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Articles 1561 - 1590 of 1711
Full-Text Articles in Business
Background Material For Leisure Park In Gold Coast, Queensland, Harrison Price Company
Background Material For Leisure Park In Gold Coast, Queensland, Harrison Price Company
Harrison "Buzz" Price Papers
This document is background information for the charrette related to the proposed Burleigh West Leisure Park development. The document is divided into the following five sections: 1) Summary of proposed Burleigh West Leisure Park Development Program, 2) Overview of the market environment, 3) Inventory of existing and proposed attractions in the Brisbane-Gold Coast Region, 4) Supplementary data on the Gold Coast Economy and tourist industry, and 5) News articles of interest.
United States Travelers To Spain: Perceptions Of Spain As A Vacation Destination By First Time Travelers, Ady Milman
United States Travelers To Spain: Perceptions Of Spain As A Vacation Destination By First Time Travelers, Ady Milman
Dick Pope Sr. Institute Publications
PRE-TRIP PERCEPTIONS ABOUT SPAIN: Respondents agreed that: Spaniards are warm, cordial, and charming; that Spain is a warm destination; that Spain has a large variety of quality arts and crafts for sale; that the shopping in Spain is no longer a bargain; and that a visit to Spain should last between two and three weeks. Respondents disagreed that : Spaniards are dishonest people; that there is hardly any night life in Spain; that Spanish food is similar to Mexican food in the United States; that Spanish people are like Hispanic people in the United States; that Spain is a fascist …
Orlando's New Tourism Promotion Slogan: Concept Testing, Dick Pope Sr. Institute For Tourism Studies
Orlando's New Tourism Promotion Slogan: Concept Testing, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The main objective of this research proposal is to provide an in-depth analysis of potential new tourism promotion slogans for Orlando. The study will explore the attitudes, perceptions and preferences of Central Florida's tourists with regard to a few proposed slogans (by an advertising agency) OR a few sogans that will be generated by the tourists themselves. A few selected slogans will be tested quantitatively through personal interviews of tourists.
Feasibility Analysis For Proposed Entertainment Facilities At China City In London, Harrison Price Company
Feasibility Analysis For Proposed Entertainment Facilities At China City In London, Harrison Price Company
Harrison "Buzz" Price Papers
Mountleigh Tianjin Dockland P.L.C. retained the Harrison Price Company to prepare a feasibility analysis for the revised entertainment program. The contract calls for an assessment of the potential markets, projections of attendance and patronage, recommended sizing and capacity guidelines, pricing, revenue generating potential, and a proforma financial analysis. This report summarizes the most pertinent data, analysis and findings of the feasibility analysis.
The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies
The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The main objective of this research proposal is to provide a database for the Spanish National Tourist Office about the current potential U.S. resident market of the Spanish Tourist Product. The study will explore the attitudes, perceptions and preferences of potential U.S. residents who have high propensity to travel to foreign destinations, in particular to Spain. In addition the study will identify specific segments of the market (in particular geographic and demographic) to which promotional campaigns should be addressed.
The Southern California Attractions Industry, Komoto Maimoni, Shirley, Walt Disney Imagineering, Winslow, Nicholas S., Harrison Price Company
The Southern California Attractions Industry, Komoto Maimoni, Shirley, Walt Disney Imagineering, Winslow, Nicholas S., Harrison Price Company
Harrison "Buzz" Price Papers
This report examines the competitive environment for attractions in Southern California in order to identify potential market opportunities for an attractions component in the Burbank Towncenter Project. This report used a combination of information sources, including market research materials from the Harrison Price Company, secondary published sources, telephone interviews, and polls.
Market And Financial Feasibility Of A Themed Attraction At The Rio Nuevo South Redevelopment Site In Tucson, Harrison Price Company
Market And Financial Feasibility Of A Themed Attraction At The Rio Nuevo South Redevelopment Site In Tucson, Harrison Price Company
Harrison "Buzz" Price Papers
The Downtown Development Corporation in Tucson investigated the development potential of a 20-acre site in the Rio Nuevo South Redevelopment Project adjacent to downtown Tucson. The Harrison Price Company (HPC) was engaged to study the economic potential of the site, concentrating on the feasibility of an inner-city attraction. The research effort focused on an evaluation of alternative land uses for the site including a themed or other attraction, specialty retail, museum, hotel, and commercial office space. This report has the following sections: introduction, summary and conclusions, demographic characteristics of the Tucson region, survey and comparative regional demographic analyses of "Old …
Feasibility Analysis Of Amusement Park. Attraction In Bessemer, Alabama, Harrison Price Company
Feasibility Analysis Of Amusement Park. Attraction In Bessemer, Alabama, Harrison Price Company
Harrison "Buzz" Price Papers
The Harrison Price Company was retained in early September 1987 to examine the market potential and economic feasibility of an amusement park attraction to be located in Bessemer in southwest Birmingham, Alabama. The report includes the following sections: introduction, market support, attendance and sizing parameters, economic feasibility analysis, and concept of development.
