Business Commons^™

Arts Cures: A Business Plan For Integrating Art As A Biometric Tool For Sensory Wellbeing In Commercial Ecosystems, Xinuo Zhang

MA Projects

In an era of heightened connectivity and data-driven metrics, modern society faces a crisis of sensory impoverishment and emotional disconnection. While technology quantifies human experience, it often fails to address the visceral need for authentic feeling. This business plan proposes "Arts Cures," a venture that repositions art from a passive commodity to an active, systemic solution for well-being. By leveraging insights from neuroscience, design theory, and existential philosophy, Arts Cures develops a suite of B2B and B2C services that integrate art as functional, biometric-responsive infrastructure. Our core offerings include AI-driven sensory pods for real-time emotional regulation, data-informed curatorial services for …

Galleriax: A Hybrid Digital Platform For Art, Technology, And Community, Catherine Wu

MA Projects

GalleriaX is a curated digital platform that brings together artists, collectors, and creative audiences through an ecosystem shaped by curation, technology, and community. The platform reimagines digital art engagement by combining editorial storytelling, membership-based participation, and long-term artist support. Rather than functioning as an open marketplace, GalleriaX offers a guided and context-driven environment where artworks, conversations, and cultural programs unfold with intention. The company operates at the intersection of art and technology, using digital tools to enhance, rather than replace, the human elements of taste, dialogue, and shared experience. Its approach blends the credibility of curatorial practice with the accessibility …

Ai Art Valuation Company: Artmetric, Zhuochen Tu

MA Projects

ArtMetric is a technology company dedicated to revolutionizing the art market. We have developed an AI-driven valuation platform designed to address the inefficiencies, high costs, and subjectivity inherent in traditional art appraisal. Users upload images of artworks through our platform to quickly receive a data-driven, and affordable valuation report. This report integrates AI visual analysis, real-time market data comparison, and optional expert verification, ensuring both speed and accuracy in valuation. Our target clients include collectors, artists, galleries, and insurance companies. We monetize through subscription services, one-time appraisals, and premium B2B solutions. As the art market accelerates its digital transformation, ArtMetric …

Becoming Art Itself: A Study On The Generative Logic And Discursive Structure Of Disability Art Incubation Institutions, Gonghui Lu

MA Theses

This study employs “Becoming” as its core analytical concept to examine how disability art incubation institutions operate at the intersection of contemporary art history and social systems as mechanisms that continuously generate both art and subjectivity. Building on Deleuze’s philosophy of becoming and Guattari’s notion of the rhizome, the study constructs a generative model linking art, institutions, and discourse. Through comparative analysis of international cases, it discusses the shift in disability art from a representational logic to a generative logic, and the dynamic oscillation between deterritorialization and reterritorialization within institutional practices. The study argues that disability art should not be …

From Monasteries To The Market: The Legal And Spiritual Economies Of Himalayan Art In China, Hengshi An

MA Theses

In recent years, the Himalayan art market in China has shown a remarkable transformation, emerging as one of the most dynamic segments within the broader Asian art economy. While much of the global and domestic art market has stagnated, Tibetan and Himalayan artworks have achieved sustainable growth and high auction price with major collections been published, showing structural strength rather than speculative enthusiasm. This paper examines the drivers behind this phenomenon through a qualitative analysis of auction data, dealer networks, and collector behavior across key hubs in China such as Beijing, Chengdu, Shanghai, and Hong Kong. The findings suggest that …

When Fine Art And Commercial Art Merge: A Playbook For Emerging Artists Without Gallery Representation To Create Successful And Sustainable Careers, Regina Escobedo Guerra

MA Theses

Pursuing a career as an artist comes with no clear path nor directions. The first years after graduating are filled with confusion and uncertainty. Emerging artists are oftentimes unequipped with the necessary resources to create sustainable and profitable careers. In a saturated market where only a select few are able to make a living solely from art, artists need to gain autonomy and control over their practices. This thesis provides emerging artists with no gallery representation with the tools to create an independent career that prioritizes artistic authenticity and sustains profit. Through a dismissal of the negative perceptions placed on …

The Language Of Value: Lot Note Complexity And Auction Performance In Abstract Expressionism, Artur Sharifullin

