Business Commons^™

A Podcasting Series On Employing Podcasts As An Effective Marketing Method For Small Businesses, Sevohn Alexis Bree Hunter

Graduate Theses, Dissertations, and Problem Reports (ETD)

This time has been called the "Golden Age" of podcasting. The number of people listening to podcasts continues to grow year after year as the medium itself continues to evolve. The ability to target specific, or niche, audiences is one reason why podcasting is so attractive to consumers. This also makes podcasts useful for small businesses. Like podcasts, small businesses can target niche audiences and cater to specific needs. The purpose of this project was to investigate the benefits of podcast marketing as it pertains to the uncertainty reduction theory and to create a podcast that can serve as a …

The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen

CMC Senior Theses

This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …

Analisis Pengaruh Penerapan Kebijakan Tax Amnesty Pada Abnormal Return Saham Lq-45 Periode Tahun 2015-2019, Dellachita Rahardianne Winarto, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this study was to analyze the effect of Tax Amnesty Policy on differences in abnormal return of LQ-45 shares in the period 2015 to 2019. The stock price data was secondary data downloaded from adjusted closed stock price of 30 companies listed as LQ-45 in all observation period from web. The test conducted by Paired Sample t-test to see the significance of differences in abnormal returns and average abnormal returns of shares in the observation period. The results of the test above showed no difference in abnormal returns of the stocks in the period before, during and …

Pengaruh Customer Engagement Di Media Sosial Terhadap Brand Intimacy Pada Produk Fashion Lokal Indonesia, Classica Harsya Nawastha, Yeshika Alversia

Jurnal Manajemen dan Usahawan Indonesia

The fashion industry is one of the industries that is constantly expanding and Indonesia is the ninth largest contributor globally. Domestic growth of the fashion industry is supported by the campaign to love local products. Local fashion brands utilize the social media as a channel to communicate directly with their customers to develop a strong customer engagement. Therefore, it is important to know which factors influenced customer engagement, such as advice seeking, self image expression, and fashion involvement. Moreover, customer engagement also plays a role in the formation of brand intimacy. This study develops customer engagement as a second-order construct …

Apakah Social Influence Mempengaruhi Intensi Meminjam Melalui Peer To Peer Lending, Melia Agustina, Zuliani Dalimunthe

Jurnal Manajemen dan Usahawan Indonesia

This study aims to analyse the relationship between social influence and intention to borrow through peer to peer (P2P) lending platforms by including the factor of trust in platform as a moderating variable. P2P lending is a form of financial technology that facilitates transactions between borrowers (borrowers) and lenders (lenders) online. According to the technology acceptance model, one of the components that can influence a person to adopt new technology is social influence, how- ever, whether social influence is related to a person's intention to borrow through P2P lending platforms, especially in Indonesia, has not been widely discussed. This study …

Apakah Work-Life Balance Dan Komitmen Afektif Memediasi Praktik Sumber Daya Manusia Terhadap Kinerja Umk?, Putri Mega Desiana, Ramitha Janira Cindi

Jurnal Manajemen dan Usahawan Indonesia

Micro and Small Enterprises (MSEs) have an integral role in Indonesian society's growth and development, especially in the economic sector. This study aims to determine the mediating role of work-life balance and affective commitment to human resource practices and its impact on the performance of MSEs. Similar to large organizations, small organizations also implement HR practices, although they are still very simple, affecting the organization's performance. So far, work-life balance and affective commitment have been widely studied in large organizations and are considered essential in improving organizational performance. However, the role of work-life balance in improving small businesses' performance has …

Peran Mediasi Lmx Terhadap Pengaruh Organizational Climate Dan Trust Terhadap Knowledge Sharing Dalam Pengembangan Kompetensi Teknis, Karantina Marhaeni, Niken Ardiyanti

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this research is to examine the influence of organizational climate, trust and leader-member exchange (LMX) on knowledge sharing, as well as the mediating role of LMX on the impact of organizational climate and trust on knowledge sharing. The research was conducted on operators and technicians as participants in the accelerated competency development program in an oil and gas refinery business. This research was an applied analytical research using an empirical approach with a mixed – method data collection technique between quantitative using a questionnaire and qualitative using an open questionnaire. Data were collected from 419 respondents or …

