Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Theses/Dissertations

Discipline
Institution
Keyword
Publication Year
Publication
File Type

Articles 13261 - 13290 of 24141

Full-Text Articles in Business

Is Success Model For Evaluating Cloud Computing For Small Business Benefit: A Quantitative Study, Charles Kenneth Flack Jul 2016

Is Success Model For Evaluating Cloud Computing For Small Business Benefit: A Quantitative Study, Charles Kenneth Flack

Doctor of Business Administration Dissertations

Information system (IS) success has been extensively researched to frame key attributes of an information system or technology to understand its benefit to business. One definition of IS success is the adoption and extensive use of an information system (Robey & Zeller, 1978). In the present era of cloud computing, as in former IS eras, successful implementation is critical for achieving business success in all enterprise types. IS success is also described as a lagging multifaceted measure of technology effectiveness for a business. Early adopters of a new technology are a rich resource to determine benefits for later adopters, and …


Web-Based Training Program For New Custom Decoration Apparel Franchisees, Wesley Parsell Jul 2016

Web-Based Training Program For New Custom Decoration Apparel Franchisees, Wesley Parsell

Master of Education in Instructional Design and Technology Plan II Graduate Projects

Effective franchise training is essential in the expansion of a franchised business. With advances in internet connections, web applications and multimedia capabilities, training for new and existing franchisees can now take place online in the form of web-based e-learning. In addition to potentially increasing the overall effectiveness of the franchisee training, web-based training also eliminates some of the challenges of traditional, face-to-face franchise training like travel expenses, time, and the availability of human resources.

The purpose of this project was to develop an asynchronous web-based training program for new or potential franchisees in the custom decorated apparel industry. The ADDIE …


Reflecting On Performance Feedback: The Effect Of Counterfactual Thinking On Subsequent Leader Performance, Kelly R. Hall Jul 2016

Reflecting On Performance Feedback: The Effect Of Counterfactual Thinking On Subsequent Leader Performance, Kelly R. Hall

Doctor of Business Administration Dissertations

Performance feedback is an integral aspect of facilitating employee learning. Despite its importance, research suggests that when that feedback conveys a performance discrepancy, subsequent performance does not improve. Researchers have advanced reflection as a strategy for increasing feedback effectiveness and have established its value for learning and performance improvement. However, these studies have not accounted for the effects of specific types of reflection on performance. To this point, the current research examines the role of one form of reflection, counterfactual thinking, for learning after performance discrepancies. I explored boundary conditions that might influence self-focused upward counterfactual thinking—a form of reflection …


Enough Is Enough! Understanding Environmentally Driven Multisensory Experiences, Nina Lisa Theresa Eileen Krey Jul 2016

Enough Is Enough! Understanding Environmentally Driven Multisensory Experiences, Nina Lisa Theresa Eileen Krey

Doctoral Dissertations

The importance of sensory perception and sensory stimulation in creating pleasant consumption experiences has received increasing attention within recent years. Yet, while numerous studies investigate antecedents and consequences of sensory perception specific to a certain sense (vision, touch, audition, smell, and taste), limited research addresses sensation from a broader perspective by examining what constitutes "sensing" in sensations. Multiple studies are employed to investigate the totality of sensation rather than any sense specific sensation, by framing sensational experiences within the long tradition of atmospherics research. Here, the construct of need for sensation is conceptualized to reflect the notion of totality of …


Menaxhimi I Riskut Bankar, Enis Kaqiu Jul 2016

Menaxhimi I Riskut Bankar, Enis Kaqiu

Theses and Dissertations

Risku përkufizohet si shans për te humbur.Teknikat e menaxhimit te riskut fillimisht janë aplikuar ne banka,dhe me vone janë përdorur edhe nga firmat ,kompanitë e sigurimit,fondet dhe korporatat industriale.Për ketë arsye banka qendrore e Kosovës miratoi rregulloren për menaxhimin e riskut te bankave.Kjo rregullore zbatohet për të gjitha bankat dhe degët e bankave të huaja të licencuara nga BQK-ja për të operuar në Republikën e Kosovës,e cila ka për detyre mbikëqyrjen e një skeme te sigurimit te depozitave,kryerjen e operacioneve te tregut,si dhe ofrimin e likuiditetit emergjent, po ashtu rregullimin,licencimin,regjistrimin dhe mbikëqyrjen e institucioneve financiare,promovimin dhe mbikëqyrjen e sistemeve te …


Menaxhimi I Burimeve Njerëzore Në Kosovë, Egzon Rama Jul 2016

Menaxhimi I Burimeve Njerëzore Në Kosovë, Egzon Rama

Theses and Dissertations

Në këtë punim diplome është analizuar dhe interpretuar “Rëndësia e Menaxhimit të Burimeve Njerëzore në Kosovë”.

