Business Commons^™

2022-April-01-Etsu Expanding Opportunities In Health Sciences For Southwest Virginia Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University signed two articulation agreements aimed at expanding opportunities for students who want to pursue careers in the health sciences.

One agreement provides students who achieve an Associate of Arts and Science degree at Virginia Highlands Community College (VHCC), located in Abingdon, Virginia, with the opportunity to transfer those credits to ETSU to pursue a Bachelor of Science degree in Kinesiology (Exercise Science), Public Health (Community Health concentration), or Rehabilitative Health Sciences.

“VHCC students choose ETSU to continue their educational journey, so VHCC faculty, staff, and administration were pleased to partner with ETSU …

2022-April-01-Etsu Professor Speaking At 'Women On Wednesdays', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 1, 2022) – In “Rosa Bonheur the Amazon? Equestrianism, Female Masculinity and the Horse Fair (1852–1855)”, Dr. Michael Fowler will explore the sartorial and equestrian significance of Bonheur’s self-portrait nested within the painting at noon on Wednesday, April 6 via Zoom. The live stream can be viewed here: etsu.zoom.us/j/98988963213.  

This free virtual talk is part of the “WGS on Wednesdays” series sponsored by the East Tennessee State University Women’s, Gender and Sexuality Studies Program.  

In 1853, Bonheur first exhibited what would become her most widely celebrated work: Horse Fair, a monumental, horizontally oriented painting …

2022-April-01-Board Of Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Board of Trustees to hold quarterly meeting April 22

JOHNSON CITY — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, April 22.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become …

2022-April-01-Etsu's Spring Literary Festival Is April 12-13, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 1, 2022) – East Tennessee State University’s annual Spring Literary Festival, packed with award-winning and nationally recognized writers, is set for later this month.

Poet Maurice Manning

“This is such a wonderful event, and I could not be happier about the talented writers who will be with us this year,” said Dr. Jesse Graves, ETSU’s poet-in-residence. “We are thrilled to be able to bring our literary community back together in the Reece Museum and the Martin Center.” 

Sponsored by the Bert C. Bach Written Word Initiative and the Department of Literature and Language, the two-day …

2022-April-01-Meet Mylan Hutchins, University Marketing And Communication, East Tennessee State University

ETSU News

Help Support Day of Giving

For Mylan Hutchins, a human services major with a double minor in special education and American Sign Language (ASL), service is a calling. Originally from Chattanooga, Tennessee, Hutchins came to East Tennessee State University as one of her first steps into what has evolved into a fulfilling journey of self-discovery.

“I came to ETSU because I wanted that experience of getting away from what you’re comfortable with,” said Hutchins. “I didn’t know anyone, and everyone I did know was suddenly several hours away. It was exciting.”

It wasn’t long until Hutchins realized those steps were …

2022-April-01-Championship Game, University Marketing And Communication, East Tennessee State University

ETSU News

On Tuesday, May 3 at 8 p.m., the ETSU JV Overwatch esports team will face the University of South Florida in the grand finals of the NACE Starleague Open Division.

NACE is the National Association of Collegiate Esports. They are the largest member association of varsity esports programs at colleges and universities across the U.S. Their Starleague is split in to three divisions: Varsity, Challenger, and Open. In this season, the ETSU JV team participated in the Open division.

The ETSU team is 4-2 (12-8) in the regular season and 4-1 (12-4) in the playoffs so far, for a current …

2022-April-01-University School To Hold Pickin In The Schoolyard Fundraiser At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – University School will host “Pickin’ in The Schoolyard” on Saturday, April 23 on the campus of East Tennessee State University from 10 a.m.-2 p.m. 

This event is an annual fundraiser for the Junior Appalachian Musicians Program (JAM) at University School. It will include several student groups performing Appalachian music throughout the event. Members of ETSU’s Bluegrass, Old-Time, and Roots Music Studies, JAM string bands and other University School students are scheduled to perform on both the school lawn and in the gymnasium. 

JAM is an after-school music program that introduces students to the Appalachian music of …

Key Factors Impacting Success Of Omnichannel Retailing: A Managerial Perspective, Anuradha Narasimhan

Dissertations and Theses Collection (Open Access)

Omnichannel retailing has revolutionized consumer behaviour with consumers seamlessly flitting between offline and online channels as they explore, shop, buy, receive, and exchange or return products and services. The COVID-19 pandemic has accelerated digital and omnichannel adoption by consumers as retailers and brand owners create strategies and deployment to stay ahead. Omnichannel retailing is about seamless channels from the consumers’ perspective and about integrated channels from the firms’ side. This firm-focussed study examines the key factors driving success of omnichannel retailing using a mixed-methods approach – we conducted twenty-five depth interviews and received 146 responses to the quantitative survey from …

Staff Matters: Attracting Qualified Candidates, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

In the current competitive job market, dental practices face challenges in recruiting qualified staff. This Staff Matters column explores strategies to stand out and attract candidates, addressing the impact of the "great resignation" and the projected growth in dental openings. Suggestions include offering part-time positions for increased flexibility, considering evening appointments, providing additional benefits like childcare support, attending to the practice's image through positive online reviews and marketing, and building a future workforce through partnerships with educational institutions.

