Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd

Atlantic Marketing Association Proceedings

No abstract provided.

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark

Atlantic Marketing Association Proceedings

No abstract provided.

Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott

Atlantic Marketing Association Proceedings

No abstract provided.

Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Association Proceedings

No abstract provided.

How Impressionism Was Rescued: A Marketing And Cultural Perspective, Kimball P. Marshall, Rene Desborde, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.

Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack

Atlantic Marketing Association Proceedings

No abstract provided.

2020-February-18-Etsu Elevates Pitch Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 18, 2020) – Seven minutes – that’s how long each of the five competing teams will have to convince the audience that their service project is worthy of a $5,000 service grant from East Tennessee State University. The public is invited to be a part of this “Shark Tank Style” competition at the ETSU Millennium Center ballroom on Thursday, Feb. 20, at 6:30 p.m.

The ETSU Elevates initiative, which supports service projects aimed at improving the lives of people across the region, was introduced by ETSU President Brian Noland last fall. So far, six teams have …

2020-February-18-Pharmacy Students Featured On National Pharmacy Magazine Cover, University Marketing And Communication, East Tennessee State University

ETSU News

Pharmacy students featured on national pharmacy magazine cover

JOHNSON CITY (Feb. 18, 2020) – A group of students at East Tennessee State University Bill Gatton College of Pharmacy were featured on the cover of the American Pharmacist Association-Academy of Student Pharmacists’ (APhA-ASP) Student Pharmacist magazine.

The theme of the photoshoot in the November/December 2019 bi-monthly magazine was “Personal & Team Development” and featured students on the ETSU Basler Team Challenge and Aerial Adventure Course completing team-based activities. The photos were included in the magazine’s feature article, “Becoming a Successful Team,” by Dr. Crystal Atwell, APhA director of student and new …

2020-February-17-Uses Of The Drum In African Culture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 17, 2020) – “The Many Uses of the Drum in African Culture” is the focus of a free public talk by Rev. Vincent Dial to be held Thursday, Feb. 20, at East Tennessee State University.

In his talk, which will take place at 12:30 p.m. in Rogers-Stout Hall, room 101, Dial will discuss the impact of the drum on the political, economic, cultural and social development of Africa, as well as its various uses in America by Africans who entered the United States during and after the Colonial Era.

Dial, an ETSU alumnus, was a teacher and …

2020-February-17-Edu-Dolly Pn, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 17, 2020) – “Dolly: P/N 35 National Juried Art Exhibition” opens Tuesday, Feb. 18, at East Tennessee State University’s Slocumb Galleries.  The exhibit will continue through March 13.

The juror of this 35^th annual “Positive/Negative” exhibition is Logan Lockner, an Atlanta-based writer and the editor of Burnaway, an online magazine of contemporary art and criticism from the American South.  His writing has also appeared in such national publications as Art Papers, Pelican, Bomb, Photograph and The Rib, and he recently edited the anthology “Stranger, Harder, Brighter: The 2019 Burnaway Reader.”  In 2018, he was a finalist …

2020-February-17-Fall Deans List, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 17, 2020) – East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for the fall 2019 semester.

To receive this honor, undergraduate students must successfully complete a minimum of 12 hours of undergraduate coursework with no grade below ‘B-’ in any course taken, and a grade point average of at least 3.5 on a 4.0 scale. Students from the Bill Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of at least 3.5 …

2020-February-17-Sonja Dubois, University Marketing And Communication, East Tennessee State University

ETSU News

Sonja Dubois

JOHNSON CITY (Feb. 17, 2020) – East Tennessee State University’s Department of History will host a free public talk by Holocaust survivor Sonja Dubois on Wednesday, Feb. 26, at 4 p.m. in Rogers-Stout Hall, room 118.

Born Clara van Thijin in Rotterdam, Netherlands, on Oct. 19, 1940, Dubois became a Holocaust child survivor in July 1942, when her parents were deported to Auschwitz.  She was adopted and raised by a Dutch foster family, first in the Netherlands and then in the United States, without fully being told about her biological family and true identity.

The Knoxville resident chronicled …

2020-February-14-February Story Slam, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 14, 2020) – “Scars” is the theme for February in East Tennessee State University’s “Re-Generation: A Johnson City Story Slam” series.

This free public Story Slam will be held Friday, Feb. 21, at 8 p.m. at JRH Brewing, 458 W. Walnut St.  Donations at the door are welcome.