Burimet njerëzore paraqesin njërin ndër resurset kryesore të një kompanie andaj sfida më e madhe është menaxhimi i duhur i tyre.

Si pjesë hyrëse e këtij punimi do të jetë ana teorike e cila është bazuar në mendimet dhe interpretimet e autorëve të shquar, në publikime dhe shkrime kredibile. Përmes tyre tentohet të analizohet sadopak rëndësia e burimeve njerëzore si dhe sfidat me të cilat përballet një kompani.

Pjesa e dytë përmban një rast studimi ku është folur për “Telekomin e Kosovës” dhe zbatimin …


Pastrimi I Parave Dhe Investimet, Bardhë Klinaku Jul 2016

Pastrimi I Parave Dhe Investimet, Bardhë Klinaku

Theses and Dissertations

Pastrimi i Parave është një fenomen që përdoret me qëllim fshehjen e burimit të të ardhurave që vijnë nga aktivitete kriminale. Pamvarësisht se mund të sjellë likuditet në ekonominë e një vendi në një periudhë afatshkurtër, pastrimi i parave dëmton ekonominë e vendit në periudha afatgjata dhe cënon integritetin e sistemit financiar dhe të shtetit të së drejtës. Parandalimi i këtij fenomeni do të përmirësonte mjedisin politiko-ligjor dhe do të ishte një vlerë e shtuar për klimën e biznesit në vendin tonë. Punimi fokusohet në dëmet që sjellë pastrimi i parave në investimet ekonomike ne nivel kombetare të një vendi. …


Tatimet Me Vështrim Të Veqante Në Kosovë, Lirije Bajrami Jul 2016

Tatimet Me Vështrim Të Veqante Në Kosovë, Lirije Bajrami

Theses and Dissertations

Tatimet përbëjnë një pjesë të madhe të të hyrave buxhetore në Kosovë prandaj sistemi i taksave është shumë i rëndësishem, pasi që Kosova mbetet një vend në zhvillim.

Kosova ka një ekonomi të vogël, dhe të hapur. Nuk është e vështirë për të shpëtuar ligjet e pafavorshme tatimore duke lëvizur nga një vend fqinj në vend tjetër. Kështu tatimet nuk mund të ndryshojnë në ndonjë masë të madhe në krahasim me vendet e tjera fqinje, pa u përballur me rrezikun e një migrimi të lartë .Kosova ka një sistem të thjeshtë tatimore dhe taksa të ulët, normat e tatimeve ndoshta …


Franshiza Në Kosovë, Tringa Naka Jul 2016

Franshiza Në Kosovë, Tringa Naka

Theses and Dissertations

Ky punim ka për qëllim që të paraqesë situatën në të cilën ndodhet Kosova dhe mundësitë që i ofron lidhur me franshizë-marrjen, procedurat administrative dhe peripecitë më të cilat ballafaqohen ndërmarrësit.

Kosova është një vend mjaft atraktiv dhe me mundësi të mëdha, kapacitete, pozitë gjeografike, fuqi punëtore për te zhvilluar dhe krijuar biznese të reja. Si i tillë mund të cilësohet si një shtet i ri me horizonte të mëdha dhe atraksion i investimeve të huaja. Institucionet qeveritare Kosovare janë vetëdijesuar dhe kanë pranuar se duhet të bëhen më shumë përpjekje për të evituar pengesat në investimet e biznesit e …


Ndikimi I Teknologjisë Dhe Sistemeve Të Informacionit Në Produktivitetin E Nvm-Ve, Kosovare Ibrahimi Jul 2016

Ndikimi I Teknologjisë Dhe Sistemeve Të Informacionit Në Produktivitetin E Nvm-Ve, Kosovare Ibrahimi