Dentistry And The Law: Responding To Internet Criticism And Hipaa Considerations, Dan Schulte Jd

The Journal of the Michigan Dental Association

This Dentistry and the Law column addresses the challenge of responding to online criticism as a healthcare professional, particularly dentists. The question involves a patient posting false and damaging information online, leading to concerns about reputation and the desire to set the record straight. The response outlines the limitations imposed by HIPAA on using patient information for such purposes and explores the legal complexities in pursuing recourse. The column advises against responding directly to negative online posts, emphasizing proactive reputation management through online advertising and patient testimonials.

Attitudes, Purchases, And Usage Of Lingerie Among College Women: An Exploratory Investigation, Madison Craig

Honors Capstones

No abstract provided.

2022 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2022.

The Importance Of Public Space During The Covid-19 Pandemic With A Case Study Of The City Of Kalamazoo’S Kik Pool, Natalie Baker

Honors Theses

No abstract provided.

Your Loyalty Program Might Be Losing You Money, Raghuram Iyengar, Young-Hoon Park, Qi Yu

Research Collection Lee Kong Chian School Of Business

From Amazon Prime to Panera Bread’s Unlimited Sip Club, loyalty programs have become commonplace in a wide variety of industries. However, despite their popularity, it’s not always clear whether these programs are actually profitable. The authors analyzed data from 24,000 customers at a large Asian retailer to explore the various factors that can drive a program’s profitability, and identified three takeaways to help managers ensure their subscription programs are a net positive: They recommend that managers should go beyond averages and analyze trends on an individual level, measure the underlying factors that drive changes in revenues, and remember to account …

Collaboration Scope And Product Innovation In B2b Markets: Are There Too Many Cooks Or Is It The Customer Who Spoils The Broth?, Erik Mooi, Ernst C. Osinga, Carlos D. Santos

Research Collection Lee Kong Chian School Of Business

Purpose: Product innovations are often the result of combinations of internal and external knowledge. A significant amount of Open Innovation literature has argued that working with external partners can be beneficial, in particular when this is complemented by internal R&D yet a wholesale shift to Open Innovation has not occurred. Our work demonstrates two new limits of openness, grounded in attention-based theory, that help explain why such a shift has not occurred. We argue that specific combinations of identities a firm collaborates with, i.e., whether a partner is classified as a customer, supplier, competitor, or university and/or technological center predictably …

So, You Want To Start A Sales Center? An Organizational Learning Approach To Sales Center Formation And Growth, Cindy B. Rippe, Shannon Cummins, Olivia J. Degeorge

Marketing & Entrepreneurship Faculty Publications

Growth in demand for qualified salespeople has resulted in an increase in both university sales programs and the number of schools that want to transition their programs into sales centers and institutes. Despite this interest, few published articles provide direction on how to plan and launch a sales center. This research examines the views and experiences of existing and aspiring sales center directors to gain deeper insights into the tactics and techniques used for sales center creation and management. Leveraging an organizational learning theory approach, this work uses a mixed-method design to compare aspiring centers’ concerns with the experience and …

2022-March-31-Sustaining Public Radio, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 31, 2022) With its annual spring fund drive (April 2-8) just days away, WETS-FM station director Wayne Winkler is hopeful that dollars raised will return to previous levels prior to the pandemic.

“Like every household and every business, the COVID-19 pandemic hit WETS-FM hard,” Winkler said. “Much of our underwriting comes from venues and organizations hosting events, and many of those places were closed and not hosting events which drastically affected underwriting.

“We continued with our fund drives, and it came as no surprise that the amounts we raised were drastically lower,” he said. “People had …

2022-March-31-Etsu To Host Tedx Event For Civility Week, Festival Of Ideas, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 31, 2022) – East Tennessee State University’s Creative Writing Society will host TEDxETSU Monday, April 4, at 7 p.m. as the finale to the week-long celebrations of Civility Week and the Festival of Ideas. 

The student-led event will feature various TED-like talks and performances that all share the theme of “Connection.” It will take place in the D.P. Culp Student Center ballroom, which is located on the third floor of the building. Seating is limited to 100 people and requires a ticket to attend. Tickets are available and can be picked up by students with proof …

2022-March-31-Etsu Director Of Veterans Affairs Outlines Vision, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 31, 2022) – When now-retired Colonel Dan Bishop received orders to leave Fort Bragg, North Carolina, and journey to Johnson City, he and his wife couldn’t locate the northeast Tennessee city on a map. 

The Army veteran ran East Tennessee State University’s ROTC program from 2012-2014. He liked what he saw, on campus and off.  

“We had a wonderful time here,” Bishop said. “The people are friendly, the mountains are beautiful and the university was, and still is, very supportive of the military community. We always thought we might come back here when I left active …

Improving Representation Over Time?, Shuang Wu, Nina Krey

Rohrer College of Business Departmental Research

No abstract provided.

