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2019-Etsu Welcomes New Pharmacy Residents, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY— East Tennessee State University Bill Gatton College of Pharmacy welcomes several new residents who will be furthering their postgraduate pharmacy training in various practice settings over the next year.

Gatton alum Dr. Tucker Ensley (’19), of Asheville, North Carolina, was matched with the Postgraduate Year 1 (PGY1) Community-Based Pharmacy Residency, a program created in partnership with Boone Drug and Healthcare in Boone, North Carolina. The program is designed to prepare community-based pharmacists as leaders and innovators through unique practice experiences, with the goal of elevating pharmacy practice and overall healthcare both in the region and nationally.   

“I …

2019-Continuing Education Opportunities 2019-2020, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Save the date for our upcoming slate of 2019-20 continuing education opportunities offered at ETSU Bill Gatton College of Pharmacy, available live in person and remote. Learn more.

2019-Student Research Awards, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Two students at East Tennessee State University Bill Gatton College of Pharmacy recently earned national research awards.

Yaa Anane (’20), from Arlington, Texas, was one of eight students across the nation who were selected as Student and Trainee Abstract Award winners by the 2019 Annual Meeting of the American College of Clinical Pharmacology (ACCP). As a Student Award Winner, she will be presented with a $1,000 honorarium and a complimentary registration to attend the ACCP Annual Meeting. Also, she will be provided with up to $500 in travel reimbursement. 

Her faculty research advisor is Dr. Sam …

2019-January-Uh Alumni Rosie Mcveigh Featured On Etsu Webpage Spotlight, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Alumni Rosie McVeigh, Class of 2014, is currently featured on the ETSU Webpage, Spotlight Section. View complete article on ETSU Website

Meet Rosie McVeigh

Rosie McVeigh, a native of Tennessee’s oldest town, Jonesborough, took a year and a half off between graduating from University School, located on the ETSU campus, and beginning her studies at ETSU.  During that time, she traveled to Nicaragua, lived in Miami and worked as a model.  Now a senior anthropology major with minors in both culture and health, and Spanish, McVeigh puts her academic interests to work in her hometown at the Ardinna Woods …

2019-Faculty Member Andrew Scott Ross To Exhibit Work In Asheville.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Andrew Scott Ross, Assistant Professor of Drawing and Foundations Coordinator has been chosen to be part of the "Appalachia Now!" exhibition in Asheville, North Carolina. The exhibit situates artists within a regional and national dialogue that spans time and socio-economic status. Whether works are bio-bibliographical, or address larger, universal themes, this cross-disciplinary exhibition invites visitors to participate in the individual experiences that make this part of the world so unique.The work explores the amalgamation of tradition and present-day perspectives extant in contemporary artistic representations of life in this region.

The exhibit will take place Summer 2019. For more information …

2019-January-Bfa Alum Jonathan Adams Presenter At Conference In Memphis Tennessee.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BFA alum Jonathan Adams has been chosen as one of the Young Arts Patrons for the 2019 Young Collectors Contemporary Talks, Masterclasses, and Forums. The group consists of some of the top up and coming changemakers in the arts community. Presenters include artists, curators, community activists, entrepreneurs, and arts writers that are leading the way in how we conceptualize, and interact with the arts around us.

Adams graduated with his BFA in studio art in 2016. He is currently attending Rutgers University pursuing his MFA degree.  

For mor einformation on the Young Arts Patrons for this year, please follow this …

2019-2019 Appalachian Student Research Forum, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Call for abstracts - The Appalachian Student Research Forum is a regional competition in which participants from universities and colleges across the Appalachian region present their research in a formal, juried setting. Oral and poster presentations of original research from all disciplines are accepted. Deadline: March 12, 2019
For registration details and to submit your abstract, visit: 

With Regard To Programmatic Advertising, Are Lewis' Findings On Cultural Dimensions Still Valid For Millennials In The 21st Century?, Robert Niemi

Senior Honors Theses and Projects

This bachelor thesis discusses new forms of advertising with respect to cultural communication. Specifically, it analyzes whether the Lewis Model of Cross-Cultural Communication needs to be updated with regard to programmatic advertising and millennials in the 21st century. In order to do so, a survey among internationals in various countries from different cultures was conducted to gather information. The survey consisted of 24 different questions on the participant's cultural background and their perception of programmatic advertising. Finally, this paper had to conclude that there was not sufficient evidence present in the survey to actually update the Lewis Model of Cross-Cultural …

