Business Commons^™

Transforming Potential Into Performance: Essays On Optimizing Organization Success Through The Establishment And Control Of Marketing Climate, David Catlett

Marketing Dissertations - Archive

This dissertation consists of three essays investigating the existence, definition and potential impact of a marketing climate within organizations and the ability of Chief Marketing Officers (CMOs) to effectively use a marketing climate to optimize the performance of their organizations. The first essay is a conceptual work and focuses on the structure, composition and integration of organizational culture and climate. A comprehensive analysis is completed of the substantial recent research of a wide variety of internal organizational factors that contribute to or influence organizational culture and climate, including the existing measures of market orientation, learning orientation, creativity, innovation, organizational structure, …

Cross-Cultural Comparative Study Of Users’ Perception Of The Navigation Organization Of An E-Commerce Web Application, Tetiana A. Bilyayeva

UNF Graduate Theses and Dissertations

The object of this study was to assess the influence of native language, as a principal cultural characteristic, one users’ behavior when using a web-based e-commerce application. The study expands on previous research by comparing English and Russian users. The research also considered demographic data to assess additional factors that influence behavior and task performance. The research design encompassed an online shopping application with two different navigation menus. One menu was based on the action-object model and the other was based on the object-action model. The user interface was created in two different languages (Russian and …

Creating A Fog: Can Plain English Be Used To Mislead Investors?, Scott Collins

CGU Theses & Dissertations

A recent growth in textual analysis research in the accounting and finance literature relies heavily on context to draw conclusions about the readability or sentiment of the text under study. Yet the complexity of the text used in the financial disclosure is also relevant in evaluating readability and sentiment. Experimental results in this dissertation thesis show that a change in annual report complexity is associated with a change in the probability that a subject will comprehend the information being communicated in the disclosure. Specifically, increasing the complexity of an annual report disclosure dampens the probability that a subject will understand …

Exploring Inter-Organizational Relationships Between Park And Recreation Agencies With Wounded Warrior Programs And Community Service Organizations, Morgan Alexander Mccreary

Electronic Theses and Dissertations

Public recreation departments are funded primarily by tax dollars and over the past thirty years the percentage of funding needed to operate quality recreation programs has steadily decreased and threatened the quantity and quality of programs offered. Presently, park and recreation agencies partner with community entities to offset funding reductions and to offer new and/or ancillary programs. Importantly, partnerships must provide mutual benefits to be successful and the antecedents and factors of inter-organizational relations (IOR) are important to discover. The purpose of this study was to determine factors that might predict IOR between park and recreation agencies with Wounded Warrior …

An Examination Of Corporate Agribusiness Financial Performance: How Agribusinesses Perform Over Time And Under Various Conditions, Sierra J. Enlow

Theses and Dissertations--Agricultural Economics

While several studies examine the managerial structure of privately owned agribusinesses, few studies take a comprehensive look at publically traded agribusiness firms. Our study examines the historical position of agribusiness compared to the market, and then studies the impact of the global economic and financial crisis. The objective of this study is to pinpoint effects of corporate financial management strategies, commonly researched in financial literature on agribusiness firms’ performance. Through utilizing a quantile regression we find that agribusiness position in times of financial crisis is directly related to firm performance. As we examine internal factors, several interesting impacts of managerial …

The Relationship Between Perceived Personal Fairness, Social Fairness, Hotel Cancellation Policies And Consumer Patronage, Scott J. Smith

Electronic Theses and Dissertations

The objective of the study was to examine the relationships between the concepts of personal fairness and social fairness and hotel cancellation policies. These relationships will be explored using the framework of Prospect Theory in terms of consumer patronage (willingnessto-purchase and word-of-mouth). This study begins with a brief history of the development of the lodging industry in the United States from inns and taverns to the modern hotel industry that is a critical sector of the hospitality and tourism economy. Current statistics are provided regarding the U.S. and Central Florida hotel industry in order to provide both a national and …

The Effects Of Corporate Social Responsibility On Service Recovery Evaluations In Casual Dining Restaurants., Heidi Albus

Electronic Theses and Dissertations

This study examined the effects of Corporate Social Responsibility (CSR) on service recovery in terms of customer satisfaction, repeat patronage, word of mouth, and consumer trust in casual dining restaurants. More specifically, this study proposed that CSR will have a halo effect on negative service recovery incidents and mitigate the adverse effects of the poor recovery. An experimental study consisting of a 3x2 between subjects factorial design was used. Three CSR conditions (positive, negative, and no CSR) were matched with two service recovery conditions (positive or negative). Four hundred and eighteen subjects were recruited by a reputed marketing research firm. …

