Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (712)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (668)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (195)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (162)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (135)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (84)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (190)
- Branding (164)
-
- Social Media (136)
- Sustainability (126)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Consumer Behavior (75)
- Ethics (75)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Tourism (63)
- Marketing strategy (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (568)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (260)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (167)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 6061 - 6090 of 16693
Full-Text Articles in Business
2019-November-07-Beloved Comedy Classic, University Marketing And Communications, East Tennessee State University
2019-November-07-Beloved Comedy Classic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-06-Board Of Trustees Quarterly Meeting, University Marketing And Communications, East Tennessee State University
2019-November-06-Board Of Trustees Quarterly Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson
Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson
Marketing Faculty Publications
This study demonstrates that when an individual encounters a product‐related problem, fellow consumers (i.e., one’s peers) have a unique advantage in providing social support to the affected consumer. Specifically, we find that social support can be a dominant driver of consumer satisfaction when the risk of customer defection is at its highest (i.e., following an unsuccessful attempt to solve the consumer’s problem). Using real‐world data from an online support community, a pilot study finds that if the problem that a consumer faces goes unsolved, satisfaction is greater when consumers receive peer‐provided versus firm‐provided support. Study 1 replicates this finding in …
2019-November-06-Becky Buller And Fairfield Four To Perform, University Marketing And Communications, East Tennessee State University
2019-November-06-Becky Buller And Fairfield Four To Perform, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Addressing The Gap In Consumer Protection For Small Business Consumers Through A Multiple Method Research Program, Glenn L. Christensen, Sterling A. Bone, Jerome D. Williams
Addressing The Gap In Consumer Protection For Small Business Consumers Through A Multiple Method Research Program, Glenn L. Christensen, Sterling A. Bone, Jerome D. Williams
Faculty Publications
For more than a decade we, as academic researchers, have investigated the experience of small business customers seeking financial products for their businesses. We have employed a variety of research methodologies to explore the “lived” experiences of small business owners seeking financing, including matched-paired mystery shopping, video ethnography, depth-interviews, controlled experiments, and surveys. From this research, we show that with limited financial sophistication, entrepreneurial small-business consumers approach the financial marketplace much more like retail financial consumers than sophisticated, corporate customers. Furthermore, we find that the customer service received by these small business customers seeking small business bank loan products is …
The Status Of Women On Utah State Boards & Commissions: A 2019 Update, Susan R. Madsen, Megan Roper
The Status Of Women On Utah State Boards & Commissions: A 2019 Update, Susan R. Madsen, Megan Roper
Marketing and Strategy Faculty Publications
Research shows that organizations will increasingly thrive when both men and women hold leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, city councils, state governments, and state and local boards and commissions. Studies have shown that there are numerous benefits to attracting, retaining, promoting, and empowering women within organizations and entities. These benefits are discussed at length in a previous brief titled “Why Do We Need More Women Leaders in Utah?”2More specifically, research demonstrates the need for the government—and democratic governance processes in general—to reflect gender diversity accurately within its constituency at …
What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen
What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2019 gathering of 25 female medical practitioners (physicians and advanced practice providers). Wellinformed health care providers are uniquely positioned to support and strengthen girls and women over a lifetime. This discussion focused on how practitioners can influence through providing quality patient care, serving as visible role models, educating their communities, mentoring, and advocating broadly to promote women’s wellbeing.
2019-November-05-3mt Competition, University Marketing And Communications, East Tennessee State University
2019-November-05-3mt Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-05-Professor Receives Nih Funding To Study Pharmacists’ Impact On The Opioid Crisis, University Marketing And Communications, East Tennessee State University
2019-November-05-Professor Receives Nih Funding To Study Pharmacists’ Impact On The Opioid Crisis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-05-Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
2019-November-05-Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-11-04-Dr. Wilsie Bishop, University Marketing And Communications, East Tennessee State University
2019-11-04-Dr. Wilsie Bishop, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. Elwood, University Marketing And Communications, East Tennessee State University
2019-11-04-Dr. Elwood, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. Audrey Depelteau, University Marketing And Communications, East Tennessee State University
2019-11-04-Dr. Audrey Depelteau, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. Dawn Rowe, University Marketing And Communications, East Tennessee State University
2019-11-04-Dr. Dawn Rowe, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. John Wheeler, University Marketing And Communications, East Tennessee State University
2019-11-04-Dr. John Wheeler, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. Thomas Donahoe, University Marketing And Communications, East Tennessee State University
2019-11-04-Dr. Thomas Donahoe, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Veterans Affairs, University Marketing And Communications, East Tennessee State University
2019-11-04-Veterans Affairs, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Retirement, University Marketing And Communications, East Tennessee State University
2019-11-04-Retirement, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. Robert Pack, University Marketing And Communications, East Tennessee State University
2019-11-04-Dr. Robert Pack, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Meier, Cronin To Address Fall Graduates, University Marketing And Communications, East Tennessee State University
2019-11-04-Meier, Cronin To Address Fall Graduates, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Notable Women, University Marketing And Communications, East Tennessee State University
2019-11-04-Notable Women, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-New Employees, University Marketing And Communications, East Tennessee State University
2019-11-04-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Ellen Young Recieves Tasser Outstanding Faculty Award, University Marketing And Communications, East Tennessee State University
2019-11-04-Ellen Young Recieves Tasser Outstanding Faculty Award, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-November-04-Copeland Receives Distinguished Teacher/Mentor Award, University Marketing And Communications, East Tennessee State University
2019-November-04-Copeland Receives Distinguished Teacher/Mentor Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-04-Wendy Hansard, University Marketing And Communications, East Tennessee State University
2019-November-04-Wendy Hansard, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-04-College Of Nursing Named A Study Site For Opioid Quality Improvement Collaborative, University Marketing And Communications, East Tennessee State University
2019-November-04-College Of Nursing Named A Study Site For Opioid Quality Improvement Collaborative, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-02-Volunteer Of The Year, University Marketing And Communications, East Tennessee State University
2019-November-02-Volunteer Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-01-Etsu’S Pack Chaired National Task Force On Opioid Crisis, University Marketing And Communications, East Tennessee State University
2019-November-01-Etsu’S Pack Chaired National Task Force On Opioid Crisis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Numerical, Secondary Big Data Quality Issues, Quality Threshold Establishment, & Guidelines For Journal Policy Development, Anita Lee-Post, Ram Pakath
Numerical, Secondary Big Data Quality Issues, Quality Threshold Establishment, & Guidelines For Journal Policy Development, Anita Lee-Post, Ram Pakath
Marketing & Supply Chain Faculty Publications
An IS researcher may obtain Big Data from primary or secondary data sources. Sometimes, acquiring primary Big Data is infeasible due to availability, accessibility, cost, time, and/or complexity considerations. In this paper, we focus on Big Data-based IS research and discuss ways in which one may, post hoc, establish quality thresholds for numerical Big Data obtained from secondary sources. We also present guidelines for developing journal policies aimed at ensuring the veracity and verifiability of such data when used for research purposes.
2019 November, Morehead State University. Office Of Communications And Marketing.
2019 November, Morehead State University. Office Of Communications And Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2019.