Questions With Purpose: Utilizing Technology To Maximize The Parent/Child Reflective Discourse, Earl Tubbs

Masters Theses

For a young child, parents are the “no one” and “everyone” that Saint Augustine spoke of. Providing a positive example through action is important but shaping their moral compass by reflecting on their life experiences is equally important. Stated succinctly, reflective discourse is an interactive conversation between parent and child where the parent guides one’s children through recent life experiences, viewed through a specific lens. By reviewing logic driven and emotional responses, the positive and negative consequences to their behavior, and the people involved, parents can aid their children as they shape their definition of right and wrong. By reviewing …

2021-December-01-Etsu Professor Writes About Masculinity, University Marketing And Communication, East Tennessee State University

ETSU News

Masculinity – what it means and how it came to be – has for years been a point of discussion on college campuses. More recently, the conversation has spread to the general public. The New York Times posed the question in 2019: what is “toxic masculinity?”

East Tennessee State University’s Dr. Elwood Watson is addressing these and other important questions in “Talkin’ to You, Bro!: Liberate your mind from the confusing, ambiguous messages of contemporary masculinity,” a book released earlier this fall. 

The book offers a new outlook on manhood in current culture, Watson said, and aims to help men …

2021-December-01-Etsu Health Partners With Healing Hands, University Marketing And Communication, East Tennessee State University

ETSU News

Healing Hands

From left, Dr. Amanda Stoltz and Dr. John Culp are among physicians from ETSU Health Family Medicine Bristol who have partnered with Helen Scott, director of Healing Hands Health Center, to provide health care to low-income and uninsured individuals in the region.

BRISTOL, Tenn. – ETSU Health’s Family Medicine Bristol clinic is providing even more health care to low-income and uninsured individuals through a partnership with Healing Hands Health Center.

Healing Hands, located at 245 Midway Medical Park, is a charitable medical and dental clinic that provides care to adults in Northeast Tennessee and Southwest Virginia. East Tennessee …

2021-December-01-Etsu Releases Annual Holiday Video, University Marketing And Communication, East Tennessee State University

ETSU News

Need a nudge to get in the holiday spirit? 

East Tennessee State University has released its annual holiday video, a parody of “Santa Baby” with the lyrics rewritten to “Santa Bucky.”

Making a festive appearance in the 2021 edition is Greyscale, one of ETSU’s best known a cappella ensembles. They perform a broad mix of music, including jazz and pop, and are well-known on campus and throughout the region.

ETSU President Dr. Brian Noland and First Lady Donna Noland are also part of the video, as is the university’s mascot, Bucky.

Parts of the video are shot at University Commons, …

2021-December-01-Etsu Scholars Publishing On Politics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 1, 2021) – Professors in the Department of Political Science, International Affairs & Public Administration at East Tennessee State University are producing important research.

Two faculty members published books this year. 

“These fine contributions to the discipline reinforce that our department is home to first-rate scholars doing important research,” said Dr. Colin Glennon, associate professor and chair of the department. “Our faculty model the essential role of the teacher-scholar, one who is deeply engaged with students in the classroom and salient research outside of it.”

 Dr. Frederick Gordon’s book, “The Damming of the Presidency: How Environmental …

2021-December-01-Meet Pamela AvendañO-Rubi, University Marketing And Communication, East Tennessee State University

ETSU News

Language is what ties everything and everyone together for Pamela Avendaño-Rubi, whose native language of Spanish has been the key to relationships and opportunities throughout her time at East Tennessee State University.

“I was born and raised in Mexico, and it wasn’t until maybe seven or eight years ago that I first learned English. That was the biggest thing ever,” said the senior pre-medical student. “So, I empathize with a lot of people for whom English is a second language, even the professors here who have English as a second language and they struggle to express themselves. I am able …

2021-December-01-Paleontologists Discover Extinct Relative Of Tennessee State Wildflower, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – For Tennesseans, passion flowers are a point of regional pride, officially designated as a Tennessee state flower back in 1919. Now, a century later, paleontologists have found fossil evidence of an extinct Appalachian passion flower species, Passiflora appalachiana, previously unknown to science. 

