Business Commons^™

Strategjia E Marketingut Dhe Efekti I Saj Në Performancën Biznesore Në Kosovë, Adrian Osmani

Theses and Dissertations

Një nga qëllimet kryesore të këtij studimi është ofrimi i një Udhëzuesi për menaxherët Kosovarë të biznesit lidhur me atë se, në cilat çështje që kanë të bëjnë me marketingun ata duhet të përqëndrohen, në mënyrë që ta rrisin sa më shumë performancën afatgjate të kompanive të tyre në Kosovë dhe në vendet e tjera, të huaja. Prandaj, problemi kryesor i hulumtimit për këtë studim mund të paraqitet si në vijim:

Cfarë lloj marketingu strategjik mund të lidhet sa më mirë dhe efektivisht me performancën financiare të kompanive në mjedise të ndryshme biznesore (të biznesit)?

Ky problem, më tej mund …

Reklamimi Dhe Promovimi Ndërkombëtar, Erëza Babolli

Theses and Dissertations

Një nga zhvillimet më të mëdha në botën e biznesit gjatë dekadës së viteve '90 ishte globalizimi i tregjeve. Shfaqja e një bote pa kufij ka krijuar një realitet të ri për të gjitha llojet e kompanive. Sot, tregtia botërore është e nxitur nga konkurrenca globale, midis kompanive për konsumatorët global. Me zhvillimin e komunikimit të shpejtë, të transportit, dhe transaksioneve financiare, koha dhe distanca nuk janë më pengesa të marketingut global. Produktet dhe shërbimet e zhvilluara në një vend shumë shpejt gjejnë rrugën e tyre në vende të tjera ku ata janë duke gjetur entuziast të pranimit të tyre. …

Cikli I Zhvillimit Të Produktit, Egzona Kostanica

Theses and Dissertations

Në përditshmëri, kudo që të jemi, në mënyrë permanente ndeshemi me produkte dhe shërbime të llojeve të ndryshme, me specifikat e tyre përkatëse varesishtë nga vlera e tyre e përdorimit, të cilët kanë formën përkatëse ose nuk kanë fare, janë të sferes materiale ose nuk i takojnë asaj sfere, janë të dukshme ose të prekshme ( i takojnë sferes materiale-automobili, lojërat, objektet dhe cdo send qe i takon botës materiale dhe që mund të kënaq nevojat e bleresve) ose të padukshme (produktet në formë të shërbimeve të ndryshme ose ideve-dhënia e këshillave të ndryshme të konsalltingut, realizimi i vizitave të …

Ndikimi I Të Hyrave Doganore Në Buxhetin E Kosovës, Granit Demolli

Theses and Dissertations

Nëpërmes këtij punimi të diplomës po mundohemi të tregojm se qfarë Roli luan Dogana për buxhetin e Kosoves dhe cila ështe rëndesia e Doganës së Kosoves per mbushjen e arkës së shtetit Si qellim tjeter i këtij punimi ështe edhe luftimit të evazionit fiskal si dhe ekonomisë joformale (e hirt edhe e zezë) me qëllim të rritjes zhvillimit ekonomik në Repubiken e Kosovës. Andaj, për qëllimin e lartpërmendur, ne do shërbehemi për veq literaturës shkencore profesionale, edhe me të dhëna studimore e hulumtuese nga institucione që mbulojnë këtë fushë, me theks të veçant Dogana e Kosovës. Ne me anë të …

Si Të Motivohen Punëtorët?, Lirim Babatinca

Theses and Dissertations

Në këtë temë diplome trajtohet motivimi i puntorëve. Në fillim kemi një shqyrtim të literaturës ku shpjegohet se si të motivohen punëtorët, objektivat, rolet e motivimit, teoritë, si dhe nxitja e motivimit të punëtorëve në kompani. Në këtë punim janë të paraqitura mënyrat e motivimit të punëtorëve në disa fusha që kompanitë kosovare, por edhe më gjerë hasin në implementimin e tyre. Gjithashtu, në bazë të hulumtimeve primare dhe atyre sekondare kam bërë një rast studimi në të cilën trajtohet si temë, se si kompania në fjalë përdor metoda për motivimin e punëtorëve. Në fund të këtij punimi do të …