A Study On The Commercial Promotion Mode Of Contemporary Young Artists In China Taking Art Nova 100 As An Example, Han Le

MA Theses

Nowadays, young artists have increasingly become a significant part of the art market in China since there has been a recent emergence of China's art market. Therefore, their personal growth and development would greatly impact the future of art market. With the support of relevant economic and political policies from the government, China has initiated many innovative characterized business modes of cultivating young artists. By looking at Art Nova 100, a quite typical art project of recent years in China, this paper firstly deals with the actual living situation of contemporary young Chinese artist together with considerations for specific historical …

An Investigation Into The Management Of Branding In Irish Artisan Food Businesses, Daniel David Hickey

Theses

A consumer’s lifestyle is busier now then in the past and is moving towards products that reduce preparation and cooking times (Bia, 2015). The demand for value added convenience products has created opportunity for the Artisan food sector. This has lead to the expansion of food Small Medium Enterprises (SME’s) in Ireland. There were 235 specialty food producers in Ireland in 2018, a 2.7% increase on the previous year. SME’s are growing in popularity among consumers but there is very little research been completed into Irish SME’s. A 2016 study by Kennedy and Wright identified that the area is scant …

Ua1c8/1 Athletics Logos/Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of WKU athletics, all sports as well as Ogden College.

Bet You Can’T Eat Just One: Binge Eating Disorder Promotion In American Food Advertising, Debbie Danowski

Communication, Media & The Arts Faculty Publications

"Eat Like Andy“; "What Would You Do For A Klondike Bar?“ For well over a century, American food manufacturers have been competing for consumers’ attention through the use of catchy jingles, iconic characters and celebrities. At the same time, the products being advertised contain greater amounts of addictive ingredients, which encourage binge eating resulting in an unprecedented obesity epidemic. Combine this with the full-scale commercialization of the culture today“. Jhally identifies and the powerful impact of food advertisements becomes clear as does the need to evaluate these ads. As Kilbourne noted nearly a quarter of a century ago, the majority …

M-Pesa’S Failure In India: Why Couldn’T Vodafone Replicate Its Kenyan Success? An International Marketing Case Study (Addendum By Former And Current Executives At The Vodafone Group), Jackson Lott, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Vodafone’s mobile wallet service, M-Pesa, was originally created in 2007 for Kenya and was extremely successful in providing millions with access to mobile-based financial services. Essentially, a mobile wallet service enables payments via digital money in the form of mobile airtime. According to industry estimates, the global mobile money market is expected to reach USD 112.3 billion in 2021, with a compounded annual growth rate of 39.6% since 2016. Vodafone launched M-Pesa in India in 2013, but by mid-2019 it had announced its plans to merge its mobile wallet business with an associate company or a third party. Clearly, Vodafone …

Toto: A Game Of Thrones In The U.S. -- An International Marketing Case Study, Rachael Amatriain, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Toto is a 101-year-old, world-renowned Japanese manufacturer of high quality, innovative, state-of-the-art, and luxurious bathroom equipment such as, toilets, bidets, washlets, and ultraviolet sanitation equipment (“Our Founding Spirit,” n.d.). However, Toto has been unable to replicate its global success in the United States (U.S.) for several possible reasons (Roberts, 2017). First, by positioning its brand as an exclusive and luxurious manufacturer of high-end technology at a high price point, Toto only appeals to a limited, top-end, niche market, limiting its widespread adoption (Roberts, 2017). Second, Toto believes in environmental stewardship and makes sustainable products with a green supply chain (“Toto …

A Relationship Among Neighborhood Traits, Home Sales And Mortgage Fraud: The Atlanta Market Leading Into The Mortgage Crash Of 2008, M. Cary Collins, Ann Fulmer, Keith Harvey, Peter J. Nigro

Marketing Faculty Publications and Presentations

The U.S. Federal Bureau of Investigation (FBI) categorizes mortgage fraud as either fraud for property or fraud for profit. Fraud for profit, which includes the vast majority of cases, may involve several parties to the transaction, including professional agents such as brokers, appraisers, builders, title examiners, escrow officers, attorney, and lenders. Fraud for profit schemes usually include several purchase transactions where homes are quickly sold, with lenders and subsequent purchasers suffering the losses. Reports of mortgage loan fraud grew exponentially in the years leading up to the 2008 financial crisis, becoming one the fastest growing white-collar crimes in the United …

