Business Commons^™

2022-July-26-Disability Independence Day, University Marketing And Communication, East Tennessee State University

ETSU News

Access ETSU is looking for students who would like to be BucMates (peer mentors). BucMates are the primary daily support for Access ETSU students in academic, vocational and social contexts. Any ETSU undergraduate or graduate students interested in accessibility, inclusivity, equity and disability justice are encouraged to apply, regardless of course of study. For more information, or to submit an application, visit Access ETSU's website. 

JOHNSON CITY – July 26 is recognized across the country as Disability Independence Day, but East Tennessee State University works every day to ensure that individuals with disabilities are given equal opportunities on campus …

Ethical Perceptions Of Ai In Hiring And Organizational Trust: The Role Of Performance Expectancy And Social Influence, Maria Figueroa-Armijos, Brent B. Clark, Serge P. Da Motta Veiga

Marketing & Entrepreneurship Faculty Publications

The use of artificial intelligence (AI) in hiring entails vast ethical challenges. As such, using an ethical lens to study this phenomenon is to better understand whether and how AI matters in hiring. In this paper, we examine whether ethical perceptions of using AI in the hiring process influence individuals’ trust in the organizations that use it. Building on the organizational trust model and the unified theory of acceptance and use of technology, we explore whether ethical perceptions are shaped by individual differences in performance expectancy and social influence and how they, in turn, impact organizational trust. We collected primary …

The Relationships Among Locus Of Control, The Impostor Phenomenon, And Math Anxiety In Business Majors, Tiffany L. S. Tovey, Stephanie Kelly, Wiley Brown

International Journal for Business Education

The importance of quantitative literacy in business education cannot be overstated. A barrier to enhancing quantitative skills for many business majors is their math anxiety, an angst some individuals experience when working with numbers. This study explored the relationship between math anxiety, locus of control, and impostor phenomenon in business students. 220 business students (undergraduate and graduate) from a two moderately sized southeastern universities in the United States participated in an online survey that assessed these three phenomena. A linear regression was run to understand the relationships among the variables. The results indicated that more than one fifth of math …

Distinguishing Unpredictability From Uncertainty In Entrepreneurial Action Theory, Ryan W. Angus, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

The traditional view that perceived and archival uncertainty measures are substitutable proxies for “true” environmental (entrepreneurial) uncertainty presumes an “all-seeing eye.” Adopting a representationalist epistemology, we distinguish environmental (objective) unpredictability from entrepreneurs’ subjective uncertainty, which has so far been theoretically confounded. It is, in fact, possible for an entrepreneur to be highly certain despite excessive unpredictability and vice versa. Theoretically distinguishing these constructs has fundamental implications for entrepreneurial action theory. For example, because intentional action is consciously originated, unpredictability influences action only indirectly, while uncertainty has direct effects. Outcomes, on the other hand, are directly affected by the complexity and …

2022-July-14-Etsu Early Voting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (July 14, 2022) – East Tennessee State University’s early voting location will be in operation from noon to 7 p.m. on Monday, July 18, and from 9 a.m.-5 p.m. from Tuesday-Friday, July 19-22. It will be located in room 219 of the D.P. Culp Student Center. 

“Increased voter access for members of the university community has long been a goal of our team, and we were excited to see it realized this spring with the opening of our early voting site last April,” said Joy Fulkerson, director of Leadership and Civic Engagement. “Early voting …

2022-July-13-Meet Vanna Labi, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Vanna Labi ('25), of Asheville, NC, who served a rotation at Ingles Pharmacy in Boones Creek with Preceptor Dr. Matt Craven.

What does your day look on your rotation experience? Along with Matt Gouge (‘23) who is on his APPE rotation, we assist in getting prescriptions ready, administer vaccines (mostly COVID boosters), and general workflow processes. Because our preceptor, Matt Craven is a Gatton grad (Class of 2011), we compare experiences and try to get all the tips we can out of him!