Rëndësia E Auditimit, Leonora Sejdijaj

Theses and Dissertations

Tema e marrë në studim është një çështje shumë e rëndësishme për të kuptuar rolin dhe rëndesin që ka auditimit në mbarëvajtjen e sistemit në të cilin po jetojmë. Kjo është një çështje shumë delikate pasi sa do që një shoqëri të jetë në nivelin më të lart të ndërgjegjësimit përsëri është shumë e rëndësishme që strukturat e auditimit apo kontrollit të jenë tejet profesionale dhe funksionale në nivelin më të lart të mundshëm. Për shekuj me radhë, auditimi ishte një procedurë administrative për të kontrolluar dokumentet,numërimin e pasurive dhe raportimin e ngjarjeve të kaluara në lloje të ndryshme të …

Auditimi I Jashtёm Dhe Ndikimi I Tij Nё Biznese, Rozana Morina

Theses and Dissertations

Auditimi i jashtem është një ekzaminim i pavarur i pasqyrave financiare të përgatitura nga organizata e cila e bën auditimin. E kjo zakonisht bëhet për qëllime statutore (pasiqë ligji e kërkon kryerjen e një procesi të tillë). Një rezultat auditimi paraqet një opinion në lidhje me pasqyrat financiare, pra a paraqesin pasqyrat financiare një pamje te vërtetë e të drejtë apo jo. Auditorët emërohen nga kompania e auditimit e cila bën auditim të jashtëm, ata janë të pavarur nga organizata në të cilën janë të angazhuar per kryerjen e auditimit. Pra të jesh i pavarur do të thotë se auditori …

Investimet E Bizneseve Të Vogla Në Kosovë, Lorita Abazi

Theses and Dissertations

Qëllimi i këtij studimi ishte të analizonte biznesin e vogël në Kosovë, duke analizuar më konkretisht performancën e tij, nivelin e investimeve dhe barrierat që e pengojnë gjatë aktivitetit të përditshëm.

Për të realizuar studimin u përdor metodologjia sasiore përshkruese, ku të dhënat u mblodhën me anë të një pyetësori i cili përbëhej nga 19 pyetje. Në studim u morën bizneset e vogla dhe të mesme që operojnë në rajonin e Prishtinës dhe u anketuan 36 menaxherë/pronarë të bizneseve.

Nga analiza rezultoi se pjesa më e madhe e bizneseve të anketuara janë biznese të vogla të cilat i përkasin industrisë …

Status, Power, And Apologies: How Status And Power Shape The Willingness To Apologize And The Perception Of Victims, Louis Lipani

Dissertations, Theses, and Capstone Projects

Apologies are interpersonal tools that individuals employ to repair damaged relationships. Management scholars have largely ignored the role that power and status play in the apology process. Across three studies I experimentally manipulate power and status and examine the apology process via a workplace scenario. In Study 1 I propose that power and status have different implications with respect to one’s willingness to apologize. I orthogonally manipulate power and status and examine their effect on people’s willingness to apologize. I find that status, but not power, impacts one’s willingness to apologize. In Study 2 I posit and find that apologies …

Social Capital And Analyst Forecasts, Jing Dai

Dissertations, Theses, and Capstone Projects

This study examines the effect of social capital on analyst forecast accuracy. Using a county-level measure of social capital, I find that firms headquartered in counties with high social capital have greater forecast accuracy than firms headquartered in low social capital counties. In addition, I conduct two cross-sectional tests under conditions where social capital facilitates analyst forecast information collection and where social capital provides more assurance of information reliability. I find that the effect of social capital is more pronounced when firms’ headquarters are close to analyst brokerage firms. This is because geographically proximate analysts may have more channels to …

Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith

Dissertations, Theses, and Capstone Projects

Most of us, at one point, have felt like a fraud. Usually we can overcome the negative feelings associated with feeling like a fraud by acknowledging why we deserve our accomplishments. However, there are times when, despite all external evidence, we still feel like an impostor. A person experiences the impostor phenomenon when they are unable to internalize their achievements and they have the constant fear of being exposed as a fraud. The current research examines each of the four behaviors associated with experiencing the impostor phenomenon and examines how they influence our consumption behavior. The impostor cycle is a …