Brands Take A Stand For Good: The Effect Of Brand Activism On Social Media Engagement, Alexis A. Gray

Honors Theses and Capstones

Brands are entering an era where brand activism and corporate social responsibility strategies are holding a large influence on consumer purchase decision making, rather than the traditional brand product marketing. A major distribution outlet for the rising brand activism strategy is through social media, where users can directly interact with brands and other users surrounding major issues. Higher engagement with such activism campaigns suggests more consumer support for the brand, leading to higher sales performance potential. This study examines the influence of brand activism campaign qualities on social media engagement, specifically on the Twitter platform. Tweets for 8 different brands …

Evaluation Of A Marketing Strategy Based On The Concept Of Virtual Energy Audit, Goutham Kumar Reddy Challa

Graduate Theses, Dissertations, and Problem Reports (ETD)

With the growing world population and efforts to bring better energy access to the people, energy needs of the world are expected to grow in the coming years. Given the limited availability of non-renewable resources, there has been a mounting consensus among the users and the stakeholders to utilize the available energy in the most efficient way by implementing various methods like use of advanced technologies, source reduction, behavioral changes, etc. Energy efficiency in general is considered as a win-win scenario for all the users and/or stakeholders involved as it not only lowers the base load for power generating companies, …

The Facts Behind Gmo Food, Wenbin Liu

Honors Theses and Capstones

No abstract provided.

Challenges International Students And Their Perceive Values At University Of New Hampshire, Win Phyu Phyu Aung

Honors Theses and Capstones

No abstract provided.

Theoretical Model Testing With Latent Variables, Robert Ping

Marketing Faculty Publications

Topics include improving Average Variance Extracted (AVE), estimating a latent variable with only two indicators, and speeding up the "weeding" (itemizing) of a measure so it is consistent ("fits the data"), is valid and reliable, yet has more than 3 indicators.

The Introduction Of The Philosophy Of Sufficiency Economy And Its Application To Consumer Context, Sasawan Heingraj, Suwakitti Amornpan

Marketing Faculty Publications

Thailand was one of the potential causes of the 1997 East Asian economic recession due to its lack of readiness in dealing with globalization. In fact, globalization can generate double-edged effects on a country’s economic condition. While it can mitigate global inequality and poverty, it can also be considered as the determinant of trade imbalances, income inequality, and deterioration of natural resources. In order to enhance a balanced and sustainable development at society and country level, we believe that the well-being of each individual should be taken into consideration. This article introduces the concept of Philosophy of Sufficiency Economy (PSE) …

Scenario Economic Impact & Marketing Implications For South Texas Saltwater Fishing Tournaments, Yeong Nain Chi, Marvin Lovett

Marketing Faculty Publications

The main purpose of this study is to employ scenario analysis to estimate the economic impact of the expenditures of anglers who participate in saltwater fishing tournaments in Port Isabel/South Padre Island, Texas. Secondly, this study discusses the implications for initiating, maintaining, and/or expanding marketing communications, including event marketing and event sponsorships, to promote saltwater fishing tournaments in South Texas. This study also evaluates impacts on adjacent areas, identifies potential uses for economic impact information, and provides justification for investment and support of programs related to the growing needs of saltwater recreational fisheries management. To accomplish this study, the IMPLAN …

The Brand Relationship Of Cult-Like Following: Developing Scales Of Measurement In Apple And Catholic Devotees, Yi-Chia Wu, Michael Minor

Marketing Faculty Publications

The purpose of this research aims to fill in the gap in the religion-brand relationship, and explores what constitutes a cult-like allegiance to a brand, by examining subjects’ relationship to the Apple brand, comparing survey response by subjects who were “devotees” versus “indifferents” to Catholicism and to Apple. This paper uses Ninian Smart’s (1989)“Seven Dimensions of Religion” as a theoretical framework to develop scales of measurement among Apple and Catholic devotees. The contribution of this research is the development of Catholic and Apple scales. The Catholic scale extracted three factors and the Apple scale generated four factors in CFA.