3-In-1 Hybrid Learning Environment, Holly Hapke, Anita Lee-Post, Tereza Dean

Marketing & Supply Chain Faculty Publications

We propose a learning innovation called 3-in-1 Hybrid environment as a solution for educational institutions to meet the challenge of balancing campus reopening against public health risks amid the COVID-19 pandemic. Our proposed innovation provides students options to attend class synchronously (either face-to-face or remote) or asynchronously (online) in an interactive learning environment that promotes emotional, behavioral, and cognitive engagement. We designed and implemented a large Marketing Management class with over 800 students as a 3-in-1 course. We examined its effectiveness in an empirical study and found that (1) students have a positive attitude toward 3-in-1 Hybrid learning; (2) they …

2020-December-22-Dr Daryl Carter Humanities Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 22, 2020) – Dr. Daryl A. Carter of East Tennessee State University was recently elected to chair the board of directors of Humanities Tennessee after serving on the board since 2014.

Dr. Daryl A. Carter

Humanities Tennessee fosters community and civility in Tennessee through engaging programs that examine and reflect upon ideas, stories, history, arts and culture. The non-governmental organization is funded by the National Endowment for the Humanities and private donations. The …

2020-December-21-Esports Year In Review, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 21, 2020) Exactly one year ago, ETSU announced plans to enter the world of esports competition.

In the 12 months to follow, the university would host open tryout sessions for its new Overwatch and League of Legends teams.  Renovations for a new esports arena and a 32-foot video display wall would be completed.  A new head coach would be hired.  The team jerseys would be unveiled.

And one team would earn a spot in the playoff competitions during its first season.

“There are many moments from the past year that stand out…moments that made all of …

2020-December-18-Appalachian Teaching Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – The Appalachian Teaching Project (ATP), an applied research academic program training college and graduate students to design community-based economic development initiatives across the Appalachian region, celebrated its 20^th anniversary this year.

Supported by Appalachian Regional Commission (ARC) and organized by the Center of Excellence for Appalachian Studies and Services (CASS) at East Tennessee State University, participating schools offer a directed seminar guiding students in developing and executing field-based research projects specific to the needs of their surrounding communities and in alignment with ARC’s investment priorities. Students receive college credit for participating in ATP. …

2020-December-18-Pharmacy Technician Certification Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – East Tennessee State University’s Office of Professional Development will offer its three-month Pharmacy Technician Certification Training Course starting Feb. 2.

The class, which is limited to 13 in-person students and also offers a remote option, will train participants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified.

The course instructor is Cheryl Ollry, a pharmacy technician at the James H. Quillen Veterans Affairs Medical Center. Ollry has over 15 years of experience in retail and hospital pharmacy.

Registration for the class …

2020-December-18-Digital Marketing Receives Rankings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – The digital marketing master’s program at East Tennessee State University, offered 100% online, has been recognized as a “Best Value” and the third best online graduate program of its kind.

ETSU’s digital marketing master’s program, housed in the College of Business and Technology, launched in fall 2014 and offers a cutting edge, innovative curriculum consisting of 12 core courses covering topics such as social media, digital marketing strategy and research, web analytics and search marketing. It was named No. 3 on the top 10 list of best master’s programs issued by Online Masters Colleges. …

2020-December-18-Trauma-Informed Strategies Institute, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – The Women’s Studies Program at East Tennessee State University will host a two-day institute in January 2021 about infusing trauma-informed care principles into strategies for teaching and learning.

Dr. Phyllis Thompson, director of the Women’s Studies Program and associate professor in the Department of Literature and Language, is co-organizing the institute with members of the Women’s Studies Steering Committee. The project, “Trauma-Informed Strategies for Teaching and Learning: Creating a Culture of Belonging, Fostering Retention, and Increasing Degree Completion,” was one of seven projects funded by ETSU’s Instructional Development Committee.

The online institute will kick …

2020-December-18-Dr Kathryn Wilhoit Appointed Interim Dean For College Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – Dr. Kathryn Wilhoit has been appointed interim dean for the College of Nursing at East Tennessee State University.

