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Articles 9751 - 9780 of 16696
Full-Text Articles in Business
2016-March-01-Trogen: Wallethub, University Marketing And Communications, East Tennessee State University
2016-March-01-Trogen: Wallethub, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Relationship Marketing (Rm) On Relationship Quality (Rq): Empirical Evidence From Commercial Bank Customers In Nigeria., Sunny E. Ekakitie
The Impact Of Relationship Marketing (Rm) On Relationship Quality (Rq): Empirical Evidence From Commercial Bank Customers In Nigeria., Sunny E. Ekakitie
Bullion
The study set out to determine the impact of Relationship Marketing (RM) on relationship quality (RQ), with respect to the services Nigerian banks deliver to their clients. Three hypotheses were formulated to drive the study. Survey research design was adopted using a 48-item Likert style questionnaire to capture the opinions of valued clients. The study covered the six geo-political zones in Nigeria with 4 states drawn randomly from each zone. Extensive literature on RM and RQ were reviewed. Models/theories were lucidly discussed with the study evolving the quality/customer satisfaction model which is a modification of Zineldin's (2006) technical and functional …
2016-March-01-Shandong Institute Of Commerce And Technology Visit, University Marketing And Communications, East Tennessee State University
2016-March-01-Shandong Institute Of Commerce And Technology Visit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …
Exploring The Effects Of "What" (Product) And "Where" (Website) Characteristics On Online Shopping Behavior, Girish Mallapragada, Sandeep R. Chandukala, Qing Liu
Exploring The Effects Of "What" (Product) And "Where" (Website) Characteristics On Online Shopping Behavior, Girish Mallapragada, Sandeep R. Chandukala, Qing Liu
Research Collection Lee Kong Chian School Of Business
Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior, including the product being shopped (i.e., the “what”) and the context of the website itself (i.e., the “where”). This study investigates the impact of these characteristics on an online transaction’s basket value, after incorporating the role of other aspects of the browsing process including page views and visit duration. The authors estimate a multivariate mixed-effects Type II Tobit model with a system of equations to explain variation in shopping basket value, using data involving 773,262 …
2016 March, Office Of Communications & Marketing, Morehead State University.
2016 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2016.
2016-February-29-Research Recognized, University Marketing And Communications, Est Tennessee State University
2016-February-29-Research Recognized, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-29-Brandon Johnson Lions Club, University Marketing And Communications, Est Tennessee State University
2016-February-29-Brandon Johnson Lions Club, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-29-Homecoming Date, University Marketing And Communications, Est Tennessee State University
2016-February-29-Homecoming Date, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-28-Guest Artist: Hynds, University Marketing And Communications, Est Tennessee State University
2016-February-28-Guest Artist: Hynds, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-28-Wild And Scenic Film Festival, University Marketing And Communications, Est Tennessee State University
2016-February-28-Wild And Scenic Film Festival, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-26-Guest Artist: Lu, University Marketing And Communications, Est Tennessee State University
2016-February-26-Guest Artist: Lu, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-26-Java Coding Course, University Marketing And Communications, Est Tennessee State University
2016-February-26-Java Coding Course, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-26-Real World 101, University Marketing And Communications, Est Tennessee State University
2016-February-26-Real World 101, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-25-Quillen Students Recognized, University Marketing And Communications, Est Tennessee State University
2016-February-25-Quillen Students Recognized, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-25-Aacsb Accreditation, University Marketing And Communications, Est Tennessee State University
2016-February-25-Aacsb Accreditation, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-24-Keller-Ferguson, University Marketing And Communications, Est Tennessee State University
2016-February-24-Keller-Ferguson, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-24-Women On Wednesdays: Oh, University Marketing And Communications, Est Tennessee State University
2016-February-24-Women On Wednesdays: Oh, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-23-Guest Artist: Breslin, University Marketing And Communications, Est Tennessee State University
2016-February-23-Guest Artist: Breslin, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-23-Fossil Id Night, University Marketing And Communications, Est Tennessee State University
2016-February-23-Fossil Id Night, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-23-Founders Medal For Means, University Marketing And Communications, Est Tennessee State University
2016-February-23-Founders Medal For Means, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-23-Legislative Advocacy Week, University Marketing And Communications, Est Tennessee State University
2016-February-23-Legislative Advocacy Week, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-22-Etsu Hires Blankenship, University Marketing And Communications, Est Tennessee State University
2016-February-22-Etsu Hires Blankenship, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-20-Nhm Volunteers, University Marketing And Communications, Est Tennessee State University
2016-February-20-Nhm Volunteers, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-19-'Faithful' Story Slam, University Marketing And Communications, Est Tennessee State University
2016-February-19-'Faithful' Story Slam, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-19-The Music And Friends Concert Series, University Marketing And Communications, Est Tennessee State University
2016-February-19-The Music And Friends Concert Series, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-19-Guest Artist: Adler, University Marketing And Communications, Est Tennessee State University
2016-February-19-Guest Artist: Adler, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-19-S-Stem Applications, University Marketing And Communications, Est Tennessee State University
2016-February-19-S-Stem Applications, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-19-'Going Global', University Marketing And Communications, Est Tennessee State University
2016-February-19-'Going Global', University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-19-Leadership Summit, University Marketing And Communications, Est Tennessee State University
2016-February-19-Leadership Summit, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.