Like What You See? The Influence Of Program Assortment Organization And Viewing Motivation On Video-On-Demand Consumption, Boram Nam

Dissertations, Theses, and Capstone Projects

This research investigates the effect of program assortment organization and consumers’ viewing motivation on Video-on-Demand (VOD) consumption. In doing so, we examine the formation of viewers’ choice set and product interests in the context of the largely unexplored VOD marketplace. Specifically, we test the interaction between program assortment organization and the specificity of consumers’ motivation toward content for viewing on VOD to show that the size of choice set increases when program assortment is organized by content (genre) vs. a non-content specific alternative (recommendation) among consumers with an activity-focused (vs. content-focused) viewing motivation. We also provide preliminary evidence that consumer …

Queer Repurposed Artifacts: The State Of New York City’S Contemporary West Village Bars, Stephanie Debiase

Dissertations, Theses, and Capstone Projects

In recent years, there has been a shift in queer bar culture in New York City’s West Village, and this thesis aims to explore what these changes are and why they are happening now. How do West Village bars survive when queer populations are forced out? While there are various ways to consider how and what survives in the Village, three variables will be addressed: queer history, or the history queer-identified groups using activism, safety measures, or collaborating with outside sources to secure their rights and overall wellbeing; (post)gentrification, beginning with the 90s when mainstream LGBT groups teamed up with …

Effects Of Bonds & Fed Funds On The Stock Market, Josh Nelson, Mason Koch

Student Scholarship - College of Business

This paper is to investigate the relationship that Treasury bonds and Fed Funds have with the stock market. This research is valuable because the stock market is a major aspect of America’s economy, although many consider it unpredictable and difficult to understand. The goal of our research is to lessen this unpredictability, as well as to assess the inverse relationship that hypothetically exists between the stock market, bonds and Fed Funds. By employing an OLS regression model, this study finds the effect of Fed Funds is statistically and economically significant with regard to the stock market, also having the predicted …

Building A Soccer Dynasty, Carter Bedsole, Gary Buckley

Student Scholarship - College of Business

The soccer world operates as a free market. Buying, selling, and trading of players is vital to the success of a club. A successful soccer club brings a great deal of revenue and growth to a local economy. Therefore, clubs ought to be prudent when signing players. In this paper, we use ordinary least squares regressions on Major League Soccer player data from 2015-2018 to determine the effect strikers and goalkeepers have on team success. In other words, what is the marginal impact of a good striker relative to a bad one? A good goalkeeper relative to a mediocre one? …

Stay In School, Kids, Caleb Reynolds, Julia Wenndt

Student Scholarship - College of Business

This paper presents an analysis of the effects of football wins percentage on universities’ retention rates. Using an OLS model we determine the causal relationship between football wins percentages, other independent variables, and universities’ retention rates. Throughout the paper we will define all relevant independent variables and present an overview of the data gathered in order to formulate our results. A theoretical framework will be presented followed by a thorough analysis of the OLS estimation results.

Better Together: Leadership That Enhances Ministry Collaboration, Kristine K. Bjorke

Doctor of Ministry Theses

This project is an exploratory case study research project of three different collaborative efforts consisting of one or more congregations working together or a congregation and agency working together. Each entity operated independently prior to working together. Collaboration was understood through the theoretical lenses of adaptive leadership and collaboration theory as well as a biblical and theological understanding of the body of Christ and perichoresis. Qualitative research using interviews and focus groups was used to identify how leadership enhances ministry collaboration. Three findings emerged with regard to leadership: flexibility, proactive communication, and external support, each with internal and external indicators.

Great Members, Great Churches: Adaptive Change And Missional Theology In The Local Church, Christopher Jacobsen

Doctor of Ministry Theses

An Action Research (AR) project focusing on congregational participation in ministries within the church and outside it. Theological lenses of Trinitarian theology, missional theology, and spiritual practices. Theoretical lenses of adaptive change theory, consumerism and social capital, and organizational theories of relationship, four-frame model, and open source model. Identifies adaptive challenges faced by a small Reformed Church in America church in northern New Jersey, with a strong emphasis on the tension between living busy lives and active participation in the ministry of the triune God. Reframes leadership through the lens of writing the church’s story.