This ancient species is unique to the fossil record of Tennessee, museum officials said, and it is proof that these flowers have adorned the local landscape for millions of years.

The fossils were found at the Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East …

2021-December-01-Tri-Cities Proclaims Friday 'Blue And Gold Day', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. —  The Tri-Cities may be lit up in a rainbow of colors for the holiday season, but, this Friday, the region is going all in on blue and gold. Leaders in Bristol, Jonesborough, Johnson City and Kingsport are all declaring Friday, Dec. 3, “Blue and Gold Day” in celebration of the East Tennessee State University football team’s run for the national championship. Mayors Mahlon Luttrell, Chuck Vest, Joe Wise, and Pat Shull are encouraging area residents to decorate homes, schools and businesses in blue and gold and wear the ETSU colors on Friday. 

“East Tennessee State University …

2021-December-01-Entrepreneurship-In-Residence Program Announced At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – In a first-of-its-kind initiative in the region, the College of Business and Technology at East Tennessee State University has announced the start of its Entrepreneurship-In-Residence (EIR) program, exposing student candidates to startup investment decisions.  

The program is a collaborative effort between The Angel Roundtable (ART) of the Appalachian Highlands and the Entrepreneurship Program at ETSU’s College of Business and Technology. The Angel Roundtable is a network of successful entrepreneurs, investors, and community business leaders from Northeast Tennessee, Southwest Virginia and Western North Carolina who provide investment capital and strategic advice to late-seed and early-stage companies to …

2021-December-01-Etsu Commencement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will confer more than 1,300 degrees during Commencement Exercises on Saturday, Dec. 11, at 10 a.m. and 2 p.m. in the Ballad Health Athletic Center. Gayle Conelly Manchin, who is federal co-chair of the Appalachian Regional Commission (ARC), will deliver the keynote address at 10 a.m. ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, will address graduates during the 2 p.m. ceremony.

Manchin works directly with the ARC’s 13 member governors, their state alternates and program managers, and a network of local development districts to continue to …

2021-December-01-Etsu Professor Writes About Plantation Sites Remembering Slavery, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – Plantation sites have the ability to better tell the histories of former slaves in the United States. 

That point drives the new book, “Remembering Enslavement: Reassembling the Southern Plantation Museum.” East Tennessee State University’s Dr. Candace Forbes Bright is one of the book’s authors. 

Examining multiple plantation sites across the American South, these scholars consider the experiences of tourists, museum managers and tour guides.  

As the public and scholars alike debate how to best understand and remember slavery in the U.S., this work is designed to help professionals reassemble the narratives and landscapes of …

2021-December-01-Etsu Releases Annual Holiday Video, University Marketing And Communication, East Tennessee State University

ETSU News

Need a nudge to get in the holiday spirit? 

East Tennessee State University has released its annual holiday video, a parody of “Santa Baby” with the lyrics rewritten to “Santa Bucky.”

Making a festive appearance in the 2021 edition is Greyscale, one of ETSU’s best known a cappella ensembles. They perform a broad mix of music, including jazz and pop, and are well-known on campus and throughout the region.

ETSU President Dr. Brian Noland and First Lady Donna Noland are also part of the video, as is the university’s mascot, Bucky.

Parts of the video are shot at University Commons, …

2021-December-01-Etsu Scholars Publishing On Politics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 1, 2021) – Professors in the Department of Political Science, International Affairs & Public Administration at East Tennessee State University are producing important research.

Two faculty members published books this year. 

“These fine contributions to the discipline reinforce that our department is home to first-rate scholars doing important research,” said Dr. Colin Glennon, associate professor and chair of the department. “Our faculty model the essential role of the teacher-scholar, one who is deeply engaged with students in the classroom and salient research outside of it.”

