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Full-Text Articles in Business

Backstage Disneyland : A Personal History, Van Arsdale France Oct 1989

Backstage Disneyland : A Personal History, Van Arsdale France

Harrison "Buzz" Price Papers

Backstage Disneyland: A Personal History is the unpublished autobiography of Van Arsdale France, in which he describes how he came to work for a nascent Disneyland in 1954. It provides Mr. France's detailed inside account of working for Walt Disney and developing Disneyland's employee training program.


Anaheim/Long Beach Public Investment Negotiation Strategy, Harrison Price Company Oct 1989

Anaheim/Long Beach Public Investment Negotiation Strategy, Harrison Price Company

Harrison "Buzz" Price Papers

Fiscal impacts on Anaheim and Long Beach due to future Disneyland theme park and Disney Hotel investments.


Market And Financial Analysis Of The Dinosaur Project Exhibit Tour, Harrison Price Company Sep 1989

Market And Financial Analysis Of The Dinosaur Project Exhibit Tour, Harrison Price Company

Harrison "Buzz" Price Papers

The Ex Terra Foundation has proposed the development of a traveling exhibit of dinosaur fossils. The exhibit would have a life of four to five years and would be Initiated in North America and then travel to other parts of the world, such as Asia and Europe. The Terra Foundation retained the Harrison Price Company (HPC) to conduct an independent evaluation of the proposed tours market and financial potential. The report has the following sections: Section 1, Introduction; Section 2, brief summary of major conclusions and recommendations; Section 3, the envisioned scope and content of the Dinosaur Project is described …


Sea World Acquisition, Harrison Price Corporation Aug 1989

Sea World Acquisition, Harrison Price Corporation

Harrison "Buzz" Price Papers

Report no. 479 was sent from Harrison A. Price to Frank Stanek and Tony Young. The report includes obervations on Sea World park operations, including, management performance, attendance, capital reinvestment, and feasibility of park replication abroad. The report includes a critque of Sea World's senior executives.


Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman Aug 1989

Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman

Dick Pope Sr. Institute Publications

1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The …


Draft - Market And Financial Analysis Of The Dinosaur Project Exhibit Tour, Harrison Price Company Aug 1989

Draft - Market And Financial Analysis Of The Dinosaur Project Exhibit Tour, Harrison Price Company

Harrison "Buzz" Price Papers

The Ex Terra Foundation has proposed the development of a traveling exhibit of dinosaur fossils. The exhibit would have a life of four to five years and would be Initiated in North America and then travel to other parts of the world, such as Asia and Europe. The Terra Foundation retained the Harrison Price Company to conduct an independent evaluation of the proposed tours market and financial potential. The report has the following sections: Section 1, Introduction; Section 2, brief summary of findings; Section 3, description of the Dinosaur Project; Section 4, venue selection for the dinsaur project exhibit tour; …


Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman Aug 1989

Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents who visited Wet N' Wild and Typhoon Lagoon. In particular, the discussions focused on visitors' experience, similarities and differences between the two parks, perception of value for money, perceived market appeal, retrn visits, advertising, and accessibility to the parks.


Briefing Materials - Marina Pacifica Mall Charrette, Harrison Price Company Jun 1989

Briefing Materials - Marina Pacifica Mall Charrette, Harrison Price Company

Harrison "Buzz" Price Papers

Briefing materials for the Marina Pacifica Mall Charrette. Materials include: maps, demongraphic information, market information (competition); tenant background information, financial information, retail sales (trends and potential), retail rents, retail concepts, retail planning and performance factors, restaurant industry data, office real estate market, project description, project performance, project entitlements, and concept study.


Wet N' Wild Marketing Study Part Ii: In Park Survey, Ady Milman Jun 1989

Wet N' Wild Marketing Study Part Ii: In Park Survey, Ady Milman

Dick Pope Sr. Institute Publications

1. The majority of the respondnets had not been to Wet N' Wild previously. 2. Most respodents decided to visit the park a day prior to, or on the day of their visit. 3. Repondents were influenced to visit the park by brochures, their previous experience with Wet N' Wild, and word of mouth recommendations. 4. The most frequently used facilities were the Wave Pool, Raging Rapids, and Lazy River. 5. Most respondents purchased food and beverage in the park and were quite satisfied with quality, prices, and service. Over one third of the respondents visited the Surf Shop and …


Charrette Summary - Concept Analysis For The E.R.C. Project In Limburg Province/Briefing Materials E.R.C. Charrette In Brussels (Belgium), Harrison Price Company May 1989

