Business Commons^™

Valuing Value: Value-In-Use And Marketing Performance, Kevin William James

Doctoral Dissertations

A unified subject matter defines every scientific discipline. Marketing then, like other disciplines, consists of a finite set of core concepts. This dissertation focuses specifically on the core concept of "value" as being among the most central of concepts and more specifically elaborates theoretically on the concept of value-in-use. Historically, marketing's received view suggests customer satisfaction is a key contributor to firm success. However, the extant literature reports a weak relation between customer satisfaction and a firm's organizational performance (Woodruff, 1997). This dissertation makes a theoretical case for value as among the most telling metrics in all of marketing and …

2012 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2012.

Technology Roadmap For Tesla Motors Sedan Ev, Abrahim Abdulsater, Aparna Balasubramanian, Bing Wang, Farshad Madani, Mohammad Mansour, Rajasree Talla

Engineering and Technology Management Student Projects

In order for the United States, as well as other nations, to decrease their dependency and reliance on imported fossil fuel, to control and reduce the largest source of their carbon emission, and to secure their national transportation system, a faster transition from the Internal Combustion Engine to the Electric Vehicle has to be promoted. The public and private sectors will have to work hand in hand to ensure reaching such a national goal.

This paper lays out a technology roadmap for a private company ‘Tesla Motors’, proposing a balanced mixed basket of Technology Push and market Pull strategy in …

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Marketing Strategy And The Board Room Network, Shannon Cummins

Marketing & Entrepreneurship Faculty Publications

This dissertation introduces and catalogues marketing strategic schema to the business literature. The complexity of marketing strategic schema is described and measured using qualitative review of 90 firms’ annual reports. I show that firms with more complex marketing strategic schema benefit from enhanced financial performance as measured by Tobin’s q, profitability, and sales; but are not rewarded by the stock market or in terms of market share. Additionally, I show that board of director networks, created when firms share board members either directly or indirectly, moderate the relationship between marketing strategic schema and firm financial performance. I show that firms …

Maintaining The Profitability Of Gaming’S Premium Players, Maxwell J.H. Olson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: This paper does not seek to condemn the use of incentives for high-end casino players. Rather, it is intended to illuminate common policies and practices that might require more measurement and consideration prior to being distributed. This paper also explores and examines existing literature and findings regarding the profitability of high-end casino players and offers guidelines for evaluating profitability.

Statement of Objective: This paper targets existing policies and practices in the contemporary Las Vegas casino gaming business, separately examining the profitability of each incentive program or common practice. As a consolidated examination of such practices, this paper can serve …

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Research

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat

Occasional Papers

The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.

The Entrepreneurial Perceptions Of Strategy Makers: Constructing An Exploratory Path In The Pursuit Of Radical Growth, Stern Neill, Jonathan L. York

Marketing

For established firms, radical growth requires experimenting with new alternatives, which can test the boundaries of management's thinking. This study proposes that entrepreneurial perceptions of the strategic situation and market environment have a direct influence on corporate entrepreneurship (CE) strategy, which is strategy that supports new business development and renewal. The results indicate that strategy makers will pursue a more explorative CE strategy in situations framed as positive, less controllable and yet knowable, and in environments perceived as munificent and dynamic. Additionally, with explorative CE strategy comes a greater investment in radical growth (i.e., new lines of business). The paper …

A Business Plan For Grass Fed Restaurant, Joshua Schonfeld

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will present a business plan for a grass fed steakhouse concept in Chicago. After having spent the past year researching the grass fed meat market, meeting with grass fed farmers and looking for restaurant locations in three different markets (Los Angeles, San Francisco and Chicago) it has become apparent that Chicago is going to be the best market for this type of concept. In the restaurant industry, contacts and word of mouth are two huge players in success in the restaurant business and this is definitely a connection that the partners have in Chicago.

Why grass fed? As …

Paying For Convenience: Attractiveness And Revenue Potential Of Time-Based Delivery Services, Philipp Goebel, Sabine Moeller, Richard Pibernik

Research Collection Lee Kong Chian School Of Business

Purpose: Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have resulted in substantial criticism. This paper aims to show that each characteristic is valid and useful when related to an individual aspect of services instead of being assigned to services as a single entity. Design/methodology/approach: Based on customer integration, a framework (FTU framework) and a resource typology are developed. These approaches are the theoretical foundation of the analysis. Findings: The FTU framework and a resource typology reveal different aspects of services and allow the assignment of the IHIP characteristics …

Relational Exchange In Nonprofits: The Role Of Identity Saliency And Relationship Satisfaction, Jennifer Anne Taylor

School of Public Service Theses & Dissertations

Research and practice in nonprofit fundraising has increasingly been focused on the benefits of relational exchange. This dissertation examines relationships between donors and nonprofit organizations and their impact on the charitable giving levels using identity salience and relationship satisfaction as key mediators of nonprofit relational exchange. Previous research has shown that there are a plethora of charitable giving motivations that contribute to supportive behaviors in the nonprofit context; however, this research does not provide a comprehensive understanding of the intervening variables. This study modified previous studies by introducing relationship satisfaction in addition to identity saliency, as mediating constructs. Results confirm …

Lindeman, E. G. (Sc 610), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collecction 610. Letter written to Bethel Oakley, of Bowling Green, Kentucky, from E.G. Lindeman, giving information as requested about the Green River Chair Company of Livermore, Kentucky, of which Lindeman was treasurer.

Hype, Hope, And Hit In Movies: A Contribution To The Metatheory Of Bubbles, Nikhilesh Dholakia, Romeo V. Turcan

College of Business Faculty Publications

No abstract provided.