Exoskeletons, Entrepreneurs, And Communities: A Process Model Of Opportunity Co-Construction, Stella K. Seyb, Dean A. Sheperd, Trenton Alma Williams

Faculty Publications

Exoskeletons represent a technological breakthrough that presents a diverse range of potential opportunities to overcome human physical limitations. Drawing on data from 16 exoskeleton prototypes, we develop a model of opportunity co-construction that involves mutual adjustment between the actions and beliefs of entrepreneurs and their communities of inquiry. Our study enhances our understanding of potential opportunities as dynamic entities that are (re)constructed as entrepreneurs and community members seek to resolve key tensions throughout the process. Specifically, we identify tensions relating to technological change, shifting power dynamics, and reduced visibility, and explain how actors seek to resolve those tensions through opportunity …

Cross-Docking: A Proven Ltl Technique To Help Suppliers Minimize Products' Unit Costs Delivered To The Final Customers, Vahid Ghomi

Electronic Theses and Dissertations

This study aims at proposing a decision-support tool to reduce the total supply chain costs (TSCC) consisting of two separate and independent objective functions including total transportation costs (TTC) and total cross-docking operating cost (TCDC). The full-truckload (FT) transportation mode is assumed to handle supplier→customer product transportation; otherwise, a cross-docking terminal as an intermediate transshipment node is hired to handle the less-than-truckload (LTL) product transportation between the suppliers and customers. TTC model helps minimize the total transportation costs by maximization of the number of FT transportation and reduction of the total number of LTL. TCDC model tries to minimize total …

The Role Of Brand Love: Application Of The Hierarchy Of Effects Model, Dooyoung Choi, Tae-Im Han

STEMPS Faculty Publications

Understanding the attributes that build consumer loyalty is particularly critical to fashion companies due to the prevalence of alternatives in the market with low switching costs. The significance of this study is extending the knowledge on the role of brand love using the hierarchy of effects model in the context of fashion consumer behaviors. A questionnaire in which participants provided self-reported responses was created to measure the constructs. A two-step approach, a measurement and a structural model was used for the statistical analysis. The results indicated that consumers who know more about the fashion brands are more likely to have …

The Sea Turtle As A Marketing Symbol For The Anti-Plastics Movement, Hannah Chiu

Pitzer Senior Theses

The anti-plastic straw movement uses the sea turtle to bring an empathetic symbol to broaden the scope of the plastics problem in the ocean, giving the public a powerful visual image for the first time in the history of the anti-plastics movement. In this thesis, I build on existing conversations on charismatic megafauna and flagship species, to explore the emerging anti-plastic straw movement and its use of the sea turtle as a symbol. I also provide an analysis of the imagery and comments on social media sites of green marketing companies and non-governmental organizations. These social media sites, such as …

Exploring The Effects Of Mindfulness In Marketing: Mindfulness, Ethics, Emotional Labor And Service Quality, Emma (Junhong) Wang

2019

Mindfulness, i.e., nonjudgmental, present-centered awareness and attention, finds its roots in ancient spiritual traditions, and is most systematically articulated and emphasized in Buddhism. Although arguably relevant to a variety of practices, mindfulness research is sparse in marketing literature. In particular, there is a shortage of empirical research on the application of mindfulness in marketing (Ndubisi, 2014). This dissertation follows a three-paper model to begin to address this shortage in marketing literature. Paper one uses the Service-Dominant Logic of Marketing and Moral Development Model as theoretical lens to discuss how mindfulness could be a viable approach to fostering ethical marketing behaviors. …

The Use Of Secrets In Marketing And Value Creation, Ivan Fedorenko

2019

Keeping secrets is common to both corporations and public organizations. However, secrets have, until recently, received little attention in the marketing literature. The research on secrecy, to date, has been focused on the appropriating value from innovation. The purpose of my dissertation is to explore how secrecy can be used to create value for consumers. Paper one integrates the existent research on secrecy to develop an overarching framework and categorize four common types of secrets: reputational secrets, trade secrets, managerial secrets, and marketing secrets. The drivers and consequences of secrecy are identified across all three levels of analysis: individual, organizational …

Consumer Embarrassment – A Meta-Analytic Review And Experimental Examination, Alexander H. Ziegler

Theses and Dissertations--Marketing and Supply Chain

This dissertation consists of two essays that discuss the influence of embarrassment on consumers. In the first essay, I examine consumers’ coping responses to embarrassment in a meta-analytic review. In essay two, I utilize an experimental approach to investigate the impact of embarrassing encounters on unrelated consumers who merely observe the situation.

In the first essay, the meta-analysis is guided by findings in the literature that demonstrate embarrassment can both promote and detract from consumer well-being. However, despite being investigated for decades, little is known about how consumers cope with embarrassing situations, and when and why consumers respond in positive …