The “Re-Generation” series of unvarnished storytelling concerts opens the door to audience members instead of paid professional tellers.  These events follow the story slam concept that originated in 2001 with The Moth, a non-profit literary society from New York, and spread to cities around the country.

Storytellers in the …

2020-February-14-Upcoming Music Recitals, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 14, 2020) – The East Tennessee State University Department of Music continues its spring 2019 concert season with a number of performances featuring faculty and guest artists.

All of the following performances are open to the public: 

• Yi-Yang Chen, ETSU assistant professor of piano, will present a Faculty Recital on Friday, Feb. 21, at 7:30 p.m. in the Brown Hall auditorium.  He will perform masterpieces by Beethoven in honor of the composer’s 250^th birthday, along with works by Granados, Prokofiev and others.  The program will also include the United States premier of a new work …

2020-February-14-Etsu Presents Antigone, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (February 14, 2020) The great Sophocles tragedy “Antigone” will open the spring semester season in the Department of Theatre and Dance at East Tennessee State University.  Performances will be at the Bud Frank Theatre Thursday-Saturday, Feb. 20-22, at 7:30 p.m. and Sunday, Feb. 23, at 2 p.m.

As the show opens, the two sons of Oedipus – Eteokles and Polyneikes – have been fighting for the kingship of Thebes. Both men die in the battle. Their successor, Kreon, decides that King Eteokles will be buried, but Polyneikes, because he was leading a foreign army, will be left …

2020-February-14-Etsu Board Of Trustees, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 14, 2020) — East Tennessee State University’s Board of Trustees will hold a series of meetings Feb. 20-21.

A called meeting of the Executive Committee will take place Thursday, Feb. 20, at 4 p.m. in the President’s Conference Room on the second floor of Burgin Dossett Hall.

The Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, Feb. 21, at the Millennium Center. The full Board of Trustees will meet in room 220 beginning at 1 p.m.

Committee meetings will also be held at the following times:

• Audit – 9 a.m.
• Finance …

Sensemaking And Big Data Science: Soft And Hard Marketing Skills Are Needed Today, Michael Latta

AMTP Proceedings 2020

The story of how Big Data Science was enabled through the marriage of technology in the form of the young discipline of computer science and the mature discipline of statistics was told by Gil Press in his (2013) Forbes piece titled ‘A Very Short History Of Data Science.’ The name “Data Science” is now the discipline charged with utilizing Big Data. But making sense of data has a much longer history and has been debated by scientists, statisticians, librarians, computer scientists and others for years. More recently, the ideas surrounding the importance of ‘context’ have been integrated into the use …

Supporting Service Learning With An Interdisciplinary Csr Marketing Model, Ellen Raineri

AMTP Proceedings 2020

Since CSR is an interdisciplinary topic, a CSR service learning project, too, should be interdisciplinary. Accordingly, Marketing was selected to be combined with the CSR service learning project. Since careful planning and design are paramount for service learning projects, a model is shared that was implemented in three undergraduate hybrid CSR classes. Three deliverables are discussed: The first is a CSR Marketing Analysis Report to guide students in their evaluation of an organization’s marketing initiatives permitting students to then analyze what new/enhanced marketing initiatives were needed. The second is a CSR Marketing Action Plan to identify marketing initiatives to complete. …

2020-February-12-Dr Katherine Weiss, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 12, 2020) – “Claire-Lise Holy: An Artist’s Reflections on Theatre and Literature” is the focus of a free public talk by Dr. Katherine Weiss at East Tennessee State University on Wednesday, Feb. 19, at noon in the Reece Museum.

This talk is part of the “Women on Wednesdays” lecture series sponsored by the university’s Women’s Studies Program. 

Dr. Katherine Weiss

Claire-Lise Holy was a visual artist who worked as a costume and set designer, as well as a painter …

Competing With The Sharing Economy: Understanding The Barriers Faced By “Traditional” Providers, Amiee Mellon, Jim Connell

AMTP Proceedings 2020

Consumer participation has made the sharing economy an economic wonder, creating valid competition for traditional service providers. Using the self-determination theory, we examine why both consumers and peer-providers engage in the sharing economy. Three areas of consumer-focused marketing where traditional providers can increase efforts to decrease erosion are app abilities; niche markets; and consumer-desired amenities. Two areas of employee-focused marketing where traditional providers can increase efforts to decrease erosion are flexible hours and environments and employee appreciation and rewards.