 Dr. Frederick Gordon’s book, “The Damming of the Presidency: How Environmental …

2021-December-01-Tri-Cities Proclaims Friday 'Blue And Gold Day', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. —  The Tri-Cities may be lit up in a rainbow of colors for the holiday season, but, this Friday, the region is going all in on blue and gold. Leaders in Bristol, Jonesborough, Johnson City and Kingsport are all declaring Friday, Dec. 3, “Blue and Gold Day” in celebration of the East Tennessee State University football team’s run for the national championship. Mayors Mahlon Luttrell, Chuck Vest, Joe Wise, and Pat Shull are encouraging area residents to decorate homes, schools and businesses in blue and gold and wear the ETSU colors on Friday. 

“East Tennessee State University …

2021-December-01-Paleontologists Discover Extinct Relative Of Tennessee State Wildflower, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – For Tennesseans, passion flowers are a point of regional pride, officially designated as a Tennessee state flower back in 1919. Now, a century later, paleontologists have found fossil evidence of an extinct Appalachian passion flower species, Passiflora appalachiana, previously unknown to science. 

This ancient species is unique to the fossil record of Tennessee, museum officials said, and it is proof that these flowers have adorned the local landscape for millions of years.

The fossils were found at the Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East …

2021-December-Uh Alumni Homecoming Newsletter December 2021, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Link to University School Alumni Homecoming Newsletter, December 2021

Greetings to our University, Training and Model School Alumni, we hope this message finds each of you doing well!  As we wrap up the semester and final school week for 2021, I would like to take a moment to thank you all for your continued support of University School. The tradition of excellence which has been established at University School is one that we value tremendously and take great pride in continuing!  We believe this is a direct impact of the commitment of our alumni, staff (both past and present) …

2021-December-01-Etsu Professor Writes About Plantation Sites Remembering Slavery, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – Plantation sites have the ability to better tell the histories of former slaves in the United States. 

That point drives the new book, “Remembering Enslavement: Reassembling the Southern Plantation Museum.” East Tennessee State University’s Dr. Candace Forbes Bright is one of the book’s authors. 

Examining multiple plantation sites across the American South, these scholars consider the experiences of tourists, museum managers and tour guides.  

As the public and scholars alike debate how to best understand and remember slavery in the U.S., this work is designed to help professionals reassemble the narratives and landscapes of …

2021-December-01-Etsu Health Family Medicine Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A heart for ministering to others paired with a love for science drove Dr. Allison Powers to obtain her medical degree and to pursue opportunities to serve others.

She is accepting new patients at ETSU Health Family Medicine Johnson City.

Powers offers the full scope of family medicine care for all stages of patients’ lives, including acute inpatient care, pediatrics, obstetrics and office procedures. 

“You will receive excellent care through ETSU Family Medicine Johnson City,” Powers said. 

“We are able to provide for many of your health needs in one medical home, while working with a …

2021-December-01-Entrepreneurship-In-Residence Program Announced At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – In a first-of-its-kind initiative in the region, the College of Business and Technology at East Tennessee State University has announced the start of its Entrepreneurship-In-Residence (EIR) program, exposing student candidates to startup investment decisions.  

The program is a collaborative effort between The Angel Roundtable (ART) of the Appalachian Highlands and the Entrepreneurship Program at ETSU’s College of Business and Technology. The Angel Roundtable is a network of successful entrepreneurs, investors, and community business leaders from Northeast Tennessee, Southwest Virginia and Western North Carolina who provide investment capital and strategic advice to late-seed and early-stage companies to …

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida (USF) M3 Publishing

OVERVIEW

Advancements in communication have led to relationship era of marketing from production era. The internet, information and communication technology (ICT) tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which …

Beverage Bottle Capacity, Packaging Efficiency, And The Potential For Plastic Waste Reduction, Rafael Becerril-Arreola, R. E. Bucklin

