Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (712)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (668)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (195)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (163)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (135)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (84)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (190)
- Branding (164)
-
- Social Media (136)
- Sustainability (126)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Consumer Behavior (75)
- Ethics (75)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Tourism (63)
- Marketing strategy (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (568)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (260)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (167)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 6391 - 6420 of 16694
Full-Text Articles in Business
2019-June-26-King Receives Service Award From American Physical Therapy Association, University Marketing And Communications, East Tennessee State University
2019-June-26-King Receives Service Award From American Physical Therapy Association, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Celebration of Learning
This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain …
Validating Market Segmentation Solutions, Marc Dotson
Validating Market Segmentation Solutions, Marc Dotson
Journal of Undergraduate Research
I set out to apply the MEG Grant to a project entitled “Validating Market Segmentation Solutions.” Early on in the process, it became clear that, while this project was and still is of managerial importance, I could do more academically relevant project work with more students if I were to switch gears to a number of other projects. Instead of the single project, the grant has been used over the past two years to help fund mentoring activities with students on the following projects:
2019-June-24-Etsu Faculty Members Win National Pitch Competition, University Marketing And Communications, East Tennessee State University
2019-June-24-Etsu Faculty Members Win National Pitch Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University
2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University
2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University
2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University
2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing And Communications, East Tennessee State University
2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University
2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University
2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University
2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
Honors Projects
The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …
2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University
2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University
2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown
Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown
Honors Projects
Having a website is no longer a luxury but a requirement. Nonprofits need to take advantage of the digital age to better reach their constituents yet, overall, they struggle to do this well. Because of lack of resources, their reliance on volunteers, and the inability to keep up with the evolving demands of a website, nonprofits (especially small ones) are not using the web to their full advantage. Taking the research and applying it to a nonprofit retirement community—Warm Beach Senior Community—the challenges are seen first-hand.
2019-June-05-Honors College Dean, University Marketing And Communications, East Tennessee State University
2019-June-05-Honors College Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-05-Renaissance Child Camps, University Marketing And Communications, East Tennessee State University
2019-June-05-Renaissance Child Camps, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Was Television Responsible For A New Generation Of Smokers?, Michael Thomas
Was Television Responsible For A New Generation Of Smokers?, Michael Thomas
Marketing
Consumers’ response to mass media can be difficult to assess because individuals choose for themselves the amount of media they consume, and that choice may be correlated with their other consumption decisions. To avoid this selection problem, this article examines the introduction of television to the US, during which some cities gained access to television years before others. This natural experiment makes it possible to estimate the causal impact of television on the decision to start smoking, a consumer behavior with important public health implications. Difference-in-differences analyses of television’s introduction indicate that (1) television did cause people to start smoking, …