The Brand Axis: Strategic Impacts Of Loyalty And Engagement Within The Social Media Magnet Theory, Kyle A. Huggins, J. Elliott Cunningham

AMTP Proceedings 2020

The Social Media Magnet is presented as a new pedagogy for organic, inbound marketing instruction. This methodology has now been deployed for the last four years across multiple universities combining a digital online delivery system with a new theory and a live online practicum to teach college students both strategic and tactical planning for inbound marketing campaigns. Using live website creation, social media planning tools, and email retention campaigns, students using this pedagogy learn the best practices for inbound marketing. This is not a simulation, but a live practicum that teaches students real-time inbound marketing principles. This paper recaps the …

2020-February-11-New Year New Name, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 11, 2020) – The East Tennessee State University Center for Prescription Drug Abuse Prevention and Treatment, established in 2016, began 2020 with a new name: the ETSU Addiction Science Center (ASC).

The change is part of a concerted effort to keep pace with the evolving nature of the opioid crisis, whereby heroin and fentanyl are now the leading cause of unintentional overdose death in the U.S. – not prescribed pain medications.

In addition, the new name provides an opportunity to expand research efforts to include the study of co-morbid health conditions and poly-substance misuse, incorporating studies focused …

A Foundational Investigation Of The Theory Of Brand Comfort, Kirk D. Aiken, Ajay Sukhdial, Matthew Meuter

AMTP Proceedings 2020

Two nationwide Internet studies investigated the novel concepts of comfort foods and comfort brands. After examining qualitative and quantitative measures, results showed that consumers were desirous of an important and expansive notion of brand comfort, defined here as: (1) the alleviation of physical and emotional stresses through brand consumption; combined with (2) the emergence of positive emotions of warmth, happiness, and love derived from brand associations often initiated by nostalgic memories of a romanticized past. Brand comfort stems from issues of physical comfort (i.e., how a certain brand fits, feels, smells, and tastes), combined with both cognitive components (driven …

Early-Career Professional Athletes, Social Media Marketing, And Sponsorship, Nichada Satasuk, Gallayanee Yaoyuneyong

AMTP Proceedings 2020

The sports marketing industry has changed in the new era of easy internet access and ubiquitous mobile devices. Sports marketers are beginning to use social media platforms, such as Facebook, YouTube, Twitter, and Instagram, to promote their brands and to connect with fans. In addition, legislative trends and announcements by the NFL and NCAA show that individual athletes, early in their professional careers (at the college level), will be able to profit from their names, images, and likenesses. While research into social media marketing by sports brands is existent and growing, most studies are concerned with the strategies and impacts …

2020-February-10-Professor Receives Grant To Research Transdermal Treatment Of Opioid Addiction, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 10, 2020)  – A faculty member at East Tennessee State University Bill Gatton College of Pharmacy has received a grant to aid in her research of the transdermal naloxone treatment of opioid addiction, potentially saving more lives from overdose by making the life-saving drug easier to administer and require less doses.

Dr. Ashana Puri, assistant professor of Pharmaceutical Sciences, received one of 16 national American Association of Colleges of Pharmacy 2020 New Investigator Awards (NIA) worth $10,000 that will help fund her research project “Development of Transdermal Systems of Naloxone for Treatment of Opioid Addiction.”

“I was …

2020-February-10-The Sublime Flawed Animal, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 10, 2020) – “The Sublime Flawed Animal,” an exhibit featuring East Tennessee State University Department of Art and Design adjunct faculty and staff continues through Friday, Feb. 14, at the Tipton Gallery in downtown Johnson City. 

The group exhibition celebrates the creativity, excellence and dedication of these ETSU employees in homage to all adjunct faculty across the country. 

This exhibition is curated by Alice Salyer, former advertising art director and current adjunct faculty in graphic design at ETSU.  It features the work of Marie Barry, Sam Boven, Laken Bridges, Karlota Contreras-Koterbay, Amber Farley, John Hilton, Liz Layton, …

2020-February-10-Professor Receives Grant To Research Transdermal Treatment Of Opioid Addiction, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 10, 2020)  – A faculty member at East Tennessee State University Bill Gatton College of Pharmacy has received a grant to aid in her research of the transdermal naloxone treatment of opioid addiction, potentially saving more lives from overdose by making the life-saving drug easier to administer and require less doses.

Dr. Ashana Puri, assistant professor of Pharmaceutical Sciences, received one of 16 national American Association of Colleges of Pharmacy 2020 New Investigator Awards (NIA) worth $10,000 that will help fund her research project “Development of Transdermal Systems of Naloxone for Treatment of Opioid Addiction.”

“I was …