Business Commons^™

Modern Languages Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Modern Language 2019 information brochure.

Archaeology Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Archaeology 2019 information brochure.

Chemistry Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Chemistry 2019 information brochure.

Music Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Music 2019 information brochure.

Business Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Business 2019 information brochure.

English Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's English 2019 information brochure.

Physical Therapist Assistant Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Physical Therapist Assistant 2019 information brochure.

Religion Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Religion 2019 information brochure.

Physics And Engineering Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Physics and Engineering 2019 information brochure.

Industrial Technology Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Industrial Technology 2019 information brochure.

Physical Education, Health, And Wellness Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Physical Education, Health, and Wellness 2019 information brochure.

Social Work Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Social Work 2019 information brochure.

Psychology Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Psychology 2019 information brochure.

Visual Art And Design Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Visual Art and Design 2019 information brochure.

Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen

Faculty & Staff Scholarship

This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing fundamental differences with traditional, paid-product settings. The authors build and investigate a theoretical model that highlights two unique characteristics of free products (reciprocity motivation and diminished adoption risk) and considers their implications for WOM sharing. Results of a retrospective survey, two controlled experiments, and an analysis of more than 5,000 mobile apps at Google Play and Apple’s App Store reveal that consumers are generally more likely to share their opinions of free products than paid products, because of feelings of reciprocity toward the producer. However, this …

Research On Marketing Channel Of Container Lines, Bai Ge

International Transport and Logistics

No abstract provided.

Learning From Semantic Inconsistencies As The Origin Of Dynamic Capabilities In Mncs: Evidence From Pharmaceutical Mncs, Isar Kiani, Pouya Seifzadeh, Iam Alam

Business Faculty/Staff Publications

This paper focuses on origins of dynamic capabilities in multinational corporations (MNCs). Building on literature in the area of organizational memory and organizational learning, we investigate factors that contribute to subsidiaries of MNCs ability to detach themselves from obsolete knowledge and practices. To construct the theoretical framework, 11 extensive interviews with marketing and sales executives from three pharmaceutical MNCs operated in Iran were conducted. We test our hypotheses using statistical quantitative analysis of data related to 459 observations from subsidiaries of 51 pharmaceutical MNCs during years 2005-2009. We examine the quality of corrective actions taken by subsidiaries of pharmaceutical MNCs …

From Photoshop® To Photoshop: Knowing How And When To Protect Your Brand Name, Joseph M. Dery

2019

Forbes Magazine's 2018 publication of "the World's Most Valuable Brands" illustrates a dramatic statistic: of their 100 top ranked brands, each had an estimated brand value of over $7B! In the US, however, the very legislation that protects brands from dilution also contains language on how to cancel a trademark that has become generic. This phenomenon is known as Brand Genericide. To best equip marketers with the ability to strategically influence this phenomenon, I offer an explanation as to "why" it exists, a detailed a methodology for tracing it, a series of strategic interventions for influencing it, and a …

Food Marketing Conference, 2019 - Brochure, Haworth College Of Business

Food Marketing Conference and Yearbook

54th Annual Food Marketing Conference March 26-27, 2019

Climbing The Down Escalator: When Customer-To-Customer Interaction May Not Be Helping Service Firms, Devon Johnson, Yam Limbu, C Jayachandran, P. Raghunadha Reddy

Department of Marketing Faculty Scholarship and Creative Works

Purpose: This paper aims to examine the effect of customer-to-customer (C2C) interaction while using a service on the willingness of consumers to engage in altruistic customer participation (CP) or co-production efforts aimed at helping other customers. It further examines the role of consumer skepticism toward the service category in moderating the effects of C2C interaction on altruistic CP and customer satisfaction. Design/methodology/approach: A survey methodology was used to collect data from 374 consumers of health-care services in India. The data collection involved interviews of patients visiting diabetes clinics and focused primarily on the interaction between customers and their willingness to …

The Influence Of Employer Branding In Talent Management In The Hotel Industry, Donagh Davern, Leo Jago, Margaret Deery

Irish Business Journal

This paper aims to explore the influence of employer branding in attracting and retaining talented employees, with a particular focus on millennial staff. The paper reviews literature in the area of talent management, employer branding and the millennial generation in the hotel industry and draws on the results of interviews with hotel General Managers. At a time when there is a shortage of talent to fill available positions in the hotel industry, this paper seeks to give hoteliers an improved understanding of the concepts of talent management and employer branding and their usage in the attraction and retention of staff, …

Building International Business Competencies, Human Capital, And Service Capabilities: A Study Of Emerging Market Professional Service Small-And-Medium-Sized Enterprises, Nicholas Mathew

