Business Commons^™

The Role Of Browsing In The Relationship Between Online Reviews To Impulse Buying, Rifelly Dewi Astuti, Sara Almira Nindyaswari

ASEAN Marketing Journal

Manuscript type: Research

Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator.

Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM

Research Findings: Browsing mediates the online review perceived value (both utilitarian and hedonic value) significantly toward the urge to buy impulsively, which will further enhance the impulse buying

Theoretical Contribution/Originality: (1) this study enriches the relationship between online reviews and impulse buying, using browsing as the critical factor to link the relationship, and (2) consumers perceived both utilitarian …

Analisis Pengaruh Corporate Governance Dan Risk Management Committee Terhadap Financial Performance Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2016-2020, Dhea Saummi Tasya, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

The aim of this study is to analyze the effect of corporate governance and risk management committee of manufacturing firms at the Indonesia Stock Exchange in 2016 – 2020. In 2016-2020, manufacturing companies were the highest contributors to national income, and financial performance fluctuated. Manufacturing companies do not yet have specific regulations governing corporate governance mechanisms, so this research is needed. The results of this study find that the existence of a risk management committee has insignificant on financial performance. The auditor reputation and the independence of the audit committee has insignificant on financial performance through the existence of a …

Engaging The Customers Through Social Mobile Application Experience, Nida Zaheer, Muhammad Rizwan

Business Review

This paper aims to investigate the customer experience and post purchase behavior in the mobile application environment. This study is experimental with a quantitative approach. Two hypothetical mobile apps were developed; social-focused and information-focused. Data was collected by surveying 400 online shoppers and, analyzed by employing SEM and multi-group analysis techniques using Amos. Results suggest that a mobile app that is socially focused enhances the customer experience and customer engagement behavior respectively. Next, the need for touch provides boundary conditions between customer experience and customer engagement behavior. Behavioral experience can be enhanced by improving online customer experience with the help …

Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister

McNair Scholars Research

While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.

2022-June-27-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Travis Brooks is a technology development coordinator in Academic Technology Services after serving as a project coordinator at Coastal Carolina University. He holds an MBA degree from ETSU.

Dr. Liedson Carneiro is a postdoctoral research associate in the Department of Biological Sciences. Before coming to ETSU, he was a postdoctoral research fellow at the Universidade Federal de Pernambuco. He holds a Ph.D. degree in ecology from the University of Sao Paulo.

Brendan Ogden is a communications coordinator in Quillen College of Medicine. He was …

2022-June-27-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in June.  Thank you for your service!

David Carter – Information Research Technician, WETS-FM, 20 years of service

Lynda Dotson – Coordinator (Retention Specialist), Internal Medicine, six years of service

Patricia Elledge – Office Coordinator, University Advancement, 26 years of service

Lisa Elliott – Academic Advisor, ETSU at Kingsport, 24 years of service

Thomas Fehr – Supervisor, Library Administration, 14 years of service

Jennifer Kintner – Coordinator, Biomedical Sciences, 18 years of service

Richard Mike Rhea – Assistant Director, Athletic Administration, 44 years of service

Carol …

The Role Of Wisdom In Navigating Social Media Paradoxes: Implications For Consumers, Firms, And Public Policy, Abigail B. Schneider, Sunaina Chugani, Tavleen Kaur, Jason Stornelli, Michael Luchs, Marat Bakpayev, Tessa Garcia-Collart, Bridget Leonard, Lydia Ottlewski, Laura Pricer

Marketing Faculty Publications

Social media has transformed the nature of communication and simultaneously given rise to paradoxes—irresolvable situations where contradictory elements co-exist. These paradoxes are pervasive, and they can jeopardize consumer welfare because they are difficult to navigate. In this conceptual paper, we argue that the principles of wisdom provide a unique and constructive lens through which to view the social media landscape with the aim of maximizing well-being. We illustrate three social media paradoxes at individual, interpersonal, and societal levels of analysis. We also translate wisdom theory into practical recommendations for consumers, marketers, and public policy makers to facilitate wiser use of …

Spillover Effects In Product Customization, Samuel Babu Sekar

USF Tampa Graduate Theses and Dissertations

Product customization is increasingly being offered as consumers interact with businesses online. When consumers customize a product, they often choose from among multiple, inter-related categories. Thus, the choices made in a prior category could influence choices in later categories (spillover effect). Currently, marketers attempt to nudge consumers to choose more expensive/profitable options by preselecting these options (explicit reference). In this dissertation, I explore whether implicit references can be employed to generate a spillover effect. Implicit references are generated by arranging the options within a category in either descending or ascending price order, with descending price order favoring the selection of …

2022-June-20-Carter Railroad Museum Heritage Day Is Saturday, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 20, 2022) – From Chicago to St. Louis, America’s big Midwestern cities had something in common - railroads galore.  