Charrette Summary - Concept Analysis For The E.R.C. Project In Limburg Province/Briefing Materials E.R.C. Charrette In Brussels (Belgium), Harrison Price Company

Harrison "Buzz" Price Papers

Kempenso Steenkolenmijnen (KS) the Belgian national coal corporation is investigating the feasibility of developing a major recreation/leisure/education center, dubbed the E.R.C. Project. in Limburg province. As a check on the planning process KS retained the Harrison Price Company (HPC) to organize and carry out a charrette conference directed at reviewing the existing concept from a market and economic viewpoint. HPC and KS invited a group of designers, concepteurs, planners, and experts in the recreation and leisure time business to a four day conference on March 20-24, 1989.


Charrette Review Of Project Concept, Harrison Price Company Mar 1989

Charrette Review Of Project Concept, Harrison Price Company

Harrison "Buzz" Price Papers

Kempenso Steenkolenmijnen (KS) the Belgian national coal corporation is investigating the feasibility of developing a major recreation/leisure/education center, dubbed the E.R.C. Project. in Limburg province. As a check on the planning process KS retained the Harrison Price Company (HPC) to organize and carry out a charrette conference directed at reviewing the existing concept from a market and economic viewpoint. HPC and KS invited a group of designers, concepteurs, planners, and experts in the recreation and leisure time business to a four day conference on March 20-24, 1989.


Summary Memorandum: Conceptual Approach To Near Term Development Opportunities At Universal City, Harrison Price Company Jan 1989

Summary Memorandum: Conceptual Approach To Near Term Development Opportunities At Universal City, Harrison Price Company

Harrison "Buzz" Price Papers

In October 1988 Harrison Price Company was retained by MCA Development Company to review preliminary planning work for the continued develop­ment of Universal City. The proposed program is an ambitious one that includes approximately 9 million square feet of office space, 903,000 square feet of retail/entertainment, a 43,000 square foot travel center, 1.8 million square feet in hotels and a conference center, 175,000 square feet in community and cultural facilities, and a major investment in infrastructure. The first increment of the program, scheduled to begin this year, is Main Street, a mixed-use area connecting the Cineplex with the Studios Tour …


Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies Jan 1989

Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate …


Church Street Station's Train Ride To Mount Dora: Focus Groups Of Central Florida Residents, Tourists, And Convention Delegates, Ady Milman Jan 1989

Church Street Station's Train Ride To Mount Dora: Focus Groups Of Central Florida Residents, Tourists, And Convention Delegates, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents, tourists, and convention delegates with regard to a new train ride attraction between Orlando and Moutn Dora. In particular, the discussion focused on the appeal of the new attraction to these three groups and their suggestions for features to present on this unique ride.


Texposition: Disney Enterprise Initial Feasibility Study, Walt Disney Imagineering, The Disney Development Company Jan 1989

Texposition: Disney Enterprise Initial Feasibility Study, Walt Disney Imagineering, The Disney Development Company

Harrison "Buzz" Price Papers

This report includes part III to V of the feasibility study of Texposition, Disney's festival marketplace in Dallas, Texas. These parts cover attendance estimate, attendance distribution, facility size, pricing, and revenue. Includes tables and graphs. Handwritten on cover "1089 A5 B" (Report no. 1089, Subject category A5, Restriction code B).


Church Street Station Train Excursion Market Study, Ady Milman Jan 1989

Church Street Station Train Excursion Market Study, Ady Milman

Dick Pope Sr. Institute Publications

The following are the main findings of this study: 1. All respondents expressed a relativitly high interest in taking the new train attraction when it opens. Eighty eight percent of the local residents, ninety one percent of convention delegates and ninety five percent of tourists, said that they will probably or definitely take the ride. 2. Respondents were willing to pay an admission fee of $15.00 (local residents) to pay $23.00 (tourists) for the round trip. 3. The train ride was perceived to appeal to all market segments: young and old, with our without children, tourists and locals, males and …


Economic Impact Of Theme Park Capital Spending, Harrison Price Company Oct 1988

Economic Impact Of Theme Park Capital Spending, Harrison Price Company

Harrison "Buzz" Price Papers

This report conducted for Sea World provides an appraisal of the economic impact of theme park capital spending, and reinvestment. The study is based on an analysis of the performance of 17 parks operated by 4 major publicly held entertainment companies, using data contained in annual reports and the 10-K reports filed with the Securities and Exchange Commission. In aggregate, the sample is broadly representative of the industry, with the parks in question accounting for nearly 60 percent of the total paid attendance in domestic U.S. theme parks. The study clearly confirms the conventional wisdom of the industry, that theme …


Tourism Barometer Ii, Dick Pope Sr. Institute For Tourism Studies Sep 1988

Tourism Barometer Ii, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The Tourism Barometer II forecasts generated for the first and second quarters of 1989 foresee an increase of 11.11% and 9.44%, respectively. The increase could be attributed to a few factors. First, some of the air carriers have reduced the air fares previously increased in the Fall of 1988, and offered special promotional fares for the first quarter of 1989.