MA Theses

This thesis asks a simple question: does the language in lot notes relate to price and to whether a lot beats or misses its estimate? I study eight Abstract Expressionist artists: Ad Reinhardt, Adolph Gottlieb, Barnett Newman, Franz Kline, Joan Mitchell, Lee Krasner, Robert Motherwell, and Sam Francis because their works are less representational and often need supporting text to explain the context. The main sample includes only lots sold for more than $1 million at Christie’s or Sotheby’s in New York or London over the past ten years. I measure a small set of writing features that are easy …

Corporate Patronage In Art And Education: A Case Study Of Bloomberg's Interventions, Xiaojun Tian

MA Theses

This study focuses on the application of corporate sponsorship in the fields of art and education, delving deep into the interventions and cases made by Bloomberg L.P. in these two domains. Corporate sponsorship for the arts acts as a significant display of Cultural Corporate Social Responsibility (CSR), not only fostering diversity in the production of art institutions and artists but also having a profound effect on the educational sector. Utilizing case study methodology, this research deconstructs key projects and activities funded by Bloomberg, encompassing support for exhibitions and public art projects, as well as various initiatives aimed at art education, …

The Flavor Of Marketing: How Food Is Revolutionizing Luxury Brand Communication, Aloisa Ruf

MA Theses

This thesis explores how food operates as a cultural, psychological, and strategic instrument within the global luxury industry. Drawing from art history, marketing theory, and sensory studies, it traces how societies across Europe, the Middle East, China, Japan, Russia, and the United States have long used food to express hierarchy, belonging, and emotion—from the banquets of seventeenth-century Versailles to the branded cafes and collaboration of the 2010s and 2020s. Through a comparative and interpretive methodology, the research connects historical visual traditions with contemporary brand strategies, examining case studies such as Gucci Osteria, Louis Vuitton’s Desert Iftar, Dior Café, Loewe’s “Tomato” …

Can Art Function As A Financial Asset Class? Conditions, Risks, And Emerging Solutions, Aurelia Labbé

MA Theses

The art market has grown significantly over recent decades, supported by rising global demand, record auction results and increasing interest from collectors pursuing financial returns. This evolution has encouraged the development of investment-oriented practices and strengthened the notion that artworks can function as financial assets. This shift takes place in a market shaped by subjectivity, opacity and limited regulatory oversight, where valuation methods, provenance documentation and professional standards remain highly uneven. These conditions make art investment particularly complex and raise essential questions about the factors that support or weaken the legitimacy of art as an asset class. This thesis examines …

Global Art: An Economic Exploration Of The Factors Driving Sensible Gallery Expansion, James Mclennan

MA Theses

The goal of this thesis is to develop a practical and defensible decision tool to guide art gallery expansion. Focusing on four cities – New York, Hong Kong, London, and Doha – the thesis translates heterogeneous considerations into a matrix that scores each of the cities according to eight factors: Market & Demand; Regulation & Tax; Logistics & Shipping; Labor & Immigration; Legal Entity & Finance; Brand, PR & Audience; Competition & Benchmarking; and Risk. Sub-factors are scored and averaged to provide results on how each city scores against each other. The output is a ranked set of city recommendations …

Aura For Sale?: Art Merchandise And The Totalizing Culture Of Reproduction, Lily Paternoster

MA Theses

The art historical discipline largely excludes art merchandise from critical analysis, relegating it to being a marketing gimmick or gift shop opportunity. This failure to reconcile with the rapidly expanding enterprise for brand collaborations with fine artists has led to an overwhelming and unregulated commercial licensing industry, similar in mystique and ascend to that of the fine art market. Through the case studies of two post-humous artists and two living- Keith Haring, JeanMichel Basquiat, KAWS (Brian Donnelly), and Maurizio Cattelan- I argue that art merchandise exists on a constantly fluctuating scale between democratizing force and commodity. Despite its status on …

Rm Sotheby’S Construction Of Value In The High-End Car Market, Pablo Mijares Musi

MA Theses

The purpose of my thesis is to tell and enlighten any readers how the most prestigious and iconic auction house in the world, RM Sotheby’s sells more than just cars from the high-end car market and how the auction house adds value to through storytelling and provenance from each vehicle.  In today’s luxury market economics, we see somewhat of a radical shift. The high-end car market has moved into a very refined area where these beautiful machines are no longer seen and appraised just for their aesthetic design and mechanical engineering, now we see new value drivers for these works …

