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Articles 6031 - 6060 of 16693
Full-Text Articles in Business
2019-November-25-First-Generation Students, University Marketing And Communications, East Tennessee State University
2019-November-25-First-Generation Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing And Communications, East Tennessee State University
2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-22-Singing In "Perfect Harmony", University Marketing And Communications, East Tennessee State University
2019-November-22-Singing In "Perfect Harmony", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing And Communications, East Tennessee State University
2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing And Communications, East Tennessee State University
2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Market Your Mindful Eating Business Online, Chelsea Denlinger
Market Your Mindful Eating Business Online, Chelsea Denlinger
Masters Theses/Capstone Projects
This advanced clinical practicum for a Masters in Allied Health was overseen by Dr. Susan Albers, "The Mindful Eating Doctor" The project focuses on the creation of materials and promotional pieces for a program the author created called, Acing College Health (ACH).
2019-November-18-Float, University Marketing And Communications, East Tennessee State University
2019-November-18-Float, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Cristopher Santana, University Marketing And Communications, East Tennessee State University
2019-November-18-Cristopher Santana, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Undergrad Researchers Share Their Work, University Marketing And Communications, East Tennessee State University
2019-November-18-Undergrad Researchers Share Their Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Etsu College Of Nursing Wins Pacesetter Award, University Marketing And Communications, East Tennessee State University
2019-November-18-Etsu College Of Nursing Wins Pacesetter Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Women And Finance: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Women And Finance: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Erin Jemison (YWCA Utah Policy Director), Susan Madsen (UWLP, UVU), Danny Harris (AARP Utah), Amanda Christensen (USU Extension, Utah Money Moms), Nancy Anderson (Key Bank, Forbes Columnist), Courtney Giles (YWCA Utah Educator & Women’s Wellness Specialist), Ann House (U of U Personal Money Management Center), Kori Renwick (IRS SPEC), Martha Wunderli (AAA Fair Credit Foundation), Susan Speirs (Utah Association of Certified Public Accountants), Brittany Griffin (Utah Treasurer’s Office), Jonyce Bullock (CPA, Squire), Jesse Mecham (You Need a Budget)
2019-November-16-Opera Theatre Presents 'Stone Soup', University Marketing And Communications, East Tennessee State University
2019-November-16-Opera Theatre Presents 'Stone Soup', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Product Designs That Enchant, Transform, And Endure, Garo Agopian
Product Designs That Enchant, Transform, And Endure, Garo Agopian
Faculty Research and Creative Activities Symposium
For many reasons – sustainability, product aesthetics, market demand for authenticity – there appears to be growing interest in classic products, products that are owned for a long time and stay on the market a long time. This is a conceptual paper which investigates these questions: What is classic art? What are classic product designs? What learning can be applied from classic art and classic product designs to new product designs? Art historians argue that classic art endures because its meanings constantly evolve. This paper reviews the semantic evolution of a classic novel, and the evolution of a classic product, …
Does Global Vs. Local Scope Matter? Contingencies Of Cause-Related Marketing In A Developed Market, Monica Wei
Does Global Vs. Local Scope Matter? Contingencies Of Cause-Related Marketing In A Developed Market, Monica Wei
Faculty Research Day
Project Description: Cause-related marketing refers to a company’s social initiative in which the company donates a specified amount to a chosen cause in response to every purchase the consumers made. Many multinational corporations (MNCs) have used cause-related marketing as a strategy to improve their brand image and positioning in the global market. However, what makes cause-related marketing effective in the international market is not well understood. Drawing on social impact theory, this project uncovers the factors that affect the effectiveness of cause-related marketing strategy in the global market context. Specifically, across two studies, this research has found that the …
Addressing The Challenges Of Uncertainty Affecting Last-Mile Distribution In Disaster Relief, Robert A. Cook, Emmett Lodree
Addressing The Challenges Of Uncertainty Affecting Last-Mile Distribution In Disaster Relief, Robert A. Cook, Emmett Lodree
Faculty Research and Creative Activities Symposium
The study of Disaster Relief has received increasing attention for the better part of 20 years, and particularly in the wake of high-visibility storms like Hurricanes Harvey and Irma, there is little need to provide justification for the field as an area of interest. This presentation will summarize an ongoing effort to study one particular aspect of Disaster Relief, namely last-mile distribution in the face of uncertain supply. This body of work forms the bulk of my dissertation which I completed last year along with my co-author and mentor Dr. Emmett Lodree, a full Professor at the University of Alabama.