Watermania Marketing Survey: Part I: In-Park Visitor Study, Ady Milman
Watermania Marketing Survey: Part I: In-Park Visitor Study, Ady Milman
Dick Pope Sr. Institute Publications
The primary objective of the study was to analyze the existing and potential market of Watermania in order to increase visitor attendance and improve the park's attractiveness. To meet this end, a sample of the park visitors was interviewed and was asked to express their attitudes toward the park and its features . In addition, socio demographic and travel characteristics were collected to identify specific groups who had more favorable attitudes toward the park. In particular, the research objectives were: A. To identify socio-demographic characteristics and travel profile of the current visitors of Watermania. B. To Analyze visitors ' travel …
Watermania Marketing Survey: Part Ii Non-Visitors Survey, Ady Milman
Watermania Marketing Survey: Part Ii Non-Visitors Survey, Ady Milman
Dick Pope Sr. Institute Publications
This report presents the results of a survey of Central Florida residents and local tourists who did not visit Watermania. These two group will be labeled "non-visitors" The "non-visitor" survey was designed to provide a database for Watermania's management to facilitate marketing and advertising programs. The primary objective of the study was to explore non-visitors' attitudes and preferences toward Watermania and other Central Florida's tourist attractions. In addition, the survey developed demographic profiles of non-visitors and explored their vacation travel patterns.
Feasibility Analysis And Planning Factors For Florida Discovery Jacksonville Florida, Harrison Price Company
Feasibility Analysis And Planning Factors For Florida Discovery Jacksonville Florida, Harrison Price Company
Harrison "Buzz" Price Papers
The Partners of Florida Discovery, Inc. proposed the development of a tourist destination complex near Jacksonville International Airport to the north of the city proper and south of the Georgia Slate line. The project was intended to intercept the flow of tourists at the wellhead—the huge volume of auto travelers entering and leaving Florida via I-95, the most heavily used tourist route in the state. Conceptual plans for the project call for a mix of active and passive recreation, in tandem with selected tourist-oriented commercial enterprises, that would in the aggregate create a strong incentive to stop and spend anywhere …
The Image And Perception Of Silver Springs Commercials Among Cincinnati, Oh Residents: A Report Of Focus Group Findings, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding the impact of the five Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Greater Cincinnati participated in the two hour focus group. Four participants were males and eight were females. Their ages ranged from 16 to 60, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college advanced degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The focus …
The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman
The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding viewers opinions and perceptions of the five proposed Silver Springs commercials to be broadcasted in the State of Ohio. Twelve out-of-state tourists participated in the two hour focus group. six participants were males and six were females. Their ages ranged from 25 to 70, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college graduate degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The …
Museum Of Latino History Feasibility Study, Economics Research Associates, Florian Martinez Associates, J. Wetzel Associates
Museum Of Latino History Feasibility Study, Economics Research Associates, Florian Martinez Associates, J. Wetzel Associates
Harrison "Buzz" Price Papers
The State of California, in considering the feasibility of a proposal for a State Museum of Latino History retained the consulting team of Economics Research Consultants, Florian Martinez Associates, and J. Wetzel Associates to conduct a study. The museum’s purpose would be to provide a venue for displaying artifacts, exhibits, and cultural programs which educate the public as to the historical development and contributions of Latinos to California specifically and America generally. The resulting report has the following sections: introduction, summary and conclusions, concept statement, attendance analysis, space requirements, museum location and site analysis, financial analysis, and organization and implementation …
Analysis Of Development Opportunities At Golden Oak Ranch, Harrison Price Company
Analysis Of Development Opportunities At Golden Oak Ranch, Harrison Price Company
Harrison "Buzz" Price Papers
In January 1987, Disney Development Corporation (DDC) retained the Harrison Price Company (HPC) to conduct a consulting assignment with three principal objectives: 1. To test the feasibility of a Backlot Studio/Attraction Concept at Golden Oak Ranch and, if the ranch proved unsuitable, to evaluate other locations for an entertainment industry-related attraction in Southern California. 2. To evaluate alternative leisure time development opportunities at Golden Oak Ranch. 3. To discuss and comment on opportunities for new Disney attractions in Southern California. Pertinent findings of this study are presented in Section 2, the Executive Summary. Section 3 examines key market and site …
Projected Market Performance And Pro Forma Profitability Of The Spanish Pavilion, Harrison Price Company
Projected Market Performance And Pro Forma Profitability Of The Spanish Pavilion, Harrison Price Company
Harrison "Buzz" Price Papers
The Projected Market Performance and Pro Forma Profitability of the Spanish Pavilion report includes analysis as well as four tables. Table 1 shows the size of Miami market. Table 2 shows the market performance and potential attendance. Table 3 "Design Day Crowd" based on estimated annual attendance of 1.5 million. Table 4 shows the required space for the attraction, calculated at 120,000 square feet, based on projected attendance at the approximately six acre site.
