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Articles 6661 - 6690 of 16695
Full-Text Articles in Business
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
Atlantic Marketing Association Proceedings
No abstract provided.
Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim
Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim
Atlantic Marketing Association Proceedings
No abstract provided.
Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park
Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park
Atlantic Marketing Association Proceedings
No abstract provided.
A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff
A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff
Atlantic Marketing Association Proceedings
No abstract provided.
Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.
Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.
Atlantic Marketing Association Proceedings
No abstract provided.
Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr
Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr
Atlantic Marketing Association Proceedings
No abstract provided.
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Atlantic Marketing Association Proceedings
No abstract provided.
Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan
Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester
Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester
Atlantic Marketing Association Proceedings
No abstract provided.
Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson
Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Atlantic Marketing Association Proceedings
No abstract provided.
Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari
Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari
Atlantic Marketing Association Proceedings
No abstract provided.
Using Social Media To Improve Student Engagement And Learning, Tommy Hsu
Using Social Media To Improve Student Engagement And Learning, Tommy Hsu
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Atlantic Marketing Association Proceedings
No abstract provided.
Prior Knowledge, Epistemic Motivation And Retail Search Behavior: A Proposal, James W. Clark Dba, Phillip L. Bond Phd
Prior Knowledge, Epistemic Motivation And Retail Search Behavior: A Proposal, James W. Clark Dba, Phillip L. Bond Phd
Atlantic Marketing Association Proceedings
No abstract provided.
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Atlantic Marketing Association Proceedings
No abstract provided.
Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna
Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna
Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman
Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman
Atlantic Marketing Association Proceedings
No abstract provided.
Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni
Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni
Atlantic Marketing Association Proceedings
No abstract provided.
Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres
Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres
Atlantic Marketing Association Proceedings
No abstract provided.
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Standard Oil Company Of Kentucky (Sc 3331), Manuscripts & Folklife Archives
Standard Oil Company Of Kentucky (Sc 3331), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid only for Manuscripts Small Collection 3331. Receipts, promotional material, and a photograph of a sign documenting the operation of the Standard Oil Company service station at the corner of College and Seventh streets in Bowling Green, Kentucky. Also includes a paper by Michael Mathews for a museum internship in which he examined the items in the collection. Because of the deteriorated condition of many of the originals, they could not be kept without causing damage to other material. A month of inventory sheets were kept from December 1922 to show a typical month’s operation for the station.
Southard Collection, 1924-1994 (Mss 650), Manuscripts & Folklife Archives
Southard Collection, 1924-1994 (Mss 650), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and scans (Click on "additional files" below) for Manuscripts Collection 650. Financial records and some personal correspondence of Robert “Bob” Southard who ran an itinerant movie theater in a tent, 1931-1959, in south central Kentucky. Also includes research and promotional material for an exhibit titled “Breathless Moments: Green River Valley Picture Shows,” which showed at several public libraries in south central Kentucky.
What Utah Mothers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen
What Utah Mothers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2018 gathering of 25 mothers who are raising school-aged daughters in Utah. With the knowledge that mothers are one of the most powerful influences in a girl’s life, this discussion focused on various topics, including culture, confidence and self-discovery, education, personal and social development, and resilience.
How Some New Products Succeed While Others Flop, Singapore Management University
How Some New Products Succeed While Others Flop, Singapore Management University
Perspectives@SMU
The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.
The Role Of Normative Marketing Ethics, Gene R. Laczniak, Patrick E. Murphy
The Role Of Normative Marketing Ethics, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications
This essay highlights the importance of normative thinking in marketing ethics and proposes avenues for future research. It begins with contrasting positive and normative ethics. Then, a brief discussion of the literature in the field is included. Arguments offered by those who tend to avoid normative analysis are examined. Four types of normative ethical theories are presented: consequentialism, duty-based ethics, contract-based morality, and virtue ethics. The essay concludes with seven future research directions for normative marketing ethics and customer-brand relationships.
A Product Affinity Segmentation Framework, Lili Zhang, Jennifer Priestley, Joseph Demaio, Sherry Ni
A Product Affinity Segmentation Framework, Lili Zhang, Jennifer Priestley, Joseph Demaio, Sherry Ni
Published and Grey Literature from PhD Candidates
Product affinity segmentation discovers the linking between customers and products for cross-selling and promotion opportunities to increase sales and profits. However, there are some challenges with conventional approaches. The most straightforward approach is to use the product-level data for customer segmentation, but it results in less meaningful solutions. Moreover, customer segmentation becomes challenging on massive datasets due to computational complexity of traditional clustering methods. As an alternative, market basket analysis may suffer from association rules too general to be relevant for important segments. In this paper, we propose to partition customers and discover associated products simultaneously by detecting communities in …