a case study method, one mining service outsourcing provider, and five mining enterprises' interviews and archival data, this study constructs a theory to identify the driving forces and mechanisms of mining enterprises' choice of service outsourcing and a logic relationship between variables via a diagram.

The case study results reveal …

The Effects Of A Private Domain Strategy On Retail Sales Performance, Jianzhong Chen

Dissertations and Theses Collection (Open Access)

The proliferation of Internet technology has led people to become increasingly accustomed to online consumption, thus forming a substitution effect for offline consumption. In particular, the development of social media helps retailers circumvent public domain platforms and develop their own controllable private domain channels to cultivate emotionally connected loyal consumers and finally realize the monetization of emotional relationships. Through empirical study of the quarterly data of 244 self-operated stores of Sanse Corporation in the fourth quarter of 2022, this research obtained the following results: 1. The implementation of private domain marketing strategies, including private domain membership development strategies, live conversion …

A Focus On Followers: Examining Relationships Between Elements Of The Leader-Follower Relationship From The Follower’S Perspective, David James Ross

Theses and Dissertations

This dissertation examines followership style, leadership behaviors, and LMX-quality from the follower’s perspective. This research used Kelley’s followership framework, the full range leadership model, and the LMX-6 instrument to analyze each dimension of the leader-follower relationship. Using a sample of 89 followers from various backgrounds, the study collected data regarding each of the followers’ unique relationships with their leader. These data provided insights into the followers’ current followership style (i.e., their current levels of independent critical thinking and active engagement), their leaders ‘behaviors, and the quality of their individual leader-follower relationship. The researcher used the statistical program JASP to measure …

Organizational Culture During The Era Of A Black Swan: A Phenomenological Examination Of New Hire Sales Training Within A Medical Diagnostic Company, Maelyn Zweben Lessard

Theses and Dissertations

Traditional sales training in a medical diagnostic organization takes place in multiple locations over the period of many months. New hires attend classes with a set group of other new hire employees establishing a cohort. It is the responsibility of the sales training department and the new hire’s direct supervisor to incorporate training into the organizations culture. This is done by bringing the new hire into the corporate office and, through the months of training, exposing the new hire to leadership, support functions, manufacturing, and multiple departments that will support their job moving forward. COVID-19 created a rapid market increase …

Historic Downtown Streetscape Plan Price City, Utah, Patricia Beckert

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

The idea of a small-town Main Street has profound meaning within the American culture that has prevailed for the past two centuries. Historically, Main Street serves as the beating heart of a community, a place where economic, social, cultural, and civic activities are centered (Francaviglia, 1996; Main Street America, n.d.). Since the beginning of the 19th century, many factors have led to the decline of Main Streets, and despite a variety of efforts from different stakeholders, that decline has only intensified in recent decades (Isenberg, 2008; Orvell, 2014 Howard, 2015). In 1980, after a three-year project conducted by the National …

A Comprehensive Compilation Of Accounting Case Studies And Analyses, Erin Morgan

Honors Theses

The following thesis consists of a collection of case studies surrounding accounting and related topics. These case studies were written and directed under Dr. Victoria Dickinson during the enrollment of Honors Accountancy 420 to fulfill the requirements for the Sally McDonnell Barksdale Honors College. Five of my cases specifically correlate to the company Johnson & Johnson for the case competition that was presented at the end of the semester to accounting professionals from numerous firms. The other cases include a variety of accounting topics. Through this thesis, I discovered a deeper understanding of accounting and related topics which will benefit …

A Walk-Through Corruption On Wall Street, Allison Ciocan

Finance Undergraduate Honors Theses

Wall Street is viewed as the center of global finance. Although surrounded by a vast amount of popularity, Wall Street has had its fair share of unethical scandals. Despite numerous rules and regulations existing with the hopes of suppressing unethical behavior, multiple infamous individuals and companies have discovered ways around these rules which have led to detrimental effects on consumers, employees, companies, and the economy as a whole. Often, corruption can be traced back to one of three reasons. First, the individuals that are employed at big firms could lack morals and good character, which affects overall company culture. Second, …