The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions, Jee Yeon Hahm

Electronic Theses and Dissertations

Over the past decade, many studies have provided some understanding on what influences association members‟ decision to attend a meeting; however, more systematic and theoretical research is necessary. The decision making process of attendees is a complicated human behavior practice. The major contribution of this study is adopting the sense of community (SOC) model from psychology to gain a better understanding of the attendee behavior. By doing so, this study will add a theoretical foundation to the existing research in the meeting industry. Also, this study will contribute to the SOC research in psychology by applying the concept to a …

Essays On The Effect Of Excess Compensation And Governance Changes On Firm Value, Mustafa A. Dah

Electronic Theses and Dissertations

This dissertation consists of three essays on the effect of excess compensation and corporate governance changes on the firm’s performance. The first paper utilizes a cost minimization stochastic frontier approach to investigate the efficiency of director total compensation. Our findings suggest that board members are over compensated. We show that, on average, the director actual compensation level is above the efficient compensation level by around 63%. Our results suggest that an increase in director excess compensation decreases the likelihood of CEO turnover, reduces the turnover-performance sensitivity, and increases managerial entrenchment. Thus, the surplus in director compensation is directly associated with …

Three Essays On Short-Selling, Margin Trading And Market Efficiency, Song Wang

Electronic Theses and Dissertations

My dissertation contains three essays on short-selling, margin trading, and market efficiency. The first essay uses a unique exogenous event, the introduction of short selling in the Chinese stock market, to examine the direct link between idiosyncratic risk and short selling. Based on Shleifer and Vishny (1997), I hypothesize that idiosyncratic risk deters arbitrageurs with negative information from taking short positions in overvalued stocks. Consequently, the stocks with high idiosyncratic risk are more overvalued at the onset of the introduction of short sale and perform worse in the subsequent period. The second essay examines the impact of the introduction of …

Three Essays On Investments: An Examination Of The Effects Of Diversification And Taxes, Matthew Hurst

Electronic Theses and Dissertations

Chapter 1 examines the effect of property-type diversification in equity real estate investment trusts (REITs) from 1995 to 2006. A strong positive relationship is documented between property-type diversification and return on assets, return on equity, and Tobin’s Q. The diversification benefit comes from both the ability to select better performing property types in “hot” markets and the limited exposure to poorly performing property types in “cold” markets. Diversified REITs produce higher cash flows relative to equity as a result of a broader opportunity set; moreover, return on assets increases with the degree of diversification, which suggests significant shielding to property-type …

Real Estate Investment Trust Performance, Efficiency And Internationalization, Joshua A. Harris

Electronic Theses and Dissertations

Real Estate Investment Trusts (REITs) are firms that own and manage income producing commercial real estate for the benefit of their shareholders. The three studies in this dissertation explore topics relating to best practices of REIT management and portfolio composition. Managers and investors can use the findings herein to aide in analyzing a REIT’s performance and determining optimal investment policies. Utilizing REIT from SNL Real Estate and CRSP, the first two studies examine the role of international diversification upon performance, technical efficiency, and scale efficiency. The third study utilizes REIT data to examine technical and scale efficiency over a 21 …

A Historical Review Of Five Of The Top Fast Food Restaurant Chains To Determine The Secrets Of Their Success, Alex Leon Lichtenberg

CMC Senior Theses

The primary goal of this paper is to critically examine five of the top nine US fast food chains to look at their history and to determine what factors have lead to their massive success. The companies that will be analyzed include: McDonald's, Taco Bell, Kentucky Fried Chicken, Domino's Pizza, and Subway. Similarities and differences of these companies are compared and contrasted throughout the paper and clearly demonstrate how each company has managed to capture and maintain major market share in their respective food categories. Areas that are examined range from product quality to to business models to consumer psychology. …

International Worker Cultural Adaptation: A Qualitative Study, Luis Romero Valenzuela

Electronic Theses and Dissertations

International workers are a vulnerable population within the hospitality industry. Their challenges, and needs have an impact on productivity, loyalty and satisfaction of international workers towards the organizations that employ them. The social and cultural impacts of labor migration are felt in their new environment by both domestic and immigrant populations. It is important to understand international workers’ acculturation process in order to provide them with tools necessary to succeed; it is also important to create responsible practices that translate into positive migration outcomes for both domestic and foreign populations. This study collected data on the motivations, processes, challenges, and …

How Does Jay-Customer Affect Employee Job Stress And Job Satisfaction?, Gawon Kim

