Business Commons^™

Application Of Customer Lifetime Value Model In Make-To-Order Manufacturing, Oya I. Tukel, Ashutosh Dixit

Business Faculty Publications

PURPOSE: The applicability of the customer life time value (CLV) concept goes beyond consumer markets. Specifically, the purpose of this paper is to show how a make-to-order manufacturing company in a supply chain can set customer-focus manufacturing strategies using CLV. DESIGN/METHODOLOGY/APPROACH: Data from an integrated steel plant is used to calculate the life time value of customers based on the past value, the potential value, and their loyalty. The past value of a customer is based on the historical data and the future value of a customer is then forecasted. The loyalty index of a customer is determined by survey …

The Relationship Of Market Orientation, Absorptive Capaci-Ty, Organizational Learning, And Positional Advantage To Corporate Performance In Turbulent And Non-Turbulent Environments, Daniel Patrick Friesen

Wayne State University Dissertations

This dissertation adds to what we know about the effects of Market Orientation and Organizational Learning on Positional Advantage and on Organizational Outcomes by introducing the concept of Absorptive Capacity from the management literature. Though each is related to organizational learning, market orientation and absorptive ca-pacity have not been presented together in a structural model with organizational learning as a higher order construct. In this paper, I bring Market Orientation and Absorptive Ca-pacity together as higher-order constructs indicating Organizational Learning as a third order construct. Organizational Learning in turn indicates Positional Advantage as a fourth order construct, which also is …

Hare And Tortoise: How Do Price Change Patterns Affect Propensity To Book, Zhuoyang Li

Open Access Theses

With an increasing using of online booking, hotel room rate changing information becomes nearly transparent to consumers. And this trend encourages deal-seeking consumer behaviors, which are based on price change information. So hotels can influence consumers' propensity to book through managing price changes. The present study aims at examining consumers' propensity to book in a more realistic context by introducing two conditions: different price changing patterns and interaction between price-moving trends and price patterns. It is important for hotel managers to understand the impact of different price change trends and patterns because price changes can directly affect consumer perception and …

Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna L. Rhoades, Blaise P. Waguespack Jr.

Management, Marketing and Operations - Daytona Beach

The regional jet aircraft is a unique market niche. Particularly suitable for providing capacity in the 30 to 90 seat range, these jets are often used to connect smaller airports to network carrier hubs, as well as to fill in during slow periods. The market is currently dominated by two manufacturers: Brazil's Embraer and Canada's Bombardier. Due to the nature of the global aircraft industry, Embraer and Bombardier are largely dependent on the international sale of their aircraft for steady revenue streams. Orders and deliveries of aircraft with fewer than 100 seats have grown rapidly over the past ten years. …

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

Marketing Faculty Publications (Archived)

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine …

Skin Cancer - Education And Prevention: The Role Of Social Marketing, Tim Crowley

Theses

Skin cancer is the most common cancer in Ireland and worldwide. Skin cancer rates have been steadily rising in recent times. The high use of sunbeds in both Ireland and the UK is quite worrisome. Skin cancer is caused by over exposure to UV rays or through the use of sunbeds and as a result it is actually a highly preventable disease. It is estimated that 90-95% of all skin cancers are preventable. This thesis focuses on the use of social marketing in order to educate people on the dangers of skin cancer with the eventual aim of making recommendations …

Market Strategy From Microsoft Acquiring Nokia, Weiting Li

A with Honors Projects

Discusses the reason why Microsoft wants to acquire Nokia and the business strategy the company will use to expand its international market.

Social Media Effectiveness, Ya You

Electronic Theses and Dissertations

Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of WOM on product sales and to assess the generalizability of the relationship. The second chapter examines …

The Servicescape As An Antecedent To Service Quality And Behavioral Intentions, Daire Hooper, Joseph Coughlan, Michael Mullen

Articles

Purpose: The purpose of this paper is to examine whether the servicescape should be subsumed as a dimension within service quality conceptualizations or whether it is a unique construct in itself which precedes service quality evaluations and behavioral intentions. We both propose and operationalize this model and in doing so make a theoretical contribution by demonstrating how a delineation between these two constructs is necessary in order for theory to progress in this area.