2022-March-30-Etsu To Host Medical Summer Camp For Rural Students, University Marketing And Communication, East Tennessee State University

ETSU News

Hands-on Learning

JOHNSON CITY, Tenn. (March 30, 2022) – Rural high school students already eyeing a career in medicine can get an early glimpse into the field by attending the free Rural High School Medical Camp hosted by East Tennessee State University’s Quillen College of Medicine. 

Registration is now open for the camp, which is geared toward rising juniors and seniors or recent graduates of high schools from rural or underserved areas interested in becoming a primary care physician. The week-long camp will be …

2022-March-30-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following member of the East Tennessee State University family who retired in March.  Thank you for your service!

Timothy Erwin – Instructor, University School, 24 years of service

Published March 30, 2022, as part of the Accent email newsletter for faculty and staff.

2022-March-30-Student Pharmacists Help Serve Expectant Mothers In The Community, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 30, 2022) – An East Tennessee State University Bill Gatton College of Pharmacy student organization recently created care packages for women in the community.

The college’s Christian Pharmacists Fellowship International (CPFI) chapter earned a $450 Hands and Feet grant, which they used to create care packages in conjunction with Agape Women's Services in Johnson City to help expectant mothers through the process of pregnancy and early motherhood. The packages include diapers, wipes, vitamins, supplements, baby bottles, pacifiers, and Bibles. The student pharmacists had a drive at the college to help collect items, and local Walgreens leadership …

2022-March-30-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Ben Carpenter is a transfer advisor in the Office of Undergraduate Admissions. He comes to ETSU from Bushnell University, where he was an academic advisor. He holds a Master of Divinity degree from Milligan University.

Olivia Dover is director of Clinical Education and assistant professor of radiologic science in the Department of Allied Health Sciences. She was previously a CT technologist at Blue Ridge Regional Hospital. She holds a Master of Science in Allied Health degree from ETSU.

Dr. Richard Hough is a professor …

Oral, Cardiovascular And Respiratory Effects Of E-Cigarettes: Synthesis Of Literature, Nareh Eshgian

Annual Research Symposium

No abstract provided.

2022-March-29-Quillen College Of Medicine Ranks High For Serving The Underserved, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 29, 2022) – U.S. News & World Report ranked East Tennessee State University’s Quillen College of Medicine No. 3 in the country for “Medical Schools with the Most Graduates Practicing in Health Professional Shortage Areas.”

The “Best Graduate School Rankings” released today by U.S. News also ranked Quillen high in several other categories, including:

• No. 33 among “Medical Schools with the Most Graduates Practicing in Rural Areas;”
• No. 34 among “Medical Schools with the Most Graduates Practicing in Primary Care;” and
• No. 65 in the “Medical Schools: Primary Care” category.

“These rankings underscore the …

2022-March-28-Jc Female Eagle Has A Name, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 28, 2022) – The new lady American Bald Eagle residing in the Johnson City nest viewed by thousands via one of the East Tennessee State University Department of Biological Sciences’ Eagle Cams now has a name.

... and the winner is: Jolene!

The new female eagle who is currently incubating her first clutch of eggs at …

Influence Of Social Media Posts On Service Performance, Carol L. Esmark Jones, Stacie F. Waites, Jennifer Stevens

Marketing Faculty Research and Publications

Purpose

Much research regarding social media posts and relevancy has resulted in mixed findings. Furthermore, the mediating role of relevancy has not previously been examined. This paper aims to examine the correlating relationship between types of posts made by hotels and the resulting occupancy rates. Then, the mediating role of relevancy is examined and ways that posts can increase/decrease relevancy of the post to potential hotel users.

Design/methodology/approach

Within the context of the hotel industry, three studies were conducted – one including hotel occupancy data from a corporate chain – to examine the impact of social media posts on relevancy …

The Match-Up Hypothesis Revisited: Matching Social Judgments And Advertising Messaging In Celebrity Endorsements, Brittney C. Bauer, Brad D. Carlson, Clark D. Johnson

School of Business: Faculty Publications and Other Works

Purpose – Although endorsers are thought to be highly effective when they match-up with a product, our current understanding of endorser match-up offers little insight for distinctions between equally attractive and trustworthy endorsers who have equivalent expertise in the product category, yet still diverge in their performance. Therefore, the main purpose of this research is to understand how a match between social judgments (i.e., warmth vs. competence) of a celebrity endorser and specific advertising appeals (i.e., symbolic vs. utilitarian) can improve consumer responses to an endorsement.

Design/methodology/approach – A preliminary study empirically distinguishes perceptions of warmth and competence …

2022-March-26-In The News Department Of Pediatrics, University Marketing And Communication, East Tennessee State University

ETSU News

(March 26, 2022) The faculty and staff at East Tennessee State University Quillen College of Medicine’s Department of Pediatrics have been busy publishing, writing grants and presenting research:

Creating Resources

• Karen Schetzina was awarded a Tennessee Department of Health grant for her project titled “Caring for Motherhood.” The purpose of the $19,971 grant is to continue engaging providers and community members in the region and beyond in maternal mortality prevention education and includes a new podcast series, called “Growing Stronger Together.” The grant …