The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman
The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman
Dick Pope Sr. Institute Publications
The major aim of the focus group was to identify main areas of concern regarding the impact of the four Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Columbus,OH participated in the two-hour focus group. Five participants were males and seven were females. Their ages ranged from early 20s to late 50s, and they represented an array of ethnic groups. This cross section representation of the population allowed different opinions and perceptions by the various participants. It is important to mention that all of the respondents were experienced travelers and visited out-of-state destinations in …
Letter Report On Charrette Conference - Development Options At South Lake Tahoe, Harrison Price Company
Letter Report On Charrette Conference - Development Options At South Lake Tahoe, Harrison Price Company
Harrison "Buzz" Price Papers
Harrison Price Company (HPC) was retained on January 8, 1987 by Grossmann, Stoller & Associates (GSA) to organize a charrette conference to discuss development options at South Lake Tahoe. This was a follow on to prior work undertaken by GSA and consultant Larry Prehn for Skyland Realty which addressed the economic potentials and various planning aspects for a 4,500-seat - 7,500-seat arena facility. The main thrust of the charrette was to explore client objectives and develop a responsive entertainment program mix that would, in the opinion of the group, generate the required visitor interest and a feasible balance in development …
Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies
Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
No abstract provided.
An Evaluation Of The Orientation And Training Programs Of A Fast Food Franchise, Cheryl M. Donahey
An Evaluation Of The Orientation And Training Programs Of A Fast Food Franchise, Cheryl M. Donahey
Retrospective Theses and Dissertations
Very few attempts have been made to adequately evaluate training programs. The research reported here is an attempt to evaluate the effects of the revised orientation and training programs of a fast food franchise. Subjects consisted of 676 hourly employees of a Central Florida fast food franchise who completed questionnaires soliciting measures of the following perceptions: managements' consideration and structure levels and the effectiveness of the revised orientation and training programs. Modest support was found for the prediction that the revised programs would increase the employees' perception of managements' consideration. No evidence was found to support the hypotheses that employees …
Charrette Conference - Development Potentials For Adventure America In Washington, Dc, Harrison Price Company
Charrette Conference - Development Potentials For Adventure America In Washington, Dc, Harrison Price Company
Harrison "Buzz" Price Papers
Harrison Price Company (HPC) was retained in December 1986 to organize and carry out a charrette conference directed at defining an optimum concept and economic potential for Adventure America, a commercial attraction to be developed in Washington, DC. The goal of the client was to offer an attraction developed on the immense historical and governmental thematic base of this great city. The project is aimed directly at the millions of visitors who come each year to the Nation's capital.
Park Equus Local Resident Study, Ady Milman
Park Equus Local Resident Study, Ady Milman
Dick Pope Sr. Institute Publications
Tourism is the largest industry in the state of Florida and especially large in Central Florida. In 1985, close to 30 million domestic and international tourists visited the state. These visitors purchased goods and services worth $19 billion. The Florida Division of Tourism estimated that in 1985, Central Florida was one of the most popular destinations in the State, hosting 23% of auto visitors arrivals and 19% of air visitors arrivals. Central Florida attractions have always been very popular: In 1985, Walt Disney World's Magic Kingdom and EPCOT Center accounted for over 50% of Florida's air and auto attraction visitors. …
Review Of Attendance And Per Capita Revenue Performance At Marine World June-September 1986, Harrison Price Company
Review Of Attendance And Per Capita Revenue Performance At Marine World June-September 1986, Harrison Price Company
Harrison "Buzz" Price Papers
Harrison Price Company (HPC) was retained to conduct an analysis of attendance and per capita revenue performance at Marine World since its opening at the new site in Vallejo, California to date (June 16-September 28, 1986), as compared to projections prepared by HPC in March 1985.