Design/methodology/approach: A total of 355 customers were intercepted as they exited a retail store and surveyed using a structured questionnaire. The data was then analyzed using …

Emotion And Memory In Nostalgia Sport Tourism: Examining The Attraction To Postmodern Ballparks Through An Interdisciplinary Lens, Kiernan O. Gordon

Kinesiology

Nostalgia sport tourism, one of Gibson’s (1998) three forms of sport tourism, appears to have received little scholarly attention in contrast to active sport tourism and event sport tourism (Fairley, 2003; Gibson, 2002, 2003; Ritchie & Adair, 2004). Despite this apparent lack of research relative to the other two domains, insightful and thought-provoking scholarship has emerged within nostalgia sport tourism. Sociology, which is one of sport tourism’s parent disciplines, has influenced much of this scholarship (Gibson, 2004; Harris, 2006). Among other things, this epistemological orientation has yielded the importance of emotion and memory to nostalgically oriented experiences. This paper considers …

Buddy Up Program Evaluation: Creating An Overall Lifestyle Change, Kathryn Hansen

Senior Honors Theses and Projects

No abstract provided.

Bringing Sustainability Programs To Usfsp., Anna Lewis, Karin Braunsberger, Leon Hardy, Richard Ferner, David O'Neill, Sharon Joy Kleitsch, Frederick Bennett, Daphne Lambright, Debra T. Sinclair, Aaron Wasserman, Catherine Wonders, Kevin Blossfeld, Lauren Reilly, Usfsp Sustainability Work Group

USF St. Petersburg Campus Faculty Publications

No abstract provided.

To Think Or Not To Think?: A New Perspective On Optimal Consumer Decision Making, Jonathan Hasford

Theses and Dissertations--Marketing and Supply Chain

This research introduces a new theoretical perspective (termed the Adaptive Processing Perspective) that reexamines how consumers should think before making decisions and the optimal outcomes that result. New insights into conscious (“careful deliberation”), unconscious (“sleeping on it”), and intuitive (“going with your gut”) thought processes are provided. Across four studies, empirical evidence demonstrates that consumers can make significantly better decisions by thinking more about routine choices, using their intuition for occasional purchase decisions, and distracting themselves before making major purchase decisions. Specifically, in study 1, increased conscious thought optimized routine decision making due to increases in openness to information. In …

How Is Social Media Changing The Public Relations Industry In Ireland: A Case Study Approach, Linda Wright

Theses

This thesis explores how the evolution of social media technologies are impacting on the Public Relations (PR) Industry in Ireland. It attempts to identify if social media has changed the landscape in which PR Practitioners work and if they believe it has changed the PR Industry in Ireland.

This study attempts to fill the gap in Public Relations research and literature and to merge the social media technologies with the existing Public Relations communication tools.

PR Practitioners recognise the need to embrace social media. However a clear gap exists in the PR industry in Ireland. While some have embraced the …

How The Use Of Social Media As A Public Relations Tactic Has Aided Animal Rescue Organisations In Raising Awareness Of Their Cause, Carole Hennessy

Theses

This study aims to contribute to the understanding of the non-profit sector, in particular animal welfare organisations and how social media can be used as a Public Relations tactic which in turn enables them to raise awareness of their cause.

A qualitative research design was deemed the most suitable by the researcher. Semi-structured interviews and a content analysis in the form of a netnographic analysis of the chosen non-profit organisations Facebook pages were used to collect the primary data. Interviewees were chosen on the basis they had knowledge, experience and exposure in their area.

Research findings indicate that social media …

How Has Social Media Impacted The Relationship Between Public Relations And Marketing Functions In Small Businesses., Lorraine Sheehan

Theses

This study is concerned with investigating the impact of social media on the relationship between public relations and marketing functions in small businesses in Ireland. The relationship between public relations and marketing has been debated in the literature and in organisations for many decades. Social media has an influence on the channels of communication which in turn influences public relations and marketing functions.