Trends In Online Sport Marketing, Alexandra (Ali) Bickel

Recreation, Parks, and Tourism Administration

All professional sports teams are using the Internet as a part of their marketing strategy. In order for this to be successful, it is critical for sport marketers to evaluate which Internet marketing trends are being best utilized to connect with fans and website users. The purpose of this study was to determine the best practices in sport marketing in the five major professional sport leagues. Data were collected from five professional sports team’s websites from the NBA, MLB, NHL, NFL and MLS. The instrument used consisted of a checklist with a section for written notes. The results indicated that …

Factors That Create A Positive Tasting Room Experience For The Current Millennial Generation, Lucia Annalicia Janney

Agribusiness

No abstract provided.

Reconceptualising Resources: A Critique Of Service-Dominant Logic, Norah Campbell, Aidan O'Driscoll, Michael Saren

Conference papers

This paper examines the interactive relationship between intangible, human capabilities (operant resources) and tangible, physical assets (operand resources) in an era of global interconnectedness. It does so within the context of service-dominant logic and the challenge of sustainability in a world of resource scarcity. It challenges conventional ideas about the superiority of certain kinds of resources and it confronts a pervasive culture of demateriality both in marketing and contemporary post-industrial theory – the idea that ‘stuff’ does not count. Building on calls for a revised theory of economics and society, this paper offers a parsimonious model of a more holistic …

American Airlines: Bankrupt, Like Every Other Legacy Airline, Jeffrey S. Harrison, Siri Kalburgi, Colleen Koch Reed

Robins Case Network

American held out to the end, being the last of the large legacy carriers to file for Chapter 11 protection. This case reviews the history of American from its inception through its filing. Current strategies and industry trends are also examined.

Nonprofit Marketing Education In The United States: An Examination And Interpretation Of The Prevalance And Nature Of Curriculum, Theresa Meier Conley

Electronic Theses and Dissertations

The nonprofit sector is a large, growing, and essential part of the United States economy. There is a history of inspired ideas and complex change in the nonprofit sector that marketing educators and business school administrators must understand if they are to be leaders in the continuing evolution of nonprofit marketing education.

This manuscript includes a summarized historical perspective, a selective review of literature from existing nonprofit management and marketing education, a discussion of relevant contemporary issues for consideration, and mixed-method research results regarding the prevalence and nature of nonprofit marketing education. The mixed-method research strategy includes three phases; the …

Webb, Benedict Joseph, 1814-1897 (Sc 429), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 429. Statement and cover letter, 1871, to Richard Durbin, Big Reedy, Kentucky from Benedict Joseph Webb, assignee of J.C. Webb & Company, Louisville, Kentucky. Also, circular letter, 1872, from J.C. Webb announcing the opening of his wholesale and retail business in books and stationery.

Differentiation Of Social Marketing And Cause-Related Marketing In Us Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

School of Public Health Faculty Research

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL, and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing, or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …

Differentiation Of Social And Cause-Related Marketing In Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

Environmental & Global Health Faculty Research

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …

Package Design Vs. Customer Reviews: A Comparative Study On Influences In Fragrance Buying Decisions, Sarah Willis

Graphic Communication

The purpose of this study was to determine the effect of customer reviews, compared to package design, on the fragrance buying decisions of women aged eighteen to twenty-five. The researcher conducted two surveys: the first asked thirty-five random women to choose between two equally priced, but differently designed, perfumes (Perfume X and Perfume Z). This first group’s preference was Perfume X, with 57.14% of participants choosing this product. The second survey asked a different group of thirty-five random women to choose between the same two perfumes, but with the addition of unequally favorable customer reviews. Group 2 participants preferred the …

Lockheed Martin: Dealing With Dependence On A Single Customer, Timothy Kyle Benusa, Sam Gottwald, Jeffrey S. Harrison, John Reed

Robins Case Network

Lockheed Martin is a giant in the aerospace and defense industry, and obtains more than four fifths of its revenues from governments for national defense. Budget deficits have caused the United States and other governments to carefully evaluate the amount they allocate to defense, and sharp cuts are anticipated. What can Lockheed Martin do to deal with reductions in demand from its most important customer?

Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi

Agribusiness

Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would …

Using Social Media To Increase Consumer Loyalty To A Brand, Lindsey Julian

Journalism

The following study investigates how to use social media to increase consumer loyalty to a brand. With the increasing trend in the utilization of social media practices in the fields of public relations and marketing, it is becoming significantly important to understand how to effectively reach and communicate with consumers through this medium. Sashi states (2012) "the interactive nature of social media (its ability to establish conversations among individuals, firms in communities of sellers and customers, and involve customers in content generation and value creation) has excited practitioners with its potential to better serve customers and satisfy their needs" (p. …

Advertising Preferences Among College Students, Bianca A. Vasvani

Psychology and Child Development

The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

2012 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2012.

Sustainability In Clothing Supply Chains: Implications For Marketing, Sudhindra Seshadri

Research Collection Lee Kong Chian School Of Business

Recommendations for sustainability strategies for business have predominantly taken an individual firm level perspective. Yet, sustainability efforts are by essence collaborative and span firm level boundaries. Multiple stakeholders espousing often divergent goals need to work together over long periods on sustainability collaborations. Well recognized externalities in the firm’s economic existence need to be addressed by multiple stakeholder skill sets and are fraught with high risks and uncertainties. These are conditions ripe for syndication, as financial and corporate syndicates have demonstrated.The rules of syndication cover the structure of membership, setting of goals and objectives, governance, incentives and sharing of rewards and …