ETD Archive

Prior research has shown that a firm’s intangible resources are an important source of sustainable competitive advantage. This dissertation focuses on the intangible resources of Professional Service Firms that are Small and Medium-sized Enterprises (PSF SMEs) from an emerging market (namely India). PSF SMEs from emerging markets (such as India) are expanding globally and are attempting to compete with developed country market firms. This research study examines the factors that allow these PSF SMEs to compete successfully in the global marketplace. Examining these factors will enable developed country market firms as well as other emerging market firms to better understand …

Comprehensiveness Of Product Placement Study In Hollywood And Bollywood Movies, Nikita A. Subba

Merge

This research study is a detailed content analysis focused on finding a relationship between product placements found in Hollywood and Bollywood movies that share similar plotlines with one another from the year 2006 to 2015. The researcher examined twenty movies, ten movies from each movie industry. It was found that both Hollywood and Bollywood movies use a lot of brand integration as well as long durations of brand exposure. However, the detailed log produced through the coding sheet indicated that between the years of 2006 to 2015, Bollywood used a slightly higher number and duration of product placement than the …

2019-Spring Dates For Shadowing Program Announced, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Considering a career in pharmacy? Experience firsthand the impact pharmacists make every single day on patients. ETSU Gatton College of Pharmacy offers college students opportunities throughout the year to shadow clinical, inpatient, and emergency medicine pharmacists at Johnson City Medical Center. The experiences are from 8:30-11:30 a.m. on the dates listed below for Spring 2019.

On Tuesday: April 2, April 16, and May 7.

On Wednesdays: April 3, April 17, and May 8.

After completing this experience, or if encountering scheduling conflicts with the JCMC program, students are able to schedule one-on-one shadowing opportunities in ambulatory care, inpatient, specialty, and …

Global Mindset Strategies For Increasing Hotels' Performance, Robert A. Donato

Walden Dissertations and Doctoral Studies

Between 2010 and 2014 there was a 25% increase in international visitors to the United States, which signifies an opportunity for leaders and managers with a global mindset to take advantage of the opportunities derived from globalization to increase competitive advantage. However, some organizations have not prepared executives and managers to operate in a global environment, which can lead to business failure. The purpose of this multicase study was to gain an understanding of what global mindset strategies hotel executives developed to increase competitive advantage. The target population consisted of the general managers, directors of sales, and directors of catering …

Earnings Response Coefficient As A Determinant Of Dividend Policy: Testing Free Cash Flow Theory On Non-Financial Dividend Paying Firms In The Pakistan Stock Exchange, Hamid Ullah, Anjum Ihsan

Business Review

This study tests Jensen’s free cash flow theory which states that managers overinvest retained earnings in negative NPV projects. A data set of 238 firms listed on the Pakistan Stock Exchange for the period 1999 to 2016 is used. The results of the panel regression model show a significant positive association of the earnings response coefficient and dividend payout ratio, which supports the free cash flow theory in listed Pakistani firms. Moreover, the imposition of the capital gains tax and the financial crisis has further strengthened the positive relationship between ERC and dividend payout ratio.

Higher Education, Robert Ping

Marketing Faculty Publications

Research on Higher Education, including promotion and tenure, and the possibility of reusing one's data for a second paper to help reduce the "time between papers." (Perhaps surprisingly, some editors do not object to reusing data, as long as new theory is being tested.) This Higher Education web page has been substantially revised and updated in its "The Jr. Faculty Corner" section. For example, the suggestions there for Revising and Resubmitting a paper and sample "Responses to the Reviewers" have been heavily edited for clarity and, utility.

(Buyer-Seller) Relationship Termination, Robert Ping

Marketing Faculty Publications

Research on responses to (business, e.g., buyer-seller) relationship problems: Relationship Exiting, Voice, Loyalty, Relationship Neglect, Opportunism, and their antecedents.

Latent Variable Interactions And Quadratics, Robert Ping

Marketing Faculty Publications

Research on interactions (XZ) and quadratics (XX) in theoretical model (hypothesis) tests using structural equation analysis (LISREL, EQS, AMOS, SIMPLIS, etc.) and real-world data. Topics include XZ and XX reliability and validity. In theory tests these are important because low reliability/validity in XZ or XX may mean that a significant interaction or quadratic will be NS or of opposite sign in its next model test. Other topics include estimating categorical (nominal) variables, and improving measures that are in serious trouble--ones with low Average Variance Extracted (AVE), or unacceptable model-to-data fit (i.e., only a 3-indicator specification fits the data, etc.)

Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik

Marketing Faculty Publications

Learning from and encouraged by the impacts of film film-based windows into globalization phenomena, in this issue of MGDR, we have focused on the film Crazy Rich Asians. In the popular press, the movie has been hailed as a major cultural point of departure for Hollywood as well as panned as just an Asian Asian-themed romantic comedy that celebrates the super-rich of Asia. The buzz around this movie does, however, indicate a slight bend in the curve of the geopolitics of the globalization discourse – and hence our decision to feature a number of academically insightful reviews of this movie …