What is something unique about your rotation experience? Because this is a lower-volume pharmacy, we get …

Trans-Parasocial Relation Between Influencers And Viewers On Live Streaming Platforms: How Does It Affect Viewer Stickiness And Purchase Intention?, Jeeyeon Kim, Jui-Ting Liu, Sue Ryung Chang

Asia Marketing Journal

Live streaming has become one of the most important communication tools for influencers to synchronously interact with viewers. It is critical to understand the effect of the reciprocal and synchronously interactive relations built between influencers and viewers, so-called trans-parasocial relations, in the context of live streaming. In this study, we investigate how trans-parasocial relations impact viewers’ stickiness and purchase intention on live streaming platforms. Furthermore, we investigate fanship as a mediating factor in the relationship between trans-parasocial relations and viewers’ behaviors. Overall, the results reveal significant direct and indirect effects of trans-parasocial relations on viewers’ stickiness and purchase intention. Higher …

Food Insecurity In An Anthropogenic Age: An Analysis Into How Consumer Demand Will Shift During Crisis Events, Chloe G. Parsons, Christina Kuchmaner

Ursidae: The Undergraduate Research Journal at the University of Northern Colorado

Consumers in the United States may need to adjust their food demand due to food insecurity caused by climate warming events. Research has focused on how climate change impacts food supply chains and distribution; however, there was little research on how consumers responded to these changes. This study analyzed how consumers across the United States responded to food insecurity caused by crisis events (i.e. pandemics and climate change), how consumers shifted from grocery store vendors to local food vendors, and if migration or food miles may increase based on potential food shortages. One study was initiated through survey and a …

Let All Voices Be Heard: Creating An Engaging And Inclusive Asynchronous Qr Classroom, Ruby A. Daniels, Kathryn Appenzeller Knowles

Numeracy

With the shift to remote teaching, many instructors used Zoom for synchronous work. However, this presented issues (fatigue, turning cameras off, inequitable technical hurdles) that motivated quantitative reasoning (QR) instructors to look for asynchronous alternatives. A common technique has been text-based online discussions, which can be difficult for students to find engaging. This mixed method study (N = 41) describes an inclusive video alternative, specifically for teaching QR and quantitative fluency skills, which was piloted in two asynchronous sections and one hybrid section of the same course. Students posted their video responses, watched their classmates’ videos, and wrote short …

Strategic Assessment Of Factors That Create A Resistance To Change During The Implementation Of Enterprise Resource Planning (Erp) Systems. The Case Of Lebanese Organizations, Marwan Azouri, Atef Harb, Lina Bou Chaaya, Claud Akoury

Arab Economic and Business Journal

Resistance to change can be found in all organizations, but it is almost always an essential measure to be considered and analyzed in detail, so it will be relevant to demonstrate what are the main causes to resist the change during the implementation of a new Enterprise Resource Planning (ERP) system in order to avoid it and find optimal solutions for it. We will be comparing our study to several previous studies that have been conducted in different countries such as Yemen and Malaysia. Our study roughly employs the same factors utilized in these previous studies. Our objective will also …

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan

Perspectives@SMU

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates

Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

The Effect Of Brand Crises On Endorser Reputation And Endorsement Portfolios, Clark D. Johnson, Brittney C. Bauer, Mark J. Arnold

School of Business: Faculty Publications and Other Works

We often hear about a brand dropping a celebrity after the endorser has negative publicity. However, endorsers are not the only ones who are responsible for negative news; many brands also generate negative publicity as well. The growing frequency of brand crises and the demonstrated relationship between brand‐ and endorser‐reputation begs the question: What impact might a severe brand crisis have on a celebrity endorser's reputation and endorsement portfolio? Study 1 finds that negative publicity only impacts the brand's moral reputation if internal locus attributions are made. In turn, moral reputation positively impacts attitudes toward the brand, endorser, and other …

2022-July-01-'Filling The Gaps' In Health Care, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University has been awarded $400,000 in federal funding to expand services in two ETSU Health College of Nursing primary care clinics in Hancock County.

The Rural Expansion Program for At-risk Communities to Promote Health Outcomes through the Integration of Mental Health and Enabling Services (REACH ME) project is led by Dr. Kim Ferguson, assistant professor in the College of Nursing. It will address the critical need for the integration of mental health and enabling services in the provision of comprehensive care to children, youth, families and the community.