On Saturday, June 25, the free-entry George L. Carter Railroad Museum on the campus of East Tennessee State University will showcase the railroads that once crisscrossed the Midwest. With an industrial and agricultural base, the action was non-stop and numerous railroads were the primary way to reach cities from smaller towns and areas before the highway system came into being.

Showcasing Midwestern railroads

“At least as railroad history is concerned, the East and West truly met here,” …

2022-June-20-Etsu Online Nurse Practitioner Program Among Top Programs In Tennessee.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The Reece Museum will host “An Evening with Eugene Wolf: A Benefit for the Sammie L. Nicely Collection at the Reece Museum” on Thursday, Sept. 15, from 7:30-9 p.m.  

 

The evening begins at 6:30 p.m. with a reception and cocktail hour, when guests will have the opportunity to meet Wolf before the performance begins. Wolf was a personal friend of Sammie Nicely, and has worked with the Reece and community partners to hold an intimate performance of his award-winning one-man show, “The Book of Mamaw.”   

 

All proceeds from this event will go toward the purchase of collections storage equipment to …

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting

Atlantic Marketing Journal

Paper investigates the impact on student engagement from converting traditional face-to-face classes to online in response to Covid-19. In particular, this study investigated the impact of conversion to online on four different types of student engagement: (1) participation engagement, (2) emotional engagement, (3) skill engagement, and (4) performance engagement. Survey data were collected from 160 business students who had their face-to-face classes converted to online due to Covid-19. Results of study show that all four types of student engagement significantly declined when classes were converted to online. Participation engagement declined the most while performance engagement declined the least. Non-traditional students …

Enhancing Sales Education By Incorporating An Innovative International Role Play, Diane R. Edmondson, Lucy Matthews, Hannah Makarczyk

Atlantic Marketing Journal

In today’s society, the global marketplace has become more relevant to all businesses to help ensure sustainability (Hummel, 2012). In marketing, students pursuing a career in sales can find significant opportunities; however, there are unique skills needed when selling internationally (Salesforce, 2021). Prior research has highlighted lost revenue due to internationally incompetent employees (Daniel, Xie, & Kedia, 2014). A content analysis of 139 Sales Education Foundation universities was completed to determine the extent to which international sales education is currently being incorporated in sales curriculum. Results indicate that only 6.5% include some international sales element as part of their program. …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, George D. Shows, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

This aim of this article is to test and validate a recently developed Entrepreneurial Marketing (EM) scale in the context of North Caroline Wineries. Previous EM literature suggests that EM consists of six dimensions, namely 1) proactive orientation, 2) opportunity orientation, 3) customer intensity, 4) innovation focused, 5) risk management, and 6) value creation. Using confirmatory factory analysis and structural equation modeling on data collected from small businesses (e.g., NC wineries), results confirm the EM consists of five of the proposed six dimensions in the NC winery context. Risk management was not included in the final model. Implications for theory …

Who Cares More About The Environment, Those With An Intrinsic, An Extrinsic, A Quest, Or An Atheistic Religious Orientation?: Investigating The Effect Of Religious Ad Appeals On Attitudes Toward The Environment, Denni Arli, Patrick Van Esch, Yuanyuan (Gina) Cui

Faculty Articles

There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religion as a means to an end), quest (a journey toward religious understanding), and non-religious orientation (i.e., atheistic) on consumer attitudes toward the environment, focusing on recycling advertisements with (non)religious cues. Further, in Study …

2022-June-15-Grant Supports Esl Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Tennessee Board of Regents has awarded the college nearly $50,000 to fund the PEER-E2 program for another year.

PEER-E2, which stands for Promoting Engagement, Excellence, and Retention for English as a Second Language Students, began in September 2020 under Dr. Michele Williams. The 2022-2023 PEER-E2 program will consist of six main interventions:

• Specialized ESL pharmacy tutors
• A weekly language lab facilitated by an ESL instructor
• A peer support group
• Culture and language exchange events
• Focused recruiting of ESL students into the pharmacy program including a recruitment trip to Puerto Rico.
• Attending the Tennessee Society of Student Pharmacists (TSSP) Annual …

Gastro-Tourism Well-Being: The Interplays Of Salient And Enduring Determinants, Muhammet Kesgin, Irfan Onal, Ihsan Kazkondu, Muzaffer Uysal

Articles

Purpose-This research developed and tested an integrated structural gastro-tourism well-being model consisting of food-related lifestyle and leisure attitude as precursor of the consumption enjoyment of the gastro-tourism experience with satisfaction, life domain outcomes, tourism autobiographical memory and life satisfaction as outcomes of the consumption enjoyment. Design/methodology/approach – The conceptual model was assessed with quantitative data collected from tourists based on their deliberate and incidental gastro-tourism experiences (N=617). Findings – Findings indicated that enjoyment of gastro-tourism consumption experience significantly influences satisfaction, life domain outcomes, life satisfaction, and tourism autobiographical memory. Life domain outcomes and tourism autobiographical memory have enduring influence on …

2022-June-13-James H. Quillen Chair Of Excellence In Teaching And Learning, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 13, 2022) – East Tennessee State University’s Clemmer College has announced that Dr. Dawn A. Rowe will serve as the James H. Quillen Chair of Excellence in Teaching and Learning. She will assume her position on July 1, 2022.