Evolving Motives: How Art Collecting Has Changed Across Generations, Giovanni Mazzoleni

MA Theses

This thesis elucidates the changing reasons for collection in recent years and focuses on three generations of collectors: those born before 1950; those born between 1951-1980; and those born after 1981. It commences with a literature review of the initial collecting motivations and challenges, motives based on socio-cultural, economic and technological advancements which foster the importance and reasons for collections. To make this investigation tangible, a quantitative survey was adopted. Forty-five participants, each ranking their levels of agreement from one to five based on an assessment of eight statements based on five motives: economic, normative, uniqueness, hedonic and intellectual. Descriptive …

Does Blue-Chip Art Genuinely Provide Diversification And Risk Mitigation Once Illiquidity, Transaction Frictions, And Survivorship Bias Are Explicitly Incorporated Into Performance Analysis, Or Is The “Safe Haven” Label Fundamentally Misleading?, Radhika Vissanji

MA Theses

Blue-chip art is widely presented as a safe haven and portfolio diversifier, particularly during periods of financial market uncertainty. This perception is reinforced by art price indices and industry reports that emphasise long-term appreciation, relatively low volatility, and weak correlation with traditional financial assets. Despite the growing prominence of these claims in advisory and institutional discourse, there remains limited agreement on whether such properties persist once the structural characteristics of the art market are fully taken into account. This thesis evaluates whether blue-chip art genuinely delivers diversification and risk-mitigation benefits under realistic market conditions. Focusing on three structural factors, illiquidity, …

Over-Tourism Of Naoshima Island: Comparison With Venice Using Tourists Carrying Capacity Model, Takutaro Onoe

MA Theses

This paper first proves Naoshima’s status as over-tourism in comparison with Venice and then finds out about logistical and infrastructural constraints. My argument will go further to discuss whether eliminating constraints through investment and development is the right direction for the island’s sustainable prosperity. Naoshima is in critical overtourism situation, especially during the year of Setouchi Triennale. The number of tourists per resident demonstrates that the situation is worse than in Venice. It may deteriorate living environment for residents, potentially causing anti-tourism sentiment on the island. As for tourists, their experience on the island may not be favored because of …

90-Day Consulting Engagement Grounded In Authentic And Servant Leadership Approaches–Building Capacity For Small Business, Michon Hicks

Doctor of Strategic Leadership (DSL) Capstone Abstracts

This doctoral capstone project examined a 90-day consulting engagement designed to strengthen organizational capacity in a small, M/WBE-certified professional services firm operating in a government contracting environment. Grounded in authentic and servant leadership frameworks, the engagement used a structured 30-60-90-day intervention model to assess leadership alignment, administrative infrastructure, human resources capacity, data management practices, and marketing readiness. The project employed an organizational health check-up approach to diagnose systemic gaps, co-create solutions with organizational leadership, and implement practical tools to improve operational consistency, compliance readiness, and leadership effectiveness. Outcomes of the engagement included improved leadership alignment, standardized administrative and operational workflows, …

We Can Be Heroes: Sustaining Vitally Engaged Social Heroes In A Heroic Organization (Act Up/New York), Michael Condren

CGU Theses & Dissertations

Contextual factors are particularly important in understanding social heroism, which is characterized by heroic action in the service of existing and emerging community values, principles and ideals (Franco et al., 2011). Social heroism almost always entails serious risks for the hero and frequently requires committed action over long time periods to achieve positive social change. Unlike other types of heroism, social heroism frequently emerges from and is enacted through organizations. However, heroism research has focused largely on individual factors involved in different types of heroic actions, such as character, moral development and courage. The goal of this study was to …

Work Disengagement: Motivational Regulation Shaped By Psychological Need Frustration And Perceived Injustice, Stephanie R. Dailey