Evaluation Of Food And Beverage Service Potentials At De Efteling Family Park- Analysis, Harrison Price Company
Evaluation Of Food And Beverage Service Potentials At De Efteling Family Park- Analysis, Harrison Price Company
Harrison "Buzz" Price Papers
Harrison Price Company was retained on September 30, 1986 in the last month of the 1986 season to investigate and prepare an analysis of the status and potentials of food and beverage service at De Efteling Family Park. The task undertaken includes the following elements: 1. Observe operations at the park, 2. Examine operating and financial reports concerning departmental operations with emphasis on food and beverage service, and with attention to related operations in merchandising, games, rides and other entertainment. 3. Evaluate strengths and weaknesses of the service offered with an objective of expressing appropriate objectives, goals, enhancements and improvements. …
Potential For Dev. Theme Park Residuals From Expo '86, Harrison Price Company
Potential For Dev. Theme Park Residuals From Expo '86, Harrison Price Company
Harrison "Buzz" Price Papers
Harrison Price Company (HPC) was retained by IBI Group on behalf of the Ministry of Land, Parks, and Housing of the Province of British Columbia in January 1986 to organize and carry out a charrette conference directed at determining the potentials for a major themed amusement attraction in the Vancouver area and the degree to which the availability of certain residual equipment, facilities and other values in Expo 86 can stimulate the creation of such a project.
The Feasibility Of A Themed Restaurant And Other Highway Oriented Development On I-5 At California 12, Harrison Price Company
The Feasibility Of A Themed Restaurant And Other Highway Oriented Development On I-5 At California 12, Harrison Price Company
Harrison "Buzz" Price Papers
Gibraltar Community Builders owns a 52-acre site on the southeast corner of the intersection between Interstate Highway 5 (IH-5) and California State Highway 12 (Cal 12) about 12 miles north of Stockton in San Joaquin County, California. There is a truck stop (service station and restaurant) located immediately adjacent to IH-5 and there is considerable traffic by the site (estimated at 23.3 million people for 1987). Accordingly, the site appears to be promising for highway-related attractions. Harrison Price Company was asked to investigate the feasibility of establishing a themed restaurant such as the Nut Tree in Vacaville, Harris Ranch near …
Park Equus Future Market Study: Central Florida Tourists And Local Residents, Dick Pope Sr. Institute For Tourism Studies
Park Equus Future Market Study: Central Florida Tourists And Local Residents, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
No abstract provided.
Focus Groups Of Travel Agents Regarding A New Concept In Tour Operation: "Sears Tours", Ady Milman
Focus Groups Of Travel Agents Regarding A New Concept In Tour Operation: "Sears Tours", Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify major areas of concern among experienced travel agents both in Orlando and New York. In particular, the discussions focused on the travel agents' experiences with the sale of tour packages and their relationships with tour operators. The methodology used by the Dick Pope Sr. Institute for Tourism Studies was to start each discussion by introducing broad issues of tour packaging, and incrementaly narrow down to major concerns of day-to-day operations, as well as what would be the "ideal" tour operator the travel agents would like to work with. The next …
Weeki Wachee Visitor Survey: February-March 1986, Ady Milman
Weeki Wachee Visitor Survey: February-March 1986, Ady Milman
Dick Pope Sr. Institute Publications
This report presents results of a study of Weeki Wachee visitors, designed and administered by the Dick Pope Sr. Institute for Tourism studies for Weeki Wachee's management. The project examines the potential, current and repeat visitors in the park over the period of February 19, 1986 - March 4, 1986. The study turns to the Weeki Wachee's visitors for a in-depth look at their behavior, opinions, perceptions, and awareness of the park and its features. By examining visitor profiles, insight for developing effective marketing strategies will be gained for the appropriate target markets.
Charrette Conference The Potential For Developing Theme Park Residuals From Expo 86 In Vancouver, Harrison Price Company
Charrette Conference The Potential For Developing Theme Park Residuals From Expo 86 In Vancouver, Harrison Price Company
Harrison "Buzz" Price Papers
Harrison Price Company (HPC) was retained by IBI Group on behalf of the Ministry of Land, Parks, and Housing of the Province of British Columbia in January 1986 to organize and carry out a charrette conference directed at determining the potentials for a major themed amusement attraction in the Vancouver area and the degree to which the availability of certain residual equipment, facilities and other values in Expo 86 can stimulate the creation of such a project.