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Articles 12991 - 13020 of 16673
Full-Text Articles in Business
2013-March-07-M.Ed. Concentration In Teacher Leadership, University Marketing And Communications, East Tennessee State University
2013-March-07-M.Ed. Concentration In Teacher Leadership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-07-Economic Development Workshop, University Marketing And Communications, East Tennessee State University
2013-March-07-Economic Development Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-05-Etsu Family Physicians Takes ‘Tar Wars’ To Kingsport Elementary Students, University Marketing And Communications, East Tennessee State University
2013-March-05-Etsu Family Physicians Takes ‘Tar Wars’ To Kingsport Elementary Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-02-Red Bus Project, University Marketing And Communications, East Tennessee State University
2013-March-02-Red Bus Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-01-Tsbdc 2012 Stats, University Marketing And Communications, East Tennessee State University
2013-March-01-Tsbdc 2012 Stats, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Implementation Of New Marketing Strategies By The Salesperson: The Constraining Factor Model, Jeffrey S. Johnson
The Implementation Of New Marketing Strategies By The Salesperson: The Constraining Factor Model, Jeffrey S. Johnson
College of Business: Dissertations, Theses, and Student Research
The implementation of marketing strategies has long been espoused as a key concern of academics and practitioners due to its importance to firm performance. Despite this fact, strategic implementation remains a perennial challenge for firms. This may be in part due to the focus placed on strategic formation rather than strategic implementation. Additionally, as the preponderance of empirical explorations into the implementation phenomenon have been conducted at the firm level, significant opportunity remains to understand implementation on an individual level. Of the organization roles germane to strategic implementation, that of the salesperson is arguably one of the most important. The …
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Graphic Communication
As technology continues to advance and improve, marketing trends are beginning to shift into the digital space. Addressing the generation gap within digital marketing, this paper reveals the latest digital strategies being utilized, while comparing results from marketers and the younger generation targets they are trying to hit. Both groups were asked a series of nine questions ranging from the following topics: basic demographics, difficulties faced in digital marketing, views of the industry as a whole, as well as opinions on the digital age gap. Data was collected separately and analyzed quantitatively to provide further insight. Solution paths and methods …
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
Journalism
No abstract provided.
2013 March, Office Of Communications & Marketing, Morehead State University.
2013 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2013.
The Effect Of Crm Outsourcing On Shareholder Value: A Contingency Perspective, Kalaignanam Kartik, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli
The Effect Of Crm Outsourcing On Shareholder Value: A Contingency Perspective, Kalaignanam Kartik, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli
Research Collection Lee Kong Chian School Of Business
CRM refers to processes that involve interaction with end-users or customers. The increased emphasis on CRM today stems from changes in the business environment, availability of large amounts of data and advances in information technology.Outsourcing of customer relationship management (CRM) processes is rapidly becoming a competitive imperative for firms. However, there is little evidence on why the performance implications of outsourcing CRM processes differ so much across firms. In this study, the authors examine the impact of CRM outsourcing on shareholder value. The authors draw on insights from agency theory and the resource-based view of the firm in an international …
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
Marketing & Entrepreneurship Faculty Publications
The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
Marketing & Entrepreneurship Faculty Publications
The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …
Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He
Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He
MBA Student Scholarship
The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and …
Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives
Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 662. Advertising letter mailed from the office of Fletcher and Company, general lottery agents, Covington, Kentucky, offering 16 tickets on the “Royal Havana or Cuba Plan Lottery” for $10.00.
Why The Dog Ate My Newspaper!, Singapore Management University
Why The Dog Ate My Newspaper!, Singapore Management University
Perspectives@SMU
Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.
Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak
Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak
Marketing Faculty Research and Publications
In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution …
2013 February, Office Of Communications & Marketing, Morehead State University.
2013 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2013.
Adding Small Differences Can Increase Similarity And Choice, Jongmin Kim, Nathan Novemsky, Ravi Dhar
Adding Small Differences Can Increase Similarity And Choice, Jongmin Kim, Nathan Novemsky, Ravi Dhar
Research Collection Lee Kong Chian School Of Business
Similarity plays a critical role in many judgments and choices. Traditional models of similarity posit that increasing the number of differences between objects cannot increase judged similarity between them. In contrast to these previous models, the present research shows that introducing a small difference in an attribute that previously was identical across objects can increase perceived similarity between those objects. We propose an explanation based on the idea that small differences draw more attention than identical attributes do and that people’s perceptions of similarity involve averaging attributes that are salient. We provide evidence that introducing small differences between objects increases …
2013-January-30-Etsu One Billion Rising, University Marketing And Communications
2013-January-30-Etsu One Billion Rising, University Marketing And Communications
ETSU News
No abstract provided.