Wilhoit brings more than 40 years of experience in clinical and research-based nursing, administration and leadership experience to the largest nursing program in Tennessee. While serving as the Vice President and Chief Nursing Executive for Mountain States Health Alliance, she was responsible for the efforts that resulted in Johnson City Medical Center becoming the first hospital in Tennessee to receive Magnet Status. Throughout her career, Wilhoit has worked with countless nursing students from ETSU and other …

Implementation Of Green Marketing Concept Throughsocial Media Activities: A Systematic Literature Review, Elnur Nabivi

Journal of Marketing and Consumer Behaviour in Emerging Markets

The last century’s industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using “green marketing” strategies. Green marketing refers to the development and marketing of products that are considered environmentally safe. Furthermore, the extensive use of the Internet and increasing social media’s importance in recent years forced brands to communicate with consumers in this way. In this study, these two mega-trends influencing contemporary consumer behavior were combined: social media and green marketing. …

The Effect Of Social Networks Advertisements On Egyptian Consumers’ Purchase Behaviour, Madiha Metawie, Rasha Hussien Mostafa Faculty Of Commerce

Business Administration

The purpose of this study is to examine the effects of perceived advertising value of Social Networks adverts (SN ads) on Egyptian consumers’ purchasing behaviour. The researchers based their study on Ducoffe (1996) Advertising Value Model that includes informativeness, entertainment, credibility, and irritation, in addition to materialism and peer influence. Data were obtained from 375 Egyptian respondents. Structural Equation Modelling was applied to examine the research hypotheses. The results supported the positive mediating effect of attitude towards SN ads and purchase intention on the relationship between informativeness, entertainment, irritation, materialism and peer influence on consumers purchasing behaviour. Yet, SN ads …

2020-December-17-Watson Named Journal Editor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 17, 2020) – Dr. Elwood Watson of East Tennessee State University was recently named co-editor-in-chief of the Current Research Journal of Social Sciences and Humanities.

The journal is a distinguished international publication with editors and contributors from dozens of major colleges and universities worldwide.

Dr. Elwood Watson

Watson is a professor of history, Africana studies and gender studies in ETSU’s Department …

2020-December-16-Leadership Tennessee Next, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 16, 2020) Dr. Adam S. Green, chief of staff at East Tennessee State University and secretary of the Board of Trustees, has been named to the third class of Leadership Tennessee NEXT, a program designed to offer personal and professional career development for Tennessee’s best and brightest early and mid-career professionals.

The third class of Leadership Tennessee NEXT is welcoming 29 rising professionals from every region of the state, representing a host of professional sectors and industries. Over the course of the program, participants will have opportunities to grow their professional skills and connect to a …

From Cognition To Action: The Effect Of Thought Self-Leadership Strategies And Self-Monitoring On Adaptive Selling Behavior, Hayam Alnakhli, Rakesh Singh, Raj Agnihotri, Omar S. Itani

Marketing Faculty Publications

Purpose

This study aims to investigate salespersons’ self-monitoring and its effect on adaptive selling behavior. As salespeople are constantly facing different customers with various needs and want and engaging in a different sales situation, salespeople must deploy their inner capabilities in practicing adaptive selling behavior during and across sales interactions. This study also investigates the impact of salesperson’s intrapersonal leadership – where leadership stems from the individuals with the purpose to influence oneself.

Design/methodology/approach

Authors draw on the social cognitive theory of self-regulation to develop our model and examine the relationship between self-monitoring, thought self-leadership and adaptive selling behavior. We …

2020-December-14-New Location For Etsu Health Covid- Testing Site, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 14, 2020) – The ETSU Health COVID-19 community collection site that delivers PCR molecular test results in 24 hours is moving to a new location at the East Tennessee State University Parking Garage, located at the corner of State of Franklin Road and Jack Vest Drive.

Beginning Monday, Dec. 14, the COVID-19 collection site will become a drive-through testing site, operating on the second floor of the parking garage. Pre-registration through the ETSU Health website (www.etsuhealth.org) is required for tests.

Previously, the site was hosted at the Johnson City Community Health Center. However, as the …

2020-December-14-Nsca Minority Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 14, 2020) Ai Ishida, a doctoral candidate in the sport physiology and sport performance program in East Tennessee State University’s Clemmer College, is the recipient of the National Strength and Conditioning Association’s (NSCA) Minority Scholarship for 2020.

The $2,000 scholarship is designed to encourage minorities to enter the field of strength and conditioning.