Faculty Publications

Plastic pollution is a pressing issue because authorities struggle to contain and process the enormous amount of waste produced. We study the potential for reducing plastic waste by examining the efficiency with which different polyethylene terephthalate (PET) bottles deliver beverages. We find that 80% of the variation in bottle weight is explained by bottle capacity, 16% by product category, and 1% by brand. Bottle weight is quadratic and convex function of capacity, which implies that medium capacity bottles are most efficient at delivering consumable product. Local data on PET bottle sales and municipal waste recovery validate the findings. A 20% …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo

International Journal for Business Education

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …

2021-December-01-Etsu Commencement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will confer more than 1,300 degrees during Commencement Exercises on Saturday, Dec. 11, at 10 a.m. and 2 p.m. in the Ballad Health Athletic Center. Gayle Conelly Manchin, who is federal co-chair of the Appalachian Regional Commission (ARC), will deliver the keynote address at 10 a.m. ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, will address graduates during the 2 p.m. ceremony.

Manchin works directly with the ARC’s 13 member governors, their state alternates and program managers, and a network of local development districts to continue to …

2021-December-01-Etsu Health Partners With Healing Hands, University Marketing And Communication, East Tennessee State University

ETSU News

Healing Hands

From left, Dr. Amanda Stoltz and Dr. John Culp are among physicians from ETSU Health Family Medicine Bristol who have partnered with Helen Scott, director of Healing Hands Health Center, to provide health care to low-income and uninsured individuals in the region.

BRISTOL, Tenn. – ETSU Health’s Family Medicine Bristol clinic is providing even more health care to low-income and uninsured individuals through a partnership with Healing Hands Health Center.

Healing Hands, located at 245 Midway Medical Park, is a charitable medical and dental clinic that provides care to adults in Northeast Tennessee and Southwest Virginia. East Tennessee …

2021-December-01-Etsu Professor Writes About Masculinity, University Marketing And Communication, East Tennessee State University

ETSU News

Masculinity – what it means and how it came to be – has for years been a point of discussion on college campuses. More recently, the conversation has spread to the general public. The New York Times posed the question in 2019: what is “toxic masculinity?”

East Tennessee State University’s Dr. Elwood Watson is addressing these and other important questions in “Talkin’ to You, Bro!: Liberate your mind from the confusing, ambiguous messages of contemporary masculinity,” a book released earlier this fall. 

The book offers a new outlook on manhood in current culture, Watson said, and aims to help men …

2021-December-01-Etsu Health Family Medicine Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A heart for ministering to others paired with a love for science drove Dr. Allison Powers to obtain her medical degree and to pursue opportunities to serve others.

She is accepting new patients at ETSU Health Family Medicine Johnson City.

Powers offers the full scope of family medicine care for all stages of patients’ lives, including acute inpatient care, pediatrics, obstetrics and office procedures. 

“You will receive excellent care through ETSU Family Medicine Johnson City,” Powers said. 

“We are able to provide for many of your health needs in one medical home, while working with a …

The Use Of Virtual Conference Software (Vcs) In The Workplace During Covid-19 In North America: An Empirical Validation Of Innovation Diffusion Theory, Khaleed I. Khasawneh

Theses and Dissertations

Researchers in marketing and technology realized the importance of paying more attention to how and when new technologies or innovations are adopted during crisis, and which factors impact individuals’ successful adoption. Navigating through the different stages of the present COVID-19 crisis, it has become clear that such research focus would be beneficial so that firms can shape customers' decision making process in a way that ensure successful escape of a crisis and its Destructive results on a business or organization; COVID-19 will undoubtedly not be the last global crisis we face. First, a firm understanding of the factors affecting the …

Evaluation Of Recommended Modular Email Building Approaches, Palak Sadhwani

Electronic Theses, Projects, and Dissertations

Customer relationship management acts as the backbone of marketing. For any company marketing is the most important sector to promote a company and attract customers. Email marketing is one of the most effective ways of digital marketing. However, the cost of design and development is time consuming and redundant. Marketers and project managers are frequently unassertive about how to solve these issues. Although there are blogs, articles and services available for marketing email development, the lack of research in the effectiveness of email building architecture bolsters the need for this study. The project presents an architecture that modularizes the way …

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.