The Dynamics Of Multinational Corporations' Locational Decisions: Extensions And Contingencies, Róisín Donnelly

2018

Locational decisions are at the heart of international business strategy and this dissertation advances a dynamic view of the multinational corporation (MNC)-environment interaction by exploring the strategic, institutional and operational aspects of firm location decisions. In my first paper, I synthesize the literature on how institutions affect locational advantages and provide an organizing framework for the many levels and contexts in which these advantages can arise. This holistic framework helps identify inconsistencies between conceptual thinking and empirical verification and offers research avenues which are addressed in subsequent papers in this dissertation. In my second paper, I explore how learning and …

The Dynamics Of Multinational Corporations' Locational Decisions: Extensions And Contingencies, Róisín Donnelly

2019

Locational decisions are at the heart of international business strategy and this dissertation advances a dynamic view of the multinational corporation (MNC)-environment interaction by exploring the strategic, institutional and operational aspects of firm location decisions. In my first paper, I synthesize the literature on how institutions affect locational advantages and provide an organizing framework for the many levels and contexts in which these advantages can arise. This holistic framework helps identify inconsistencies between conceptual thinking and empirical verification and offers research avenues which are addressed in subsequent papers in this dissertation. In my second paper, I explore how learning and …

International New Venture Performance: Role Of International Entrepreneurial Culture, Marketing And Positional Advantage, Dominic Buccieri

ETD Archive

Over the past two decades, the growth of international new ventures has stimulated a great deal of interest among international entrepreneurship scholars to understand how these entrepreneurial start-ups internationalize given their resource deficiencies. However, the literature exhibits considerable gaps related to how international new ventures, can overcome their asset-constrained positions to enhance performance. Employing the concept of international entrepreneurship culture, which provides a holistic operationalization of international entrepreneurship, this dissertation develops and tests a conceptual framework to better understand how international new ventures' entrepreneurial culture and entrepreneurial marketing actions of opportunity-based discovery and –exploitation impact their performance in global markets. …

Three Essays On The Effects Of The Exchange Act Rule 12h-6 On Cross-Listings Of Foreign Firms In The U.S. Market, Pratanphorn Piriyakul-Frye

ETD Archive

The 2007 Exchange Act Rule 12h-6 relaxes the deregistration requirements for the U.S.-listed foreign firms to leave the U.S. market, opening an opportunity to examine the benefit and costs of listing in the U.S market for foreign firms. Using a sample of all U.S.-exchange cross-listing events during 1998-2012, the results document that the U.S. exchanges are more likely to attract a larger pool of foreign listing activities in the post-Rule 12h-6 period. This increased attractiveness of the U.S market, however, is worrisome as the post-Rule 12h-6 listings appear to be more pronounced among firms from countries with weaker investor protection. …

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon

Theses, Dissertations and Capstones

In today’s intense marketing environment, the use of celebrity endorsers in advertising is a popular strategy to promote products over the competitors. Prior research has studied that the endorser-product congruence (Kamins & Gupta, 1994; Till & Busler, 2000), endorser-consumer congruence (Choi & Rifon, 2012; Hosany & Martin, 2012; Sirgy, 1982; 1985), and endorser credibility (Lee & Koo, 2015; McCracken, 1989; Ohanian, 1990; 1991) can influence consumers’ responses, such as attitude toward the ad, attitude toward the brand, and purchase intention. The high degree of congruence between celebrity image and product leads more positive consumers’ attitude toward ad, brand, and purchase …

Harm Reduction Programs: West Virginia Vs. United States, Morgan L. Belcher, Hannah Sayre

Theses, Dissertations and Capstones

Introduction: Harm reduction has been a movement for social justice built on a belief in, and respect for, the rights of people who use drugs. It has been defined as a set of practical strategies and ideas aimed at reducing negative consequences associated with drug use. The U.S. has been experiencing an opioid/heroin epidemic, with significant increases in overdose death among drug users with more than 72,000 Americans having died from drug overdoses in 2017.