The James H. Quillen Chair of Excellence in Teaching and Learning, originally established in 1994, is an endowed chair in the Clemmer College created specifically to address issues related to teaching, its relationship to learning and innovative practice and problem solving to enhance the future and quality of life in the region and beyond. It honors former …

Understanding Different Biases That Affect Theinvestor Decision Behaviour, Ashi Bansal, Kritika Arora, Manasi Mishra, Mohammad Haider, Shubham Sharma, Simran Gupta, Nidhi Singh

Management Dynamics

No abstract provided.

Role Of Financial Literacy And Self-Efficacy On Bias And Investment Decision Making, Ananya Tripathi, Niharika Agrawal, Kaushik Sharma, Gaurav Pandey, Shivam Verma, Smally ., Shrishti Mittal, Nidhi Singh

Management Dynamics

No abstract provided.

Behavioural Finance Effect On Stock Price Trends During Covid-19 Pandemic, Arpita Jain, Siddhi Agrawal, Simanta Goswami, Sidhant Banga, Suryakant Kumar, Nidhi Singh

Management Dynamics

No abstract provided.

Impact Of Orientation Program On Teacher's Performance, Akshay Kumar Mishra

Management Dynamics

No abstract provided.

2022-June-08-Meet Whitney Blessing ('25)- Rotation At Pinneys Prescription Shop, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Whitney Blessing (’25), from Kingsport, Tennessee, served a rotation at Pinney’s Prescription Shop in her hometown. Her preceptor is Dr. Spencer Pinney.

Learn more about her experience:

What does your day look like on rotation?

On a normal day of rotations, I was able to help count prescriptions, answer phones, assist the pharmacist and technicians in daily task, and administer immunizations to patients. During times that were slow, I was able to learn more about the medication adherence packaging, compounding, e-care plans, and MTM services that the pharmacy offers.

What is something unique about this rotation you might not …

Roles Of Indulgence Versus Restraint Culture And Ability To Savor The Moment In The Link Between Income And Subjective Well-Being, Bin Li, Sijun Wang, Xinyue Cui, Zhen Tang

Marketing & Business Law Faculty Works

Over the past few decades, various academic fields have reported contradictory findings regarding whether income is positively or negatively associated with subjective well-being (SWB). To reconcile the inconclusive observations, researchers tend to use various mediators and moderators that could explain why income is more strongly associated with SWB for certain groups of people and why income could be negatively associated with SWB for other groups. This study endeavored to first test additional mediation roles of financial satisfaction and a sense of control in the link between income and three related yet distinct measures of SWB: life satisfaction, happiness, and emotional …

2022-June-06-Etsu Hosting Event Celebrating Juneteenth, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 6, 2022) – East Tennessee State University will commemorate Juneteenth, a federal holiday that celebrates the end of slavery in the United States, in an on-campus event later this month.  

The celebration is planned for Friday, June 17, at 11:30 a.m. at the Mary V. Jordan Multicultural Center, located on the second floor of the renovated D.P. Culp Student Center.

Celebration is June 17

“This is an incredibly important holiday that we are pleased to say has grown in popularity in recent decades,” said Steven C. Ellis, interim director of the ETSU Multicultural Center. “We invite …

2022-June-03-Ccrhs Hall Of Fame, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 3, 2022) – The East Tennessee State University College of Clinical and Rehabilitative Health Sciences recognized its 2021 Distinguished Alumna and Hall of Fame inductees on Thursday, May 19.

Pictured from left-right are Joseph and Coreen Osucha, who accepted the ETSU College of Clinical and Rehabilitative Health Sciences Hall of Fame award presented posthumously to their daughter, Kimberly Ann Osucha; Hall of Fame honorees Danielle Garland, Karen A. Gibbs and Lisa Vaughn Tipton; and Distinguished Alumna Dr. Tiffany A. Love. Not pictured: Judith A. Johnson.

Dr. Tiffany A. Love is the college’s Distinguished Alumna. Love …

2022-June-03-Biomedical Sciences Research Grants, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 3, 2022)– Three researchers in the Department of Biomedical Sciences of East Tennessee State University’s Quillen College of Medicine recently received grant funding for projects that could impact the treatment of such wide-ranging ailments as Alzheimer’s disease, PTSD and a variety of inflammatory diseases

Dr. Russell Brown and his laboratory have partnered with P2D Bioscience Inc. of Cincinnati in developing a first-in-class treatment for Alzheimer’s disease. His project is a sub-award of $230,000 over two years from the National Institutes of Health (NIH), National Institute on Aging.

“Our drug is an orally effective combination that targets …

Introduction To The Special Issue On The Future Of Advertising, Sukki Yoon

Marketing Department Faculty Journal Articles

No abstract provided.