Dr. Kim Ferguson, assistant professor …

2022-July-01-'Fl3tch3r Exhibit' Housed At Etsu Celebrating Th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – The international “FL3TCH3R Exhibit: Social & Politically Engaged Art” at East Tennessee State University’s Reece Museum faithfully continues to represent the spirit of social and political movements of the country and world. The 2022 exhibition runs Oct. 3-Dec. 9. 

The 2022 juror will be Wesam Mazhar Haddad, a conceptualizer, creative and art director, designer and the founder and curator of the New Jersey-based annual intercontinental poster competition known as Poster Stellars. 

Haddad is a social poster designer and has won over 70 global awards. Haddad’s universal visuals “evoke an everlasting siren that touches every single human …

2022-July-01-'Northeast Heavyweights' Coming To Etsu's Railroad Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The well-known railroad lines of the Northeast and New England will make an appearance at East Tennessee State University’s George L. Carter Railroad Museum. During the monthly Heritage Day program on Saturday, July 30, the free-to-the-public facility will host “Northeast Heavyweights.” It’s a reference not only to the equipment but the volume of traffic that fed the large urban areas between Boston and Washington.

Heritage Day is July 30

“This is a real celebration of the type of industrial might that let America lead the world in productivity and technology, especially as the epochal world wars …

2022-July-01-Back-To-School Tips For Parents, Children, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The start of a new school year can be a stressful yet exciting time for students and parents alike. ETSU Health Pediatrics recommends scheduling an annual checkup to ensure children’s health and well-being prior to their return to class in August.

Children who see their pediatrician annually can create healthy habits that carry into their adulthood. A pediatrician will examine their overall health and can get them up to date on all CDC-recommended vaccines for school-aged children.

Placing an emphasis on children’s mental health is vital to the start of a happy, healthy and successful school year. …

2022-July-01-Caep Accreditation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A multitude of teacher education programs that East Tennessee State University offers have received accreditation at the initial-licensure level and the advanced-level from the Council for the Accreditation of Educator Preparation (CAEP).

“CAEP has set the stage for transformational work to better our partnerships with local education agencies and to refine our programs based on our completer accomplishments and area district needs. Our work through CAEP has created numerous projects that benefit our students through innovation with technology, enhanced clinical practice and trauma informed practices.” said Dr. Cynthia Chambers, associate dean of Educator Preparation. “ETSU faculty …

2022-July-01-Etsu Marching Bucs Enjoy Resurgence, University Marketing And Communication, East Tennessee State University

ETSU News

Many high school students are impressed with our performances and want to continue their band experience when they come to college. A poll of last year’s marching band yielded over 190 students who indicated that being in the ETSU Marching Bucs influenced their decision to attend ETSU.

JOHNSON CITY, Tenn. – With the return of the East Tennessee State University football team in 2015 following nearly a dozen years of dormancy, the ETSU Marching Bucs made a not-so-quiet rebirth, too.  

Scrapped when ETSU shuttered the football program, university officials wanted the marching band …

2022-July-01-Etsu Student First Ever To Do So Wins Goldwater Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Her list of accolades is lengthy.

Piper Floyd, an East Tennessee State University student graduating in May 2023, landed a software developer internship with Wells Fargo and recently received the prestigious Benjamin A. Gilman International Scholarship, one of the most competitive scholarships in the United States.

Piper Floyd

Add to the list: A coveted 2022-23 Goldwater Scholarship, a widely respected award handed out to about 400 undergraduates nationally each year. 

She is the first ever ETSU student to receive this honor.

“When I was awarded the Goldwater Scholarship, I was overwhelmed by a strong sense of …

2022-July-01-Etsu: 'Dont Miss The Opportunity Of The Decade', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Think it’s too late to enter college this fall? Think again, officials at East Tennessee State University say. “This summer has been a game changer for Tennessee students considering college,” Heather Levesque, director of Undergraduate Admissions at ETSU, said.