Watermania 1988 Marketing Survey Part I: In-Park Visitor Study, Ady Milman Sep 1988

Watermania 1988 Marketing Survey Part I: In-Park Visitor Study, Ady Milman

Dick Pope Sr. Institute Publications

The primary objective of the study was to analyze the existing and potential market of Watermania in order to increase visitor attendance and improve the park's attractiveness. The findings were also used for comparison with a similar study conducted in the summer of 1987. To meet this end, a sample of the park visitors was interviewed and was asked to express their attitudes toward the park and its features. Socio demographic and travel characteristics were also collected to identify specific groups who had more favorable attitudes toward the park. In particular, the research objectives were: A. To identify socio-demographic characteristics …


Feasibility Analysis And Conceptual Planning For Indiana Landing A Family Entertainment Center, Harrison Price Company, Eskew, Vogt, Salvato, & Filson, Grady Larkins Associates Sep 1988

Feasibility Analysis And Conceptual Planning For Indiana Landing A Family Entertainment Center, Harrison Price Company, Eskew, Vogt, Salvato, & Filson, Grady Larkins Associates

Harrison "Buzz" Price Papers

In February 1988 the White River Development Commission retained the Harrison Price Company (HPC) supported by planning and design teams Eskew, Vogt, and Filson and Grady Larkins Associates. The task authorized was a six-month conceptual design and phased physical and economic masterplan for the family entertainment center at White River State Park. The report includes: 1) introduction, 2) executive summary, 3) reactions to the site, 4) resident and visitor market support, 5) concepts and physical planning guidelines for the proposed family entertainment center, 6) development costs, phasing, revenue generation, subsidy requirements, 7) Appendices.


Proposal For Consulting Services Implementation And Design Program For Fukuoka Sea Life Park, Harrison Price Company, Powell Enterprises, Delawie, Bretton, Wilkes Sep 1988

Proposal For Consulting Services Implementation And Design Program For Fukuoka Sea Life Park, Harrison Price Company, Powell Enterprises, Delawie, Bretton, Wilkes

Harrison "Buzz" Price Papers

In July 1988, Harrison Price Company completed an analysis of the feasibility of developing a world class oceanarium in Fukuoka, Kyushu, Japan. The findings were strongly positive and it was concluded that operating profits would support an order of magnitude investment of $300 million, which in turn, would be sufficient to construct the finest marine life park in the world. The study concluded that the next steps to be taken in the implementation process would be: 1) Refinement and development of the attractions and exhibit content of the proposed park as a prelude to design development, 2) Preparation of design …


Seattle Center Long Range Master Plan - Phase Iii Final Report Economics, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple Aug 1988

Seattle Center Long Range Master Plan - Phase Iii Final Report Economics, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple

Harrison "Buzz" Price Papers

The Seattle Center Long Range Master Plan Phase III Final Report Economics includes the following sections: 1) Introduction, 2) Executive summary, 3) Attendance projections and demand for key visitor services, 4) Estimated operating revenues and expenses, 5) Capital investment requirements.


Attendance Projections And Operating Economics For A Japanese Cultural Center In Gilroy, California, Harrison Price Company Aug 1988

Attendance Projections And Operating Economics For A Japanese Cultural Center In Gilroy, California, Harrison Price Company

Harrison "Buzz" Price Papers

Organization of California, proposed a village for a site in Gilroy California that is modeled on the Fukuoka Historical Village in Japan. The proposed center would be an educational facility and historical village where events are held to showcase the diverse cultures of many countries. Before proceeding further with physical planning, Sugimura/Takamoto Associates requested that the Harrison Price Company conduct a market study to project attendance and potential gross revenue collections at the cultural center. The following report presents the results of the study. It is divided into six sections: 1) Introduction, 2) Executive summary. 3) Statistical and demographic analysis …


Feasibility Analysis And Preliminary Conceptual Planning For A Major Sea Life Park In Fukuoka, Japan, Harrison Price Company, Powell Enterprises Jul 1988

Feasibility Analysis And Preliminary Conceptual Planning For A Major Sea Life Park In Fukuoka, Japan, Harrison Price Company, Powell Enterprises

Harrison "Buzz" Price Papers

This report summarizes the principal findings and conclusions of the feasibility analysis and conceptual plan for a major sea life park development at Umi no Nakamichi in Fukuoka City conducted by the Harrison Price Company for the Sumitomo Corporation, Kyushu Branch Office.