Theses and Dissertations

Ndikimi i teknologjisë së informacionit në produktivitetin e NVM-ve në këtë punimi do të jetë: Pasqyrimi i trendëve të zhvillimit të teknologjisë së informacionit dhe ndikimi i teknologjisë së informacionit në produktivitetin e NVM-ve, rëndësia e teknologjisë së informacionit si resurs strategjik në NVM-të me të cilin resurse NVM-të mund të krijojë përparësi vendimtare ndaj konkurrencës në treg, identifikimi teorik i përparësive dhe mangësive që i ofron teknologjia e informacionit, pajisjet e teknologjisë së informacionit, të cilat mund të përdoren në Kosovë si komponentë e rëndësishme në zhvillimin e NVM-ve, shpjegimi se si janë të ndërlidhur faktorët e ndryshëm dhe …


Marrëdhënia Ndërmjet Kompenzimit, Performancës Dhe Motivimit Në Sektorin Financiar, Kaltrina Bunjaku Jul 2016

Marrëdhënia Ndërmjet Kompenzimit, Performancës Dhe Motivimit Në Sektorin Financiar, Kaltrina Bunjaku

Theses and Dissertations

Sektori financiar, sot është një nga sektorët më stabil dhe më të suksesshëm në vendin tonë. Prandaj, duke marrë për bazë nivelin e lartë të qëndrueshmërisë është hulumtuar marrëdhënia ndërmjet kompenzimit, performancës dhe motivimit të punonjësve në sektorin financiar.

Në këtë studim është përdorur metoda kualitative dhe kuantitative, përmes së cilës janë vërejtur faktorët kryesor të cilët punonjësit e sektorit financiar i kanë kushtuar rëndësi më të madhe, si ndikimin e nivelit të kompenzimit në motivimin e punonjësve, ndikimin e përcaktimit të drejtë të kompenzimit në motivimin e tyre, ndikimin e raporteve me kolegët dhe mbikëqyrësin në motivim, ndikimin e …


Biznesi Dhe Strategjia Për Rritje Të Tregut Të Nvm-Ve Në Kosovë, Rilind Beqaj Jul 2016

Biznesi Dhe Strategjia Për Rritje Të Tregut Të Nvm-Ve Në Kosovë, Rilind Beqaj

Theses and Dissertations

Qysh prej përfundimit të luftës së fundit në Kosovë (1999), rolin kryesor në ekonominë e Kosovës e kanë marr ndërmarrjet e vogla dhe të mesme të njohura si NVM. Tani ato përfaqësojnë rreth 99% e ndërmarrjeve në Kosovë. Potenciali i tyre në ekonomi është i madh sepse fillimisht janë forma kryesore e punësimit, pastaj ndikojnë në rritje ekonomike, ulje të varfërisë, rritje të të ardhurave për banorët, rritje dhe zhvillim të sektorit privat etj. Mirëpo ky rol kaq i madh i NVM-ve është i zbehur karshi sfidave dhe problemeve me të cilat përballen në vazhdimësi të operimit bizneset në Kosovë. …


A Comparison Of Managerial And Leadership Effectiveness Of Veteran And Civilian Developed Leaders In A Civilian Context, John C. Dexter Jul 2016

A Comparison Of Managerial And Leadership Effectiveness Of Veteran And Civilian Developed Leaders In A Civilian Context, John C. Dexter

Human Resource Development Theses and Dissertations

Since the terrorist attacks on September 11, 2001, there has been an increase in American patriotism that has facilitated a strong commitment of U.S. employers to actively recruit and hire military veterans. These highly publicized employer veteran hiring commitments easily number in the hundreds of thousands, if not millions. However, the commitments to employ veterans does not specify how these veterans will be employed. In fact, there is wide-spread difficulty in translating military training and experience to civilian applications, and there is virtually no empirical support as to whether veterans will be more of less successful in civilian employment than …


Two Essays On Shareholder Base, Firm Behavior, And Firm Value, Yi Jian Jul 2016

Two Essays On Shareholder Base, Firm Behavior, And Firm Value, Yi Jian

Finance Theses & Dissertations

Most companies spend significant time and attention to managing their shareholder base out of the belief that significant stock market benefits can be reaped if they can identify and attract the right shareholders. Consistent with the opinion of practitioners, many financial economists suggest that the shareholder base is an important determinant of firm value and corporate policies (Lins and Warnock 2004; Brav, Graham, Harvey, and Michaley 2005; Bodnaruk and Ostberg 2013). Despite the importance of the shareholder base, research on the topic has been scant. What’s more, previous studies have reported conflicting results regarding the effect of the shareholder base …