APPLY FOR FREE with code FALL2022

“ETSU students will have more purchasing power than they’ve had in probably a decade or more. So, if you have been on the fence about pursuing a four-year college degree, there’s never been a better time to take that leap. We’re even waiving the application fee.” Beginning this fall, the state …

2022-July-01-New Chair Leading Philosophy And Humanities At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – By his own account, Dr. David Harker has taken charge of East Tennessee State University’s Department of Philosophy and Humanities at a time “when it is becoming increasingly apparent that we all need to get better at listening to those with whom we disagree, and then reflecting on our reasons for believing as we do.” 

“Philosophy and the humanities,” said Harker, “have a really important role to play in this.” 

Named chair of the department this summer, one of Harker’s primary goals is to provide students and members of the community with more opportunities to talk …

2022-July-01-Leadership Tennessee Next, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Two East Tennessee State University administrators have been named to the fifth class of Leadership Tennessee NEXT, a program designed to offer personal and professional career development for Tennessee’s best and brightest early and mid-career professionals.

Whitney Goetz, executive director of the ETSU Alumni Association, and Jessica Vodden, chief marketing and communications officer, are among the newest class, which is comprised of 30 rising professionals from every region of the state. Jessica Vodden and Whitney Goetz

During the upcoming year, participants will have opportunities to grow their professional skills and connect to a cross-generation network of state …

2022-July-01-Partnership With Police Creates Opportunities For Etsu Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – When it comes to how many hands-on learning opportunities exist for East Tennessee State University students, Isaiah Bishop has a straightforward view. 

“If college for you is just purely lectures and classes, I believe that is your decision,” he said. “There are plenty of opportunities that ETSU gives you in terms of going out and getting experience and making connections to further your career before you even step into the workforce.”  

Bishop would know. 

A senior in the university’s Department of Criminal Justice and Criminology, he has spent the summer alongside officers with the Johnson City …

2022-July-01-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Amie Davis is an associate director for workforce services with the Center for Community Outreach. Before coming to ETSU, she was a career service manager with MCHRA. She studied business administration at the Knoxville Business College.

Brittany Mitchell is a student life coordinator in the Honors College. She comes to ETSU from the Unicoi County School System, in which she was a K-12 teacher. She holds an M.Ed. degree and studied at Radford University and Concordia University, Portland, Oregon.

Dr. Lindsay Williams is an …

B2b Ewom On Alibaba: Signaling Through Online Reviews In Platform-Based Social Exchange, Zsófia Tóth, Mona Mrad, Omar S. Itani, Jun Luo, Martin J. Liu

Marketing Faculty Publications

Highlights

• The study explores buyers' signaling of observable and unobservable supplier characteristics on the Alibaba e-platform.

• Key B2B eWOM themes that the study identifies are: product/service quality, human touch, responsiveness, and resilience.

• Findings demonstrate that human touch is vital in B2B e-platform environments too, not only in physical reality.

• Buyers' signals aim at suppliers as well as at prospective buyers and implicitly buyers send signals about themselves too.

• Signaling Theory is applied to address the signaling process, while Social Exchange Theory informs relevant cost-benefit assessments.

Abstract

This study investigates the contemporary role of electronic word-of-mouth (eWOM) in business exchanges through …

Editor's Note, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

2022-July-01-Etsu Dean Participates In Harvard Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Janna Scarborough, dean of the Clemmer College at East Tennessee State University, recently participated in a management development program at Harvard University.

Harvard University’s Management Development Program intends to help higher education administrators and senior leaders develop skills in management, administration and strategic direction. Topics of the program include leadership effectiveness, fiscal decision-making and equity and inclusivity.

“It was exciting and an honor to connect with so many dedicated higher education professionals from across the country and world, “Scarborough said. “The presenters were world-class and provided experiential opportunities to apply new ideas rooted in the challenges …

2022-July-01-Etsu Ballad Health Announce Buccaneer Building Blocks, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A baby’s first steps, a sweet smile or first words are among the milestones families will always cherish. Those treasured moments are just the beginning of so many dreams and new goals to achieve. Today, East Tennessee State University and Ballad Health held a news conference at Niswonger Children’s Hospital to announce a partnership that aims to create a foundation for the success of all children and their families across the Appalachian Highlands called Buccaneer Building Blocks. Welcome to the ETSU family.

 The initiative is dedicated to developing a strong support system for lifelong learning, …