Ishida began the ETSU doctoral program in 2018 and also works with the ETSU women’s soccer team as a sport scientist where he assists coaches in developing plans for improving physical performance. He received his B.S. degree in sport sciences from Waseda University …

2020-December-12-Etsu Fall 2020 Commencement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 12, 2020)  – East Tennessee State University conferred more than 1,400 degrees today during its Virtual Commencement Ceremony at 10 a.m.

The ceremony featured special congratulatory remarks from U.S. Congressman Dr. Phil Roe and U.S. Senator Lamar Alexander, as well as ETSU alumnus and Emmy Award-winning actor Timothy Busfield, who plays Henry Roswell on ABC’s “For Life.” During his time at ETSU, Busfield was involved with the theatre program and worked closely with faculty members Daryl Frank and Bud Frank. He has appeared as a regular or recurring character in 18 series, including “thirtysomething,” “The West Wing” …

2020-December-11-Reading Through The Pandemic, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 11, 2020) -- East Tennessee State University’s Language and Culture Resource Center (LCRC) has devised a way to help students experiencing financial difficulty during the COVID-19 pandemic, and at the same time, lay the foundation for a specialized library of books about language and culture that students can use in years to come.

The program, “Reading Through the Pandemic,” takes LCRC funds generated by interpretations and translations to buy books about language and culture for qualifying students, according to Dr. Felipe Fiuza, director of the LCRC and assistant professor of Spanish in the ETSU Department of Literature …

2020-December-11-Informational Webinar, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 11, 2020) – An informational webinar is planned for Wednesday, Dec. 16, for those interested in an upcoming Paralegal Certificate Course© to be offered by The Center for Legal Studies (CLS).

The webinar and course are being hosted locally by the Office of Professional Development at East Tennessee State University.

The informational webinar will be offered Wednesday, Dec. 16, at 9 p.m. (8 p.m. Central). Registration is available at https://bit.ly/3a3DNgm. The recorded webinar will be made available to registrants who are unable to attend the live event.

In this webinar, which will be held via Zoom, …

Are Utah Consumers Interested In Using Reusable Bags?, Melyna Bencosme

Fall Student Research Symposium 2020

This research will explore the intent and current need for Utah consumers to limit their plastic bag usage. Currently, many cities and state officials are attempting to pass a plastic bag ban. This ban would decrease plastic bags by 71% in just one year.

Can Buying Meatless Products Decrease Climate Change?, Nicole Christiansen

Fall Student Research Symposium 2020

In this study we researched the power that consumers have to decrease climate change through the consumption of meat. Using literature and studies that have already been conducted, we compared the inputs of meat production to those of other crops. We also studied the role that raising livestock has on climate change. We found that livestock raising has a more significant impact on climate change than transportation in terms of greenhouse gasses. Livestock also uses far more land and water resources than raising crops. In this study we also analyzed the types of realistic changes that consumers can make in …

How Alternative Proteins Are Helping Consumers Reduce Their Carbon Footprint, Samantha Petersen

Fall Student Research Symposium 2020

The alternative protein market is trending toward creating more animal product alternatives, not just meatless meat. Alternative protein is a growing market that creates meat alternatives for groups like vegans and vegetarians. Large meat companies are starting to invest in meatless meat research and technology. Reducing meat consumption is one of the best ways to reduce land and water usage as well as reducing carbon emissions.

How Can Companies "Go Green" With Their Software?, Meredith Richards

Fall Student Research Symposium 2020

An increasing number of companies are setting stricter and more defined guidelines on their relationship between software and energy consumption in order to take greater responsibility for their impact on the environment. However, "going Green" can be easier said than done, and most certainly does not happen overnight. So, how can companies go Green with their software? What does that process look like, how much does it cost, and how long does it take? A three-part process articulated by a group of researchers suggest deploying the following actions is the best approach to "Going Green": 1. Review and refine the …

How Pop-Culture Shaped Momiji Inubashiri, Tanner Schulz

Fall Student Research Symposium 2020

This presentation will talk about the effect of memes on the character Momiji Inubashiri. Momiji is a character from the video game Touhou 10: Mountain of Faith. She's the stage 4 mid boss and has minimal dialog throughout the series. The character has been mostly given life through memes. I thought that was absolutely fascinating, so I did a deep dive on the subject.