How The Finance Industry Is Shaped By Technology – A Corporate Experience, Max Pabin

Finance Undergraduate Honors Theses

For this paper, I want to analyze how new technology affects the financial industry for individual clients. My internship at Fidelity Investments provided me with a back-end view of the technology used for clients, while my Chase experience has provided me with an in-depth view of how clients use technology daily. I believe that the financial services industry is being taken over by new technology. This has created a new experience for customers that has made it easier for them to bank, apply for credit, and invest their money. I find this subject to be very interesting as someone who …

Exploring Social Media Sentiment Analysis In Relation To Common Stock, Landon Johnson

Finance Undergraduate Honors Theses

Many institutions, investors, and researchers have sought to gain insights into consumer attitudes and behaviors by leveraging social media. However, trading strategies utilizing social sentiment have been observed to often provide returns roughly equivalent to or less than those of standard market indexes. This observation raises several questions: does the efficacy of social sentiment analysis vary from firm to firm? Are price or volume directly correlated with social sentiment? Does social sentiment display any predictive ability? The following analysis attempted to answer these questions by comparing one week’s worth of data from Twitter users to price and volume data from …

Outperforming The Stock Market Using Market Anomalies, Brett Bennett

Finance Undergraduate Honors Theses

The objective of this study is to explore the use of well-researched market anomalies to generate higher risk-adjusted returns than the overall stock market. Four specific market anomalies are examined: the small-firm effect; price reversals; the January effect; and the momentum effect. It focuses on historical evidence, anomaly characteristics, and potential risks. This study also explores the use of anomaly detection techniques, such as machine learning, in identifying market mispricings. It finds that a selective approach, combining market anomalies with traditional investment strategies, is crucial for effective implementation. This study provides insights for investors seeking to capitalize on market anomalies …

Financial Advising Experience, Joshua Wittenauer

Finance Undergraduate Honors Theses

Building wealth can be easier with the help of a financial advisor. Wealth consists of assets and savings, and while there are many ways to save, there are some basic steps to get started:

1) Earn enough money to live and have some left over for saving. 2) Control your spending so you can save. 3) Invest your money in different assets – “Don’t put all your eggs in one basket.”

Cost Of Capitol: Analyzing Congressional Insider Trading Regulation, Hannah Levy

Finance Undergraduate Honors Theses

The United States Congress has involved itself with the financial regulation of big business for decades. The legislative body has passed a multitude of laws over time which foster greater transparency and trust between individual investors and big business. Until recently, legislators have avoided passing laws which regulate their own financial activity. Recent investigations revealing that dozens of federal lawmakers have violated financial disclosure laws and made stock trades on insider information has successfully angered the public and forced Congress to consider tighter restrictions. But can Americans trust their legislators to effectively regulate themselves? If no legislative action is taken, …

Multinational Corporations Use Of Operational And Financial Hedging For Foreign Exchange Risk – Walmart Global Treasury, Zachary Hassan

Finance Undergraduate Honors Theses

This paper examines how multinational corporations can leverage different types of hedging tools to avoid foreign exchange risk. We look at two different hedging methods, financial and operational hedging. Weighing the costs benefit relationship of both of these methods we come to a resolution that a balance of both of these methods is most optimal for multinational corporations.

Credit Constraints And Innovation, Jun Li

All Dissertations

This paper examines the effects of credit constraints on aggregate innovation when firms face heterogeneous innovation costs and have differential access to credit. Better credit access affects aggregate innovation through (i) a direct effect by facilitating firms to innovate, (ii) a market share effect by encouraging low-cost firms to expand, and (iii) a value effect that increases competition and deteriorates high-cost firms’ innovation. We first develop a structural model featuring the above three channels. We then contrast this theory with the Chinese firm-level data documenting that Chinese state-owned enterprises are less constrained but face higher innovation costs than their private …