Methodology: The methodology for this study was a literature review with a semi structured interview with Tina Rameriz of the Kanawha-Charleston Health Department …

Virtual Reality Technology And Customer Delight In Theme Parks: The Role Of Experience Quality, Chenge Jia

Electronic Theses and Dissertations

With the rapid development of Virtual Reality (VR) technology, theme park companies are eager to apply VR technology to their attractions. Operating as highly hedonic consumption businesses, theme parks need to make sure that they offer unique and memorable experiences to customers in order to enhance their competitive advantages. However, empirical data is needed to understand whether and how VR technology will enhance visitors' experiences, including the quality of their experience, customer delight, and customer loyalty. Therefore, this study aims to examine how VR influences visitor's theme park experience quality, customer delight, and customer loyalty. Based on an in-depth literature …

Faith-Based Social Entrepreneurship: The Integration Of Faith And Business For Sustainable Social Impact, Christine Beech

Business as Mission Theses and Dissertations

Faith-based nonprofit organizations face myriad challenges in securing a sufficient donation base within a restricted pool of donors. This funding challenge often limits their ability to conduct their mission. To offset this challenge and model self-sufficiency, many faith-based organizations are looking to evolve into hybrid platforms that operate as faith-based social entrepreneurial ventures and manage to a triple bottom line of social good, financial impact, and spiritual mission. Yet even with the best of intentions, successfully merging a for-profit business model into a preexisting nonprofit organization often fails, even before the faith-factor is in play. This study of social entrepreneurship …

A Nonprofit Board Development Plan For The Cleveland County Abuse Prevention Council, Barbara Bass Romich

Education Dissertations and Projects

The purpose of this consultancy was to assist in the transformation of the Cleveland County Abuse Prevention Council (CCAPC) from a director-led organization (governance model) to a board-directed (support model) organization through the development of an active, effective Board of Directors . The mission of CCAPC is, “to serve as a bridge between being a victim to becoming a survivor of domestic violence, sexual assault and homelessness through the provision of safe shelter, advocacy, support services, and preventive education.” After 4 years of securing grants, loans, and private donations through a “Building Hope capital campaign,” CCAPC was poised to break …

Prenatal Opioid Maintenance In The U.S. And Its Effect On Neonatal Abstinence Sysndrome: The Case Of West Virginia's Opioid Epidemic, Morgan Ruley

Theses, Dissertations and Capstones

Introduction: West Virginia’s opioid epidemic has been the cause of about 1,000 deaths each year. Opioid abuse has become an issue among pregnant mothers and has increased the effects of NAS in infants. The purpose of this research study was to evaluate the participation of prenatal opioid maintenance to determine if it has decreased the amount of treatment needed for NAS in infants in WV.

Methodology: The methodology for this study utilized a literature review and a semi-structured interview. It consisted of academic sources, five electronic databases, academic journals, and government websites. Thirty-seven sources were referenced for this literature …

Proactive Coordination In Healthcare Service Systems Through Near Real-Time Analytics, Seung Yup Lee

Wayne State University Dissertations

The United States (U.S.) healthcare system is the most expensive in the world. To improve the quality and safety of care, health information technology (HIT) is broadly adopted in hospitals. While EHR systems form a critical data backbone for the facility, we need improved 'work-flow' coordination tools and platforms that can enhance real-time situational awareness and facilitate effective management of resources for enhanced and efficient care. Especially, these IT systems are mostly applied for reactive management of care services and are lacking when they come to improving the real-time "operational intelligence" of service networks that promote efficiency and quality of …

Graduate Admissions Recruitment Project, Kevin Anderson, Chiemela Dike, Yixin Du, Arvinder Kaur, Amanda Popp, Huizhong Yang

School of Professional Studies

In this project, several comparison schools were interviewed and disclosed to have used search lists to find candidates. The organizations that have valuable search lists which may be of good use for the School of Professional Studies include Educational Testing Service (ETS) and the Graduate Management Admission Council (GMAC). By choosing criteria such as demographics, location, academic performance, educational history provided by search lists, we believe there are many quality candidates for SPS programs. However, as we further investigated the functionality and cost-efficiency or return of investment of GRE search list, we spotted many uncertainties and few solid and successful …