Work-Value Profile And Career Success, Chee Wee Koh Jul 2016

Work-Value Profile And Career Success, Chee Wee Koh

USF Tampa Graduate Theses and Dissertations

Work values, defined as the end states people desire and expect to realize through work, appear to play a role in career success, but the small number of past studies have reported conflicting results, some of which may be attributed to research methodology. Using a person-centered approach to model the conjoint effects of intrinsic and extrinsic work values, the present study inductively investigated the association between work-value profile and career success using a three-panel longitudinal dataset consisting of 905 lawyers from the After the Juris Doctorate (AJD) study. Latent profile analysis identified five work-value profiles: (i) Neither Intrinsic nor Extrinsic …


Analysis Off Dependent Discrete Choices Using Gaussian Copula, Arjun Poddar Jul 2016

Analysis Off Dependent Discrete Choices Using Gaussian Copula, Arjun Poddar

Mathematics & Statistics Theses & Dissertations

A popular tool for analyzing product choices of consumers is the well-known conditional logit discrete choice model. Originally publicized by McFadden (1974), this model assumes that the random components of the underlying latent utility functions of the consumers follow independent Gumbel distributions. However, in practice the independence assumption may be violated and a more reasonable model should account for the dependence of the utilities. In this dissertation we use the Gaussian copula with compound symmetric and autoregressive of order one correlation matrices to construct a general multivariate model for the joint distribution of the utilities. The induced correlations on the …


Founder Ceos And Initial Public Offerings: The Role Of Narratives, Institutions And Cultural Context, Christina Helen Tupper Jul 2016

Founder Ceos And Initial Public Offerings: The Role Of Narratives, Institutions And Cultural Context, Christina Helen Tupper

Management Theses & Dissertations

This is a two essay dissertation which explores how founder and non-founder CEOs influence the IPO process and seeks to better understand their impact on IPO performance in a cross-national set of firms. Essay 1 addresses the question ‘how founder and non-founder CEOs’ narratives are portrayed differently in business media.’ Using insights from the narrative paradigm and utilizing qualitative content analysis for 1,057 units of data, I find that founders and non-founders’ media narratives differ in three important ways based on the amount of personal information about founders, how founders talk about their business operations, and positive and negative name …


The Effects Of Is-Bao Implementation And Leadership Performance On Safety Culture In Business Aviation Flight Operations, Christopher Mark Broyhill Jul 2016

The Effects Of Is-Bao Implementation And Leadership Performance On Safety Culture In Business Aviation Flight Operations, Christopher Mark Broyhill

Doctoral Dissertations and Master's Theses

The International Standard, Business Aircraft Operations (IS-BAO), with a Safety Management System (SMS) as its core element, has been widely accepted by both the International Civil Aviation Organization (ICAO) and the business aviation industry as the mechanism to create a healthy safety culture among the business aviation operators who have implemented the standard. Scholarly literature, however, has presented leadership as the most important factor in the creation and management of a healthy safety culture in organizations in general and aviation organizations in particular. This study examined and compared the effects of IS-BAO progression and leadership performance on the perceptions of …


Extension Of The Gravity Model: A Risk Integrated Approach Towards The Impact Analysis Of Mega Sports Events On Inbound Tourist Arrivals, Abdul Sami Stanekzai Jul 2016

Extension Of The Gravity Model: A Risk Integrated Approach Towards The Impact Analysis Of Mega Sports Events On Inbound Tourist Arrivals, Abdul Sami Stanekzai

Engineering Management & Systems Engineering Theses & Dissertations

Mega sports events such as the Olympics and the FIFA World Cup are highly attended and countries compete ferociously to host such events due to their perceived long term positive effects. Inbound tourist forecasting is an important aspect of the hosting decision both for the organizing committees and the hosting nations. As a precaution against letting the event fall into incapable hands, which can lead into chaos and mismanagement, measures needs to be taken. Capacity evaluation of interested parties is possible, only by knowing the number of people who may attend the event. However, due to the infrequent occurrence of …


