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Articles 9721 - 9750 of 16696
Full-Text Articles in Business
2016-03-15-Part I: Inferno, University Marketing And Communications, East Tennessee State University
2016-03-15-Part I: Inferno, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-March-15-Cultural Immersion Project, University Marketing And Communications, East Tennessee State University
2016-March-15-Cultural Immersion Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-15-Interrupted Speech, University Marketing And Communications, East Tennessee State University
2016-March-15-Interrupted Speech, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-14-Railroad Museum Heritage Day, University Marketing And Communications, East Tennessee State University
2016-March-14-Railroad Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-14-Trenton Fines, University Marketing And Communications, East Tennessee State University
2016-March-14-Trenton Fines, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-14-Intermountain Brain Injury Conference, University Marketing And Communications, East Tennessee State University
2016-March-14-Intermountain Brain Injury Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-14-Ovarian Cancer Research, University Marketing And Communications, East Tennessee State University
2016-March-14-Ovarian Cancer Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Understanding The Impact Of Information Quality On Customer Relationship Management, Dana Eckerle Harrison
Understanding The Impact Of Information Quality On Customer Relationship Management, Dana Eckerle Harrison
Doctor of Business Administration Dissertations
Information represents a valuable firm resource. The quality of this resource can benefit or adversely impact social and/or economic outcomes within the organization. Previous studies predominately establish that a global measure of information quality has a positive relationship with the success of technology adoption. But there is limited understanding of the impact of information quality on outcomes other than technology adoption.
This study investigates the multi-dimensional aspect of information quality and advances the proposition that it acts as a strategic success factor to customer relationship performance. Specifically, this study explores information as a resource for the firm and suggests that …
Omni-Channel Research Framework In The Context Of Personal Selling And Sales Management: A Review And Research Extensions, Shannon Cummins, James W. Peltier, Andrea Dixon
Omni-Channel Research Framework In The Context Of Personal Selling And Sales Management: A Review And Research Extensions, Shannon Cummins, James W. Peltier, Andrea Dixon
Marketing & Entrepreneurship Faculty Publications
Purpose
This paper aims to develop an omni-channel framework in the context of sales and sales management related to six areas: sales contexts, impact of technology, stages in the sales process, impact on relationships, impact on firm performance and the role of various communication tools and platforms. The paper also offers future reach needs in each of these areas.
Design/methodology/approach
Literature review and research needs development.
Findings
Research in omni-channel marketing in the context of sales and sales management is virtually silent. The authors identify key research gaps and offer recommended future research opportunities.
Originality/value
To date, little research in …
2016-March-14-Echosmith Concert, University Marketing And Communications, East Tennessee State University
2016-March-14-Echosmith Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-11-Killmeyer Talk, University Marketing And Communications, East Tennessee State University
2016-March-11-Killmeyer Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-10-Embers, University Marketing And Communications, East Tennessee State University
2016-March-10-Embers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-10-Acl Spring Classes, University Marketing And Communications, East Tennessee State University
2016-March-10-Acl Spring Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-10-Bucsworth Imc Seminar, University Marketing And Communications, East Tennessee State University
2016-March-10-Bucsworth Imc Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-10-Henderson Talk, University Marketing And Communications, East Tennessee State University
2016-March-10-Henderson Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-09-Rhat Event, University Marketing And Communications, East Tennessee State University
2016-March-09-Rhat Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-08-Tour De France Cooking, University Marketing And Communications, East Tennessee State University
2016-March-08-Tour De France Cooking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-07-Meng Zhang, University Marketing And Communications, East Tennessee State University
2016-March-07-Meng Zhang, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-07-Push Physical Theatre, University Marketing And Communications, East Tennessee State University
2016-March-07-Push Physical Theatre, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-07-Shayla Atkins, University Marketing And Communications, East Tennessee State University
2016-March-07-Shayla Atkins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-04-Leading Voices Lecture, University Marketing And Communications, East Tennessee State University
2016-March-04-Leading Voices Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-03-Outstanding Dean, University Marketing And Communications, East Tennessee State University
2016-March-03-Outstanding Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-03-Eaglecam Update, University Marketing And Communications, East Tennessee State University
2016-March-03-Eaglecam Update, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-02-Entrepreneurs Club Daronda Copenhaver, University Marketing And Communications, East Tennessee State University
2016-March-02-Entrepreneurs Club Daronda Copenhaver, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-02-Bunny Hop 5k, University Marketing And Communications, East Tennessee State University
2016-March-02-Bunny Hop 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad
Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad
Roesch Library Staff Publications
Libraries often find themselves communicating programs and services to different audiences — students, faculty, donors and the community. So what happens when you are tasked with creating a marketing piece to pique donors’ interest? How do you know what they want to know about you, and what do they already know? Accurately assessing what your audience already understands about your library services can be a challenging aspect of your project. This column describes how an academic library in Ohio learned more about its target market to create a piece that could bring about the results it wanted.
2016-March-01-Katie Mccall, University Marketing And Communications, East Tennessee State University
2016-March-01-Katie Mccall, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-01-Radio Astronomy, University Marketing And Communications, East Tennessee State University
2016-March-01-Radio Astronomy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-01-Developing Leaders, University Marketing And Communications, East Tennessee State University
2016-March-01-Developing Leaders, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-01-Mentor Of The Year, University Marketing And Communications, East Tennessee State University
2016-March-01-Mentor Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.