Electronic Theses and Dissertations

Guest-contact employees interact with various types of customers, and they are often exposed to stressful conditions caused by the deviant, or jay-customers. The purpose of this study is to examine how jay-customer behaviors (customer incivility and customer aggression) affect employees’ job stress, and consequently, job satisfaction. Surveys of 210 participants, currently working as guest-contact employees in the hospitality industry, were analyzed for the study. The results of hierarchical multiple regression analyses show a positive relationship between the experience of customer incivility and employees’ job stress. Additionally, the results indicate a full mediation effect of employees’ job stress on the relationship …

Stand Up And Speak Up: Employees' Prosocial Reactions To Observed Abusive Supervision, Manuela Priesemuth

Electronic Theses and Dissertations

This dissertation examines what happens when employees witness supervisory abuse in the workplace. In particular, it explores whether-and when-employees will respond to witnessing supervisory abuse of a coworker by engaging in prosocial actions aimed at benefitting the target of abuse. In doing so, it extends work on abusive supervision. Traditionally, abusive supervision research has focused on the impact of abuse on the victim him/herself. However, this work explores the impact of abusive supervision on third party observers. In addition, because abusive supervision represents a form of organizational injustice, this dissertation extends both work on abusive supervision and third party reactions …

The Reintroduction Of Rail-Oriented Communities In The St. Louis Region, Andrew G. Sisk

Theses

This thesis will focus on the potential for rail oriented development in the greater St Louis area, and methods to communicate that potential.

From many means of analysis, there is a serious problem with the "modern suburb" form of development. Whether in regards to the suburbs' long-term infrastructure costs, their social and psychological dysfunctions, the diminished resources they depend upon or the new, different tastes for housing, our region needs to find a new model.

The current type of growth has been in effect for over sixty years; only in the last fifteen has it drawn much criticism. Many have …

Successful It-Intensive Interorganizational Relationships: The Role Of Governance, Dax D. Jacobson

2012

The purpose of this dissertation is to understand the role of governance in successful information technology-intensive interorganizational relationships (IT-IORs). The importance of IT in IT-IORs means that in addition to the challenges associated with managing organizational relationships there are also challenges that come with IT that crosses organizational boundaries. This dissertation explores these challenges and the relationship between technology and governance in three essays. Governance is broadly defined as organizational design—the structure and formal and informal coordination mechanisms that are used for achieving direction, control and coordination. Central to each essay is the concept of "fit"—from its roots in contingency …

Three Interdisciplinary Studies On It Outsourcing, Sonia Gantman Vilvovsky

2012

This dissertation provides interdisciplinary insights into the role of client's internal collaborative experience in managing communication during a complex outsourced project, building a quality client-vendor relationship and ultimately achieving success in the project. Each of the three studies in this dissertation identifies a gap in existing scholarship and proposes an interdisciplinary research agenda.

The first essay advances the development of the public sector IT outsourcing (ITO) inquiry by consolidating the existing research into an analytical framework and validating a part of the framework with rich qualitative data collected from collaborative initiatives of public safety agencies ("Public Safety Networks", or PSN). …

Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin

2012

Irony is one mechanism that advertisers use to attract consumer attention. Although ironic advertising (IA) is utilized in the mass media, it has received surprisingly little conceptual or empirical attention from marketing scholars. Perhaps one reason for this is that in marketing irony has been viewed primarily from a postmodern perspective. This is in marked contrast to psycholinguists where the phenomenon is approached from a more ecumenical, realist point of view. This dissertation is based on the premise that a realist approach to ironic advertising would produce insights for both marketing theory and practice.

This dissertation comprises of three papers …

Public Safety Networks – Examining Mimetic, Complexity, And Legacy Effects On Interorganizational Collaborations, Martin A. Dias

2012

The purpose of this dissertation is to examine information systems-enabled interorganizational collaborations called public safety networks – their proliferation, information systems architecture, and technology evolution. These networks face immense pressures from member organizations, external stakeholders, and environmental contingencies. This dissertation investigates the role of three effects on these networks - the effect of peers in network proliferation, the effect of environmental and organizational complexity on their information systems, and the effect of legacy systems on capability scale and scope. Better understanding the conditions associated with network proliferation will assist decision-makers in assessing appropriate partnering opportunities. Better understanding the nature of …

Refining The Firm-Stakeholder Engagement Model: An Expanded Theory Of Salience And Firms' Responses To Stakeholder Influence, Elise Perrault

2012

This dissertation revisits the theory of stakeholder salience set forth by Mitchell, Agle and Wood (1997), exploring the ways in which the salience model might be expanded to more fully capture the elements to which managers pay attention, as well as the accuracy of the attributes that define stakeholders' relationship with the firm. Two main questions are investigated: (1) what stakeholder elements affect salience? (2) Which of these stakeholder elements and attributes are most relevant to the explanation of salience? In a first tense, the nuances of the concept of stakeholder salience (Eesley & Lenox, 2006; Mitchell, Agle, & Wood, …