Both primary and secondary research methods on gathering findings of social media, public relations and marketing functions were carried out. Areas of conflict and tension between public relations and marketing were highlighted. The impact of social media …

Proceed To Checkout? The Impact Of Time In Advanced Ticket Purchase Decisions, Brendan Dwyer, Joris Drayer, Stephen L. Shapiro

Human Movement Studies & Special Education Faculty Publications

When purchasing tickets in advance, sports consumers are often faced with uncertainty. Most notably, in today's real-time environment, it can be challenging for consumers to determine how ticket prices and seat availability will change over time. Guided by the generic advanced-booking decision model, the current study investigated the role of time, ticket source (primary or secondary market), and team identification in advanced ticket purchasing by exploring a consumer's perceptions of ticket availability and finding a lower price. The results suggest the perceived likelihood of ticket availability and finding a lower priced ticket increased as the date of the game drew …

Student Attitudes Toward Client Sponsors And Learning: An Analysis Of The Effects Of Incorporating A Client Sponsored Project In An Introductory Marketing Course, Jane Mckay-Nesbitt, Srdan Zdravkovic

Marketing Department Faculty Journal Articles

This study examines i) the effects of a client-sponsored project (CSP) on student attitudes toward a sponsoring client, ii) the effects of a CSP on student attitudes toward learning core marketing concepts, and iii) moderators of student attitudes toward learning core marketing concepts. Introductory marketing course students prepared marketing plans for a client-sponsor who awarded cash prizes. The CSP yielded i) positive student attitudes toward client sponsors and ii) beliefs that CSPs enhance learning of core marketing concepts and increase confidence in academic ability. Positive attitudes toward competition and instructor helpfulness strengthened student perceptions that the CSP enhanced learning.

Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies, Peter John Cleary

Electronic Theses and Dissertations

This project is intended to serve as a guidebook for small businesses interested in developing digital marketing strategies to reach prospective and existing customers online. The guide will serve three main functions. The first is to provide a review of literature on integrated marketing communications, relationship marketing and content marketing to use as a foundation for planning online communications. Business owner interviews will also provide various perspectives to small business online marketing. The second is to provide instruction on evaluating existing website data to gain customer insight in planning communications. The third is a network structure for distributing content through …

Ethical Considerations In The Use Of Pharmaceutical Promotions: The Impact On Egyptian Physicians Prescribing Behavior, Madiha Metawie, Rasha Hussien Mostafa

Business Administration

Purpose - The aim of this research paper is to examine some of the ethical issues which may arise when physicians accept promotional items from pharmaceutical companies and the influence on the prescribing behaviour.

Design/ methodology/ approach – Testable hypotheses were developed with respect to physicians prescribing behavior regarding ethical considerations while accepting pharmaceutical promotional items. A survey questionnaire was designed to capture the data from 134 Egyptian physicians located in greater Cairo. The hypotheses were tested using SPSS package.

Findings – The major finding is that there is a significant positive association between the type of promotional item offered …

Ua3/9/3 President's Office-Ransdell Reading File, Wku Archives, Virginia Brothers, Aaron Shuford

WKU Archives Collection Inventories

Reading file of outgoing correspondence regarding the administration of WKU, fund raising, thank yous and letters of condolence.

Finding Practical Knowledge In Entrepreneurship, Edward Mcmullan, Thomas Kenworthy

Management and Marketing Faculty Publications

Research in the pre-paradigmatic, applied scientific field of entrepreneurship is characterized mainly as exploratory. This article advocates for a considerable shift toward a more effective applied research agenda. An applied research program is proposed based on modifications to a Lakatosian research program. The agenda extends beyond typical calls for more replication work to include a focus on practical outcomes, practical significance, and surprising findings among other things. The intent is to produce substantially more practical knowledge—knowledge that is useful to entrepreneurs, policy makers, educators, and scholars.

