Business Commons^™

Backstage Disneyland : A Personal History, Van Arsdale France

Harrison "Buzz" Price Papers

Backstage Disneyland: A Personal History is the unpublished autobiography of Van Arsdale France, in which he describes how he came to work for a nascent Disneyland in 1954. It provides Mr. France's detailed inside account of working for Walt Disney and developing Disneyland's employee training program.

Anaheim/Long Beach Public Investment Negotiation Strategy, Harrison Price Company

Harrison "Buzz" Price Papers

Fiscal impacts on Anaheim and Long Beach due to future Disneyland theme park and Disney Hotel investments.

Market Support For Las Fuentes Hotel, Harrison Price Company

Harrison "Buzz" Price Papers

At the request of John M. Cope, Project Manager, of Maguire Thomas Partners, the Harrison Price Company (HPC) conducted an appraisal of the market environment of the proposed +/- 320 room Plaza Las Fuentes Hotel, as well as a brief review of the proposed development concept and program. In this context, HPC examined in some detail the Peat, Marwick, Mitchell and Company market support study prepared for the project, along with a review of other pertinent hotel market data, both for Pasadena, and for Los Angeles County as a whole. HPC conclusions are presented first, followed by topical discussion of …

Land Use Alternatives Disney/Wrather Anaheim Properties, Harrison Price Company

Harrison "Buzz" Price Papers

The following report prepared by the Harrison Price Company (HPC) for WED Enterprises and the Wrather Corporation sets forth the findings and conclusions with respect to the available near-term development opportunities for vacant land owned either by Walt Disney Productions, or The Wrather Corporation, near Disneyland and Disneyland Hotel in Anaheim, California. In All, some 123 acres of vacant or underutilized land is either owned in full or is under long term lease to one or the other of the two firms, and could be made available for development, without considering possibly underutilized portions of Disneyland itself, or the hotel …

Economic Impact Of The Disneyland Recreation Complex On The City Of Anaheim, Economics Research Associates

Harrison "Buzz" Price Papers

In May of 1964, Economics Research Associates (ERA) was requested by the management of Disneyland to prepare a measurement of the basic economic impact and contribution of the Park and its neighboring recreation and service facilities on the community of Anaheim. The purpose of the inquiry, as defined in discussions with the Park management, City Officials, and the Anaheim Area Visitor and Convention Bureau was to determine what role Anaheim commercial recreation plays in the economy of its home city and whether such activity is the highest and best use of the commercial recreatioCR) property in which it is located.

Audio-Animatronics Planning And Information Manual, Economics Research Associates

Harrison "Buzz" Price Papers

A typed and handwritten report including edits created by Harrison A. Price of Economics Research Associates (ERA) for William Cottrell, President, WED Enterprises, Inc. The report is a study on planning the launching of Audio-Animatronics as a self-sufficient divisional venture within WED Enterprises. ERA, working in collaboration with WED legal, financial, design, and model shop staff, developed a specific plan of action that contains the following elements: 1) a review and evaluation of the status of product development, 2) a review and evaluation of patent and royalty position and the rights of ownership, 3) development of the plan for manufacturing …

Memorandum Report: Projected Operations Of The Enchanted Tiki Room And Related Restaurant Operations At Disneyland, Economics Research Associates

Harrison "Buzz" Price Papers

This report is a feasibility study of the proposed Enchanted Tiki Room at Disneyland. In connection with the establishment of the Enchanted Tiki Room in a group of three Stouffer's restaurants at Disneyland, WED Enterprises requested Economics Research Associates (ERA) to review the parameters of operations and to review briefly the values which may reasonably be expected to accrue to the three interested parties, WED Enterprises, Disneyland, and Stouffer's. The report includes projected dinner schedule, projected daily revenue generating capacity of the Tiki Room, projected annual gross revenue, number of patrons by ticket class, party volume, show and food revenue, …

Disneyland Property Sketch, Wed Enterprises

Harrison "Buzz" Price Papers

Sketch of Disneyland.

Disneyland And Periphery Property, Wed Enterprises

Harrison "Buzz" Price Papers

A development concept plan or map of Disneyland and peripheral real estate.

A Study Of Land Use Alternatives For Disneyland Periphery Property, Economics Research Associates

Harrison "Buzz" Price Papers

The objective of this research study is to evaluate land use alternatives for Disney-controlled property in the Disneyland area. The three specific objectives of the research include: 1) An analysis of the general characteristics and future land use plans which affect possible land uses in Disneyland; 2) An analysis of present development in the Disneyland area; 3) A detailed analysis of those land uses which, after preliminary review, appear to be most favorable for Disney controlled property. This research study is limited to consideration of alternative uses of Disney-controlled property and considers other properties in the area only as they …

Survey Of Time Required To See Disneyland Attractions, Van Arsdale France

Harrison "Buzz" Price Papers

An inter-office communication of Disneyland, Inc. dated January 9, 1958 sent from Jack Sayers to "ALL CONCERNED" and carbon copied to Walt Disney, Card Walker, Donn Tatum, Bill Cottrell, Ed Ettinger, and Doc Lemmon. This special survey was conducted to determine the approximate time required for the average Disneyland guest to see and enjoy all existing Disneyland attractions. Disneyland, Inc. was considering varied possibilities for periphery property development and felt the existing attractions within the Disneyland berm should be considered first.

To carry out the survey Evelyn Heupel was asked to attempt to go through the Park as a guest. …

Tiki Room, Disneyland, Inc

Harrison "Buzz" Price Papers

The report provides alternative ownership structures and profit sharing scenarios for the Tiki Room at Disneyland between Disneyland Inc., WED Enterprises, and Stouffer’s. The report includes detailed operating, financial, and visitor information for Disneyland.