Two Essays On Ceo Inside Debt Holding In Relation To Firm Payout Policy And Financial Reporting, Asligul Erkan Jul 2016

Two Essays On Ceo Inside Debt Holding In Relation To Firm Payout Policy And Financial Reporting, Asligul Erkan

Finance Theses & Dissertations

This dissertation is a thorough examination of CEO inside debt holding, and consists of two essays. The first essay focuses on the relationship between CEO inside debt and firm payout policy. Previous studies document that higher CEO inside debt is associated with lower firm payout which is explained by CEO’s motivation to preserve cash either in order not to default on debt obligations or in order to keep cash available for his future pension benefits. This study investigates how do excess cash, overinvestment risk, and firm-specific information asymmetry affect this negative relationship, and examines net payout to shareholders as well …


A Study Of The Impact Of Information Blackouts On The Bullwhip Effect Of A Supply Chain Using Discrete-Event Simulations, Elizabeth Rasnick Jul 2016

A Study Of The Impact Of Information Blackouts On The Bullwhip Effect Of A Supply Chain Using Discrete-Event Simulations, Elizabeth Rasnick

Information Technology & Decision Sciences Theses & Dissertations

This study adds to the supply chain management literature by introducing and investigating information blackouts, sudden and short-duration failure of the information flow. This study aims to contribute to the literature in following ways: first, to define information blackouts in a supply chain. Second, to investigate the response of supply chains to information blackouts using discrete-event simulation. Prior research has focused more on analyzing systemic disruptions to supply chains from well-known sources. We expect the results of this study to be useful to supply chain managers in disaster prone areas.


Two Essays On The Internationalization Speed Of New Ventures, Orhun Guldiken Jul 2016

Two Essays On The Internationalization Speed Of New Ventures, Orhun Guldiken

Management Theses & Dissertations

This dissertation comprises two essays on the internationalization speed of new ventures and contributes to the international entrepreneurship literature at several levels. The first essay reviews and critiques the internationalization speed literature and proposes a multi-dimensional conceptualization of speed of internationalization. In particular, previous studies that examined internationalization speed implicitly assumed that INVs need to enter new countries to grow fast in foreign markets. The key tenet of the first essay is that INVs can also grow fast in foreign markets by expanding rapidly in previously entered host countries. Consequently, the first essay uses three theoretical perspectives — organizational learning, …


The Effect Of Xbrl And Social Media On Information Asymmetry: Evidence From Bank Loan Contracts, Dazhi Chong Jul 2016

The Effect Of Xbrl And Social Media On Information Asymmetry: Evidence From Bank Loan Contracts, Dazhi Chong

Information Technology & Decision Sciences Theses & Dissertations

This study analyzes how two information technology advancements, the adoption of XBRL (eXtensible Business Reporting Language), and social media, affect bank loan contracting using a sample of 554 US bank loan contracts in 2011. I hypothesize that the adoption of XBRL and social media can enhance information dissemination and mitigate the information asymmetry problem between borrowers and lenders. Consistent with this hypothesize, I find that borrowers that adopt XBRL and/or receive positive social media user opinion in social media enjoy more favorable price and non-price terms of bank loan contracts. Additional analyses indicate that the relations among XBRL adoption, social …


Collisions Of Local And Global: Transnationalizing A South African Domestic Workers' Union, Moriah Elise Shumpert Jul 2016

Collisions Of Local And Global: Transnationalizing A South African Domestic Workers' Union, Moriah Elise Shumpert

Institute for the Humanities Theses

This thesis explores how domestic worker trade unions’ functions have experienced a shift in their priorities as a result of the International Labor Organization’s (ILO) Convention 189, which standardizes rights for domestic workers worldwide. The adoption of this policy has diverted local unions’ efforts away from their original goals of mobilizing workers in this marginalized sector to focus instead on implementing this international policy. I argue that this shift reflects a larger tension where goals defined by international governance institutions and the dynamics of a larger transnational movement collide with the objectives and aspirations of a once autonomous grassroots trade …


Mathematics Proficiency Of Fashion Marketing And Fashion Merchandising Students, Christina Gordon Miles Jul 2016

Mathematics Proficiency Of Fashion Marketing And Fashion Merchandising Students, Christina Gordon Miles