CGU Theses & Dissertations

Employee disengagement represents a persistent global challenge, yet remains theoretically underdeveloped and is frequently conflated with burnout, behavioral withdrawal, or deviance. Building on Kahn’s (1990) original conceptualization, this dissertation reconceptualizes disengagement as a distinct motivational state characterized by the withdrawal of cognitive, emotional, and physical energies from role performance. Drawing on Self Determination Theory (Ryan & Deci, 2000), Conservation of Resources theory (Hobfoll, 1989), and the Job Demands–Resources model (Bakker & Demerouti, 2007), I test a model where disengagement emerges as a motivational response to psychological need frustration, where organizational justice functions as an upstream contextual antecedent. Two complementary studies …

The Emergence Of Buy Now Pay Later Platforms: A Business Analysis Study, Asher Frye

CMC Senior Theses

This thesis dives into the growth of Buy Now, Pay Later (BNPL) financing and its implications for consumer financial health. Using Affirm’s 2019-2024 data and recent reporting from regulators, it documents strong BNPL expansion alongside emerging concerns about repayment risk and credit score impacts. These insights motivate me to conduct an experiment testing whether clearer disclosure affects consumer BNPL choices. While the experiment shows no statistically significant effects, it underscores the need for further study of BNPL understanding and consumer behavior.

The Prestige Paradox: Can Venture Capital Prestige Lead To Lower Startup Exit Rates?, Charlie Fenollosa

Honors Theses

This project investigates how the prestige of VC firms investing in early-stage startups affects the likelihood of successful exits, defined as IPOs or acquisitions. Using Crunchbase data on companies, funding rounds, and investments, I construct six measures of prior VC success to proxy for prestige. Contrary to conventional expectations, VC prestige is not associated with increased exit probability, a finding robust to composite, LASSO-selected, and PCA-based indices. Further analysis suggests this relationship is driven by mechanisms through which high VC prestige paired with large syndicates and high funding may create frictions, while prestigious VCs help smaller companies grow more effectively.

Brewing Resilience: Cooperatives, Micro-Mills, And The Quest For Survival In Costa Rica's Changing Coffee Landscape, Leila N. Iredell

Honors Theses

This thesis examines how different organizational models in Costa Rica's coffee sector shape producers’ ability to capture value, build resilience, and sustain rural livelihoods in a rapidly changing global market. In comparing traditional cooperatives and new micro-mills, I examine specifically how control over the value chain, access to markets, and social infrastructure differ across models and what these differences mean for the farmers who depend on them. This project analyzes how the collapse of international price agreements and decades of market volatility drove producers toward new strategies, from independent processing and direct trade to coffee tourism. Costa Rica stands as …

Emotional Localisation In Luxury Branding: Cultural Adaptation Of Western Heritage Narratives For Chinese Consumers, Yuchen Chen

MA in Luxury Business Dissertations

This dissertation examines how Western heritage luxury brands adapt their core narratives to deliver emotional value in the Chinese market. Focusing on emotional localisation, the study introduces the Cultural–Semiotic Narrative Adaptation (CSNA) framework, which analyses three dimensions: emotional translation, symbolic adaptation, and narrative tone. Through a sequential mixed-methods design, the research investigates how heritage values such as craftsmanship and exclusivity are reframed to resonate with collectivist emotional logics emphasizing harmony, relational continuity, and understated elegance. Findings reveal that effective emotional localisation requires aligning narrative tone and symbolic motifs with culturally embedded affective expectations, fostering consumer trust, attachment, and purchase intention. …

From Hand To Heart: Investigating The Future Of Luxury Through Craftsmanship, A Qualitative Research, Yiyuan Hu

MA in Luxury Business Dissertations

Propelled by converging social, cultural, and macroeconomic forces, the luxury industry has faced challenges due to plummeting profits. This contextualised research examines the shift in psychographics from logo-centric consumption to a new paradigm where authenticity and integrity are paramount. Employing an interpretivist philosophy, the study utilises in-depth, semi-structured interviews with three industry experts, respectively from design/production, retail and marketing departments, and twelve luxury consumers to approach this topic from the perspectives of different stakeholders. The interviews were analysed through a rigorous thematic analysis framework.

The findings indicate that luxury customers are becoming increasingly sceptical and critical, while craftsmanship offers a …

Luxury Café Concept For Mindful Indulgence In Central London: Business Plan For Tranquille House, Chelsea Hsiao

MA in Luxury Business Dissertations

In the 21st century, the idea of luxury is becoming less about wealth and exclusivity and more about health, rich experiences, and awareness. This practice-based dissertation examines current customers' interpretations of luxury within café settings and identifies the characteristics that foster a feeling of premium, meaningful experience in the hospitality industry.