Seattle Center Phase Ii Interim Report, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple May 1988

Seattle Center Phase Ii Interim Report, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple

Harrison "Buzz" Price Papers

The Seattle Center Economic and Conceptual Development Study is divided into three phases, of which the present second phase addresses three alternative redevelopment concepts for the site together with associated attendance estimates and where applicable, facility sizing guidelines. Pictorial and narrative descriptions of the three concept options have been submitted under separate cover; this companion document contains the attendance and sizing estimates pertinent to the three plans. This study includes an introduction, summary text, and accompanying tables highlight the principal findings and conclusions, while the detailed analysis, including supporting documentation, is presented as a statistical appendix.


The Usa Travel Market To Spain, Ady Milman May 1988

The Usa Travel Market To Spain, Ady Milman

Dick Pope Sr. Institute Publications

The following is a summary of the main findings of the above research: 1. Visitation to Spain For Americans, Spain is a relatively unvisited destination. Close to three fourths of American overseas travelers have never visited Spain . Of those who visited, three fourths visited Spain for vacation purposes . Two thirds of American visitors did not use tour packages . 2. Interest in visiting Spain (in the next three years) The interest in visiting Spain is high. Sixty two percent of sampled overseas travelers expressed an interest in visiting Spain in the next three years. Assuming a 4% national …


Summary Report Burleigh West Leisure Park Charrette, Gold Coast, Queensland, Harrison Price Company Apr 1988

Summary Report Burleigh West Leisure Park Charrette, Gold Coast, Queensland, Harrison Price Company

Harrison "Buzz" Price Papers

Mainsel Investments Pty. Ltd., has proposed the development of a major leisure park attraction on property owned by the company in the Burleigh West area of Queensland's famous Gold Coast. To assist in defining an optimum content and scope for the leisure park component, Mainsel Investments retained Harrison Price Company to conduct a charrette, or “storyboard” conference, to establish preliminary conceptual and economic guidelines for the project.


Seattle Center Economic And Conceptual Development Study Phase 1 Report And Executive Summary - Draft, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple Mar 1988

Seattle Center Economic And Conceptual Development Study Phase 1 Report And Executive Summary - Draft, Walt Disney Imagineering, Harrison Price Company, Peter Moy & Associates, Sharon J. Dalrymple

Harrison "Buzz" Price Papers

The City of Seattle retained Walt Disney Imagineering, Inc. and Harrison Price Company, a Joint Venture, to prepare a master conceptual and economic development plan for Seattle Center. The six-month work program was initiated in December 1987 and encompassed a thorough examination of the physical condition, structural and use characteristics, and financial performance of Seattle Center buildings and grounds, both individually and collectively. It is emphasized that this new study is not simply an update of earlier planning work conducted over the past few years. Rather the scope and depth of this work program transcends these earlier efforts and formulates, …


Memorandum Report Planning Parameters For The Coca Cola Pavilion At Atlanta Underground, Harrison Price Company Mar 1988

Memorandum Report Planning Parameters For The Coca Cola Pavilion At Atlanta Underground, Harrison Price Company

Harrison "Buzz" Price Papers

The report assesses opportunities and options at the Coca Cola Pavillion in the Atlanta Underground and includes the following sections: introduction, description of the Atlanta Underground Project, market support, projected unduplicated attendance, concept, development cost, attendance, and summary.


Burbank Entertainment Center Summary Observations, Harrison Price Company, Winslow, Nicholas S. Feb 1988

Burbank Entertainment Center Summary Observations, Harrison Price Company, Winslow, Nicholas S.

Harrison "Buzz" Price Papers

This document summarizes the observations of the Burbank Entertainment Center project meeting held by the economic planning team on Friday, February 19, 1988 at WDI. The meeting aimed to reconcile sizing and economics for the various components proposed for inclusion in the project, and produced an overview assessment of the project, an examination of the design and analytical work conducted, and the implications of the Burbank Center findings on the "Disney Center" concept. The document includes the first draft and final copy. Handwritten "202D C" (Report no. 202, Subject category D, Restriction code C) on p. 10.