STEMPS Theses & Dissertations

Fashion Marketing and Fashion Merchandising (FMM) students should be prepared with a sound mathematics background as they graduate from programs and enter today’s workforce. Unfortunately, future employers within the fashion industry indicate that prospective employees often cannot pass entry level mathematics tests (Shirley & Kohler, 2012). This non-experimental descriptive study examined the mathematics proficiency of postsecondary students entering and completing FMM programs in order to determine if FMM students possess the mathematics skills needed for entry into the workforce. The Mathematics for Industry Test (MIT), a 40-item, timed, paper-and-pencil assessment was administered to 94 entering and 111 completing students enrolled …


Memorable Dining Experiences: Formative Index And Model Development, Yang Cao Jun 2016

Memorable Dining Experiences: Formative Index And Model Development, Yang Cao

Theses and Dissertations

The purpose of the current study is to understand the nature of memorable dining experiences (MDE), to conceptualize MDE, to develop a formative index to measure MDE, and to test a conceptual model to examine the antecedents and outcomes of MDE. Developed primarily from strategic experiential modules and from the cognitive appraisal theory, this study proposed that MDE consists of five dimensions: affect, sensory, social, intellectual, and behavioral.

This study applied a mixed method approach using a sequential exploratory design. Specifically, the in-depth interviews and a detailed literature review were used to generate the research instrument, and then the online …


Two Essays On The Effects Of Emphasizing Social Consequences In Warning Messages, Mitchel Richard Murdock Jun 2016

Two Essays On The Effects Of Emphasizing Social Consequences In Warning Messages, Mitchel Richard Murdock

Theses and Dissertations

This dissertation examines the effects of warning messages that emphasize the social consequences of negative health outcomes and demonstrates that highlighting social (versus health) consequences leads to greater perceived temporal proximity of the outcome, increased perceived vulnerability to the outcome, and less favorable consumption experiences. Oftentimes health messages are ineffective at altering risk perceptions and eliciting long-term behavior change because the health consequence seems very distant and unlikely to happen (e.g. mouth cancer from smoking). However, when a negative health outcome is seen through a social lens (e.g. mouth cancer makes a person unattractive) versus a health lens (e.g. mouth …


Organizational Value Capture, Embeddedness, And Status Notification Among Star Employees, Matthew Call Jun 2016

Organizational Value Capture, Embeddedness, And Status Notification Among Star Employees, Matthew Call

Theses and Dissertations

Despite increasing scholarly interest in star employees, there remains confusion as to (1) what a star is, (2) how organizations can share in the value they create, and (3) whether notifying them of their star status within organizations increases or decreases a star’s turnover intentions and value capture. In light of these knowledge gaps, I seek to make the following contributions in this dissertation. First, I review recent multidisciplinary conceptual development that has led to a unified definition of stars: individuals that exhibit prolonged and disproportionately high performance, visibility, and social capital. Second, while prior work suggests that, to capture …


The Influence Of Wait Time Units On Patience In Intertemporal Choice, Rafay A. Siddiqui Jun 2016

The Influence Of Wait Time Units On Patience In Intertemporal Choice, Rafay A. Siddiqui

Theses and Dissertations

Patience is important for consumers. It allows consumers to forgo immediate desires and instead reap greater benefits in the future. We can see a conflict between immediate and future benefits in our everyday decisions, such as when we decide whether to spend money on frivolous products while shopping at the mall, or to set money aside for the future.

In this dissertation I study patience through the context of intertemporal choice. These choices are commonplace in the marketplace, and involve choosing between a smaller-sooner (SS) and a larger-later (LL) reward. SS and LL are separated by a wait time period. …


An Examination Of Destination Choice Behavior Using Meme Maps, Images And Decision Making Styles, Hilmi Atahan Atadil Jun 2016

An Examination Of Destination Choice Behavior Using Meme Maps, Images And Decision Making Styles, Hilmi Atahan Atadil

Theses and Dissertations

The purpose of this dissertation is to examine the destination choice behavior of tourists by using meme maps, images and decision making styles. The current article-based dissertation entails three separate studies that utilized data collected from Chinese, Arab, Russian and German tourists. The first article included within this dissertation assesses the perceived importance of the attributes that form destination images based on general vacation experiences and opinions of tourists and compares the expected performance of destination attributes of Turkey in attracting tourists from its emerging markets (like China as well as Arab countries) using modified version of Importance-Performance Analysis.

The …