A mixed-methods method was utilised. Quantitative data was gathered through an online survey of consumers within target market, and qualitative insights were produced through prior experience, and observational study around London cafés. Secondary sources pertaining to luxury, wellness tourism, and hospitality trends were employed to contextualise the industry and …

Britishness, Prestige And Desirability: Investigating The Appeal Of British Luxury Brands In The Chinese Market, Ka Kit Fan

MA in Luxury Business Dissertations

The Chinese luxury market has undergone a profound transformation in the past decade, characterized by evolving consumer preferences and increasing purchasing power. Nonetheless, British luxury fashion brands persistently contend with a prestige deficit compared to their French and Italian counterparts. This study investigates how ‘Britishness,’ as a nation-brand attribute, shapes perceptions of prestige and desirability among Chinese luxury consumers, and identifies strategic levers to enhance the competitiveness of British brands in this critical market.

Employing a mixed-methods approach, this research integrates quantitative data from a survey of experienced Chinese luxury consumers with qualitative insights derived from in-depth interviews with industry …

Analysing India’S Luxury Shoe Supply Chain Business Plan For Lace, A B2b Leather Sourcing Platform, Muskan Manwani

MA in Luxury Business Dissertations

This study analyses the current supply chain ecosystem surrounding the Indian luxury leather industry, with a focus on shoes. The primary objective of the practice-based research is to understand the sourcing and supply chain decision-making of luxury brands and construct an actionable model that helps luxury brands optimise sourcing, production and supply chain management for leather goods, mainly shoes, in India. While similar models already exist within the Indian market, this proposed framework will specifically address the gap in luxury-exclusive sourcing, with a focus on preserving brand exclusivity. The model will also provide guidance and support related to legal and …

Athlete As The New Face Of Luxury: The Case Of Jannik Sinner And Gucci, Rania Tazi Hemida

MA in Luxury Business Dissertations

This dissertation examines the growing trend of luxury brands appointing athletes as brand ambassadors, aligning themselves with the values and expectations embodied by these figures. Exploring the case of tennis player Jannik Sinner as the face of the Italian fashion house Gucci, the study explores how athlete endorsements are leveraged to reshape consumer perceptions and expand brand reach by examining how Gucci is enlisting Jannik Sinner to refine their image. By applying luxury branding theories to the context of sports endorsements, the research investigates how athletes' images and values influence consumer attitudes toward luxury brands. Drawing on qualitative interviews with …

Bringing Life Back To Napa Valley: How To Increase Engagement In Napa Valley Luxury Wineries For Generations X And Millennials, Tatiana Hansen Zakin

MA in Luxury Business Dissertations

The Napa Valley luxury wine industry faces declining consumption and shifting demographics. Baby Boomers are dominating luxury wine purchasing while Generation X and Millennials show reduced engagement. This dissertation investigates how Napa Valley luxury wineries can revitalize interest and loyalty among Generation X and Millennial consumers. A qualitative mixed-method approach was employed, combining six semi-structured interviews with industry experts and a survey of 46 consumers, analyzed using reflexive thematic analysis.

The findings reveal a tension between industry professionals, who emphasize price and competition, and consumers who highlight trust and value perception. Generation X and Millennials demonstrate lower brand loyalty but …

Art & Luxury: Perceiving Value: How Generation Z Interprets Cultural And Social Meaning In Luxury And Art Collaborations, Michele Saad

MA in Luxury Business Dissertations

Luxury and art collaborations have evolved from rare creative experiments into a familiar part of brand storytelling, yet most research still focuses on what brands want to communicate rather than how audiences perceive these projects. This study explores how Generation Z (GZ) interprets the cultural and social value of such collaborations.

A qualitative approach was adopted, using semi-structured interviews supported by visual prompts with 16 participants aged 19 to 29. The analysis is structured around six recurring themes: artistic expression and aesthetics, social engagement and philanthropy, sustainability and environmental awareness, experiential and immersive encounters, commercial and hype-driven partnerships, and architectural …