The Effect Of Emotional Certainty On Attitudes In Advertising, Sang Yong Bok, Dong Won Min
The Effect Of Emotional Certainty On Attitudes In Advertising, Sang Yong Bok, Dong Won Min
Asia Marketing Journal
It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as in-formation indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one`s subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic proc-essing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current …
Brand Revitalization By Strategic Repositioning, Young Sik Shin, Kyoung Cheon Cha
Brand Revitalization By Strategic Repositioning, Young Sik Shin, Kyoung Cheon Cha
Asia Marketing Journal
A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of ``Korando Sports`` un-dertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC`s experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful re-positioning framework(Ryan et al. 2007) were employed in this …
A Moderating Role Of Personal Need For Structure On The Effects Of Process Versus Outcome Simulations On The Evaluation Of Really New Products, Jun San Kim, Min Yeosun Yoon, Min Hi Hahn
A Moderating Role Of Personal Need For Structure On The Effects Of Process Versus Outcome Simulations On The Evaluation Of Really New Products, Jun San Kim, Min Yeosun Yoon, Min Hi Hahn
Asia Marketing Journal
Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an ef-fective method for enhancing the evaluation of RNPs. However. Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simu-lation (i.e ., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences …
How Amorepacific Became A Globally Successful Cosmetic Company Through Unconventional But Sensational Marketing?, Chung K Kim, Jeong Soo Han, Mina Jun, Kim, Joshua Y Kim
How Amorepacific Became A Globally Successful Cosmetic Company Through Unconventional But Sensational Marketing?, Chung K Kim, Jeong Soo Han, Mina Jun, Kim, Joshua Y Kim
Asia Marketing Journal
AMOREP ACIFIC has rapidly grown to become a successful global brand by persistently seeking and achieving success in foreign markets. In 2011, AMOREPACIFIC was ranked as one of the global top 20 cosmetics companies. What makes AMOREPACIFIC`s global success noteworthy is that AMOREPACIFIC challenged the France and the US market where competition level is the toughest. Lolita Lempicka, AMOREPACIFIC`s perfume brand, was chosen as one of the top seven most popular brands in the women`s perfume market in France. In addition Amorepacific, AMOREPACWIC`s namesake skincare brand, is cur-rently recognized as a top prestige brand in the USA. Their success played …
The Benefits Of Sales Force Automation Explored, Jeong Eun Park, Betsy Bugg Holloway, Sung Ho Lee
The Benefits Of Sales Force Automation Explored, Jeong Eun Park, Betsy Bugg Holloway, Sung Ho Lee
Asia Marketing Journal
Sales force automation (SFA) technologies are increasingly used to support customer relationship management (CRM) strategies. However, the popular press reports mixed results among companies incorporating SF A. technologies and the previous studies have less interested in relationship quality between sales person and customer as an outcome of SF A. Actually the improved quality of the salesperson-customer relationship may be the most important outcome of SF A usage. This outcome is especially meaningful in today`s marketplace given the increasing focus placed on customer retention and other customer related performance such as customer lifetime value. Therefore, this study seeks to further examine …
Inverse Effects Of Information, Yong Seok Sohn, Sung Eun Kim
Inverse Effects Of Information, Yong Seok Sohn, Sung Eun Kim
Asia Marketing Journal
In today`s society with its emphasis on unlimited information access, control of available information about high-technology products is often vital to their success. When a product is released, consumers may initially be attracted through information about its remarkable internal and external features. They may also perceive a degree of congruence between their own personalities and the product image as more information becomes available over time. Consumers` changing impressions of the product may influence personality congruence negatively or positively. These changes and their effects on prefer-ence for high-technology products are the focus of this paper. A survey was given to a …
Jeju Air: Branding Of A K-Pop Airline, Wu Jin Chu, Eun Soo Baek, Eyung Pyo Ko
Jeju Air: Branding Of A K-Pop Airline, Wu Jin Chu, Eun Soo Baek, Eyung Pyo Ko
Asia Marketing Journal
No abstract provided.
We Can Cookies, Dae Ryun Chang, Kyong On Choi
We Can Cookies, Dae Ryun Chang, Kyong On Choi
Asia Marketing Journal
This case focuses on WE CAN Cookies, a social enterprise in South Korea that was founded in 2001 with support of the Korean Roman Catholic Church. WE CAN Cookies specializes in the making of high quality organic cookies. As a nonprofit organization that uses a labor force of mostly mentally disabled workers, the company faces many challenges that normal companies do not experience. The company had to initially overcome the social prejudice that the handicapped cannot make good cookies. Despite the religious background and social of the company, it started making inroads as a cookie-making business only its managers, including …
What Explains The Failure Of Google In The Korean Market? The Impact Of Multicultural Pr Strategy, Hye Jung Kim, Won Seok Woo, Hyoung Goo Kang
What Explains The Failure Of Google In The Korean Market? The Impact Of Multicultural Pr Strategy, Hye Jung Kim, Won Seok Woo, Hyoung Goo Kang
Asia Marketing Journal
The era of globalization provides us with both opportunities and threats. The success of a multina-tional corporation depends largely on its ability to itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations` success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers` needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It …
Does Brand Orientation Matter? An Empirical Study Of Korean Smes, Sang Il Park, Mi Jeong Kim
Does Brand Orientation Matter? An Empirical Study Of Korean Smes, Sang Il Park, Mi Jeong Kim
Asia Marketing Journal
Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation. and firm performance against the backdrop …
Shannon, Thomas Jefferson, 1801-1895 (Sc 561), Manuscripts & Folklife Archives
Shannon, Thomas Jefferson, 1801-1895 (Sc 561), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and typescript (click on Additional Files) for Manuscripts Small Collection 561. Journal of a voyage from South Union, Kentucky to New Orleans, Louisiana, which was kept by Thomas Jefferson Shannon, a selling agent for and a member of the South Union Colony of Shakers. The pagination refers to the typed copy of the journal which is also indexed mainly by names and places.