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Articles 6631 - 6660 of 16695
Full-Text Articles in Business
Priming From The Pulpit: Extending Regulatory Focus Theory To Church Services, Clark D. Johnson, Brittney C. Bauer, Christine Christine Ascencio, Yunmei Kuang
Priming From The Pulpit: Extending Regulatory Focus Theory To Church Services, Clark D. Johnson, Brittney C. Bauer, Christine Christine Ascencio, Yunmei Kuang
School of Business: Faculty Publications and Other Works
The purpose of this research note is to extend a powerful cognitive psychology theory—regulatory focus theory— to a specific nonprofit organization: churches. We apply this theory to the design of church services to model how church leaders can structure services to enhance congregant experience and generate positive behavioral outcomes. We present an experiment utilizing 126 adult Americans as initial evidence for our framework. The results indicate that using appropriate regulatory focus priming strategies can increase congregant donations.
Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. Osinga, Menno Zevenbergen, Mark W. G. Van Zuijlen
Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. Osinga, Menno Zevenbergen, Mark W. G. Van Zuijlen
Research Collection Lee Kong Chian School Of Business
Firms allocate increasingly large budgets to mobile banner advertising. Yet, existing research paid only scant attention to the sales effects of mobile banner ads. In this paper, we fill this gap by determining the offline and online sales impact of a large-scale mobile banner advertising campaign. As part of a geographical field experiment, over 3.5 million mobile banner ads were served to a predetermined geographical area. We determine the offline and online sales effects of the mobile banner ad campaign by analyzing twenty months of sales data for regions covering the entire country of the Netherlands. Relying on a difference-in-difference …
2019 March, Morehead State University. Office Of Communications And Marketing
2019 March, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2019.
Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl
Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl
School of Business: Faculty Publications and Other Works
Much of the prior scholarly research on global gender and marketing tends to focus on development. The post-socialist space does not fit neatly into this paradigm, given the diversity of its legacy of ideology, industrialization, feminist thought, and the post-socialist experience of privatization, democratization, European Union expansion, and, in some cases, war. This chapter uses the history of feminist thought in Yugoslavia and Croatia to highlight the contribution the post-socialist space brings to global gender and marketing research: questioning the role of the state in securing rights and questioning assumptions about individualism in a neoliberal era. I argue for an …
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Atlantic Marketing Association Proceedings
No abstract provided.
Millennial Consumer Behavior And Classical Concert Design, Terry Damron
Millennial Consumer Behavior And Classical Concert Design, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde
A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
Atlantic Marketing Association Proceedings
No abstract provided.
Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia
Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Atlantic Marketing Association Proceedings
No abstract provided.
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
Atlantic Marketing Association Proceedings
No abstract provided.
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Atlantic Marketing Association Proceedings
No abstract provided.
“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone
“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
What's Brand Love Got To Do With It ... Everything, Brad Taylor
What's Brand Love Got To Do With It ... Everything, Brad Taylor
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton
Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton
Atlantic Marketing Association Proceedings
No abstract provided.
Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor
Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor
Atlantic Marketing Association Proceedings
No abstract provided.
Content Marketing Today, Pj Forrest
Content Marketing Today, Pj Forrest
Atlantic Marketing Association Proceedings
No abstract provided.
An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof
An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof
Atlantic Marketing Association Proceedings
No abstract provided.
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Atlantic Marketing Association Proceedings
No abstract provided.
How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.
How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Atlantic Marketing Association Proceedings
No abstract provided.
How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson
How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson
Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Atlantic Marketing Association Proceedings
No abstract provided.
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley
Atlantic Marketing Association Proceedings
No abstract provided.
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Atlantic Marketing Association Proceedings
No abstract provided.
The Relationship Between Emotional Intelligence And Organizational Learning, Monica D. Guillory, Hariette Bettis-Outland, Aberdeen Leila Borders, Muhammad Bilal
The Relationship Between Emotional Intelligence And Organizational Learning, Monica D. Guillory, Hariette Bettis-Outland, Aberdeen Leila Borders, Muhammad Bilal
Atlantic Marketing Association Proceedings
No abstract provided.
Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal
Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal
Atlantic Marketing Association Proceedings
No abstract provided.
Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester
Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester
Atlantic Marketing Association Proceedings
No abstract provided.