An Unstable Balance: Exploration, Exploitation, And Innovation Decline During Development, Craig Randall

2012

he ability to innovate is considered central to firm performance and the consensus is that firms should balance exploration and exploitation innovation to succeed. Studies using an exploration/exploitation perspective have gained increasing interest, and have generally concluded that exploration innovation rates are too low. Researchers have concentrated on the early aspects of the innovation planning process: the Search, Portfolio Selection, and Design Phase, and have also studied the benefits of pursuing a serial or parallel pursuit of exploration and exploitation. Largely missing from exploration/exploitation innovation literature, however, is the development phase—which is among the longest and resource intensive phases of …

Three Essays On Market Anomalies And Efficient Market Hypothesis, Ehab Yamani

Finance and Real Estate Dissertations - Archive

This dissertation consists of three distinct essays. The first essay investigates the risk interpretation of the investment premium by empirically examining the fundamental view versus the sentimental view. I use VAR to break the investment beta into fundamental beta reflecting news about the future marginal productivity of investment, and financial beta reflecting news about discount rates. Overall, the results show that financial factors are the dominant driver of investment returns and they control the negative relation between investment and stock return. In the second essay, I examine the impact of financial contagion resulting from four global financial crises based on …

Essays On International Corporate Dividend Policy, Bobby Alexander

Finance and Real Estate Dissertations - Archive

This dissertation is comprised of two essays on dividend policy. In the first part of the first essay, I ascertain whether the outcome, the substitution, or the predation model explains the relationship between dividend payouts and product market competition in each of the Group of Seven (G7) countries for the period from 1995 through 2010. I find that the substitution model explains dividend policy in Canada, France, Germany, the United Kingdom, and the United States, and the outcome model describes it in Japan, while in Italy, the results are inconclusive. In the second part of the same essay, I pool …

Individuals’ Formal Power And Their Social Network Accuracy, Joshua Eric Marineau

Theses and Dissertations--Management

Previous research has suggested that individuals differ in their accuracy of perceptions of the social environment, and some research suggests that powerful individuals in particular tend to be lazy, disinterested observers of the social world. A handful of field studies and lab experiments linking power with individuals’ perceptions of others’ social networks have generally supported this view. However, recent theory addressing the psychological consequences of power for the power-holder claim that in certain circumstances and for some kinds of social information, power is linked to increased accuracy of social information. This dissertation tests this idea by drawing on social network …

Use Of Visualization In Digital Financial Reporting: The Effect Of Sparkline, Priyanka Meharia

Theses and Dissertations--Business Administration

Information visualization (InfoViz) is an essential component of decision support systems (DSS). Sparklines is a visualization tool. This study examines if Sparklines in digital financial reports aids novice investors and if so under what circumstances? Does it enhances decision-making performance and facilitates effective decision-making experience? Additionally, does it lowers decision making effort; reduces dilution effect from non-relevant data in financial reports and mitigates recency bias in using digital financial reports?

The hypothesis is guided by the theory of Proximity Compatibility Principle and the Theory of Cognitive Fit. The research methodology for this study is a repeated measure, controlled laboratory based …

An Investigation Into Long-Run Abnormal Returns Using Propensity Score Matching, Sunayan Acharya

Theses and Dissertations--Business Administration

This is a study in two parts. In part-1, I identify several methods of estimating long-run abnormal returns prevalent in the finance literature and present an alternative using propensity score matching. I first demonstrate the concept with a simple simulation using generated data. I then employ historical returns from CRSP and randomly select events from the dataset using various alternating criteria. I test the efficacy of different methods in terms of type-I and type-II errors in detecting abnormal returns over 12- 36- and 60- month periods. I use various forms of propensity score matching: 1--5 Nearest Neighbors in Caliper using …

The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham

Theses and Dissertations--Retailing and Tourism Management

Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals posed reputational risks for businesses and could reduce positive transference to consumers. The purpose of …

The Influence Of Culture: A Comparison Of White American And Hispanic American Teens Information Sources And Store Attribute Preferences, Kelli H. Murphy

Theses and Dissertations--Retailing and Tourism Management

The culture of America is changing now more than ever. With the Hispanic American population growing, it is important for retailers to understand how to market to these changing demographics. This study compares white Americans to Hispanic Americans in regard to store selection influences. Information sources and store attributes are analyzed as factors that influence store selection. It was found that acculturation of Hispanic American teens has created many commonalities between the two cultures. Future research could become be more in depth as to why these things occur or their effect on actual purchases.