Take It Back: Dynamic Consumer Goals In Retail Customer Service Transactions, Courtney Droms

Scholarship and Professional Work - Business

Product returns and exchanges are an important part of a consumer’s postpurchase decision-making process and have economic and psychological consequences. Based primarily on a participant observation research, a conceptual model is developed that portrays two distinct process paths that occur during return transactions. The analysis incorporates previous research regarding goal-directed behavior and role and script theories in understanding the complexity of a return transaction. Consumers are identified as having both economic and social goals, and the change catalysts promoting shifts in goal focus as well as the interplay between these goals are represented in the model.

Marketing At The Base-Of-The-Pyramid With Fairness And Equity, Nicholas J C Santos

Marketing Faculty Research and Publications

No abstract provided.

The Impact Of Nutrition Information Delivery Methods On Restaurant Consumers' Attitudes And Behavior, Jiaqi Zhu

Open Access Theses

Zhu, Jiaqi. M.S., Purdue University, December 2013. The Impact of Nutrition Information Delivery Methods on Restaurant Consumers' Attitudes and Behavior. Major Professors: Barbara A. Almanza, Carl A. Behnke.

Obesity is a major public health threat. It not only creates challenges for those who are obese and overweight, but also brings an economic burden to the whole society. One important contributing factor for obesity is food eaten away from home, which accounts for more than 40% of American's food budget. Although chain quick-service restaurants are required by law to post calorie information on menus and menu boards, the efficacy of menu …

Marketing And Outreach In Law Libraries: A White Paper, Amanda Runyon, L. Cindy Dabney, Carol A. Watson, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Summer, T.J. Striepe, Michele Thomas

Articles by Maurer Faculty

In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.

Decision Making In Web Survey Participation Of Undergraduate Students, Weimiao Fan

Legacy Theses & Dissertations (2009 - 2024)

With the popularity of the Internet, web surveys have become increasingly prevalent. Upon the arrival of an email invitation for a web survey, individuals may make four decisions about participating in the web survey: (a) to open the e-mail or not, (b) to click the link to the web survey or not, (c) to start to answer any question or not, and (d) to complete all web survey questions or not. However, little is known about how individuals make these decisions, what variables are associated with each of these decisions respectively, and if individuals make each of these decisions quickly …

Stuck Like Glue: The Formation Of Product Attachments Among Salespeople, Erin Gillespie

Electronic Theses and Dissertations

Determining why salespeople put forth more effort than others is of particular interest to sales researchers. Identifying factors that influence the intensity of effort is an important area of research. This research proposes that salesperson product attachment is a key factor in determining effort levels. Expectancy theory has been frequently used to support the use of quotas in that salespeople engage in behaviors that will be perceived by them as most likely to yield valued rewards. Thus, according to this theory, salespeople will place the most effort on products that are expected to yield the best results in regards to …

Working For A Higher Purpose: A Theoretical Framework For Commitment To Organization-Sponsored Causes, John B. Bingham, Bret W. Mitchell, Derron G. Bishop, Natalie J. Allen

Faculty Publications

We explicate the theoretical foundations of employee commitment to organization-sponsored causes—voluntary, socially responsible practices or programs espoused by an organization—as targets of employee commitment. Although scholarly interest in organization-sponsored causes is increasing, little is understood about the mechanisms for employee involvement in organization-sponsored causes, since the motives and context for participation may differ significantly from participation in such causes outside of work. We propose that commitment to organization-sponsored causes can be conceptualized in terms of affective and normative mindsets and suggest that these mindsets, both separately and in combination, influence employees' behavioral support for the cause. We also draw upon …

The Factors That Influence Merchants’ Likeliness To Continue Business: A Study Of Georgetown, South Carolina, Monica B. Fine, Paul Clark

AMTP Proceedings 2013

Loss of businesses to surrounding areas has escalated in the past decade, promoting an examination of factors causing business defection from the city of Georgetown, South Carolina. Kotler (1969) warned that customer retention is more important than identifying new prospects. If the customer’s satisfaction levels fall below completely satisfied, there is a risk of customer defection. This issue is important because the “purpose of a business is to create and keep customers” (Kotler 1969, p. 2). Therefore, understanding what dissatisfies a customer is just as important as understanding what satisfies a customer. The degree to which cities are vulnerable to …