A Review On Cyberloafing, Sungdoo Kim
A Review On Cyberloafing, Sungdoo Kim
Faculty Research and Creative Activities Symposium
As technology permeates every aspect of our lives, employees are increasingly using technology for personal purposes during office hours. The largest proportion of non-work-related activities at work is spent using technologies on activities such as responding to emails on a personal email account, checking friends’ Facebook updates, reading sports or news, and paying bills online. While practitioners have been wrestling with cyberloafing prevalent in the workplace, research on the matter has grown exponentially over the last decade. Despite the growing empirical evidence, lacking is an integrated understanding of the phenomenon. In order for this area of inquiry to develop into …
2019-November-15-Ordway Named Associate Dean At Quillen, University Marketing And Communications, East Tennessee State University
2019-November-15-Ordway Named Associate Dean At Quillen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-15-Etsu Elevates Pitch Competition, University Marketing And Communications, East Tennessee State University
2019-November-15-Etsu Elevates Pitch Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-14-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2019-November-14-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-14-Keepin' It Real, University Marketing And Communications, East Tennessee State University
2019-November-14-Keepin' It Real, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Strategic Implications Of Scale In Choice-Based Conjoint Analysis, John R. Hauser, Felix Eggers, Matthew Selove
The Strategic Implications Of Scale In Choice-Based Conjoint Analysis, John R. Hauser, Felix Eggers, Matthew Selove
Business Faculty Articles and Research
Choice-based conjoint (CBC) studies have begun to rely on simulators to forecast equilibrium prices for pricing, strategic product positioning, and patent/copyright valuations. Whereas CBC research has long focused on the accuracy of estimated relative partworths of attribute levels, predicted equilibrium prices and strategic positioning are surprisingly and dramatically dependent on scale: the magnitude of the partworths (including the price coefficient) relative to the magnitude of the error term. Although the impact of scale on the ability to estimate heterogeneous partworths is well known, neither the literature nor current practice address the sensitivity of pricing and positioning to scale. This sensitivity …
2019-November-13-Full Of Spirit, University Marketing And Communications, East Tennessee State University
2019-November-13-Full Of Spirit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-12-Apha-Asp Chapter Earns Honors For Patient Care, University Marketing And Communications, East Tennessee State University
2019-November-12-Apha-Asp Chapter Earns Honors For Patient Care, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-12-Savannah Sipple To Give Poetry Reading, University Marketing And Communications, East Tennessee State University
2019-November-12-Savannah Sipple To Give Poetry Reading, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-12-College Of Nursing Expanding Behavioral Health Outreach, University Marketing And Communications, East Tennessee State University
2019-November-12-College Of Nursing Expanding Behavioral Health Outreach, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-11-Mercury Transit Viewing Planned, University Marketing And Communications, East Tennessee State University
2019-November-11-Mercury Transit Viewing Planned, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Customer-Based University Branding As A Survival Strategy Used By State Universities In Zimbabwe In The Face Of Foreign Competition., Frank Gwavuya, Dzidziso Kamuriwo
Customer-Based University Branding As A Survival Strategy Used By State Universities In Zimbabwe In The Face Of Foreign Competition., Frank Gwavuya, Dzidziso Kamuriwo
Journal of International & Interdisciplinary Business Research (2014-2019)
Customer-based branding is a critical branding approach for almost any organisation. This is also true for state universities, particularly those in Zimbabwe. State-owned universities in Zimbabwe do not receive adequate funding from the Government of Zimbabwe, which is financially challenged owing to a national economy that has been performing poorly for close to fifteen (15) years. Against this background, state owned universities find themselves increasingly obliged to compete for students in order to raise revenue to finance their daily operations as well as capital expenditure. The aim of this study was twofold: to investigate the impact of customer-based branding as …
2019-November-08-November Story Slam, University Marketing And Communications, East Tennessee State University
2019-November-08-November Story Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-08-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
2019-November-08-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-07-Etsu's Apha-Asp Chapter Earns Honors For Patient Care, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2019-November-07-Etsu's Apha-Asp Chapter Earns Honors For Patient Care, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 7, 2019)– East Tennessee State University Bill Gatton College of Pharmacy’s student organizations continue to take home honors for their service to patients in the Appalachian Highlands. In October at the American Pharmacists Association Academy of Student Pharmacists (APhA-ASP) Midyear Regional Meeting for Region 3 in Atlanta, Georgia, the college’s APhA-ASP chapter earned two regional awards for patient care activities related to two national patient care projects:
- 2018-2019 Region 3 Award for Generation Rx, an educational program that increases public awareness of prescription medication misuse and encourages health care providers, …